A N N U A L R E P O R T

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3 ANNUAL REPORT 2008

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5 CONTENTS 4 Letter to Shareholders 6 Agora 10 Gazeta Wyborcza 14 Internet 16 Metro 18 Collections 20 AMS 22 Magazines 24 Radio 27 Consolidated Financial Statements

6 4 Agora SA Annual report 2008 LETTER TO SHAREHOLDERS Dear Shareholders, Another year of intense changes on the media market has passed. It was time of increased competition, spectacular Internet expansion and further progress of media offers fragmentation. Agora s team proved that it can maintain its high standing and achieve success in this challenging market. In 2008, not only were we developing our projects but also working on building up new competences in the area of audiovisual content production, mobile technologies as well as widening the scale of our existing businesses and securing the streams of our revenues in the long term perspective. Although the competitive environment of Gazeta Wyborcza did not significantly change during the year 2008, the structure of the dailies market and the position of its key players became clearly defined. Throughout the year, Gazeta s team has won many battles thanks to high quality of the content and successful editorial, sales and marketing strategies. Due to resources at hand and credibility of Gazeta s brand we were able to invest, both, in online classifieds products, rapidly growing Internet services as well as take advantage of our multimedia assets to offer our clients dual and multimedia offers. Multi-brand strategy in Internet enabled us to reach new groups of users and resulted in considerable growth in audience reach that brought us closer to business leaders. Total revenues growth outperformed the market and our advertising offer expanded considerably. We were working on development of varied audiovisual products, both using online services and our own multimedia studio. We were successful in syndicating our content via mobile platforms (currently, we cooperate with all Polish mobile telephone operators). We expanded our news, business and sport services. As Internet becomes an important player in the advertising market, its significance grows in the Agora Group media portfolio. In 2008 revenues of Metro, our free newspaper, achieved a rapid growth which translated into an increased ad market share. Apart from the continuous development of print supplements and online services, Metro introduced its new layout and changed editorial formula. These changes resulted in positive reactions from readers. We believe that the aforementioned changes will help us to leverage Metro s advertising potential. The collections business is still a significant area of our activity, though in 2008 revenues and margins deteriorated. Severe competition and market saturation were the main reasons of the decline. The Strong market position of our media brands combined with the Group s financial strength are our key assets allowing us, not only to defend but also to strengthen our market position at the time of the most difficult economic downturn. formula of this business has evolved within the last few years. In 2004 we were selling only books while at present we are a multimedia publishing house offering books, music, movies on DVD. In addition, we distribute and license content (soundtracks for TV series and music for mobile phones) and publish music CDs under the label of our radio stations. We assume that we cannot count on the historical levels of revenues from this line of business, however, we believe that with a new business model, currently under development, we will be able to further leverage, to our advantage, the unique multimedia character of the Agora Group. In 2008, AMS executed an investment program aiming at two core objectives: to maintain the leadership position and high quality of our panel system and to enter new market segments, including those becoming the market standard nowadays. We were further developing our mobile outdoor advertising offer, both traditional and based on the cutting-edge technologies. The LCD faces CityINFOtv on the Warsaw subway trains are a perfect example of leveraging multimedia resources of Agora.

