Product Guide Natural nutrition for a long healthy life. Developed by Veterinary Surgeon BVMS MRCVS

Transcription

1 Product Guide 2014 Natural nutrition for a long healthy life Developed by Veterinary Surgeon BVMS MRCVS

2 Little Dexter, the latest addition to the Burns family John Burns BVMS MRCVS While I was working as a veterinary surgeon, I often found the drugs prescribed to treat common pet health conditions only suppressed the symptoms and gave short-term relief. I was convinced that there must be a more natural, long-term solution. My research into this eventually led me to the conclusion that many of the pet health conditions I was seeing were brought about as a result of lifestyle especially diet. (You can read more about my experiences of managing health problems with diet in my Veterinary Health & Nutrition Handbook). Having established the link between health and diet, I began advising pet owners to feed their pets a diet of simple home cooked food. This gave remarkable results, with owners seeing dramatic improvements in their pet s health. Although most owners were delighted with the results, many found home cooking to be time consuming and inconvenient. This motivated me to develop my first dry pet food, Burns Original Chicken & Brown Rice, a complete, ready-made diet but with all the benefits of a home cooked diet. That was back in Since then, our product range has grown to include a number of different high quality recipes and ranges for cats, rabbits and small animals. Veterinary Surgeon John Burns BVMS MRCVS

3 CONTENTS Our Promise Why It s So Good Body Condition In Dogs Feeding Comparison Chart 12 Puppy Diets Adult diets Toy & Small Breed Large & Giant Breed Weight Control Diet Sensitive Diets Organic Diet Penlan Farm Range Analytical Constituents Treats Kitten & Cat diets Rabbit Hays & Natural Nibbles We d love to hear from you 3

4 OUR PROMISE NATURAL NUTRITION FOR A LONG HEALTHY LIFE As pet owners ourselves, we know how important it is to find a food that your pet not only loves but one which gives them the best possible nutrition. Feeding your pet a high quality food, in the correct amounts, can help your dog live a long, healthy life. SIMPLE RECIPES NO SECRET INGREDIENTS Our diets have always been made to simple recipes using high quality, highly digestible ingredients. We only use natural wholegrains and never add pharmacologically active supplements or ingredients. NO COMPROMISE Quality is at the heart of everything we do. We only use carefully selected suppliers who provide the highest quality ingredients. We produce consistently high quality products without sudden or unnecessary ingredient changes which could affect pet welfare. 4

5 WHY IT S SO GOOD A range of complete, balanced, highly palatable premium foods for adult and senior dogs of all breeds. Containing all the essential ingredients your dog needs for lifelong health and vitality. LOW PROTEIN & LOW FAT A diet which is high in carbohydrate and low in protein and fat will reduce the amount of waste products that the body has to eliminate. HYPO - ALLERGENIC & NATURALLY DELICIOUS A unique recipe formulated excluding any ingredients that commonly cause intolerance and a taste that dogs will love. NATURALLY PRESERVED We use only Vitamin E and Rosemary Oil to preserve our dry food and we are proud to have been one of the first UK companies to do so. YOU WILL NEVER FIND... Any added artificial colourings, artificial flavourings or artificial preservatives in any of our diets. 5

6 Body Condition in dogs one in three household pets is now overweight PFMA (Pet Food Manufacturers Association) - Underweight Bones (ribs, spine & hips) protruding and can be easily seen in a short coated dog. No body fat visible and waist very obvious. Dog almost looks sucked in after the ribs. In very thin dogs, loss of muscle mass may be evident. Ideal Bones (ribs, spine & hips) should be easily felt. In a short coated dog, the last couple of ribs may be visible when twisting and turning during normal play and exercise. A waist should be visible from above and the side (the body should tuck in after the rib cage). Overweight Dogs are classed as overweight if they weigh 10-20% more than their ideal body weight*. Difficult to feel the ribs due to fat covering. Fat deposits visible over the body including the belly and base of the tail. The waist is starting to disappear minimal abdominal tuck after the ribs when looking from above. Back looks broader. Obese Dogs are classed as obese if they weigh 20% more than their ideal body weight*. Ribs cannot be felt due to heavy covering of fat. Fat deposits visible over the spine and base of the tail. Fat rolls visible around the neck and chest and the belly may be drooping. Waistline has been lost so when you look from above there is no abdominal tuck after the ribs. Check out our Pet Experts videos 6 * Toll P, et al Obesity. In: Hand M, et al , (eds). Small Animal Clinical Nutrition, 5th ed. Topeka, KS : Mark Morris Institute p501

