The art of attraction: retail lighting from OSRAM SYLVANIA.

Transcription

1 The art of attraction: retail lighting from OSRAM SYLVANIA.

2 Welcome shoppers. SYLVANIA retail lighting can have a major impact on a customer s shopping experience. It invites customers into the environment. It creates an atmosphere that helps customers relax, get comfortable or get excited. With SYLVANIA retail lighting solutions, retailers can fashion a mood to complement their product. Most importantly, great retail lighting makes products look their absolute best showcasing their quality, color or texture. The right lighting has a positive effect on everything from first impressions to checkout. Whether diamonds, clothing or groceries, great lighting can help drive sales and move merchandise. That s why, whether for new store construction or an existing store retrofit, the sale starts with innovative SYLVANIA lighting solutions. 2

3 Here are some of the areas where SYLVANIA lighting solutions can help retailers: Signage Command attention Set a tone Invite shoppers in Sales areas General merchandise display Sales transaction area Feature displays and show windows Fitting rooms Outdoor areas Parking lot Parking garage Area lighting Special consideration should be given to the quality of light, the amount or quantity of light, and effectiveness of lighting with color rendering (CRI/R9) and color of the light (CCT). Appearance of space and luminaires Illuminance (horizontal and vertical) Color appearance and color contrast Modeling of faces or objects (fitting rooms) Glare Lighting controls Lamp switching, dimming, daylight sensing, timers Energy management Maintenance programs One stop shopping for all your lighting needs. SYLVANIA Lighting Services. When partnering with SYLVANIA, you aren t just buying a lighting system. You ll receive a single point of contact for all of your lighting needs. We offer a comprehensive program providing installation, maintenance, financing and recycling. SYLVANIA Lighting Services (SLS) is the industry leader in lighting services and maintenance with over 40 years of experience. We are here to help you through the process of upgrading to energyefficient lighting every step of the way. We are the partner you need for lighting expertise, service and support, from start to finish and beyond. Our network is in place and ready to serve you. Lighting audit A lighting audit of your retail store(s) can help evaluate the potential energy cost savings that could be achieved through an energy-efficient lighting upgrade in your store. Contact us today for your lighting audit. 3

4 Put your store in the best light. The right lighting is essential to satisfying the needs and desires of shoppers, from the sparkle of the window displays to the lighted spaces inside. Faced with the need to satisfy today s sophisticated consumer, retailers are turning their attention to the quantity, quality and effectiveness of well-designed store lighting as a key component in the sales chain. Good lighting design can contribute substantially to the successful and profitable operation of any store, from the smallest design boutique to the biggest warehouse outlet or big box mass merchandiser. Lighting and your bottom line Looks good on your bottom line. Since lighting is the highest allocation of electric use in a typical retail store, what is a retailer to do? Fortunately, SYLVANIA lighting solutions can help today s retailers raise the level of lighting quality and reduce costs. We offer retailers a variety of energy-saving, environmentally preferable products and lighting controls, along with energy management and maintenance programs. How retail buildings use energy. In a typical retail building, lighting accounts for as much as 37% of annual electrical energy use. Other sources of energy consumption include cooling, ventilation and refrigeration. On average, retail buildings use 14.3 kilowatt-hours (kwh) of electricity per square foot annually at a cost of $1.47 per square foot*. According to the EPA, a 10% reduction in energy costs for an average retail outlet can increase their profit margin by 16% annually. When planning store renovation and equipment upgrade options, many owners and operators are examining strategies to green their buildings and implement sustainable operations. Simply by upgrading to or installing new energy efficient lighting systems from SYLVANIA, you can achieve energy savings of up to 50%. And with the implementation of a building automation and lighting controls strategy, you can save up to an additional 25%. You can save money by retrofitting old T12 fluorescent lighting systems with new high performance, SYLVANIA OCTRON T8 and PENTRON T5 reduced mercury lamps. More sustainable products, including T8, T5, ceramic metal halide and retrofit lamps, will lower energy consumption, extend lamp replacement intervals and reduce your company s carbon footprint. *Assumes electrical energy cost of $0.10 per kwh Typical Retail Electric Consumption Computer Use 1% Office Equipment 1% Cooking 4% Refrigeration 17% Miscellaneous 13% Cooling 13% Lighting 37% Ventilation 8% Water Heating 6% Source: DOE 2003 Energy Efficiency and Renewable Energy 4