7 Letter to Shareholders 5 Magazines, published by Agora, maintained strong business position. Our key titles remained very popular with readers and advertisers whereas most recent launches reached extremely high copy sales. We also continued an intense development of our key titles in Internet. Agora s radio stations held to their market positions. Super-regional, opinion making radio station TOK FM reached profitability and increased ad revenues. We started to use effectively new distribution platforms to expand the range of our radio brands and to create new revenue streams. Our internet radio platform Tuba. fm and internet video channel Kiss TV are perfect examples of such undertakings. Solid foundation of our media, their competitive position as well as proper cost discipline are of extreme importance in the face of financial market turmoil and unpredictable macroeconomic conditions. We are convinced that the deteriorating economic situation will not spare the advertising market. How seriously will ad spend diminish? How long will the situation last? We do not know the answers to these questions as they are highly dependent on GDP growth, which is currently unpredictable. Anticipating deterioration of the market conditions, at the end of 2008 we started implementing operating efficiency improvement plan. In the face of divergent opinions about the further development of the macroeconomic conditions, using our experience from the previous crisis, we are preparing the Agora Group for various scenarios, including further deterioration of the advertising market. The market context is changing and these changes may have profound and long-lasting effect. Therefore we are not only focusing on the cost efficiencies but also working intensely on tailoring our projects to fit the new market conditions. In order to achieve this we make use of Agora Group multimedia character and combine the potential of our projects with emerging new revenue streams. Strong market position of our media brands combined with the Group s financial strength are our key assets allowing us, not only to defend but also to strengthen our market position at the time of the most difficult economic downturn. We hope that similarly to the previous economic slowdown, we will manage to leverage the situation to our advantage. We would like to thank all our shareholders for their interest and support. Piotr Niemczycki Piotr Niemczycki president of the management board Zbigniew Bąk vicepresident of the management board Tomasz Józefacki member of the management board Grzegorz Kossakowski member of the management board, CFO

8 6 Agora SA Annual report 2008 AGORA A MULTIMEDIA PUBLISHER Agora SA is one of the largest media groups in Poland and has been listed since 1999 on the Warsaw and London stock exchanges. It was set up in 1989 as the publisher of Gazeta Wyborcza, and in the space of two decades has built a strong position across the majority of media market segments: in the daily newspaper and magazines segment, in outdoor advertising, radio and the Internet. Gazeta Wyborcza is the largest corporate undertaking and the largest opinion-forming newspaper in Poland. With its unique national-local formula and rich thematic offer, Gazeta Wyborcza is the most popular daily title with advertisers. Agora also publishes the largest nationwide free daily, Metro, which is the third most read newspaper in Poland, and 14 colour magazines on various subjects: from interior design and auto-moto to shopping to parenting. Outdoor advertising is Agora s second largest source of income, and its outdoor company AMS is the segment leader in Poland. The Internet operations are the most dynamically growing area of the company s activity. Agora owns over 90 Internet brands and most of them are leaders in their field. The company s radio station group includes two local radio station networks, Złote Przeboje (Golden Oldies) and Roxy FM, and the superregional Radio TOK FM the first news&talk radio station. The programmes aired on these stations are also available on the TUBA. FM Internet platform, which offers over 20 thematic music channels, including a video channel. Agora is also a publisher of collections of literature, music and film books series with CDs and DVDs. The company is active as a music producer, offering books with premiere music albums of Polish artists, and participates in film production and organisation of important cultural events. Conducting such a wide range of activities requires a strong back-up made up of, inter alia, three modern printing houses, photo department and photo agency Agencja Gazeta which supplies photographic materials to Agora s various media outlets and external clients and a modern TV studio which produces professional audiovisual content for Internet brands, to name a few. Building up the company s command of the production and distribution of audiovisual content, Agora, together with its partner ATM Grupa, developed an Internet TV platform TiVi.pl. source: readership of Metro: PBC, MillwardBrown SMG/KRC, CPW (daily readership), n = , REVENUE STRUCTURE IN 2008 Internet 6% Collections 5% Magazines 9% Outdoor 14% Radio 7% Metro 3% Print 5% Gazeta Wyborcza 51%

9 Agora 7 KEY FIGURES IN 2008 (CONSOLIDATED RESULTS) Revenues PLN million Operating EBITDA margin 14.3% Advertising PLN million Net profit 23.4 PLN million Copy sales PLN million Operating cashflow PLN million Collections 63.2 PLN million Free cashflow 73.6 PLN million Operating cost PLN million Employment at the end of the year 3.7 thou. employees Operating EBITDA PLN million notes: Operating cost: excluding an impairment loss on investment in Trader.com (Polska). Operating EBITDA = EBITDA + non-cash expenses relating to share-based payments. Operating EBITDA excluding impairment loss on Trader.com (Polska) = EBITDA + non-cash expenses relating to share-based payments + impairment loss on Trader.com (Polska) The net profit refers to net profit attributable to equity holders of the parent.

