International fair for a better life with pets

Transcription

1 International fair for a better life with pets Exhibitor s guide (Thu. Sun.) July Open to the public on 25 27(Fri. Sun.) Tokyo Big Sight 10:00 17:00

2 New directions for pointing the way to success. BOOK your booth NOW at Interpets to enter Interpets International fair for a better life with pets with its confirmed status as the premier event for pet industry in Japan, will shift its fair date one month earlier, from late August to July (Thu Sun), in order to better fit the buying season of the industry. We expect to have even more buyers to come to the new venue, Tokyo Big Sight, which is located in the centre of Tokyo. Various concurrent programmes, such as Business matching meeting will assure that you meet your distributor candidates effortlessly. Due to the successful 2013 edition, which welcomed record breaking number of visitors, majority of international exhibitors have confirmed their return to the show in. Outline of Interpets Fair name Interpets - International fair for a better life with pets - Theme A happy and healthy life with pets Period (Thu. Sun.) July Open to the public on (Fri. Sun.) Opening hours 10:00 17:00 Venue Tokyo Big Sight Organiser Mesago Messe Frankfurt Corporation Japan Pet Food Association Exhibitors (planned) 300 from all over the world Admission fee Trade Visitors Public Visitors JPY 1,500 *Free admission tickets and online registration is available for trade visitors. Adult JPY1,500 (JPY 1,000) Children 7 15 years old JPY 1,000 (JPY 500) Children 6 years or under Pets ( ) = fee with discount ticket Free of charge Free of charge 2

3 Product Groups Food: Pet food and treats Boutique: Fashion and accessory Living and interior products Toiletry: Toiletry products Gifts: Gifts and novelty goods Outing: Outdoor & leisure products and services Learning: Pet training products and services Healthcare & beauty: Health care & grooming products and services Veterinary & nursing care: Veterinary products, equipment and services Nursing-care products and services Ceremonial: Wedding, funeral and other ceremonial services, memorial services and products Veterinary pet insurance: Birds & small animals: Products and services for birds and small animals Aquarium life: Aquarium products and services Education & information: Professional schools for pet trainers, publishing and IT related services Multiple: Products covering more than one categories and services Associations / organisations Living bodies shall not be accepted as exhibits. Targeted Visitors Retailers: retail business, mass merchandise outlets, specialty stores, department stores, convenience stores, mail-order businesses Distributors: trading companies, importers, wholesalers Manufacturers Veterinaries Training schools Grooming salons Pet hotels Restaurants & cafes Associations / organisations Press the second largest pet market in the world!! Why Interpets: High quality business platform The fair is an effective business platform for you to communicate with both trade buyers and consumers throughout a 4-day fair period. Media exposure Media campaigns of 2013 resulted in coverage in the leading press such as 7 TV shows, 2 radio shows, 21 magazines, 34 newspapers, more than 200 online coverage and 2,600 blogs. High satisfaction rate among exhibitors & visitors In 2013, 95% of exhibitors intend to come back to the fair and 93% of the visitors both business and public intend to visit the fair again in. Business matching meeting During the fair, the organiser offers a Business matching meeting to overseas exhibitors, providing the chance to have face to face business meetings with purchasing decision makers from leading retailers, wholesalers and importers in the Japanese pet industry. Official supporters (planned) Ministry of Agriculture, Forestry and Fisheries / Ministry of Environment / Asia Cat Club / CFA Japan Region / Japan Animal Hospital Association / Japan Animal Welfare Society / Japan Bird & Small Animal Association / Japan DIY Industry Association /Japan Kennel Club, Inc. / Japan Ornamental Fish Association / Japan Pet Care Association / Japan Pet Products Manufacturers Association / Japan Small Animal Veterinary Association / Japan Society for the Prevention of Cruelty to Animals / Japan Veterinary Medical Association / Japan Veterinary Products Association / Pet Food and Product Wholesale Dealers Association / Pet Food Fair Trade Association / TICA Japan / Zenkoku Pet Kyokai 3