7 FEEDING OVERFEEDING There can be many consequences of overfeeding and excessive weight is just one of them. Lots of owners are unaware that there are other signs of overfeeding (even if the dog is lean). Hyperactivity, itchy skin, moulting, digestive upset, tooth tartar, bad breath and full anal glands can all indicate that a dog is eating more than it needs. When overfed, less active dogs tend to put on weight and become obese but even active dogs can suffer from being overfed and tend to discharge the excess as metabolic waste (e.g. tear staining, full anal glands or flaky, itchy skin). Obesity is associated with a shortened life span, disease of the heart, lungs, liver, kidneys, rheumatism and arthritis along with a whole host of other diseases. For a diet that is especially good for weight management try our Weight Control+ (See Page 22) Introducing your dog to a new diet Unless otherwise recommended, introduce your dog to a new diet gradually over 14 days. Mix a proportion of the new food with the former diet, gradually altering the proportions until only Burns is being fed. Day 1-4 Day % Day % 75% Burns Diets Day % 50% 100% 25% Current Food CAREFULLY MEASURED Overfeeding can undo the benefits of feeding a high quality food. For the best results, refer to the feeding guide which can be found on all of our bags and on page 8 of this product guide. For your FREE measuring cup call :

8 Feeding Guide for dogs Puppy/Junior Approximate Daily Amount (g) Body Weight (kg) Puppy (weaning - 6 months) Junior (6-9 months) Adult Dog Approximate Daily Amount (g) Body Weight (kg) Toy 1-5 Small 5-10 Medium Large Adult (9 months +) Giant Senior Dog Approximate Daily Amount (g) Body Weight (kg) Toy 1-5 Small 5-10 Medium Large Senior Giant Feeding amounts can be adjusted to meet the needs of individual dogs. Ring our Nutrition Helpline for further information. 8

9 Feeding Guide for dogs Toy & Small Breed Adult & Senior Dog Approximate Daily Amount (g) Body Weight (kg) 1-2 Toy Small 7-8 Adult (9 months +) Up to 30g Senior Up to 25g Large & Giant Breed Adult & Senior Dog Approximate Daily Amount (g) Body Weight (kg) Adult (9 months +) Senior Large Giant Feeding amounts can be adjusted to meet the needs of individual dogs. Ring our Nutrition Helpline for further information. 9

10 Life stage Weight Burns Dog Diets Hypo - Allergenic Puppy Junior Adult Senior Small Kibble Novel Protein Pregnant /Nursing Overweight Adult Underweight Adult Puppy Range Puppy Mini Puppy Original - Chicken & Rice Puppy Original - Lamb & Rice Original Range Chicken & Brown Rice Lamb & Brown Rice Fish & Brown Rice Toy & Small Breed Large & Giant Breed Sensitive+ Range Pork & Potato Duck & Brown Rice Choice Range Chicken & Maize Lamb & Maize Fish & Maize Assistance/Working Range Alert - Chicken & Brown Rice Alert - Lamb & Brown Rice Active - Chicken & Rice Specialist Range Weight Control + Organic - Fish & Brown Rice Penlan Farm Range (Moist food) Chicken, Brown Rice & Vegetables Lamb, Brown Rice & Vegetables Egg, Brown Rice & Vegetables Mixer (Complementary Food) Hypo - Allergenic Mixer

11 PUPPY DIETS We all want to give our puppies the best possible start in life. Our Puppy/Junior range has been specially formulated to meet the nutritional needs of puppies and junior dogs of all breeds. This premium quality diet is formulated with carefully controlled levels of protein, fat and minerals to promote slow growth and reduce the strain put on developing bones and joints. Development Promotes slow growth to ensure that the skeleton and joints develop at a slow, healthy rate Smaller Kibble (only Puppy Mini) Smaller kibble for smaller mouths. Suitable for all puppies, especially small and toy breeds. 12