10 8 Agora SA Annual report 2008 Social activities For many years Agora have been engaged in activities pro publico bono. The company s media initiate and support national social campaigns, cultural events and initiatives promoting civic and proecological attitudes. Our media implement this mission in the national campaigns by Gazeta Wyborcza: Umierać po ludzku (Humane Death), Dzieciaki do domu (Kids Get Home), Przejrzysta Polska (Transparent Poland), Ratujmy Rospudę (Let s Save the Rospuda Valley) and Rodzić po ludzku (Humane Birth), activities of our outdoor company AMS aimed at supporting activation of the handicapped, providing media patronage of our radio stations over the most important cultural events and organizing pro-ecological campaigns by Metro. Our social activities are also aimed at helping people in need outside Poland, like in Wolność słowa na Białorusi (Freedom of Speech in Bielarus), Solidarni z Donieckiem (Solidarity with Donieck), Ratujmy Darfur (Let s Save Darfur) and Vlepka protest dla Tybetu (Sticker the Protest Supporting Tibet) campaigns. The broadening pro publico bono activity of Agora s media and of Agora-Holding is brought together and supported by Agora Foundation established in Przyjaciel Integracji (A Friend of Integration) medal from Stowarzyszenie Przyjaciół Integracji (Association of the Friends of Integration) another award for AMS for supporting the handicapped. Services by Agora awarded third year in a row during the Webstar Festival the national interactive contest, which promotes the best websites in the Polish Internet. Most important awards in 2008 Agora s quarterly report for 4Q2008 included among the best quarterly reports of WIG20 listed companies in the ranking by Gazeta Giełdy Parkiet. 11 nominations to Fryderyki 2008 music awards for projects by Agora. Empik s Aces awards for Gazeta Wyborcza and the book Świadectwo (The Testimony) in the Newspapers and Special Projects categories. Awards for Agora for supporting integration: AMS honoured with Przyjaciel Integracji (A Friend of Integration) medal by Stowarzyszenie Przyjaciół Integracji (Association of Friends of Integration) and journalists of Gazeta Wyborcza and Poradnik Domowy (Housekeeping) awarded in the Oczy otwarte (Eyes Wide Open) competition. The Mediatory 2008 student awards for Gazeta s journalist Wojciech Jagielski and for the social campaign Umierać po ludzku (Humane Death). Gazeta Wyborcza s and Metro s advertising departments ranked the best among all dailies sales teams and the Agora Radio Group s sales team recognized the best radio station sales team in the ranking by Media&Marketing Polska. Gazeta Wyborcza and Sport.pl distinguished by INMA (International Newsmedia Marketing Association) in the Football Media Competition for the best projects connected with the Euro 2008 football championships.

11 Agora 9 Gazeta Wyborcza chosen the Newspaper of the Year for Young Readers by the World Association of Newspapers (WAN). Gazeta Wyborcza awarded in the INMA Awards 2008 international competition for the newspaper s pre-election edition s cover, for Ratujmy Rospudę (Let s Save the Rospuda Valley) campaign and for its dual-media advertising offer. The Polish European Award for Gazeta Wyborcza for merits in supporting European integration. A Gold Medal of Izba Wydawców Prasy (Chamber of Press Publishers) for Gazeta Wyborcza s pre-election edition cover in GrandFront 2007 competition. Grand Prix Media Trendy 2008 for Gazeta z Iskierką (Gazeta with a Spark) in the Social Marketing category. Gazeta Wyborcza and Metro won the quality prizes in the competition by IFRA, NAA and PANPA. Gazeta Wyborcza awarded in the Best of Newspaper Design international contest by the global association Society for News Design. Metro recognized as a High Reputation Brand according to the Premium Brand Independent Ranking of Brand Reputations in Poland. Radio TOK FM chosen the Radio Station of the Year by Media&Marketing Polska. Gazeta Wyborcza photoreporters honoured with the BZ WBK Press Foto o 2008 awards. 11 journalists of Gazeta Wyborcza recognized in the best regional journalists ranking by Press monthly. Gazeta Wyborcza reporters awarded by Amnesty International with Pióro Nadziei (Pen of Hope) awards. LINKS KEY EVENTS IN 2008 june purchasing the shares of Trader.com (Polska). november changes in the company s management: Piotr Niemczycki becomes the company s CEO, Tomasz Józefacki becomes a member of the board and Grzegorz Kossakowski becomes the company s CFO.