4 Cost and schedule Application deadline / participation fee Application deadline 20 March If the requested space reaches our maximum capacity before deadline, you will be on the waiting list. 1 Standard booth Raw Space Only JPY 350,000 per booth(*) 1 booth = 9m 2 (D3m x W3m) -Booth fittings such as octanorm wall panel system, sign, needle punch carpet and power supply are not included and are in exhibitor s responsibility. -Rental stand is available for your easy participation. Please refer to the details on the right page. -Booth location will be offered on a first-come, first-served basis. Early bird discount! (Standard booth only) Valid only until 28 February Over 6 booths (54 m 2 ) 3% off Over 9 booths (81 m 2 ) 5% off Over 12 booths (108 m 2 ) 7% off 2 Mini packaged booth JPY 246,000 per booth(*) 1 booth = 4m 2 (D2m x W2m) Appeal your participation with minimum expense! "Mini packaged booth"- including both space and booth equipment fees. Mini packaged booth includes: Needle punch carpet / Octanorm wall panel system (2.7m) / Sign (company name, booth number) per open side / Florescent lamp / Double electrical outlet (100V/1kW) / Power supply installation, electricity fee (up to 1kW) -It is not possible to change its design, color of carpets and sign. -There is no wall on the aisle side of the corner booth. (Image) *With adherence to the Consumption Tax Act in Japan, Mesago Messe Frankfurt Corp. charges 8% consumption tax upon all prices declared for fairs taking place after 1st of April,. 4

5 Rental stand Optional The rental stand with basic equipment is offered at a reasonable price. For more details, please contact the organiser. Basic type (Standard booth only) 1 booth (9m 2 ) 2 booth (18m 2 ) 3 booth (27m 2 ) JPY 94,500(*) JPY 140,500(*) JPY 180,500(*) Rental stand includes: Needle punch carpet / Octanorm wall panel system (2.7m) / Sign (company name, booth number) per open side / Florescent lamp / Wastepaper bin / Double electrical outlet (100V/1kW) / Power supply instllation, electricity fee (up to 1kW) / Booth cleaning (23 26 July) *There is no wall on the aisle side of the corner booth. *For further details, you may check our official fair website. (Image) Price simulation - 1 Standard booth(9m 2 ) with rental stand Participation fee JPY 350,000(*) Rental Stand JPY 94,500(*) Total JPY 444,500(*) Schedule Inquiries are available through:inquiry SHEET on the back cover of this brochure and the official fair website ( November 20 March April May 22(Tue), 23(Wed) July (Thu. Sun.) July Start application acceptance Application deadline Receive exhibitor manual Start preparation Booth allocation Move-in/stand construction Fair Opens 5

6 Facts and figures Fair review (Thu. Sun.) August 2013 Makuhari Messe Hall 7,8 Number of exhibitors 239 exhibitors from 13 countries / regions (Domestic: 221, Overseas: 18) Number of visitors 47,579 visitors from 13 countries / regions (Domestic: 47,372, Overseas: 207) Exhibitor questionnaire Overall impression of the fair Visitors by business categories 5.9 % 5.5 % 94.1 % 94.5 % 94.1 % 5.9 % Will you participate in the fair next year? 94.5 % 5.5 % Very satisfied Satisfied Dissatisfied Yes, certainly / Yes, I'll consider No, certainly not Specialty retail store Manufacturer Distributor / wholesaler Grooming salon Mail order house Trading house / importer Press Animal hospital Construction / Housing manufacturer Large scale retail outlet / Convenience store Restaurant, Cafe, Bar Governmental agency / Association / Embassy Department store Pet hotel Hotel / Leisure facility / Public facility Tourism / Transportation Others N/A Total 21.6 % 14.8 % 13.9 % 8.3 % 4.2 % 3.4 % 3.2 % 2.5 % 1.4 % 1.3 % 1.2 % 1.0 % 0.6 % 0.6 % 0.6 % 0.3 % 20.1 % 1.0 % % 6

