WHY CHOOSE ZIPPY SHELL

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1 WHY CHOOSE ZIPPY SHELL A unique business opportunity, that is rapidly changing the landscape of the storage and moving industry. We combine a cost efficient model with dynamic marketing strategies to enable you to build a successful and sustainable self-storage and moving franchise business.

2 What people are saying ABOUT ZIPPY SHELL Entrepreneur Magazine and Entrepreneur.com have named Zippy Shell Mobile Storage as the 28 th top new franchise of Since inception, Zippy Shell has consistently risen in the ranks of Entrepreneur Magazine s Top 500 Franchises. This year, Zippy Shell holds an even higher accomplishment! Zippy Shell USA is a door-to-door, selfstorage and moving solution on wheels, giving customers the option to store, declutter or move their goods seamlessly and securely. By providing the service using a registered vehicle, the Zippy Shell solution allows access to a broader range of customers, including those in the heart of a metro city, with greater security than other mobile self-storage operators who rely on unregistered containers or wooden boxes. than our competitors, and provides operators with a unique, proprietary distribution system. For customers, it s simple - we provide self-storage that is more cost effective and convenient than the other services. The Zippy Shell brand was born from a group of franchising industry veterans who saw a market need and are fulfilling it with a unique business opportunity. It is a very viable business model for the U.S. for several reasons among them the lower cost of capital, allowing for Franchisees to deliver a lower priced, yet highly convenient self-storage solution to consumers. From an investor standpoint, we feel our offering is unmatched in the market. It means lower initial and ongoing capital requirements We have a solution that enables them to store their goods without ever leaving their property. In today s busy world, that makes a difference. RICK DEL SONTRO. President, Zippy Shell USA. Zippy Shell USA is a franchise system in the mobile self-storage and moving industry, and its mission is to bridge the gap between the convenience offered by portable storage and the cost effectiveness of traditional storage.

3 SELF-STORAGE HIGHLIGHTS There is now 7.55 rentable square feet for every person in the US!! 50,895 self-storage properties operational MILLION UNITS are spread across the US 2.99 BILLION Rentable square feet TEXAS is the largest storage state with facilities PUBLIC STORAGE has 2,248 FACILITIES and 141,128,000 square feet of rentable storage space The self-storage industry has been one of the fastest-growing sectors of the United States commercial real estate industry over the last 35 years. Fewer than 500 new self-storage facilities came online with the U.S. during 2009 and The trend is down significantly during the last four years due to the lack of available capital. While growth has slowed, demand for storage has grown. Self-storage businesses sell for high valuations because they are considered a small business. The average self-storage facility, generally around 489 units, sold for roughly 12 times the operating income in Compared to typical small businesses, selfstorage is a pathway to significant asset value. Nearly one in 10 US households or 10 percent, currently rent a selfstorage unit. The top 10 storage companies own and operate 4,894 self-storage facilities or about 10.3 percent of the US facilities. The remaining (Non Top 5) companies own and operate the additional 42,620+ self-storage facilities. More than 90 percent of all self-storage companies are owned and operated by individual entrepreneurs. It took the self-storage industry more than 25 years to build its first billion square feet of space, the second billion square feet was reached in just eight years. ( ) SELF-STORAGE ALMANAC EVOLUTION OR REVOLUTION Self-Storage becomes mainstream in the US. Mobile Storage and Moving becomes a mainstream offer. Wooden Storage crates enable moving companies to enter the self-storage market. ZIPPY SHELL LAUNCHES * April 2014 Zippy Shell has expanced to 40 + franchises serving more than 75 Territories

4 How do you grow your franchise? Market The Service The objective of your marketing strategy is to develop a set of activities that allows your business to concentrate its resources on the greatest opportunities to increase storage sales. You will work towards achieving top of mind awareness with your brand and establish a sustainable competitive advantage over your competition. Your marketing strategy will be centered on the key benefits of the Zippy Shell storage system; convenience and affordability. Book Customers In a competitive marketplace where selfstorage businesses aggressively compete, explaining the service benefits over the phone is a key element in building your Zippy Shell Storage franchise. Today, Zippy Shell USA provides a customer booking center. Not only do we handle incoming calls from existing customers, we also make outbound calls to prospective customers. As a franchisee, you will have contact with all of your customers to address their logistic needs. Therefore, your phone skills can be the difference in building a great storage business. Deliver The Zippy Shell Unit Delivering the Zippy Shell Unit and properly setting up the unit to be used by the Customer is an essential part of the business. The delivery lends itself to being more of a customer service function and can be developed as an integral part of your overall operating system. Building rapport at the point of sale will enable you to generate word of mouth referrals. You can also sell storage related products to customers.