12 10 Agora SA Annual report 2008 GAZETA WYBORCZA A MODERN NEWSPAPER WITH LONG TRADITION Gazeta Wyborcza is the largest opinion-forming newspaper in Poland with monthly paid circulation of 411 thousand copies. It combines the power of an influential and strongly rooted title with the attractive and reach building content for readers and advertisers, and with the effective promotional platform for other Agora brands. With its national issue and 20 regional editions, Gazeta reaches over 5 million readers nationwide. Readers value thematic magazines of Gazeta, such as Wysokie Obcasy (High Heels), Duży Format (Large Format), Gazeta Co Jest Grane (What s Up?) and Gazeta Telewizyjna (TV Guide) while 4 thematic ad supplements are popular with advertisers. The success of Gazeta Wyborcza on the difficult and increasingly competitive market in 2008 was based on its reputation and strong brand, as well as wide thematic offer, the highest quality of journalism and its promotional and advertising innovativeness. Readers reached for Gazeta in order to follow the key up-to-date social and political issues covered, inter alia, in editorial series, such as Siedem wyborów Wałęsy (Wałęsa s 7 Dilemas) and To nie jest kraj dla starych ludzi (This is not a Country for Old Men). They actively embraced Gazeta s special events, like the minieuro tournament for children organised alongside the European Championships, awarded by the INMA (International Newsmedia Marketing Association). Readers also appreciated additions to Gazeta sold in a dual-media offer, like popular Polish TV series on DVD: Czterdziestolatek (Fourty-Year-Old) and Stawka większa niż życie (More than Life at Stake) or music discs with the hits of Carlos Santana and Christmas carols performed by Edyta Górniak. The diverse and good quality thematic offer which includes dual-media campaigns and non-standard ad forms, appealed to advertisers, making Gazeta the most popular quality daily with advertisers and helping the title to maintain its share in ad spending in dailies at the level of 41%. In mid-year Wyborcza.pl portal, the Internet edition of Gazeta Wyborcza, was remodelled. It combines the information and opinion-forming impact of the newspaper with the speed and immediacy of the Internet. Wyborcza.pl broadens Gazeta s offer with up-to-date online comments and multimedia content produced, inter alia, in Agora s modern TV studio. Thanks to its interactive character Wyborcza.pl enables even closer, more intense contact between Gazeta and its readers, providing ongoing dialoguea and an exchange of opinions and thoughts on forums and blogs. Gazeta s website is the most popular site of a press title in the Polish Internet. KEY FIGURES IN 2008 Ad revenues Copy sales revenues 486 PLN million 152 PLN million source: copy sales: ZKDP, paid circulation, 2008, readership: PBC, MillwardBrown SMG/KRC, 2008, CCS (weekly readership), a nationwide representative sample of people aged 15+, N = , the Internet reach: Megapanel PBI, Gemius, Real Users, December 2008.

13 Gazeta Wyborcza 11 Opinion-forming, modern and innovative, close to readers Gazeta Wyborcza is the most popular quality daily with readers and advertisers in Poland. ADVERTISING SPENDING IN NEWSPAPERS IN 2008 Polskapresse 15% Mecom (local) 7% Super Express 3% Rzeczpospolita 8% Dziennik 7% Gazeta Wyborcza 41% Fakt 6% Metro 3% source: Agora, estimated data corrected for average discount rate, display ads, selected titles only.