5 Global Lighting Leader For over a century, OSRAM SYLVANIA has maintained its position as a global lighting leader, introducing innovative products that deliver energy savings, reduce impact on the environment and provide operational cost savings to end users. Global Care: Global Care represents our commitment to social and environmental responsibility worldwide. As a leader in innovative lighting solutions, we are dedicated to products and processes that contribute to solving global sustainability challenges, address economic needs and protect the environment for today and for the future. We are using fewer natural resources, saving energy for our customers, reducing our carbon footprint, and facilitating the recycling of lamps and other materials to avoid millions of pounds of waste in landfills. Leadership in Energy & Environmental Design (LEED ) Lighting in LEED The LEED green building rating system was designed by the US Green Building Council (USGBC) to provide building owners and operators with a framework for implementing green building design, construction, and operations and maintenance solutions. LEED offers two rating systems for retail new construction and commercial interiors as well as a program for multiple buildings. LEED Retail lighting-related points are available for reduced light pollution, energy efficiency and lighting power density reductions, lighting controls and even efficiency in certain types of display cases. SYLVANIA lighting products, controls and systems can help achieve LEED points and measureable environmental benefits. The greatest number of points available in each of the LEED rating systems is in energy efficiency I mproving the lighting in a 100,000 sq. ft. building by 30% can achieve 6-8 EA credits Energy-efficient lighting directly affects the bottom line, resulting in additional benefits 5

6 CASE STUDIES Mass Merchant Mass merchants sell to a wide variety of buyers. Often, these would-be buyers are looking for a one-stop shopping destination or are on a treasure hunt for that one special item at a great price. An easy-to-shop layout with wide aisles is typical and requires the lighting to be designed for customers to easily view and evaluate products typically displayed at eye level but also to safely select product for purchase stocked at various shelf heights. The lighting should lead customers through merchandise areas safely and effectively making their shopping experience comfortable and enjoyable. Merchandising Trends Simple, but modern image Bright decorative colors Eye catching end caps & gondolas Lighting Considerations Store Design 1: High open ceilings, large aisles, tall merchandising racks (ceiling height >16ft) High bay or low bay lighting Long life multi-lamp fluorescent (4-6 lamp) four-foot T5HO or (6-8 lamp) T8, high efficiency electronic ballast systems Ceramic metal halide, pulse start electronic ballast system (200W-400W), high efficiency luminaire Store Design 2: Lower enclosed ceiling with recessed troffers, lower shelving racks (ceiling height 12-14ft) High efficiency fluorescent T8 lamp & ballast systems (NEMA premium), high efficiency luminaires consider volumetric light distribution when choosing a luminaire options include BR and PAR lamps, 2x2 retrofit kits and fixtures, and linear solutions Case Study Staples Overview World s largest office products company Retrofitting 690 retail stores and the outdoor area lighting at Staples headquarters Reduce energy costs and carbon footprint Brighter, whiter light Environmental Benefits Reduce carbon emissions by 15,647,437 pounds: equivalent amount produced by 1,367 cars Financial Benefits Energy savings of 10,193,770 kwh Reduced maintenance costs 6

7 Furniture Retailer In the art of the sale, today s furniture retailers and department stores leave nothing to chance. Everything from the way sections are arranged, the location of the escalators, the room scenarios and the lighting are all carefully planned to earn the store more sales. Savvy retailers have turned to lifestyle marketing, providing shoppers with a variety of social, inspiring, interactive and meaningful in-store experiences to encourage browsing, excite them visually and increase the likelihood of a sale or additional sales. The lighting should help shoppers easily find and evaluate merchandise. It should make them as comfortable as that sofa they re about to buy. Merchandising Trends Neutral CCT focus on light levels that can be impacted by additional lighting Lighting focused on merchandise Directional light sources Lighting Considerations Medium-base retrofit lamps are easy retrofit solutions for halogen PAR lamps in recessed down lights or track fixtures. There are also new track and recessed fixtures with 15W (T4) ceramic metal halide lamp and ballast systems providing the lowest energy consumption and best optical performance. Cove lighting is typically done with fluorescent strip fixtures. Consider options including color changing or white choices. Jewelry and other display cases typically use linear fluorescent lighting as well. Consider options for display as well. In jewelry cases, SYLVANIA stixx for display cases will provide sparkle and attract customers. Case Study Boston Interiors Overview Family owned and operated furniture retailer Reduce energy and maintenance costs while maintaining excellent color rendering and performance Replace halogen light sources with OSRAM SYLVANIA ULTRA High Performance Series retrofit lamps Environmental Benefits Reduced carbon footprint Environmental savings per year: 61,022 pounds of CO 2 Environmentally preferable mercury and lead free lamps Financial Benefits Total energy and maintenance savings per year: $8,322 Annual energy savings 48,315 kwh Nearly $100,000 in savings over lifetime of lamps 7

