Send Me East of Ordinary Contest OFFICIAL RULES Open to residents of Canada

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1 Send Me East of Ordinary Contest OFFICIAL RULES Open to residents of Canada By entering this Contest, entrants agree to abide by these Official Rules. The decisions of the independent contest organization with respect to all aspects of the Contest are final. The Sponsor is responsible for the operation of this Contest and is not in partnership, or has any association with the companies whose products are used as part of the Prize. The Contest is in no way sponsored, endorsed or administered by, or associated with, Pinterest. You understand that you are providing your information to the Sponsor (as defined below) and not to Pinterest. The information you provide will only be used to administer the Contest in accordance with the Sponsor s privacy policy. Pinterest is completely released of all liability by each entrant in this Contest. Any questions, comments or complaints regarding the Contest must be directed to the Sponsor and not Pinterest. NO PURCHASE NECESSARY. Send Me East of Ordinary Contest (the Contest ) is sponsored by The New Brunswick Department of Tourism, Heritage and Culture (the Sponsor ). The Contest begins at 12:00:00 AM Atlantic Standard Time ( AST ) on July 01, 2015 and ends at 11:59:59 PM AST on July 31, 2015 (the Contest Period ). 1. ELIGIBILITY: To enter and be eligible to win, a person must be a legal resident of Canada who is of the age of majority or older at time of entry in the province/territory in which he/she resides; who has a Pinterest Account (see below); follows the Sponsor on Pinterest (pinterest.com/destinationnb) and who is not an employee, representative or agent of the Sponsor, the independent contest organization, Maxxim Vacations or any of their affiliated and related companies and, if applicable, their respective advertising or Contest agencies, dealers (collectively the Contest Parties ), and members of the immediate families of, or persons domiciled with, any of the above. In these Official Rules, immediate family means mother, father, brothers, sisters, sons, daughters and/or legal or common-law spouse. 2. HOW TO ENTER THE CONTEST: You must have a Pinterest Account (see rule 4 on how to create an account). To enter the Contest, create a board called Send me East of Ordinary (the Board ) and pin photos (each a Photo ) from the Tourism New Brunswick website or any other New Brunswick photos you find online or capture yourself that inspire your wanderlust. Upon doing so, visit the Contest Website (see rule 3) to register for the Contest and link your Board to your Submission Form (see rule 3).

2 3. HOW TO REGISTER FOR THE CONTEST: During the Contest Period, visit (the Contest Website ) and click on the Contest icon. Complete the submission form (the Submission Form ) with your full name, province of residence, postal code, a valid address, daytime telephone number (including area code) and the URL to your Pinterest Contest Board. Upon doing so, confirm compliance with these Official Rules, indicate whether you would like to receive future notifications regarding upcoming events and/or promotions from the Sponsor (optional) and enter the CAPTCHA code as shown on the screen in the field provided. Upon completion of these steps, click Submit to Enter! and you will be registered to enter into the Contest. Entries must be received by 11:59:59 PM AST on July 31, 2014 (the Contest Closing Date ). You must be following the Sponsor on Pinterest (pinterest.com/destinationnb) by the Contest Closing Date through to the announcement of the winner for Contest registration to be considered valid. Limit of one (1) Registration per person during the Contest Period and only one (1) address and one (1) Pinterest account per person may be used. Limit of one (1) Board per person. There are no limits to the number of Photos you pin to your Board. Any person who is found to have entered in a fashion not sanctioned by these Official Rules and/or has submitted more than the number of entries permitted by these Official Rules will be disqualified. Proof of transmission (screenshots or captures, etc.) does not constitute proof of delivery. Entries generated by script, macro, robotic, programmed, or any other automated means are prohibited and will be disqualified. The Contest Parties will not be responsible for late, lost, illegible, falsified, damaged, misdirected, mutilated, garbled or incomplete entries, which will be void. All entries become the property of the Sponsor upon receipt and none will be returned. 4. HOW TO CREATE A PINTEREST ACCOUNT: Visit or download the free Pinterest application to your mobile device and follow the instructions to register for a free account. Entrants are subject to Pinterest s Terms of Use; these can be found at The Sponsor is not responsible in any way for any decisions Pinterest makes regarding the entrant's account with Pinterest. 5. PHOTO CONTENT REQUIREMENTS: Each submitted Photo: i. must be pinned to your Send me East of Ordinary Pinterest Board; ii. must depict an image of why the Province of New Brunswick inspires you; i. must not, in the sole and unfettered discretion of the Sponsor, contain any nude, sexually explicit, disparaging, discriminatory, libelous or other inappropriate content; including but not limited to crude, vulgar or offensive symbols; derogatory characterizations of any ethnic, racial, sexual, religious or other groups; content that endorses, condones and/or discusses any illegal, inappropriate or risky behaviour or conduct (including but