12 Puppy & Junior PUPPY ORIGINAL Chicken & Rice 2kg, 6kg, 12kg Digestion Hypo-Allergenic & Complete Skin & Coat Development Naturally Delicious Great Value Experts agree that healthy puppies need to grow at a gradual rate to avoid skeletal problems later in life. Our complete Puppy Original diets have controlled levels of protein and fat, ensuring your puppy does not grow too quickly. Chicken supplies calcium and phosphorus for healthy bone and muscle development. Highly digestible rice and oats gives your puppy energy to play while chicken oil promotes healthy skin and coat by supplying essential linoleic acid. Ingredients : Chicken Meal (30%), Brown Rice (21%), White Rice (21%), Oats, Peas, Chicken Oil, Beet Pulp, Sunflower Oil, Seaweed, Vitamins & Minerals. for the Analytical Constituents for this product and our entire range see page 34 This diet can also be used for underweight adults & pregnant/nursing bitches. For more information contact our nutrition team on

13 Puppy & Junior PUPPY ORIGINAL Lamb & Rice 2kg, 6kg, 12kg Digestion Hypo-Allergenic & Complete Skin & Coat Development Naturally Delicious Great Value 14 Experts agree that healthy puppies need to grow at a gradual rate to avoid skeletal problems later in life. Our complete Puppy Original diets have controlled levels of protein and fat, ensuring your puppy does not grow too quickly. Lamb supplies calcium and phosphorus for healthy bone and muscle development. Highly digestible rice and oats gives your puppy energy to play while lamb fat promotes healthy skin and coat by supplying essential linoleic acid. Ingredients : White Rice (18%), Brown Rice (17%), Lamb Meal (16%), Rice Protein, Oats, Lamb Fat, Peas, Pea Protein, Sunflower Oil, Beet Pulp, Seaweed, Vitamins & Minerals. for the Analytical Constituents for this product and our entire range see page 34 This diet can also be used for underweight adults & pregnant/nursing bitches. For more information contact our nutrition team on

14 Puppy & Junior PUPPY MINI Chicken & Rice 2kg, 6kg, 12kg Digestion Hypo-Allergenic & Complete Skin & Coat Development Naturally Delicious Great Value A smaller kibble makes Puppy Mini especially suitable for small and toy breeds. This food is a complete diet that contains all the essential nutrients needed for healthy growth and development. Chicken and fish provide essential amino acids. Chicken fat and sunflower oil are great sources of energy and contain essential linoleic acid for healthy skin and coat. Rice and oats are highly digestible sources of carbohydrates that even sensitive stomachs can manage. Ingredients : Brown Rice (43%), Chicken Meal (23%), White Rice (12%), Chicken Oil, Oats, Peas, Sunflower Oil, Fish Meal, Vitamins & Minerals, Seaweed. for the Analytical Constituents for this product and our entire range see page 34 15

15 ADULT DOG DIETS A range of complete, balanced, highly palatable premium foods for adult and senior dogs of all breeds. Containing all the essential ingredients your dog needs for lifelong health and vitality. All Burns adult diets are ideal as general maintenance foods and can help maintain healthy skin, coat and digestion. Skin & Coat Our foods are Hypo-Allergenic and are suitable for dogs with sensitive skin. They are free from artificial colours, artificial flavourings and artificial preservatives. Digestion Maintains a healthy digestive system by using easily digested, natural ingredients such as whole grains and animal proteins. Novel Carbohydrates Carbohydrates which your dog is unlikely to have eaten before and therefore will be less likely to be intolerant to. Novel Protein Proteins which your dog is unlikely to have eaten before and therefore will be less likely to be intolerant to. Higher in Natural Fibre Whole grains provide a natural source of fibre. Formulated without the use of added fibre such as cellulose. Higher in Antioxidants These diets contain higher levels of antioxidants which help neutralise free radicals which inhibit brain function. 16