8 CASE STUDIES Specialty Store At the high end of the shopping spectrum is the specialty store, including exclusive boutiques, fashion, designer label and other unique stores. Specialty stores employ the most complex lighting, combining general, accent and decorative systems. In addition, light levels are regulated to create contrast or drama and differentiation in merchandise areas. Since some merchandise is not self serve, sales assistance needs are high. The lighting should be on par with the premium display fixtures and high-quality furnishings. Quality lighting will encourage customers to invest a lot of time, interacting with sales personnel and inspecting merchandise. Lighting needs to enhance the higher quality of products. Merchandising Trends Warmer CCT focused on creating ambiance Creating a mood for elegance Style and fashion impact luminaire design decisions Directional, accent to create space within a space Design includes high-end lighting solutions combining technology and control systems Lighting Considerations Halogen IR or standard PAR and MR16 lamps are typically used both for general and display lighting (down lights and track lights). Point sources provide sparkle. Compact ceramic metal halide lamps provide good color and energy efficiency. Compact fluorescent lamps are used in decorative wall sconces and wall washers. s are a perfect opportunity for creating elegance and style. stixx for display case color changing systems for layers of lighting including coves and wall wash. Recessed applications for the retrofit family including fixture replacement and screw base PARs, BR, and A-line s. As far as the increase in sales, the numbers speak for themselves. Case Study Aspen Skiing Company Overview Four-Mountain Sports Aspen Highlands retail location increases sales and productivity through energy-efficient lighting upgrade All recessed downlights relamped using SYLVANIA 16W PAR38 lamps Rental area downlights replaced with surface-mounted fluorescent fixtures; these luminaires were lamped with 36,000-hour OCTRON SUPERSAVER 800XP T8 fluorescent lamps operating on QUICKTRONIC High Efficiency electronic ballasts Environmental Benefits Green initiatives earn over 37% energy savings Sustainability goals achieved Financial Benefits Increased sales by 10% Reduced operating and maintenance costs Average life per lamp in the store nearly quadrupled Hunter Webster Director of rental/retail operations Aspen Skiing Company 8

9 Warehouse While lighting solutions for each store will vary depending on the target market, store concept and functional needs of the space, warehouses, discount/overstock, wholesale clubs and big box retailers typically take a singular approach to lighting with symmetrically placed luminaires for uniform illumination. Sales assistance is minimal. Therefore, the goal is for products to be easily recognized, viewed and evaluated. Customers should be able to breeze in, find what they want, and proceed to checkout. Minimal quantity and types of display fixtures and furnishings are used, and one type of light source for uniform illuminance is usually employed throughout the store. Merchandising Trends Cooler CCT, brighter, whiter light Uniform light levels and luminaires/fixtures Drive traffic throughout store for maximizing evaluation and spending Basic materials including lighting fixtures in high bay applications with usually one type of light source Lighting Considerations Many high-bay fixtures utilize 400W metal halide lamps that can be directly replaced with energy-saving 360W metal halide lamps. Multi-lamp fluorescent fixtures with four to six T5HO lamps or six to eight T8 lamps or 200W ceramic metal halide lamps on electronic ballasts can provide up to 50% energy savings over 400W metal halide systems. If instant restrike is desired, fluorescent fixtures should be used rather than metal halide. High bay fixtures with Induction systems offer the longest life (100,000 hours). Case Study Distribution Center Overview Complete conversion from HID to fluorescent systems with state-of-the art motion sensors Six-lamp and 10-lamp T5 fixtures replace HID fixtures Reduced energy consumption with improved lighting quality Environmental Benefits Achieved conservation and sustainability goals Reduced lamp disposal Financial Benefits Significant federal energy-conservation tax credits Energy and maintenance cost savings Retrofit pays for itself in 2 ½ years 9