7 Trade visitors questionnaire Do you have an authority in purchasing decisions? 25.5% 16.0% 7.3% 33.0% 18.2% 33.0% 18.2% 16.0% 25.5% 7.3% N/A Have authority to purchase Have partial authority to purchase Have influence in purchasing No authority to purchase How likely do you intend to visit the next interpets? Market info Japanese pet market = 1.3 Trillion yen By 2002, the Japanese pet market was worth 1 trillion yen, and has increased steadily over the last decade. For the past few years, the value has been stable at around 1.4 trillion yen. This market capitalisation is due to the population of dogs and cats in Japan reaching 11,5million and 9,7million respectively in Trends in pets ownership Popularity of smaller dogs Small dogs have been gaining popularity in Japan. Dogs weighing 10kg or less accounted for 70.4% of Japan s total domestic dog population in 2012 (up from 58.3% in 2003 and 66.4% in 2009). From that figure, ultra-small dogs weighing 3kg or less totalled 14.7% and small dogs between 3kg and 5kg numbered 24.8%. 5.0% 1.6% 93.4% 5.0% 1.6% Will participate Not participate N/A Advanced aging among pets Dogs over 7 years old accounted for 50.4% Japan s total domestic dog population in 2012, while cats over 7 years old equalled 41.7%. The average life-span for dogs is 13.9 years while the average life-span for cats is 14.5 years. Due to wide availability of well-balanced pet foods as well as welladvanced pet medical care, pets are living longer lives. 93.4% Public visitors Questionnaire How likely do you intend to visit the next interpets? 2.3% 5.0% 92.7% Will participate 2.3% Not participate 5.0% N/A Increase in indoor pets The Japan Pet Food Association survey showed that over 76% of dogs and over 82% of cats are kept indoors. Keeping pets indoors is now more common than in the past in Japan. Pets kept indoors are less likely to become sick and live longer. This trend is also a driving factor to a longer lifespan among pets. Pets ownership in Japan According to a research conducted by the Japan Pet Food Association in 2012,24.9% of total households in Japan own a dog, cat, or both as pets. The results also show that 36.9% of total households own some kind of household pet, including dogs, cats, birds, fish, or other domesticated animals. One of the characteristics of pets ownership in Japan is shown below; high percentage of potential pet owners (people who are willing to own pets). 92.7% Households which own pets (%) Dogs Cats 16.8% 10.2% 30.4% 18.2% [Source of reference: Japan Pet Food Association] Households willing to own pets (%) 7

8 INQUIRY SHEET This is NOT an application form. In order to let us know about your current exhibit plan, please fill out the following form. Company information Company Dept Contact person Mr. Ms. Title Address Postal code City Country Subject to change, as of October 2013, printed in Japan 11/6/6000 Tel. (Country code / area code / number) Fax. . Web. Exhibit inquiry Please check one of the followings We are planning to exhibit. ( Booth(s)) *Application deadline is 20 March We are interested in exhibiting. The decision will be made by / / (date) and ( Booth(s)) We are interested in visiting. Our product categories include Food (Pet food and treats) Boutique (Fashion and accessory products) Home (Living and interior products) Toiletry (Toiletry products) Gifts (Gifts and novelty goods) Outing (Outdoor and leisure products and services) Learning (Pet training products and services) Healthcare & beauty (Healthcare & grooming products and services) Veterinary & nursing care (Veterinary and nursing care products and service) Ceremonial (Ceremonial and memorial services) Pet insurance Birds & small animals (Products for birds & small animals) Aquarium life (Aquarium products and services) Education & information (Schools for pet trainers, publishers, IT) Multiple (Products covering more than one category and services) Associations Others Personal information Your personal data may be used for the purpose of providing information on fairs / magazines and related services of the Messe Frankfurt Group companies as well as on products and services provided by exhibitors and sponsors. We will utilize your data for no other purposes. The personal information received will be kept under our strict control and management. Inquiry Mesago Messe Frankfurt Corp. Shosankan 7F Iidabashi Chiyoda-ku Tokyo , Japan Tel Fax info@interpets.jp