14 12 Agora SA Annual report 2008 Wyborcza.pl online face of Gazeta Wyborcza, the most popular website of the press title in the Polish Internet. The promotional campaign of Wysokie Obcasy (High Heels), the magazine supplement to Gazeta Wyborcza on Saturday. COPY SALES OF NEWSPAPERS (IN THOUSAND COPIES) Fakt 495 Gazeta Wyborcza 411 Super Express 204,5 Rzeczpospolita 157 Dziennik 155 WEEKLY READERSHIP (CCS) (MILLION READERS) Gazeta Wyborcza 5 Fakt 4.8 Super Express 2.3 Metro 2.2 Dziennik 1.6 Rzeczpospolita 1.4 source: ZKDP, paid circulation, source: PBC, MillwardBrown SMG/KRC, 2008, CCS (weekly readership), a nationwide representative sample of people aged 15+, N =

15 Gazeta Wyborcza 13 Gazeta in Katowice supported inhabitants of Nikiszowiec district and organised the Easter fair of products of the local cuisine. Collected funds were earmaked for financing the monitoring system for the district. Piotr Stasiński, deputy editor-in-chief of Gazeta Wyborcza, received the award for Gazeta in the international contest INMA Awards Social activities Gazeta s social activity combines the nationwide campaigns like Dzieciaki do domu (Kids Get Home) campaign with the activity of local scope. Gazeta Katowice s editorial office organized a campaign to encourage the involvement of local society in revitalising the city s Nikiszowiec district, which was listed as UNESCO cultural heritage site. In Łódź, throughout the summer holidays, Gazeta ran the campaign Ratujmy fabryczną Łódź (Let s save the Łódź of the Factories). The editorial office in Białystok set up a Tent of Tolerance in the main city square and promoted the Esperanto language as a part of the campaign to promote the idea of tolerance. In Katowice, Gazeta z Iskierką (Gazeta with a Spark) a special issue of Gazeta prepared by children with cancer looked after by Fundacja Iskierka (The Spark Foundation) was created. The initiative was recognised by the jury of the Media Trendy competition, which awarded it Grand Prix and the first prize in the Social Marketing category. LINKS KEY EVENTS march The Daily Telegraph s Jobs & Careers supplement in Gazeta Wyborcza. june launching the editorial series Siedem wyborów Wałęsy (Wałęsa s 7 Dilemas). may Andrzej Wajda chosen Gazeta Wyborcza s Man of the Year. august launching the remodelled Wyborcza.pl portal and a dual-media ad offer of Gazeta Wyborcza and Wyborcza.pl. september the end of Szkoła Mistrzów Fotografii (School for Masters of Photography) competition organized by Gazeta Wyborcza and Wyborcza.pl. october launching the attractive e-subscription offer of Gazeta Wyborcza. november Gazeta Wyborcza s ad department (along with the Metro s team) ranked the best among dailies sales teams in the ranking by Media&Marketing Polska. november start of To nie jest kraj dla starych ludzi (This is not a Country for Old Men) editorial series covering issues related to the situation of old people in Poland.

16 14 Agora SA Annual report 2008 INTERNET AN INCREASINGLY WIDE AND DIVERSE OFFER Agora is one of the top players on the Polish Internet market. The company s offer includes Gazeta.pl, one of the leading Internet portals in Poland, thematic websites enhanced with audiovisual content and vertical and community services. In 2008, the company doubled the number of its Internet brands to almost 100, adding to its portfolio 46 new services. After taking over Trader.com (Polska), Agora extended its classified online offer by 5 services in popular thematic categories: real-estate and auto- -moto. Providing new services and enhancing the existing ones with video content, both produced in-house and supplied by partners (like Dailymotion, VideoJug and Ekstraklasa S.A.), was another important direction of development of company s online offer. Agora also developed its know-how in the realm of audiovisual content production and distribution by running the online TV platform TiVi.pl a project by A2 Multimedia, a joint venture between Agora and ATM Grupa. Agora s rich and diversified content offered online is also available via mobile technology, i.e. on Gazeta.mobi and on mobile phones, as a result of our cooperation with mobile phone operators. The reach of Agora s Internet offer at the end of December 2008 was 44.62%. The strategy of developing online thematic services has resulted in a dynamic growth of the company s Internet ad revenues the Internet ad sales revenues of Agora in 2008 grew twice as fast as the market. INTERNET ADVERTISING REVENUE GROWTH IN 2008: AGORA VS. MARKET Internet ad market 31% Agora (incl. ads in vortals) 58% Agora (excl. ads in vortals) 74% source: advertising spending: estimates by Starlink media house. KEY FIGURES IN 2008 Revenues 77.1 PLN million Internet ads 47.9 PLN million ads in vortals 18.6 PLN million EBIT (8.3) PLN million Operating EBITDA (4.1) PLN million Operating EBITDA margin (5.3) % notes: Operating EBITDA = EBITDA + non-cash expenses relating to share-based payments. Operating EBITDA of Internet is calculated based on cost directly attributable to the appropriate area of the business line of the Agora Group and excludes allocations of all Company s overheads (such as: cost of Agora s Management Board and cost of the supporting divisions), which are almost in full factored in the Newspapers and Internet line of business. New audiovisual formats on TiVi.pl platform and promotional campaign of real-estate classifieds vortal Domiporta.pl. Expanding video content and enriching the classifieds offer in the Internet were among main growth objectives of Agora s online operations in 2008.