10 CASE STUDIES Convenience In any retail environment, the goal of lighting is to make the merchandise look its best, while also making the customer feel comfortable. With 90% of purchase decisions being made at the point of sale, it s all about providing store environments that attract and engage shoppers and ensure repeat visits. Exterior lighting is important because it helps promote your brand image, by engaging and attracting customers. It should also facilitate safe passage for motorists and pedestrians, providing key illumination of entrances, exits, parking lots and pedestrian walkways. The final step in the sales process is the checkout area. The checkout counters should be illuminated so that the staff can work comfortably and avoid any errors in transactions. Merchandising Trends Cooler CCT, brighter, whiter light Uniform light levels and luminaires/fixtures Drive traffic throughout store maximizing evaluation and spending Lighting Considerations Recessed fluorescent troffers are typically used for general illumination. High efficiency fluorescent lamps, ballast and luminaires can greatly reduce energy consumption. Consider longer life T8 lamps especially for 24/7 locations to reduce maintenance costs. New outdoor canopy luminaires can improve lighting uniformity and greatly reduce maintenance cost. Sales assistance: Mixture of self-service and clerk assisted requires proper illumination levels. Case Study Gas Station Chain Overview Boost light levels for greater visibility and safety Positive impact on customer comfort levels Gas Canopy program replaced existing 400W metal halide lamps with SYLVANIA PENTRON T5HO linear fluorescent lamps. Twenty-two fixtures were replaced at a one-to-one lamp ratio. Environmental Benefits Fewer gas spills and accidents Reduced energy usage Financial Benefits Light levels went from 21 fc (foot candles) to 40 fc a 100% increase Attractive, safe retail environment for increased sales Lower energy costs Reduced accidents and drive-off gas theft 10

11 Grocery and Supermarket Make everything look so appetizing that shoppers have to stop themselves from eating right in the store but can t resist adding it to their shopping cart. SYLVANIA lighting lets you create a shopper friendly environment while minimizing energy consumption and reducing operating and maintenance costs. For refrigeration and cooler cases, use instead of fluorescent and install sensors to dim the lighting when no one is in the aisle. We d suggest track lighting over produce and bakery areas: ceramic metal halide or lighting. For high efficiency general lighting, go with fluorescent or ceramic metal halide systems. And for key merchandising areas, the right balance of general lighting systems with accent lighting. Merchandising Trends Ceiling lighting Cooler CCT, brighter, whiter light Sensitivity to product being highlighted: perishable items need color balance, high CRI Uniform light levels and luminaires/fixtures Lighting Considerations Typically 4 or 8ft fluorescent luminaires are used for general lighting either recessed troffers or suspended pendants. More efficient luminaires with high efficiency lamps, ballasts, and control systems offer the greatest energy savings potential. In addition to energy efficient fluorescent lighting, many grocery chains are using track fixtures to light up produce and other food displays. Instead of Halogen PAR lamps, PAR lamps in track fixtures should be used for lowest energy cost, long 50,000 hours life and good color quality. Replacing fluorescent lighting in vertical and horizontal freezer cases with options to save up to 50% in energy costs and provide long 50,000 hours life compared to 15,000-20,000 hours for fluorescent. Case Study Grocery Store Overview Implementation of innovative lighting technology to aisles, ceilings and outdoor properties Creating a shopper friendly environment while minimizing energy consumption and reducing operating and maintenance costs Retrofit with HF²Chain system, PENTRON T5 HO lamps and OCTRON T8 lamps Environmental Benefits CO 2 reduced by 259, 203 lbs. Reduced their carbon footprint Improved product disposal Financial Benefits Annual Energy Savings: $26, Payback in 3.1 years 11

12 LIGHTING CONTROLS Why Install Lighting Controls? Lighting controls can turn off the lights when a space is unoccupied, provide flexible light levels for multi-use spaces and overall comfort, step down or dim down the electric lights when adequate daylighting is available, thereby reducing the overall demand for lighting energy by up to 70% and lowering your electric bills. Lighting Control Strategies: There are a variety of controls strategies to choose from depending on your operational goals. Scheduling (10-35% energy savings) Time clock based Occupancy sensing (20-70% energy savings) Lights automatically turned off when space is unoccupied Multi-level (10-70% energy savings) Alternate lamp switching Bi-level dimming (best option) Daylight harvesting (10-70% energy savings) Use daylight sensors to automatically adjust light level based on available daylight Demand response (10-50% energy savings) Shed power during peak demand time through use of building management system and/or signal from your utility to reduce power. Utility incentives Tuning (20-25% energy savings many spaces over lit) Set level based on occupant requirements Personal (10-20% energy savings many spaces over lit) Occupants set their own light level SYLVANIA Products for Lighting Control: elogic Control Devices SYLVANIA offers a line of daylight photo sensors, occupancy sensors, wall switches and dimmers. QUICKTRONIC PROStart Programmed Start Ballasts These ballasts provides up to 100,000 starts for use with occupancy sensors and building control systems. Couple these electronic ballasts with OCTRON 800 XP XL T8 or PENTRON HO XP XL T5HO lamps for longest lamp life. QUICKTRONIC POWERSENSE Dimming Ballasts These programmed start, dimming ballasts for continuous dimming from 100-5% for T8 lamps and 100-1% for T5 and T5HO lamps are designed to operate on either low voltage (0-10VDC) fluorescent controllers or compatible 2-wire power line fluorescent dimmers. QUICKTRONIC PROStart QUICKSTEP Bi-Level Dimming Ballasts These programmed start, dimming ballasts are available for T8, T5 and T5HO lamps and are designed to easily switch from 100% to 50% power with standard wall switches. QUICKTRONIC DALI Dimming Ballasts These programmed start, dimming ballasts for T8, T5 or T5HO allows the user to individually address any fixture or group of fixtures and control the lighting levels and/or scenes from a PC-based programmable controller. QUICKTRONIC PowerSHED and PowerSHED Relay The high efficiency, demand response PowerSHED ballasts automatically sheds up to 33% of its power after receiving a powerline carrier signal from the lighting panel triggered by the utility. The PowerSHED Relay allows the users of PowerSHED ballasts to turn off fixtures, switch one ballast off within a multi-ballast fixture, or step dim using the QUICKTRONIC QUICKSTEP ballasts to save up to 50% power. This block can also be used to switch off HVAC loads, turn off whole lighting circuits or power down equipment during periods of peak demand. 12