3 not limited to the use of alcohol or drugs); personal information of individuals, including, without limitation, names, telephone numbers and addresses (physical or electronic); ii. must not violate any law, statute, ordinance or regulation; iii. must be intended for family audience viewing and contain only content that, in the sole and unfettered discretion of the Sponsor, is suitable for all persons, including persons under 13 years of age; iv. must not include reference to third parties/people (including, without limitation, celebrities or friends), who have not expressly authorized the entrant to reference their name; v. must not disparage any person or organization; vi. must only be pinned once in this Contest. 6. PRIZE: There is one (1) Prize available to be won consisting of a trip for up to four (4) people (winner and up to three (3) guests (each a Travel Guest )) to Moncton, NB provided by Maxxim Vacations. The trip includes: return economy airfare for up to (4) people departing from one of the following major Canadian Cities: St. John s, NL; Halifax, NS; Montreal, QC; Ottawa, ON; Toronto, ON; Winnipeg, MB; Saskatoon, SK; Calgary, AB; Edmonton, AB; or Vancouver, BC (each a Departure Point ) to Moncton, NB; four (4) nights accommodation at selected hotels in two (2) room based on double occupancy as selected by the Sponsor; a five (5) day mid-size car rental with unlimited kilometers as selected by the Sponsor; up to five (5) activities based on what the winner may have pinned to his/her Pinterest Board (subject to availability and timing) (up to an approximate retail value ( ARV ) of $ (CDN)); a phone meeting with a Vacation Stylist from New Brunswick to help plan the trip and a meet and greet with the Vacation Stylist upon arriving in New Brunswick. The total ARV of the Prize is $6, (CDN) based on a Toronto, ON departure example. The actual retail value of the Prize may vary depending on the actual city of departure. No difference between the actual and ARV will be awarded. PLEASE NOTE: If the Winner resides within 100 km of Moncton, NB, the Prize shall be deemed to not include airfare and no cash substitution will be made. Without limiting the generality of the foregoing, the following general conditions apply to the Prize: (i) The winner and his/her Travel Guest(s) must travel on the same itinerary and have the appropriate identification required for airport check-in and will be responsible for any travel documents, including a valid passport (if applicable) at their own expense; (ii) The car rental and hotel portion of the Prize will be selected by the Sponsor. The winner and/or a Travel Guest must be qualified to rent an automobile from a national car rental agency and must have a valid driver s license in order to accept the car rental portion of the Prize. If the winner and/or a Travel Guest do not qualify for the car rental, neither that portion of the Prize nor its cash value will be awarded. If a driver is under the age of majority and possesses a valid driver s license, additional

