A Presentation on Corporate Social Responsibility At Oil & Natural Gas Corporation
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1 A Presentation on Corporate Social Responsibility At Oil & Natural Gas Corporation By: Alok Misra GM-Head CSR adhikarid
2 ONGC: A Brief Profile India s flagship energy company and leader in the integrated energy sector Largest oil & gas producer in the country accounting for 79% of India s crude oil and 54% of natural gas production (52.06 MTOE in ) Spread across 16 countries with ONGC Videsh Limited (wholly owned subsidiary) having 40 projects Ranked World s No.2 Exploration & Production Company Company (2011) Ranked # 172 in the Forbes Global 2000 list of world's biggest companies with: Turnover: Rs billion PAT: Rs. 225 billion With a Net Worth of Rs billion, ONGC is a zero-debt company 2
3 Billion Barrels, Billion Smiles Ranked 21st in the overall listing of global energy companies as per Platts Top 250 Global Energy Company Ranking 2011 First ever Indian Company in the Fortune Magazine s World s Most Admired Companies (2007) Awarded the Golden Peacock Award for Excellence in Corporate Governance (2009) Commendation for Strong Commitment at CII-ITC Sustainability Awards (2009) 3
4 CSR: Evolution of the Concept Philanthropy Sponsorships, donations, grantin-aid; Diluted Impact; Short-term benefits; Minimal Social Impact Compliance Compliance to statutory rules and regulations; Risk mitigation; Limited impact/nullifying negative impact Value Creation Creating Positive Impact; Shared Value for business and community; Integrating business into the community; Sustainability
5 ONGC: Overview of CSR Policies 5 Corporate Citizenship Policy(2007) 0.75% of PAT allocated to CSR ONGC as facilitator and not provider Roles and responsibilities of Corporate and work centres defined Corporate image, employee involvement, delegation of powers CSR Guidelines (2009) 2% PAT allocated CSR defined Project Approach and key parameters defined Structural re-org. Enhanced empowerment 12 comprehensive focus areas CSR expenditure reporting DPE Guidelines (2010) Projectized approach Implementation through specialized agencies Monitoring and impact assessment Integration of social activities with business plan Financial Outlay for CSR defined
6 Defining CSR CSR is a company's commitment to operate in an economically, socially and environmentally sustainable manner, while recognizing the interests of its stakeholders -DPE Guidelines on CSR for CPSEs,
7 DPE Guidelines Identification of projects near operational areas of the organization ONGC: Putting it into Practice 25 ongoing projects in ONGC operational areas. 3 projects in non-operational areas Shift towards project-based approach Clear demarcation between (28 ongoing and 39 upcoming) social projects and ad-hoc sponsorships Shift from ad-hoc charity to long-term sustainability approach Sustainability of projects taken into account during initial screening and project development Corporate Social Responsibility Action Plan Mix of short, medium and long-term projects. Project developed and implemented following defined stages Deciding implementation guidelines Physical and social milestones set. Milestone-linked payment and PICs set up Baseline surveys mandatory Baseline survey integrated into long-term projects as a necessary first step
8 DPE Guidelines ONGC: Putting it into Practice Implementation through specialized agencies and not staff Implementation through Community Based Organizations; Panchayats; NGOs; Academic institutions; Trusts and Missions etc. Project Monitoring Concurrent and final evaluation by independent external agencies PMCs set up and monitoring plan incorporated into MOU Agencies to be identified for carrying out impact assessment CSR plan to be integrated with business plan No duplication of CSR activities Documentation of CSR work CSR aligned by means like: Greening the supply chain; Mangrove Plantation etc. Annual Report, DPE, Ministries, reporting to National CSR Hub to bring transparency Movies, documentaries, video clips, articles, presentations on CSR at ONGC
9 CSR Framework DPE mandates that in CPSEs with profits over Rs. 500 crores, 0.5 2% of PAT needs to be spent on CSR activities ONGC has committed 2% of PAT towards CSR activities CSR activity is taken up at: - Corporate level: Pan-Indian, NCR, Projects in locations where ONGC does not have operations - Work center level: Initiatives specific to single work center 14 Corporate CSR, Delhi