13 A better by design approach for retail lighting. New cutting edge lighting provides retailers with a tool to drive sales by enhancing the appearance of merchandise, elevating brand image and creating a safe, comfortable shopping environment. Because lighting is so closely tied to the attractiveness of a store's merchandise, it directly affects the shopper s overall experience and buying habits. Thus directly impacting a store s overall profitability. It helps retailers respond to the ever-changing trends, fads and demands of the merchandising world, while keeping a lid on energy, maintenance and operating costs. Layers of Lighting Ambient lighting General pattern no regard for merchandising Specific pattern layout determined by merchandise displays Flexible pattern added outlets may change placement/ type of luminaires depending on displays Recessed adjustable, recessed adjustable pulldown, track Perimeter lighting Vertical surface brightness Perception of brightness Increase visibility & visual impact Draw customers from main aisle to merchandise More Layers of Lighting Accent lighting Point sources Emphasize shape, texture, finish, and color of merchandise At least 3:1 contrast; dark clothing may require 10:1; feature displays 15:1 Decorative lighting Sconces, chandeliers, table and floor lamps, torchieres Light sculpture and light art (graphics) Create ambiance and set mood Feature and Supplemental lighting Highlight most prominent features Avoid direct or reflected glare 13

14 INDOOR - RETAIL LIGHTING REPLACEMENT OPTIONS Systems SYLVANIA Lamp & Ballast General Ambient Lighting Recessed Troffer, Parabolic or Strip Fixtures 2-4 lamps 4-Foot Cool White SUPERSAVER 34WT12 Magnetic Ballast Replacements (F34T12 CW Standard T8 Electronic System OCTRON W QUICKTRONIC T8 ISN (Lamp phase out 7/14/2012) DOE 2012 Compliant T8 700XP Lamp High Efficiency T8 System OCTRON 700XP 32W High Efficiency QUICKTRONIC T8 ISN Energy Saver, High Efficiency T8 System OCTRON 800XP SUPERSAVER 28W High Efficiency QUICKTRONIC T8 ISL High Efficiency, Longest Life T8 System OCTRON 800XP/XL SUPERSAVER 25W High Efficiency QUICKTRONIC T8 ISN T8 Systems with Controls OCTRON 800XP, OCTRON XV or 800XP/XL QUICKTRONIC POWERSENSE or QUICKTRONIC QUICKSTEP Bi-Level Recessed Troffer or Parabolic Fixture 2-4 lamps High Efficiency, Low Power T8 System High Efficiency, Longer Life T8 System High Efficiency, Longest Life T8 System Systems with Bi-level Control Systems with 0-10V Controls Daylighting Option 4-Foot Standard 700 Series F32WT8 Electronic System Replacements (700 Series 32WT8 OCTRON 700XP 32W High Efficiency QUICKTRONIC T8 ISL OCTRON 800XP/XL 32W High Efficiency QUICKTRONIC T8 ISL OCTRON 800XP/XL 28W High Efficiency QUICKTRONIC T8 PROStart PSN OCTRON 800XP or 800XP/XL QUICKTRONIC T8 QUICKSTEP OCTRON 