16 Adult & Senior ORIGINAL Chicken & Brown Rice 2kg, 7.5kg, 15kg Digestion Hypo-Allergenic & Complete Skin & Coat Recommended by Behaviourists Naturally Delicious Great Value Made to his original recipe, John Burns Original Chicken & Brown Rice contains everything an adult dog needs for lifelong health and vitality. When used as a general maintenance diet, it can help to maintain healthy skin, coat and digestion. All Burns diets are formulated without ingredients which commonly cause food intolerance, such as wheat, soya, dairy, artificial colourings, artificial flavourings and artificial preservatives. Ingredients : Brown Rice (67%), Chicken Meal (20%), Oats, Peas, Chicken Oil, Sunflower Oil, Seaweed, Vitamins & Minerals. for the Analytical Constituents for this product and our entire range see page 34 17

17 Adult ORIGINAL Lamb & Brown Rice 2kg, 7.5kg, 15kg Digestion Hypo-Allergenic & Complete Skin & Coat Recommended by Behaviourists Naturally Delicious Great Value Made to his original recipe, John Burns Original Lamb & Brown Rice contains everything an adult dog needs for lifelong health and vitality. When used as a general maintenance diet, it can help to maintain healthy skin, coat and digestion. All Burns diets are formulated without ingredients which commonly cause food intolerance, such as wheat, soya, dairy, artificial colourings, artificial flavourings and artificial preservatives. Ingredients : Brown Rice (58%), Lamb Meal (24%), Oats, Peas, Sunflower Oil, Seaweed, Vitamins & Minerals. 18 for the Analytical Constituents for this product and our entire range see page 34

18 Adult & Senior ORIGINAL Fish & Brown Rice 2kg, 7.5kg, 15kg Digestion Hypo-Allergenic & Complete Skin & Coat Recommended by Behaviourists Naturally Delicious Great Value Made to his original recipe, John Burns Original Fish & Brown Rice contains everything an adult dog needs for lifelong health and vitality. When used as a general maintenance diet, it can help to maintain healthy skin, coat and digestion. All Burns diets are formulated without ingredients which commonly cause food intolerance, such as wheat, soya, dairy, artificial colourings, artificial flavourings and artificial preservatives. Ingredients : Brown Rice (60%), Fish Meal (20%), Oats, Peas, Salmon Oil, Sunflower Oil, Seaweed, Vitamins & Minerals. for the Analytical Constituents for this product and our entire range see page 34 19

19 Adult & Senior (Previously called MINI BITES ) TOY & SMALL BREED ORIGINAL Chicken & Rice 2kg, 6kg Digestion Hypo-Allergenic & Complete Skin & Coat Formulated for Small Dogs Naturally Delicious Great Value Our Toy & Small Breed food has higher levels of protein and fat than our other adult dog diets ensuring toy/small breed dogs get everything they need. Small dogs tend to have higher metabolic rates and smaller stomachs so need to take in more calories per kilo than larger dogs to maintain a healthy weight. When used as a general maintenance diet it can help to maintain healthy skin, coat and digestion. Ingredients : Brown Rice (43%), Chicken Meal (23%), White Rice (12%), Chicken Oil, Oats, Peas, Sunflower Oil, Fish Meal, Vitamins & Minerals, Seaweed. 20 for the Analytical Constituents for this product and our entire range see page 34 This diet can also be used for underweight adults & pregnant/nursing bitches. For more information contact our nutrition team on

20 Adult & Senior LARGE & GIANT BREED ORIGINAL Chicken & Brown Rice 2kg, 15kg Digestion Hypo-Allergenic & Complete Skin & Coat Promotes Supple Joints Naturally Delicious Great Value Our Large & Giant Breed food has been made specifically with larger breeds in mind, this complete diet contains controlled levels of protein and fat helping larger dogs maintain an ideal body weight, which is proven to help reduce stress on joints. Glucosamine, chondroitin, MSM and salmon oil have been added to help maintain healthy joints and mobility, while antioxidants including Vitamin C neutralise free radicals which can cause cellular damage and ageing. Ingredients : Brown Rice (67%), Chicken Meal (20%), Oats, Peas, Salmon Oil (0.93%), Chicken Oil, Sunflower Oil, Seaweed, Vitamins & Minerals, Glucosamine (500 mg/kg), MSM -Methylsulfonylmethane (500 mg/kg), Chondroitin Sulphate (360 mg/kg), Green Tea Extract, Grape Seed Extract. for the Analytical Constituents for this product and our entire range see page 34 21

