MARKETING PLANNER PRINT EMEDIA LIVE EVENTS MARKETING SERVICES

Transcription

1 2017 MARKETING PLANNER PRINT EMEDIA LIVE EVENTS MARKETING SERVICES

2 MEETINGS TODAY AUDIENCE 100 % DIRECT REQUEST* Activities Planners continue to add to their meetings with great activities % TEAM BUILDING 55,015* publication recipients 85,000+ unique enewsletter recipients Hundreds of live event attendees Over 400,000** visits per year Meetings Today subscribers share! Type of Planners: Corporate: 39,387* Association: 10,862* Independent: 4,766* 49.2 % LOCAL TOURS CSR % SPORTING EVENTS % SPA % SPOUSAL PROGRAMS % SHOPPING % ATTRACTIONS/THEME PARKS % 39.2 % GOLF 7% share an issue with 3 or more individuals. 31.4% share an issue with 1-2 individuals % subscribers report increases in budgets over 2015 Budgets of $300K-$499K Budgets of $500K-$999K Budgets of $1M-$4.9M Budgets of $5M+ 6.4% Meetings Today users budgets continue to rise! 12.6% 12.2% 21% Typical single meeting budgets run the gamut: 29.1% spend $50k or more per meeting, 2-, 2.5- and 3-day meetings remain most common, and 91.4% of planners report no change in the length of their meetings from 2014 to Meetings Today users are experienced We are always qualifying new planners, with 10.8% of our users in the industry for 3 years or less! WHAT PLANNERS DO AFTER SEEING YOUR AD 28.9% In the industry 20+ years 32.5% In the industry years 17% In the industry 7-10 years 10.8% In the industry 4-6 years VISITED WEBSITE 44.6% VISITED MEETINGSTODAY.COM 25.3% PASSED AD ALONG 22.3% FILED FOR FUTURE 21.3% ED AN ADVERTISER 10.4% SELECTED A SITE 9.2% CALLED AN ADVERTISER 6.4% * BPA Worldwide Brand Report, June 2016 ** Google Analytics 2016 Average MPV Unless otherwise indicated, all data on this page is publisher s own data BOOKED A MEETING 4.4%

3 QUALITY OR QUANTITY? WE RE BOTH Meetings Today has the largest circulation of any publication reaching more than 55,000 meeting planners every month! Meetings Today has the most subscribers with the title of convention and/or meeting planner. # of Off-Site Meetings Planned Annually # OF MEETINGS # % Other % Training/Education Manager 1, % Meeting Planning Intern/Student 9 0.0% Other Management Personnel 9, % Marketing/Sales Manager 7, % Executive VP/ Director 9, % Meeting/Convention Planner 15, % Chairman/CEO/ Owner/President 10, % Less than 6 21, % , % , % , % , % More than 100 4, % None of the above 1, % Meetings Today continues to be the leader in providing quality education with more than 24,000 webinar registrants per year and numerous video broadcasts from top industry events. All information on page is BPA Brand Report, June 2016 unless otherwise marked. Meetings Today users have over $75 Billion in buying power! Publisher s Own Data

4 ABOUT US Meetings Today delivers the content planners want and how they want it. VETALA HAWKINS ROCHESTER/FINGER LAKES MILWAUKEE NASHVILLE TUCSON SWEDEN 8 WONDERS OF THE MEETINGS WORLD Innovative venues make a lasting impression ROAD SCHOLARS Drive-to experts reveal their secrets RESORTING TO FUN Top resorts showcase endless diversions Event experts weigh in with cost-saving meetings tips SAVINGS SUPERSTARS Angel Hanson, Event Marketing Manager, Microsoft We have the largest number of users from any single publication/brand in the meeting planning market.*** More than 55,000 publication subscribers** 85,000+ unique enewsletter recipients*** 100s of live event attendees*** Thousands of possible leads More solutions to meet your needs: Print publications Website Enewsletter options Live events Lead generation Research & Marketing services 2016 MEETINGS TODAY TRENDS SURVEY MEETINGSTODAY.COM ** BPA Worldwide Brand Report, June 2016 *** Publisher's Own Data We know where meeting planners book meetings, the type of facilities they use, the size of their events, and more, and we can use that data to help build your business.