800XP, OCTRON XV or 800XP/XL QUICKTRONIC T8 POWERSENSE 2X2 Fixture Options 3-4 lamps 2-Foot Standard 700 Series F17WT8 Electronic System Replacements (Unaffected by 2 40W TT5 DULUX L 28W SS TT5 lamps High Efficiency Ballast New Luminaire Volumetric PENTRON Premier T5 lamp and ballast 2X2 Fixture Options 2-3 lamps DULUX L Twin Tube T5 Electronic System Replacements /2X2/Retrofit/RLR22 /2x2/Luminaire/RLC22 /2x2/Luminaire/RLF22 Downlights with or without dimmer Standard Halogen PAR Lamp Replacements (Lamp phase out 7/14/2012) PAR Retrofit Retrofit Energy Saving 4-pin Compact Fluorescent Low Voltage Halogen Retrofit 6" can Retrofit 4" can Retrofit 5" can ULTRA PAR Lamp ULTRA HD PAR Lamp ULTRA HD Professional Series Standard Halogen PAR Lamp Replacements (Lamp phase out 7/14/2012) DULUX T/E SS 0-10V Dimming ballast Standard MR16 Low Voltage Lamp Replacements TRU-AIM IR Lamp ULTRA MR16 Lamp Standard Recessed Can ULTRA RT6 ULTRA RT4 ULTRA RT4 Supplemental Lighting Fluorescent T5 Wall Washer 1 or 2 lamps T5 System with 10V Controls Standard T5 Systems without controls 2-, 3- or 4-foot nominal lamps PENTRON T5 / QUICKTRONIC T5 POWERSENSE Fluorescent T5 & T5HO Cove 1 or 2 lamps T5HO System with 10V Controls T5 System with 0-10V Control Standard T5HO Systems without controls 2-, 3- or 4-foot nominal lamps PENTRON T5 HO / QUICKTRONIC T5/HO POWERSENSE PENTRON T5 / QUICKTRONIC T5 POWERSENSE Downlight Wall Washer with Halogen PAR lamps & dimmer Standard Halogen PAR Lamp Replacements (Lamp phase out 7/14/2012 DOE 2009 PAR ULTRA PAR Lamp Downlight Wall Washer with Compact Fluorescent & dimmer Energy Saving 4-pin Compact Fluorescent Standard Triple Tube Compact Fluorescent 0-10V Dimming ballast DULUX T/E SS / QUICKTRONIC CF DIM 14

15 Energy Savings % Mean System Lumens Average Rated Life (hours) Area Lamp phase out 7/14/2012 DOE 2009 Rulemaking) Grocery, Mass merchant, Discount stores, Convenience stores 18% 111% 12 hrs/start 24% 118% 12 hrs/start 33% 100% 12 hrs/start 40% 101% 12 hrs/start 50-60% Dependent on use Dependent on lamp used 42,000 (XP & XV) 62, hrs/start Lamp phase out 7/14/2012 DOE 2009 Rulemaking) 7% 106% 12 hrs/start 19% 100% 12 hrs/start 14% 99% 12 hrs/start 25-30% Dependent on use Dependent on lamp used 12 hrs/start 35-50% Dependent on use Dependent on lamp used 42,000 (XP & XV) 62, hrs/start DOE 2009 Rulemaking) 30% 76% 12 hrs/start 24% 93% 12 hrs/start 30% 92% 50,000 (L 70) 43% 85% 80,000 (L 70) 8% 85% 80,000 (L 70) Department stores, Mall stores % 100% 50,000 (L 70) 3 hrs/start 10-19% 78% 3 hrs/start % 100% 5,000 70% ,000 (L 70) 81-86% 100% 50,000 (L 70) 82% 100% 50,000 (L 70) 25-50% dependent on use 100% at full power 12 hrs./start 20, % dependent on use 100% at full power 12 hrs./start Rulemaking) hrs % 100% 50,000 (L 70) 3 hrs./start 10-19% 78% 3 hrs./start 15