21 Adult & Senior WEIGHT CONTROL + Chicken & Oats 2kg, 7.5kg, 15kg Digestion Hypo-Allergenic & Complete Skin & Coat Higher in Natural Fibre Naturally Delicious Great Value High in soluble fibre and made with whole grain oats, Weight Control + is ideal for overweight dogs. It can also be used as a general maintenance diet for hungry dogs or dogs that tend to gain weight easily. With high levels of low GI complex carbohydrates, Weight Control + is also suitable for diabetic dogs who are over or at their ideal weight. Calories 310 kcal/100g Ingredients : Oats (55%), Brown Rice (18%), Chicken Meal (17%), Peas, Chicken Oil, Seaweed, Vitamins & Minerals. 22 for the Analytical Constituents for this product and our entire range see page 34

22 Adult SENSITIVE + Pork & Potato 2kg, 7.5kg, 15kg Digestion Hypo-Allergenic & Complete Skin & Coat Novel Protein Naturally Delicious Great Value Made with potato, whole grains and high quality animal proteins, Burns Sensitive + is ideal for dogs with sensitive skin and digestion. Pork is a novel protein source, making this product especially suitable for dogs with intolerances to more common protein sources such as chicken and lamb. Pork fat not only makes the food naturally tasty, it also provides Omega 6 for healthy skin and coat. Ingredients : Potato (35%), Maize (27%), Pork Meal (17%), Pea Starch, Peas, Pork Fat, Seaweed, Vitamins & Minerals. for the Analytical Constituents for this product and our entire range see page 34 23

23 Adult & Senior SENSITIVE + Duck & Brown Rice 2kg, 7.5kg, 15kg Digestion Hypo-Allergenic & Complete Skin & Coat Novel Protein Naturally Delicious Great Value Sensitive + is ideal for dogs with sensitive skin and digestion. Using duck as a novel protein source, this product is especially suitable for dogs with intolerances to more common proteins such as chicken or lamb. Whole grain brown rice is a gluten free complex carbohydrate which provides natural sources of B vitamins, fibre and essential minerals while additional ingredients such as the duck fat supply Omega 6 for healthy skin and coat. Ingredients : Brown Rice (63%), Duck Meal (22%), Oats, Peas, Duck Fat, Sunflower Oil, Seaweed, Vitamins & Minerals. 24 for the Analytical Constituents for this product and our entire range see page 34

24 Adult & Senior CHOICE Chicken & Maize 2kg, 6kg, 12kg Digestion Hypo-Allergenic & Complete Skin & Coat Novel Carbohydrate Naturally Delicious Great Value Our Choice diets can be used as a maintenance diet or for dogs with food sensitivities. Like our Original range, they are based on whole grains but these diets use maize and are free from rice and oats. Whole grain maize is easy to digest and is a great source of Omega 6 fatty acids, essential for a glossy coat and healthy skin. This food contains a combination of natural ingredients including mineral rich seaweed and highly digestible animal proteins. Ingredients : Maize (71%), Chicken Meal (17%), Peas, Chicken Oil, Seaweed, Vitamins & Minerals. for the Analytical Constituents for this product and our entire range see page 34 25

25 Adult CHOICE Lamb & Maize 2kg, 6kg, 12kg Digestion Hypo-Allergenic & Complete Skin & Coat Novel Carbohydrate Naturally Delicious Great Value Our Choice diets can be used as a maintenance diet or for dogs with food sensitivities. Like our Original range, they are based on whole grains but these diets use maize and are free from rice and oats. Whole grain maize is easy to digest and is a great source of Omega 6 fatty acids, essential for a glossy coat and healthy skin. This food contains a combination of natural ingredients including mineral rich seaweed and highly digestible animal proteins. Ingredients : Maize (69%), Lamb Meal (22%), Peas, Sunflower Oil, Seaweed, Vitamins & Minerals. 26 for the Analytical Constituents for this product and our entire range see page 34

