Museum Day Mobilization. Strategic Partnerships for Enhanced Programming

Size: px

Start display at page:

Download "Museum Day Mobilization. Strategic Partnerships for Enhanced Programming"

Dwain Bell
7 years ago
Views:

1 Museum Day Mobilization Strategic Partnerships for Enhanced Programming

3 Pan-institutional Event Museum Day Live! March 12, 2016 was a Smithsonian paninstitutional event, directed by Dr. Johnnetta Cole, director of the National Museum of African Art and presented in partnership with Smithsonian magazine, Smithsonian museums, the White House Council on Women and Girls, Smithsonian Affiliations, the National Endowment for the Humanities and other federal and local agencies.

4 Resources Funding Smithsonian Institution National Endowment for the Humanities Toolkits for Educators and Museums and Cultural Organizations Video from First Lady Michelle Obama Flyer Hashtags, links to Museum Day Live! website, links to Affiliate websites Booklist Timeline for planning the event Organizations to reach out to in local communities Logo Use NEH Smithsonian Affiliations

5 Outreach Efforts Affiliates Members of the U. S. Cabinet Members of Congress Local Schools Fraternities, Sororities, Girl Scouts of America, Jack and Jill, National Council of Negro Women and other local agencies Museum and Cultural Organizations through Smithsonian magazine s mighty Museum Day Live engine

6 Smithsonian Events Career Fairs Teen Activities Family Day Events Storytelling Highlighting collections Talks with Scientists Arts Activities Wikipediathon

8 Left: Tina Tchen, Michelle Obama s Chief of Staff, and Executive Director of the White House Council on Women and Girls with local artist Jay Coleman. Right: Excel Academy administrators and Excel students (Excel Academy is Washington, DC s first public charter school for girls.

9 Affiliate Participation 46 Affiliates presented programming and special events Coordinated by Smithsonian Affiliations, 19 Affiliates partnered with NEH to present specific programming underwritten by NEH funding Sample Programming at Affiliate sites: Storytelling Hot Rod Pinstriping Workshop Unleashing Your Inner Mathmagician African Americans in Photography Chat Sessions with African American and Women Scholars Interactive Engineering activities Films, Performances, and Tours highlighting women in the arts and sciences

10 Ogden Museum of Southern Art On Saturday, March 12, the Ogden Museum of Southern Art presented a Free Family Day from 10 AM to 2 PM, designed to inspire children and adults to discover the rich visual culture of the South. This free admission day, entitled Exploring the Mastery of Marie Hull featured art activities and performances inspired by the prolific career and stunning work of female artist Marie Hull. Events and activities were geared towards children of all ages. 374 people attended this program.

11 The Rockwell Museum Marketing collateral materials included images featuring a wide range of diverse women and girls of varying ages. The program featured two storytellers of color (Ronnie Reitter of the Seneca Wolf Clan and Vicie A. Rolling, an African American teaching artist). The Museum utilized the contact databases of our storytellers in order to spread the word within their already-established communities. On social media, we reached out to youth centers and Girl Scout troops with information about the program. In addition to funding from the National Endowment for the Humanities, we received funding from Corning Incorporated Global Diversity and Inclusion. We included the funding information in our marketing to demonstrate backing from a prominent proponent of diversity in our region.

12 Antique Automobile Club of America Museum HotRod Jen gave a special presentation at 2 p.m. on Pinstriping and Automotive Art and also conducted a Pinstriping Demonstration. The Museum was able to broadcast the event live via their Periscope social media platform.

13 Impact 10,200 people visited those 19 Affiliates on March 12, 2016 Affiliates reached approximately 42,000 via social media, school contacts, local social organizations, e-blasts, flyer distribution, tweets, Periscope and YouTube Several Affiliates received media coverage All funded Affiliates posted the SA and NEH logos on their websites Smithsonian Affiliations and NEH tweeted and retweeted Affiliate posts This special event reached 50,762 new users compared to last year s Museum Day Live!