10 CSR Focus Areas 12 IDENTIFIED AREAS OF INTERVENTION (as approved by EC) 1. Education including vocational courses 2. Health Care 3. Entrepreneurship (self help & livelihood generation) schemes 4. Infrastructure support roads, bridges, Schools, hospitals in around our operational areas 5. Environment protection, ecological conservation, promotion 6. Protection of heritage sites, UNESCO heritage monuments etc. 7. Promotion of artisans, craftsman, musicians, artists etc. for preservation of heritage, art & culture. 8. Women s empowerment, girl child development, gender sensitive projects 9. Water management including ground water recharge 10. Initiatives for physically and mentally challenged 11. Sponsorship of seminars, conferences, workshops etc. 12. Promoting sports/sports persons; supporting agencies promoting sports/ sports persons 15 Corporate CSR, Delhi
11 A CASE STUDY: Varishthajana Swasthya Sewa Abhiyan A CSR Initiative of ONGC with Help Age India
12 Varishthajana Swasthya Sewa Abhiyan Mobile Medicare Units that take health care to the doorsteps of the neglected elderly on regular basis Focus Area: Healthcare Partner: Help Age India Geographical Coverage: 20 locations across operational areas of ONGC Beneficiary Coverage: 1.5 lakh elderly per annum (6 lakhs/5 yrs) Financial implication: Rs Crores (5 yrs) Launched on : 25 th October, 2010
13 4 regions, 8 states, 16 districts, 35 blocks, 131 villages, 42,731 families and 1,65,551 persons, 20 operational areas One Goal Proper health services for elderly
14 The Elderly in ONGC Operational Areas: Baseline Survey Findings 35% of the population is above the age of 55 years. 35.8% of this elderly population are women. 55.6% of these families live Below Poverty Line. 62.7% belong to SC/ST/OBC category and 8% belongs to minority. 54.4% of elders are illiterate and 68% of elder women are illiterate.
15 The Elderly in ONGC Operational Areas: Quick facts 61.2 % of the elders are not economically active, the same for elder women is alarmingly high at 88.9%. 30% of the elders consume tobacco, gutkha, beedi and cigarette Joint pain and Hypertension, Asthma, diabetes, heart problem and ulcers. 4% of these elders suffer from some form of disability.
16 Key factors taken into consideration Percentage of total elderly, gender wise distribution and their age group wise distribution to profile vulnerability Educational attainments Occupational status Disability among the elders Disease Profile among the elders Habits and substance abuse
17 The Case of Malkipuram A Mandal in East Godavari District of Andhra Pradesh Ten villages: Karava, Torpu Pallem, Golla Palem, Kesanapalli, Padamati Pallem, Gudapali, Chintala Mori, Sankaraguptham, Kesavadasu Pallem, Tatipaka 3903 households with persons and 5277 elders 98.5% of the families Below Poverty Line 40.5% of the population were more than 55 years of age. 57.6% of the elders are illiterate and 56% of the elders are with out any economic activity. 8.74% of the elders have disability in some form.
18 Disease Profiles at time of intervention
19 The Case of Malkipuram Pre Launch Activities in the Village: Site Selection Village Profiling, Baseline Survey and Panchayat endorsement Human Resources Recruitment Vehicle Procurement, registration, fabrication and equipment set up MMU office establishment Staff Exposure and Orientation Community mobilization, events and activities Formal launch
20 ONGC s reach in Malkipuram Date of Launch of MMU: 29th October, 2010 Staffing: 8 staffs ; 2 drivers, 2 Special Protection Officers, 2 Auxiliary Nursing Midwives and 2 Medical Consultants Action: From October,2010 to December, 2011, the MMU visited 330 times to 10 villages carrying out 47,751 treatments in total. Average Village visits per month: 3.3 times A total of 12,236 medical cases screened Diagnosis, treatment, Medicines and consultations were provided for the same
21 ONGC s reach in Malkipuram In the month of October, 2011: 5520 treatments were made for the elderly Disease profile of the patients treated: Types of Disease Cases treated Hypertension 1634 Cataract 61 Diabetes Mellitus 849 Depression 20 Skin 74 Osteoarthritis 1891
22 Taking healthcare to the doorsteps of the elderly through Mobile Medicare Units under ONGC CSR project Varishthajana Swasthya Sewa Abhiyan
23 36 Thank You!
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