5 RIGHT AUDIENCE RIGHT PACKAGE WEB PRINT LIVE MARKETING SERVICES Web Units & Rich Media National National Newsletters Meetings Today Live! Lead Generation Listings International Custom Newsletters Educational Webinars Appointment Setting Video Custom & Destination/Property Guide E-List Rental On Location Video Broadcasts Content Marketing Programs & Packages Supplements Meetings In A Minute Custom Webinars Research Digital Edition Custom Print Options Friday With Joan Custom Fam Social Media Online Display Remarketing New & Renovated Mobile

6 WHY PRINT? Print brands your brand. It introduces meeting planners to your destination or property and tells them you want, understand, and are able to handle their business Print reminds meeting planners of who, where, and what you are Print educates and enhances the work you do Meetings Today makes over 55,000*sales calls for you Our Print Options Include: 12 monthly magazines 5 annual Supplements Annual Meetings Today Guide Ask about Custom Print Options! Gatefold Cover (with or without die cut) Reverse Gatefold Cover Tip Cover 2 page gatefold 3 page gatefold Cover Wrap French Door Belly Band Tab divider (with or without die cut) Inserts Label Aire Post-it Business Reply Cards * Publisher s Own Data

7 LET LIVE! CONNECT YOU Relationship Building & Sales Connections Get face-to-face with potential customers in key North American cities. By being a part of Meetings Today Live! you will receive: Guaranteed appointments with qualified meeting planners looking to book in your area! Numerous networking opportunities for an intimate, relationship building program Limited attendance at every event with a maximum 50 suppliers More planners than suppliers CIC accredited education Corporate Social Responsibility activities And RESULTS! For more information on how to be a part of these events, send an to mtlive@meetingstoday.com or call your Meetings Today sales representative. Love the format... mixing one-on-ones with activities. Hosts offer wow factor as much as possible. Krista Rupp, Sales & Marketing Manager, Santa Cruz County CVC

8 ONLINE INFORMATION Web units: 8,000* guaranteed impressions, the only website in our market to do this. Choose from all IAB approved web units. Rich Media High Impact Units: Get the most from your creative with a number of rich media options: Catfish, Pushdown, Peelbacks, Expandable Leaderboards and Bellybands. Search engine deliverables: from expanded listings to destination sponsorships, call more attention to YOU on MeetingsToday.com. Target planners who plan in your area. Our Destination Sponsorships use standard IAB 468x60 banners. Online Display Remarketing: We can remarket your banner ad to people who have previously visited MeetingsToday.com as they browse the Google Ad Network. Extend your online display to our audience beyond our website, and increase your frequency. Mobile Sponsorships: Our site is designed for smartphone viewing, and take your message to an average of 4,000* mobile users every month. Exclusive monthly sponsor! Programs & Packages: What are you offering in the market this week, this month, or this year? Meetings Today has created a special section online for planners to resource these key opportunities by region. * Publisher's Own Data Ad Units Leaderboard: 728 x 90 Catfish: 955 x 75 Medium Rectangle: 300 x 250 Half Page Ad: 300 x 600 Small Rectangle: 300 x 100 Expandable Leaderboard: 728 x 180 Expandable Bellyband: 600 x 250 Destination Sponsorship: 468 x 60 Super Leaderboard: 970 x 90 Rising Star Pushdown: 970 x x 415

9 ENEWSLETTERS Reach our entire audience of more than 85,000* Get your message out to our entire subscriber database with our daily enewsletter Meetings Today, sent Monday through Thursday, or Friday With Joan, Meetings in a Minute, and New & Renovated, sent once each per month on Fridays. Daily Option Available Ad Units: Top and Bottom Leaderboards: 728 x 90 Evertorial: 75 words + logo Meetings Today Monthly Options Friday With Joan New & Renovated Meetings in a Minute Available Ad Units: Leaderboard: 728 x 90 Evertorial: 75 words + logo Exclusive Sponsorship: includes Leaderboard and Evertorial * Publisher's Own Data