26 Adult & Senior CHOICE Fish & Maize 2kg, 6kg, 12kg Digestion Hypo-Allergenic & Complete Skin & Coat Novel Carbohydrate Naturally Delicious Great Value Our Choice diets can be used as a maintenance diet or for dogs with food sensitivities. Like our Original range, they are based on whole grains but these diets use maize and are free from rice and oats. Whole grain maize is easy to digest and is a great source of Omega 6 fatty acids, essential for a glossy coat and healthy skin. This food contains a combination of natural ingredients including mineral rich seaweed and highly digestible animal proteins. Ingredients : Maize (73%), Fish Meal (18%), Peas, Salmon Oil, Sunflower Oil, Seaweed, Vitamins & Minerals. for the Analytical Constituents for this product and our entire range see page 34 27

27 Adult & Senior ALERT for Assistance Dogs Chicken & Brown Rice 2kg, 6kg, 12kg Digestion Hypo-Allergenic & Complete Skin & Coat Naturally Delicious Higher Antioxidants VAT FREE Our complete, balanced, highly palatable, premium Alert diets contain increased levels of antioxidants and added salmon oil, making them ideal for dogs performing a task that requires them to be calm, alert and attentive such as Assistance Dogs. All Burns diets are formulated without ingredients which commonly cause food intolerance, such as wheat, soya, dairy, artificial colourings, artificial flavourings and artificial preservatives. 28 Ingredients : Brown Rice (67%), Chicken Meal (20%), Oats, Peas, Salmon Oil (0.93%), Chicken Oil, Sunflower Oil, Seaweed, Vitamins & Minerals, Green Tea Extract, Grape Seed Extract. for the Analytical Constituents for this product and our entire range see page 34

28 Adult ALERT for Assistance Dogs Lamb & Brown Rice 2kg, 6kg, 12kg Digestion Hypo-Allergenic & Complete Skin & Coat Naturally Delicious Higher Antioxidants VAT FREE Our complete, balanced, highly palatable, premium Alert diets contain increased levels of antioxidants and added salmon oil, making them ideal for dogs performing a task that requires them to be calm, alert and attentive such as Assistance Dogs. All Burns diets are formulated without ingredients which commonly cause food intolerance, such as wheat, soya, dairy, artificial colourings, artificial flavourings and artificial preservatives. Ingredients : Brown Rice (58%), Lamb Meal (24%), Oats, Peas, Sunflower Oil, Salmon Oil (0.93%), Seaweed, Vitamins & Minerals, Green Tea Extract, Grape Seed Extract. for the Analytical Constituents for this product and our entire range see page 34 29

29 Adult ACTIVE for Working dogs Chicken & Rice 12kg Digestion Hypo-Allergenic & Complete Skin & Coat Naturally Delicious Physically Active VAT FREE 30 Active is specially formulated for dogs performing physical tasks where they require increased calories, protein and fat. This food contains higher levels of essential fatty acids, with fish meal and whole linseed as excellent sources of Omega 3 to help with brain function, while chicken fat supplies Omega 6 for healthy skin and coat. The highly digestible ingredients make this food suitable even for sensitive working dogs. Ingredients : White Rice (38%), Chicken Meal (27%), Chicken Oil, Oats, Peas, Whole Linseed, Fish Meal, Beet Pulp, Sunflower Oil, Seaweed, Vitamins & Minerals, Yucca Extract. for the Analytical Constituents for this product and our entire range see page 34

30 Adult & Senior ORGANIC Organic Fish & Brown Rice 2kg Digestion Hypo-Allergenic & Complete Skin & Coat Recommended by Behaviourists Naturally Delicious Great Value All our foods are free from colourings, artificial preservatives and artificial additives but our Organic diet takes this one stage further. Controlled levels of protein and fat coupled with naturally higher fibre levels from the whole grain oats and barley make this food ideal for maintaining your dog s ideal body condition. Calories 328 kcal/100g Ingredients : Organic Brown Rice (33.61%), Organic Oats (23.15%), Organic Barley (18.98%), Organic Fish Meal (18.52%), Salmon Oil (3.70%), Organic Sunflower Oil (1.39%), Vitamins & Minerals. for the Analytical Constituents for this product and our entire range see page 34 31