4 fees may apply per day and are the responsibility of the winner. Upgrades or additional charges such as baby-seats or additional driver, additional coverage, fuel charges, applicable taxes or surcharges and optional items (such as Loss Damage Waiver) are at the expense of the winner; (iii) The costs of everything not specifically stated above as included in the Prize are the sole responsibility of the winner and his/her Travel Guest(s) including without limitation: transportation to and from the winner s and/or Travel Guest s residence to and from the selected Departure Point; meals and drinks except as provided above; gratuities; insurance; items of personal nature (NOTE: the winner will be required to present a valid major credit card in good standing in the winner s name at the time of hotel check-in to cover any incidental expenses); (iv) Each Travel Guest (or a parent or legal guardian if under the age of majority) must sign and return the Sponsor s release (by the date indicated on the release form) indicating (among other things) that he/she waives all recourse against the Releasees (as defined below) relating to his/her participation in the Prize (including, without limitation, any travel related thereto); (v) There are no deviations as to travel allowed (i.e. length of stay, number of guests, flight stopovers, travel dates, etc); (vi) Travel must be completed between June 01, 2016 and September 30, 2016; (vii) If the winner (and/or his/her Travel Guest(s)) do not utilize any part(s) of the Prize, then any such part(s) not utilized will be forfeited in their entirety and nothing will be substituted in their place; (viii) By accepting the Prize, the winner agrees to waive all recourse against the Releasees (as defined below) for any reason whatsoever including if the Prize or a component thereof does not prove satisfactory, either in whole or in part; (ix) No frequent flyer miles will be awarded; (x) The Prize must be accepted as awarded, and is not transferable, assignable or convertible to cash; (xi) Sponsor reserves the right at any time to: (a) place reasonable restrictions on the availability or use of the Prize or any component thereof; and (b) substitute the Prize or a component thereof for any reason with a prize or a prize component of equal or greater value, including, without limitation, a cash award; (xii) All travel arrangements will be accepted based on space availability, and must be booked a no later than February 28, 2016 and may be subject to blackout dates. It is recommended that the Prize winner and his/her Travel Guest(s) obtain sufficient personal insurance prior to departure. 7. PRIZE JUDGING PROCESS: The Prize judging process will commence on Tuesday August 05, 2015 following the Contest Period. During the Prize judging period (the Judging Period ), a panel of judges ( the Judges ) appointed by the Sponsor will judge the Boards and assign a score (each, a Score ) to all eligible Entries received during the Contest Period on the basis of the following criteria: (i) Creativity; (ii) Uniqueness; and (iii) compliance with these Official Rules including the applicable format and content requirements (collectively, the "Criteria"). All Criteria will be weighed equally. The top Entry that is awarded the highest Score (as determined by the Judges at their sole discretion) will be deemed the selected entrant for the Prize. In the event of a tie for the Prize, a random draw among the Entries with the same highest

5 scores will take place to determine the selected entrant. The odds of being selected for the Prize depend on the number and caliber of eligible Entries received during the Contest Period and the Judges decisions based on the Criteria set out above. The selected entrant will be contacted by telephone and/or within three (3) business days of being selected. If the selected entrant (a) cannot be reached by telephone and/or within five (5) business days of being selected; (b) fails to correctly answer the skill testing question (see rule 8); or (c) fails to return the properly executed Release Form within the specified time (see rule 8), then he/she will be disqualified and the entrant with the next highest Score will be selected until such time as the Prize winner is confirmed or there are no more eligible entries, whichever comes first. The Sponsor will not be responsible for failed attempts to contact a selected entrant. 8. DECLARATION OF WINNER AND AWARDING OF PRIZE: To be declared the winner, the selected entrant must answer correctly, without assistance of any kind, whether mechanical or otherwise, a mathematical skill-testing question. The selected entrant and his/her Travel Guest will also be required to sign a Declaration and Release Form (the Release Form ), which, among other things: (i) confirms compliance with the Official Rules; (ii) acknowledges acceptance of the Prize as awarded, without substitution; (iii) releases the Contest Parties from any liability in connection with the Prize or any portion thereof or this Contest; (iv) agrees to the use of his/her name, address (city and province/territory) and/or photograph without further remuneration, in connection with any publicity carried out by or on behalf of the Sponsor with respect to the Contest; and (v) agrees to the Sponsor s use of the Board submitted in conjunction with the Contest entry, including the winning Board, for future promotion of New Brunswick.. The Release Forms must be returned within the time period specified on the Release Forms or the Prize will be forfeited. Upon receipt, the Prize will be coordinated with the winner by the Sponsor within four (4) week of being confirmed the winner. 9. GENERAL: By entering the Contest, entrants agree to abide by the Official Rules and the decisions of the independent contest organization with respect to all aspects of the Contest, which are final. Entrants agree to release, discharge and hold harmless the Contest Parties, their respective parent, subsidiary and affiliated companies, advertising and Contest agencies, and each of their respective officers, directors, employees, agents, representatives, successors and assigns (the Releasees ) from any claim or liability arising from or related to submission of an entry and participation in this Contest. All entries become the permanent property of the Sponsor and none will be returned. No correspondence will be entered into except with the selected entrant. 10. The Contest is subject to all applicable federal, provincial, territorial and municipal laws.