17 Internet 15 Social activities Sport.pl in cooperation with the Rotary Club prepared a series of charity auctions conducted during the Olympics in Beijing. The money collected by auctioning objects donated by famous athletes was earmarked for scholarships for disabled sportsmen. Gazeta.pl took part in the Widzialni.eu strony internetowe bez barier (Widzialni.eu Websites without Barriers) project devoted to the availability of the Internet services for the disabled users. The portal also supported the activities of the SOS Wioski Dziecięce (Villages for Children) Association, the service Zaginieni.pl of the ITAKA Foundation, the Centrum Poszukiwań Ludzi Zaginionych (Centre for Searching for Lost Persons) and the campaign Szlachetna Paczka (The Noble Parcel) by Stowarzyszenie Wiosna (Spring Association) focused on preparing Christmas presents for the poorest families across Poland. LINKS Gazeta.pl Zdajmy.pl Infomuzyka.pl Blox.pl Wyborcza.pl Edulandia.pl GameCorner.pl Cafe.pl emetro.pl Sport.pl Polygamia.pl Znam.to GazetaDom.pl Moto.pl Plotek.pl Blox.ua Domiporta.pl edziecko.pl Kotek.pl ChikiDriki.ua GazetaPraca.pl Ugotuj.to TiVi.pl Plitkar.com.ua GazetaEdukacja.pl Lula.pl Alert24.pl StartJob.com.ua KEY EVENTS january launching the blog service Blox.ua. february launching a new mailing system at Gazeta.pl portal based on solution by Google. march enabling the Wideo.Gazeta service for users of Nokia mobile phones. may Agora becomes the exclusive distributor of ad space in Microsoft s services in Poland. may start of cooperation with VideoJug service, which provides its video materials to Agora s services. august launching the Ekstraklasa.tv service set up by Agora and Ekstraklasa S.A. october Sport.pl and Gazeta Wyborcza awarded in the INMA (International Newsmedia Marketing Association) competition for the best projects related to Euro november start of Glossy Media the first Internet ad network for women in Poland. december cooperation of Agora and Dailymotion video service.