16 INDOOR - RETAIL LIGHTING REPLACEMENT OPTIONS Systems SYLVANIA Lamp & Ballast General Ambient Lighting for Common Areas Downlights Halogen Compact Fluorescent Incandescent 65W BR30 Lamp Replacements Halogen SUPERSAVER 50W BR30 DULUX EL 15W BR30 ULTRA 15W BR30 General Ambient Lighting High Bay Shrouded arc-tube Quartz Metal Halide 360WSS Shrouded arc-tube Pulse Start Quartz Metal Halide M400U Electronic Shrouded arc-tube Pulse Start Ceramic Metal Halide 320W Electronic Shrouded arc-tube Pulse Start Ceramic Metal Halide 200W Electronic Fluorescent 4-lamp 54WT5 HO 400W Quartz Metal Halide (M400U) & Standard Magnetic Ballast Replacements Magnetic METALARC PROTECH SUPERSAVER 360W Magnetic METALARC PRO-TECH PULSE START 400W / QUICKTRONIC MH METALARC POWERBALL 320W / QUICKTRONIC MH METALARC POWERBALL 200W / QUICKTRONIC MH Standard, Bi-level or 0-10V dimming PENTRON HO or HO XL 54W / QUICKTRONIC High Efficiency High Temperature QUICKTRONIC PROStart bi-level or POWERSENSE T5HO Dimming Jewelry/Display Lighting Display Case, Undershelf T8 Fluorescent (FO32/ECO) LSX/DSP/L/24V/8XX/YY stixx LSX/DSP/M/24V/8XX/YY stixx LSX/DSP/24V/8XX/YY stixx Halogen and Xenon 12VAC Festoon LSX/Festoon/05/12AC/8XX stixx T8 Fluorescent (FO32/ECO) LSX/Strip/24V/8XX/36 stixx LSX/Strip/24V/8XX/48 stixx Other Applications Refrigeration/Freezer Cases F60T12HO LSX/V/S/24V LSX/V/D/24V LSX/V/L/24V Systems SYLVANIA Lamp & Ballast Type of Lighting ENCELIUM Energy Management System Complete Lighting Control System Product Description Software Polaris 3D ENCELIUM - Software - Polaris 3D Advanced Energy Reporting Module ENCELIUM - Software - Advanced Energy Reporting Module for Polaris 3 - Version V01 16

17 Energy Savings % Mean System Lumens Average Rated Life (hours) Area 2000 hrs. Downlight Application 23% 94% % 97% 6,000 77% 124% 50,000 (L 70) 10% 100% 20,000 7% 126% fewer fixtures possible 20,000 25% 157% fewer fixtures possible 20,000 53% more with controls Comparable 1 20,000 48% more with controls Comparable 1 40,000 (T5HO)/62,000 (T5HO 12 hrs./start High Bay Application 36,000 Department stores, Jewelry Stores 12% 52% 50,000 (L 70) -32% 68% 50,000 (L 70) -76% 82% 50,000 (L 70 5,000 90% 85% 50,000 (L 70) 36,000 62% 25% 35,000 (L 70) 60% 24% 35,000 (L 70) 12,000 Grocery Stores 64% 31% 50,000 (L 70) 64% 31% 50,000 (L 70) 64% 31% 50,000 (L 70) Better fixture efficiencies than M400U fixtures optimize power density based on luminaire selection Energy Savings % Mean System Lumens Average Rated Life (hours) Area Up to 50-75% All Retail Applications Purpose Area Interactive three-dimensional view of a building w/ easy navigation to a desired control zone. Controls all facility lighting. Reports real energy savings and occupancy data All Retail Applications 17

18 INDOOR - RETAIL LIGHTING CONTROL OPTIONS Product Description Wall Controllers Three-Scene Dimming Controller Three Zone Controller ENCELIUM Wall Station Three scene control buttons with master dim for GreenBus II, White (with locator light) ENCELIUM Wall Station Three zone control buttons for GreenBus II, White (with locator light) Rocker Switch ENCELIUM Wall Station Rocker Switch for GreenBus II, White (with locator light) (Mycon) Industrial Push Button ENCELIUM Wall Station Industrial Push Button for GreenBus II, Brushed Stainless Steel (with locator light) Key Switch ENCELIUM Wall Station Key Switch for GreenBus II, Brushed Stainless Steel (with locator light) Hardware GreenBus II Network Energy Control Unit GreenBus II Pre-terminated Cable ENCELIUM Energy Control Unit 8 Ports GreenBus II (120V) System Support Unit ENCELIUM System Support Unit 1U Size (Windows), includes SSU Agents Luminaire Control Module ENCELIUM Luminaire Control Module One relay with 10V Dimming, Black for GreenBus II (supporting a V circuit Dry environments) Sensor Interface Module ENCELIUM Sensor Interface Module Analog Input and Sensor Power Supply for GreenBus II, use for Light Sensor or Occupancy Sensor, Black Accessory Control Module ENCELIUM Accessory Control Module one relay with 10V Sourcing Output for GreenBus II, Black (supporting a V circuit Dry environments) OUTDOOR - RETAIL LIGHTING REPLACEMENT OPTIONS Systems Street & Area Lighting Surface Mount, Wallpack, Shoebox, Post Top, E W ProPoint Shoebox ProPoint Gas Canopy ProPoint Parking Garage ProPoint Small Wallpack ProPoint Post Top Cobrahead, Floodlight, BT28/BT W Metal Halide 360W Magnetic PULSE START Quartz Metal Halide 400W Electronic PULSE START Ceramic Metal Halide 320W Base-up only Electronic SYLVANIA Lamp & Ballast W High Pressure Sodium or Quartz Metal Halide Replacements Magnetic Ballast 400W High Pressure Sodium or Quartz Metal Halide Replacements Magnetic Ballast METALARC SUPERSAVER 360W Magnetic METALARC PULSE START 400W QUICKTRONIC MH Standard, Bi-level or 0-10V Dimming METALARC POWERBALL 320W QUICKTRONIC MH Standard, Bi-level or 0-10V Dimming Bollard High Pressure Sodium or Quartz Metal Halide Replacements, Magnetic Ballast W PULSE START Quartz Metal Halide Electronic METALARC PULSE START QUICKTRONIC MH Standard, Bi-level or 0-10V Dimming PULSE START Ceramic Metal Halide Electronic METALARC POWERBALL QUICKTRONIC MH Standard, Bi-level or 0-10V Dimming New Metal Halide fixture with Ceramic Metal Halide T6 Electronic (PULSE START) METALARC POWERBALL T6 39/70W QUICKTRONIC MH New fixture See SYLVANIA Fixture Guide 18

