LUMBERJACK NEWSPAPER ADVERTISING GUIDE HUMBOLDT STATE UNIVERSITY

Transcription

1 UMB RJA K LUMBERJACK NEWSPAPER - ADVERTISING GUIDE HUMBOLDT STATE UNIVERSITY

2 STUDENT SURVEY RESULTS Where do you most often get your HSU campus news?: HSU Home Page I don t follow campus news A local newspaper The Lumberjack website How often do you read the print edition of the following weekly newspapers?: The Lumberjack - times a month North Coast Journal - times a month Arcata Eye - times a month How do you prefer to read the Lumberjack?: Print Computer/Laptop Tablet/iPad Phone No preference Why do you read the Lumberjack (Mark all that apply) I want to know what s going on It s entertaining Connect with campus community Connect with local community Something to talk about Connect with the world 0% % % % % % % % 0% % % % % 0% 0% % % % % % % % % % % % % % ABOUT THE LUMBERJACK The Lumberjack is the student-run newspaper of the Journalism & Mass Communication Department at Humboldt State University. Nestled in the town of Arcata on the Northern California Coast, the Lumberjack covers a wide range of issues, topics and groups in the local community as well as state and national stories that are of interest and significance to its readership. Each week the Lumberjack prints and distributes,000 copies across the HSU campus and surrounding communities, as well as mails out copies across the country. AWARDS & RECOGNITION Over the years various organizations have recognized the Lumberjack for its coverage of the Humboldt campus and community. Here are just a few of the recent awards the Lumberjack has received: : Best Arts & Entertainment Story (st) - CCMA : Best Photo Illustration (nd) - CCMA : Best Infographic (nd) - CCMA : General Excellence (rd) -CCMA : Best Back to School Edition (rd) - CCMA : Best Sports Story (rd) - CCMA : Best Special Section (rd) - CCMA : Best Photo Series (rd) - CCMA : General Newspaper Excellence (rd) - CCMA : Best Arts & Entertainment Story (st) - CCMA : Best Sports Story (rd) - CCMA : Best Photo Illustration (nd) - CCMA : Best Photo Series (rd) - CCMA : Best Infographic (nd) - CCMA : Best Back to School or Orientation Issue (rd) - CCMA : Best Special Section (rd) - CCMA 0: Best Photo Series (st) - CNPA 0: Best Photo Series (st) - CCMA 0: Best Breaking News Story (nd) - CCMA 0: Best Back to School/Orientation Issue (rd) - CCMA 0: Best Sports Story (rd) - CCMA 0: Best Editorial (rd) - CCMA CCMA - California College Media Association CNPA - California Newspaper Publishers Association In Spring, the Lumberjack newspaper, through the HSU Department of Institutional Research and Planning, sent surveys to 00 students selected randomly and evenly represented by gender, class and college. To protect student confidentiality, the Dep IRP tabulated the results from respondents or.% of the total student population. These are some of the results. CONTACT INFORMATION Press releases, calendar events, story suggestions, feedback, etc. Phone: (0) - Fax: (0) - thejack@humboldt.edu Harpst Street Gist Hall # Arcata, CA Tel: (0) - Fax: (0) -

3 PUBLICATION DATES August September October FALL November December 0 0 Special Dates: August : First day of classes Sept -: Homecoming Weekend November : Last editon before Thanksgiving December : Last edition of the semester January February March SPRING April May Special Dates: January : First day of classes March -: Spring Break May : Last edition of the semester May : Commencement - publication date - reservation deadline for next edition ( p.m.) -School not in session Deadline Information AD RESERVATION The deadline to reserve or drop an ad is the Friday before the publication date at p.m. The only exceptions are the December and March editions. The reservation deadline for these editions are two Friday s before the publication date. AD SUBMISSION/DESIGN If you are creating your own ad, we will need it by the Monday before the publication date at p.m. If you would like for us to design your ad, we will need the materials and instructions by the ad reservation deadline. Design is free of charge with the purchase of an ad. Harpst Street Gist Hall # Arcata, CA Tel: (0) - Fax: (0) -

4 DISPLAY RATES & SIZES Standard Ad Rates Other Ad Rates SIZE DIMENSIONS (W x H inches) (columns x height) x FREQUENCY -x -x or more Non-Profit/ Campus Local Ad Agency National BUSINESS CARD. x ( col. by ) $.00 $.00* $.0 $.0* $.0 $.0* $.0 $.0* $.00 $.00* $.0 $.0* $.00 $.00* /0TH PAGE. x. ( col. by.) $. $.* $. $.* $. $.* $. $.* $. $.* $. $.* $0. $.* / PAGE (HORIZONTAL) x. ( col. by.) $0. $0.* $. $.* $. $.* $0. $0.* $. $.* $. $.* $.0 $.0* / PAGE (VERTICAL). x 0. ( col. by 0.) $.0 $.0* $. $.* $. $.* $. $.* $0. $0.* $.0 $.0* $. $.* / PAGE x ( col. by ) $.0 $.0* $. $.* $. $.* $. $.* $. $.* $.0 $.0* $. $.* / PAGE x 0. ( col. by 0.) $. $.* $. $.* $. $.* $0. $0.* $. $.* $0. $.* $. $0.* / PAGE x ( col. by ) $.00 $.00* $.0 $.0* $.0 $.0* $.0 $.0* $.0 $.0* $.00 $.00* $.0 $.0* FULL PAGE (free color) x (col. by ) $.0* $.* $.* $.* $.* $.0* $0.* * - denotes color price ($0) section placement - % page placement - % CUSTOM AD SIZE # of columns (see below) Rate per column inch X x $.0 height -x $. -x $. inches) X + Any or more $. costs campus/non-profit $. = local agency $.0 national $0. Price per run COLUMN WIDTHS column columns columns columns columns.0... CLASSIFIED RATES STANDARD $.00 for the st 0 words plus cents for each additional word NON-PROFIT $.00 for the st 0 words plus 0 cents for each additional word BILLING/PAYMENTS All first-time clients must prepay for their first ad. Invoices are mailed out monthly. The Lumberjack accepts cash and check payments. Checks should be made out to Associated Students or The Lumberjack Newspaper and mailed to: Harpst Street # Gist Hall Arcata, CA Harpst Street Gist Hall # Arcata, CA Tel: (0) - Fax: (0) -

5 Advertising Agreement The term(s) of this agreement is for the semester Advertising agreement for a total of: - editions receives the $. per column inch advertising rate - editions receives the $. per column inch advertising rate or more editions receives the $. per column inch advertising rate If advertiser fails to fulfill the total amount of column inches agreed to, advertiser agrees to pay the full undiscounted rate difference for the term(s) of this agreement. Advertiser agrees to advertise in the Lumberjack Newspaper at the rate of per column inch according to the discount. Advertiser agrees to the following schedule, which may be amended in writing by p.m. on the Friday prior to the issue date. Client Advertising Representative Business Address Advertsing Representative Signature & Date Billing Address (If different than business address) Advertising Manager Printed Name Advertising Manager Signature & Date Signature & Date Would you like to have Lumberjacks delivered to your business? Client Phone/Fax Yes No If yes, how many would you like to have delivered to your business? Client