10 3 GREAT VIDEO OPPORTUNITIES Meetings in a Minute: Meetings Today continues to bring video meeting planner tips on a monthly basis. These can be custom-designed for your property or destination. Meeting Planners share their tips, you sponsor with a logo, click-thru URL and pre/post roll video. Destination/Property Videos: In 3 minutes or less, showcase your property/destination when planners are doing their research. There's a special section on our website housing these by region or you can attach them to your listing for a minimal, annual cost. Other video options: Video Marketing: Have a big announcement? Make it a video announcement! Digital: Include a video with your online ads! Custom Video Webinars

11 WEBINARS Accredited Education With more than 20,000** registrants in 2016, Meetings Today will continue to offer a full lineup of top education for our planners in 2017! Webinars are a creative and effective model for you to stand up, brand your brand, and generate hundreds of leads. Each month we market a specific topic to meeting planners, and you are a part of all of it! During the program you ll be recognized and thanked by our moderator, and AFTER the program, you will enjoy all the leads from either the planners who book your demographic area, or the full list! Special webinar packages are available. ON LOCATION BROADCASTS From Industry Shows We produce our On Location Video Broadcasts from numerous industry tradeshows including DMAI & IMEX America. These broadcasts give planners who are unable to attend the ability to be engaged in the event and an opportunity to gain some valuable industry insight they might have missed with their busy schedule! Each broadcast is taped and and customized to that show, featuring a panel of experts discussing key industry topics, all created and executed by our content team. These sponsorships are exclusive! ** Publisher's Own Data

12 WEBINAR/ON LOCATION SCHEDULE Industry Leader in Planner Education Event Date Title/Topic Speaker ON-LOCATION: PCMA Panel of Industry Leaders Budgeting: Must-Know Best Practices Top Industry Leader(s) Technology Top Industry Leader(s) Negotiation: Getting to Yes Top Industry Leader(s) Site Selection: Checklist for Success Top Industry Leader(s) Going Global: International Meetings Top Industry Leader(s) ON-LOCATION: MPI Panel of Industry Leaders F&B: Trending Now Top Industry Leader(s) ON-LOCATION: DMAI Panel of Industry Leaders F&B: Budget Secrets Top Industry Leader(s) ON-LOCATION: ASAE Panel of Industry Leaders Wellness: The Spa and Beyond Top Industry Leader(s) Green Meetings: Sustainability and CSR Top Industry Leader(s) ON-LOCATION: IMEX America Panel of Industry Leaders Contracts: Critical Clauses Top Industry Leader(s) CVB Update: At Your Service Top Industry Leader(s) Contracts: Accommodations Top Industry Leader(s) Webinar sponsors receive: Logo and click-through URL on all eblasts promoting the event Logo on registration page Logo on screen during the event All registration data from planners who plan in your region On Location Video Broadcast sponsors receive: 728 x 90 leaderboard on registration eblasts Logo and click-through URL on registration eblasts 5-minute interview with your representative included in the program Logo and click-through URL on the registration page Logo and click-through URL on the web page during the event Audio mention during the event as an exclusive sponsor Your video commercial can end out the program Complete registration data

13 LEAD GENERATION Make the Return in ROI a reality with Lead Generation Opportunities exist in basic lead generation, appointment setting, special event registration, tradeshow follow-up and data cleansing. GROW your sales pipeline and increase lead volume quickly TAP into new verticals and emerging markets quickly IDENTIFY true decision makers within an organization TARGET specific feeder cities Benefits of Lead Generation $Create new revenue from new sources Update contact information and add new contacts to your database Avoid wasting valuable time calling contacts that don t have the budget or need your product