31 Penlan Farm Analytical Constituents Egg, Brown Rice & Vegetables Lamb, Brown Rice & Vegetables Chicken, Brown Rice & Vegetables Protein 5.7% 4.95% 4.8% Oil 3.3% 3.3% 2.6% Fibre 1.1% 0.7% 2.3% Ash 0.7% 1.5% 1.5% Moisture 69.4% 78.2% 78.6% 8mg/kg 8mg/kg 8mg/kg Copper Feeding Guide PENLAN ONLY PENLAN & DRY FOODS Dog Weight Only Moist Penlan Food 10kg g g 65-70g 20kg g g g 30kg g g g Dry Food Feeding amounts can be adjusted to meet the needs of individual dogs. Ring our Nutrition Helpline for further information. Try our Multi Pack... The Penlan Farm Range consists of three varieties of complete moist foods for dogs. These ethically produced pouches are made using as many ingredients from our own farm as possible. Those ingredients not grown on our farm are from sustainable, ethical sources. As with all Burns products, this is a high quality, hypo-allergenic food developed to promote good health and behaviour. Egg, Brown Rice & Vegetables A complete moist food suitable for dogs of all ages Free Range Egg (min 20%), Organic Brown Rice (min 20%), Seasonal Vegetables (min 20%), Minerals & Vitamins Lamb, Brown Rice & Vegetables 2 x Egg, Brown Rice & Vegetables, 2 x Chicken, Brown Rice & Vegetables, 2 x Lamb, Brown Rice & Vegetables HYPO-ALLERGENIC MIXER 2kg Burns Mixer is Hypo-Allergenic and is free from wheat, soya and dairy. We never add artificial colourings, artificial flavourings or artificial preservatives. This food has been designed to be fed in conjunction with Burns Penlan Farm Range or our complete dry foods. A complete moist food suitable for dogs of all ages Lamb Hearts (min 20%), Organic Brown Rice (min 20%), Seasonal Vegetables (min 20%), Minerals & Vitamins Composition : Brown rice (89%), Peas, Duck Fat, Whole Linseed, Seaweed, Vitamins, Mixed Herbs. Chicken, Brown Rice & Vegetables Analytical Constituents : Crude Protein 9%, Crude Oils & Fats 6.5%, Crude Fibres 2.5%, Crude Ash 3%, Copper 3mg/Kg, Sodium 0.03%, Calcium 0.18%, Phosphorus 0.17%, Magnesium 0.08%, Essential Fatty Acids 1.9%, Potassium 0.22%, Sulphur 0.12%, Chloride 0.05%. Nutritional Additives : Vitamin A 10,000 iu/kg, Vitamin D3 1,000 iu/kg, Vitamin E 100 iu/kg. A complete moist food suitable for dogs of all ages Organic Chicken (min 20%), Organic Brown Rice (min 20%), Seasonal Vegetables (min 20%), Minerals & Vitamins 32 Digestion Hypo-Allergenic & Wheat free Skin & Coat Naturally Delicious 33