5 HOW THE PROCESS WORKS SIX SIMPLE STEPS STEP 1 A booking is made STEP 2 Franchisee delivers the Zippy Shell Unit STEP 3 The customer loads their goods into the Zippy Shell Unit STEP 4 Franchisee picks up the loaded Zippy Shell Unit STEP 5 Storage container is stored at a Zippy Shell approved Franchisee warehouse STEP 6 Storage container remains securely stored until returned to the customer

6 Set Up Costs affordable SAVINGS cost effective Warehousing lower initial Equipment Costs The capital equipment used to operate the Zippy Shell system is substantially less expensive than other portable storage competitors. This lower cost capital structure, combined with a significantly smaller warehouse space requirement, allows you to operate your business more cost efficiently. Up to 50% less expensive than alternative self-storage and moving business opportunities! ** Container financing is available. See the Zippy Shell USA Franchise disclosure document for details.

7 WHY CHOOSE ZIPPY SHELL? The Zippy Shell system is unlike any other providing distinct benefits to the franchisee: LOW CAPITAL COST The capital costs for starting and operating your business with Zippy Shell Mobile Self Storage are significantly less than our competitors. Our containers can be as much as 50 percent cheaper than our competitors. This advantage allows our franchisees to provide a more cost effective service and get a better return on their invested capital. EASE OF OPERATION Unlike other mobile storage services, which require specialized commercial trucks with hydraulic lifts that cost up to $175,000, the Zippy Shell Unit can be towed with a standard pick-up truck. IMPROVED ACCESS TO THE CUSTOMER The Zippy Shell Unit is a registered vehicle and therefore permitted to park in public streets, subject to normal parking ordinances. HIGHLY VISIBLE OUTDOOR MARKETING The Zippy Shell Unit is a prominent outdoor, mobile billboard - ensuring excellent outdoor branding for the franchisee. PROPRIETARY SOFTWARE Industry optimized software allows franchisees to preform business specific tasks that saves time while allowing customization to grow with you. CUSTOMER BOOKING The primary purpose of our customized business software solution is customer acquisition. Customizable discount packages can be easily created and edited to meet industry trends. BILLING Creating invoices and recurring billing is automated and easy. SCHEDULING AND DEPLOYMENT OF ASSETS Our resource software makes managing a fleet of vehicles, tracking and locating an individual customer s storage container or even checking the availability of a driver on any given day a simple task. REPORTING Keeping on top of the day-to-day profitability couldn't be simpler than using our builtin customized reports. Reports are clear and precise, offering an overview or specific detailed results across your entire franchise. MARKETING Customized marketing is integrated with our web presence and can be tailored through templates to reach targeted audiences.

8 TRANSPORT ON THE MOVE Zippy Shell is proud to now include a containerized interstate moving/relocation solution. ZipMove(sm) offers Zippy Shell franchises Full Load and LTL (less than a load) transportation at an extremely competitive rate. Revenue is appropriated to the originating franchisee and destination franchisee. The customer is covered by a $100,000 insurance policy. Short Term Storage is often an ancillary benefit to either end of the ZipMove process. As the Zippy Shell family expands, new shipping lanes open up allowing an increasing number of move opportunities. STUDENT STORAGE BY THE BOX ZippyU Student Storage provides convenient and affordable by the box storage, perfect for any college student. Currently serving 24 schools, ZippyU can be updated to incorporate learning institutions residing in your franchise area. ZippyU can be easily included into your operations with only a minimal, short-term investment for local brand marketing. A launch package consisting of a complete set of traditional as well as digital marketing is already in place. ZippyU utilizes a stand-alone booking and billing system, allowing easy separation from day-to-day operations. 1-2 WEEKS PRIOR to move out, ZippyU will ship or personally deliver a supply kit to you. Each supply kit will include all the materials needed to properly pack and label your belongings. income streams In addition to the monthly storage charges, a franchisee will be able to sell value added services and products to a customer, including moving services and product sales. ON MOVE OUT DAY A ZippyU representative will retrieve your boxes from your dorm and securely pack them into our truck, where they will be unloaded and stored at our secure facility. * READY TO MOVE BACK Don t lift a finger! ZippyU will return your belongings to your new dorm or apartment whenever you need them. Additional storage is available beyond the offered packages. Some examples of the value added services and products a franchisee can sell to a customer include: Packing Materials Delivery Fees Content Protection Coverage Moving Services Other * Content Protection Coverage should be offered to every storage customer. This simple service extends our concern and appreciation of the value of our customers belongings.

9 Zippy Shell USA LLC zippyshell.com st St NW 4th Floor Washington, DC ZIPPYNOW ( ) 2014 Zippy Shell USA - All rights reserved. Each Provider is Independently Owned and Operated. This is not an offer for the sale of a franchise. Any offer will be made in conjunction with providing a Franchise Disclosure Document. Do not rely on any of the information contained in this document when deciding whether or not to purchase a Zippy Shell Franchise from Zippy Shell, USA LLC.