19 Purpose Area Default zones provide maximum flexibility for multi-use space Store Lighting, Office space, Meeting Rooms Control Multiple Areas Standard Lighting Switch Stock areas, Meeting rooms Local ON/OFF Control Warehouses, Stock rooms Local ON/OFF Control Warehouses Class 2 communication network which provides low voltage power to all devices Collects, processes, and distributes lighting control information to ENCELIUM control modules, wall controllers, and other devices to GreenBus II network Database server which stores all system settings and parameters, 1 per building Interface between luminaires and GreenBus II network All Retail Applications Ballasts, Drivers, Luminaires Interface between sensors and GreenBus II network Sensors Interface between analog dimming devices and GreenBus II network Analog Dimming Devices (Incandescent Dimming Module) Energy Savings % Mean System Lumens Average Rated Life (hours) Area 55-70% Comparable 1 70,000 (L 70) 50-60% Comparable 1 70,000 (L 70) 50-60% Comparable 1 70,000 (L 70) 60-70% Comparable 1 70,000 (L 70) 50-60% Comparable 1 50,000 (L 70) 10% 100% 20,000 7% 140% fewer fixtures possible 20,000 25% 157% fewer fixtures possible 20, % 100% 12, % % Dependent on wattage 12,000-20, % % 15,000 Up to 80% Dependent on fixture 50,000 (L 70) Garage, Façade, Parking lot, Walkways Parking lot, Perimeter, Street Walkways 1 Better fixture efficiencies than M400U fixtures Optimize power density with luminaire selection 19

20 United States OSRAM SYLVANIA 100 Endicott Street Danvers, MA LIGHTBULB Trade Phone: Fax: National Accounts Phone: Fax: OEM/Special Markets Phone: Fax: Retail Phone: Fax: SYLVANIA Lighting Services Phone: Fax: Display/Optic Phone: Fax: Canada OSRAM SYLVANIA LTD Drew Road Mississauga, ON L5S 1S LIGHTBULB Trade Phone: Fax: OEM/Special Markets/Display/Optic Phone: Fax: Retail Phone: Fax: SYLVANIA Lighting Services Phone: Fax: Mexico OSRAM MEXICO Tultitlan/Edo de Mexico Phone: ENCELIUM Technologies United States Phone: Fax: Canada Phone: Fax: METALARC, METALARC PRO-TECH, OCTRON, PENTRON, POWERBALL, POWERSENSE, PROStart, QUICKSTEP, SUPERSAVER, SYLVANIA, TRU-AIM, XP and XV are registered trademarks of OSRAM SYLVANIA Inc. SEE THE WORLD IN A NEW LIGHT is a registered trademark of OSRAM SYLVANIA Inc. PowerSHED and ProPoint are trademarks of OSRAM SYLVANIA Inc. DULUX, stixx, OPTOTRONIC, and QUICKTRONIC are registered trademarks of OSRAM AG. All other trademarks are those of their respective owners. Photographs are exemplary of possible applications for the s and not photographs depicting the s in use. Specifications subject to change without notice. /sylvania /sylvania 2012 OSRAM SYLVANIA 9-12 Certain Photography RETAIL 9-12