6 11. The Contest Parties accept no responsibility for loss, damage or claims caused by or resulting from the Contest or the Prize. By entering and/or accepting the Prize, each entrant and/or the winner consents to the use of his/her name, address (city and province/territory) and/or photograph without further remuneration, in connection with any publicity carried out by or on behalf of the Sponsor with respect to the Contest. 12. The Contest Parties will not be responsible for late, lost, illegible, incomplete, falsified or destroyed entries and all such entries are void. Entries that have been falsified, tampered with or altered are void. The Contest Parties will not be liable for any failure of the Contest Website, do not assume any responsibility for incorrect or inaccurate capture of entry information, technical malfunctions, human or technical error, printing errors, lost, delayed or garbled data or transmissions, omission, interruption, deletion, defect or failures of any telephone or computer lines or networks, computer equipment, software or any combination thereof. The use of an invalid address will disqualify the entry. Users spamming the same address will disqualify the entry. In the event of a dispute, online entries will be deemed to have been submitted by the authorized account holder of the address submitted at the time of entry. Authorized account holder is defined as the person who is assigned an address by an internet provider, online service provider, or other organization (e.g. business, educational institute, etc.) that is responsible for assigning addresses for the domain associated with the submitted address. A selected entrant may be required to provide proof that he/she is the authorized account holder of the address associated with the selected entry. The sole determinant of the time for the purposes of a valid online entry in this Contest will be the Contest server machine(s). In the event it is determined that an entrant has entered in a fashion not sanctioned by these rules and/or has submitted more than the number of entries permitted by these rules, the entrant will be disqualified and all of the entries submitted by the entrant will be disqualified. 13. The Sponsor reserves the right, with the consent of the Régie des alcools, des courses et des jeux (the Regie ), to terminate or suspend this Contest or to amend the Official Rules at any time and in any way, without prior notice, for any reason whatsoever. Without limiting the foregoing, if for any reason the Contest is not capable of running as originally planned, for example as a result of tampering or infection by computer virus, the Sponsor reserves the right, with the consent of the Régie, to cancel the Contest and conduct the draw from all previously received eligible Entries received by the date of cancellation of the Contest. The Sponsor and the independent contest organization shall not be held responsible for any problems, errors or negligence that may arise or occur in connection with the Contest. 14. FOR QUEBEC RESIDENTS: Any litigation respecting the conduct and awarding of the Prize in this Contest may be submitted to the Régie for a ruling. Any litigation respecting the awarding

7 of the Prize may be submitted to the Régie only for the purpose of helping the parties reach a settlement. 15. In the event of any discrepancy or inconsistency between the terms and conditions of these Official Rules and disclosures or other statements contained in any Contest-related materials, including, but not limited to: the Submission Form, and/or point of sale, print or online advertising; the terms and conditions of these Official Rules shall prevail, govern and control to the fullest extent permitted by law. 16. The Sponsor respects your right to privacy. Personal information collected from entrants will only be used by the Sponsor to administer the Contest and, only if consent is given at the time of entry, to send products and provide the entrants with information regarding upcoming contests and/or events from the Sponsor. For more information regarding the manner of collection, use and disclosure of personal information by the Sponsor, please visit Promotion Solutions 2015