18 16 Agora SA Annual report 2008 METRO THE DAILY FOR THE BOOM GENERATION Metro is the largest free daily newspaper in Poland. With the average circulation of 495 thousand copies the title reached 1.2 million readers in 19 largest cities in the country daily and was the third most read national daily paper. In 2008, in line with our plans, Metro reached EBITDA breakeven point. Last year, Metro underwent some changes. A new editor in chief and a new editorial line bore fruit in the form of a refreshed layout and a redirection towards younger readers. The title increased its Internet activity by establishing a community service Cafeanimal.pl for animal lovers. Metro actively reacted to current events by preparing special editions targeted at specific groups of readers, like afternoon edition reporting the power failure in Szczecin, an edition for Euro 2008 for football fans distributed in areas where matches were watched and the special issue for Dzień Dziecka (Children s Day) distributed in parks and kids play areas. KEY FIGURES IN 2008 Operating EBITDA Ad revenues 1 PLN million 37.4 PLN million Share of advertising spending in dailies 3.5% During the Era Nowe Horyzonty (Era New Horizons) International Film Festival in Wrocław Metro set up a rent-a-bike service for the Festival s audience. Agora s free daily was a media patron of the Festival. notes: Operating EBITDA = EBITDA + non-cash expenses relating to share-based payments. Operating EBITDA of Metro is calculated based on cost directly attributable to the appropriate area of the business line of the Agora Group and excludes allocations of all Company s overheads (such as: cost of Agora s Management Board and cost of the supporting divisions), which are almost in full factored in the Newspapers and Internet line of business. source: circulation distribution: ZKDP (Circulation Audit Office), average monthly free circulation, 2008, readership: PBC, MillwardBrown SMG/KRC, CPW (daily readership), n = , 2008.

19 Metro 17 Special editions of Metro are popular with readers while thematic supplements and flexible ad offer apeals to advertisers. The Metro Generation the slogan promoted a new editorial line and the remodelled layout of Metro. LINKS Social activities In 2008, Metro focused on social-civic activities. In response to the situation in China, the editorial team initiated the pro-tibet campaign Vlepka protest dla Tybetu (Sticker the Protest Supporting Tibet) and supported the World Association of Newspapers (WAN) campaign for press freedom in China. In cooperation with Polska Akcja Humanitarna (Polish Humanitarian Organisation) and Amnesty International, Metro collected signatures under a petition against capital punishment, that was subsequently handed to politicians. The title also published a special edition devoted to the mentally handicapped and their job opportunities. The paper traditionally engaged in pro-environment activities organising the second edition of the Ekopozytywni (Ecopositive) campaign, and promoting bike riding at the Era Nowe Horyzonty (Era New Horizons) film festival in Wrocław. KEY EVENTS february Waldemar Paś becomes Metro s new editor-in-chief. april recruitment supplement MetroPraca in Warsaw, Katowice, Cracow, Łódź, Poznań, Szczecin, the TriCity and Wrocław. june Metro wins Strong Reputation Brand title in the Premium Brand ranking. june organiating the Vlepka protest dla Tybetu exhibition (Sticker the Protest Supporting Tibet). july launching the community service Cafeanimal.pl. august changing the editorial line and layout of Metro, starting the image campaign Pokolenie Metra (The Metro Generation). november Metro s and Gazeta Wyborcza s advertising departments ranked the best among all dailies sales teams in the ranking by Media&Marketing Polska. december Metro publishes results of the large-scale polling of young Poles project called Pokolenie Metra (The Metro Generation) conducted with SMG/KRC.

20 18 Agora SA Annual report 2008 COLLECTIONS MUSIC AND FILM PRODUCTION As a part of its publication activity, Agora has to date introduced 40 collections and over 90 one-off projects, selling by the end of 2008 over 34 million books and booklets with CDs and DVDs for over PLN 550 million. The company offers series of books, practical guides and audio-books, music and film collections and oneoff projects books with premiere albums by Polish musicians. Agora continued its publishing and phonographic activities in 2008, issuing new books with music albums, like Marek Niedźwiecki s The Best Of Smooth Jazz Cafe, Męska muzyka (Male Music) by Waglewski, Fisz and Emade or new records by Martyna Jakubowicz and Bracia band. The company also successfully introduced the literature collections of renowned Polish writers Ryszard Kapuściński and Stanisław Lem. New areas of the company s activity in 2008 included a film co-production and an organisation of important artistic events. Agora s most prestigious project was participation in the production and organisation of the international premiere of the film Świadectwo (Testimony) in the Vatican. The company was also a co-producer of the first Woody Allen concert in Poland, which was organised alongside the STX Jamboree. KEY FIGURES IN 2008 Sales revenue 63.2 PLN million Copies sold 3.6 million Reputation of Agora s brands allowed to broaden the publishing operations of the company and to offer collections of literature and music and film series.