32 Burns Dog Diets Crude Protein Crude Oil & Fats Crude Fibres *Crude Ash Copper Sodium Calcium Phosphorus Magnesium Potassium EFA s Puppy Range Puppy Mini 21% 11% 2% 7% 18 mg/kg 0.16% 1.64% 1.01% 0.10% 0.35% 3.62% Puppy Original - Chicken & Rice 24% 12% 3% 7% 19 mg/kg 0.19% 1.63% 0.94% 0.12% 0.40% 3.94% Puppy Original - Lamb & Rice 24% 15% 3.3% 7% 18 mg/kg 0.17% 1.65% 0.93% 0.11% 0.17% 6.46% Original Range Chicken & Brown Rice 18.5% 7.5% 2.2% 6% 18 mg/kg 0.13% 1.15% 0.70% 0.10% 0.32% 2.09% Lamb & Brown Rice 18.5% 7.5% 2.5% 8% 19 mg/kg 0.19% 2.17% 1.17% 0.13% 0.31% 3.20% Fish & Brown Rice 18.5% 7.5% 2.5% 6.5% 17 mg/kg 0.17% 1.38% 0.84% 0.09% 0.44% 2.88% Toy & Small Breed 21% 11% 2% 7% 18 mg/kg 0.16% 1.64% 1.01% 0.10% 0.35% 3.62% Large & Giant Breed 18.5% 7.5% 2.2% 6% 18 mg/kg 0.12% 1.15% 0.70% 0.10% 0.32% 1.95% Sensitive+ Range Pork & Potato 18.5% 8% 2.5% 7.5% 19 mg/kg 0.13% 2.06% 1.05% 0.12% 0.39% 1.47% Duck & Brown Rice 18.5% 8% 2% 6.5% 18 mg/kg 0.18% 1.29% 0.85% 0.09% 0.29% 2.85% Choice Range Chicken & Maize 18.5% 7.5% 2.5% 5% 18 mg/kg 0.10% 1.02% 0.73% 0.12% 0.47% 2.39% Lamb & Maize 18.5% 7.5% 2.5% 7% 18 mg/kg 0.16% 1.94% 1.14% 0.14% 0.41% 3.94% Fish & Maize 18.5% 7.5% 2.5% 7% 17 mg/kg 0.15% 1.30% 0.87% 0.11% 0.54% 3.37% Assistance/Working Range Alert - Chicken & Brown Rice 18.5% 7.5% 2.2% 6% 18 mg/kg 0.12% 1.15% 0.70% 0.10% 0.32% 1.95% Alert - Lamb & Brown Rice 18.5% 7.5% 2.5% 8% 19 mg/kg 0.19% 2.17% 1.17% 0.13% 0.31% 2.88% Active - Chicken & Rice 24% 20% 3.5% 6.5% 19 mg/kg 0.19% 1.63% 0.95% 0.12% 0.40% 5.86% Specialist Range Weight Control % 7.5% 7.5% 6.5% 20 mg/kg 0.11% 1.03% 0.70% 0.13% 0.46% 1.88% Organic - Fish & Brown Rice 18.5% 7.5% 4% 5% 19 mg/kg 0.15% 0.83% 0.55% 0.10% 0.46% 3.68% *Crude Ash is a measure of mineral content, which is essential for your pet s health

33 TREATS The perfect accompaniment to our maintenance diets. Kelties are a natural wholesome, low fat biscuit treat for your dog. 5.5 cm 3.5 cm * 1.5 cm Contains : Brown Rice, Oats, Chicken Meat Meal, Potato, Ocean Fish, Chicken Oil, Seaweed, Mixed Herbs. * Approximate dimensions Hypo - Allergenic & Wheat Free Formulated without using ingredients that commonly cause intolerances and has no added artificial colourings, flavourings or preservatives. Low Fat Our Kelties taste great and are low in fat so they are suitable for dogs that need to watch their weight. 36

34 CAT/ KITTEN DIETS A range of complete, low fat, naturally preserved and hypo-allergenic diets for cats and kittens. Highly digestible and suitable for both healthy cats and those with sensitive skin and digestion. Hypo - Allergenic & Complete Formulated to contain everything your cat needs without using ingredients that commonly cause intolerance. Skin & Coat Our foods are Hypo-Allergenic and are suitable for cats with sensitive skin. They are free from artificial colourings, artificial flavourings and artificial preservatives. Digestion Maintains a healthy digestive system by using easily digested, natural ingredients such as whole grains and animal proteins. Urinary Tract Controlled levels of protein and minerals make this food suitable for supporting a healthy urinary tract. Taurine for Eyes & Heart This is an essential amino acid which is only found in animal proteins. Taurine is essential for normal heart function, vision and brain development. 37

35 FEEDING CATS OVERFEEDING International Cat Care (ICC) estimates that as many as 25-30% of cats in the UK are obese. Excess weight can lead to health problems including diabetes, urinary tract conditions and increased joint pain and stiffness. However, there are other consequences of feeding too much. Signs such as excessive moulting (and therefore over-grooming and hair-balls), flaky or itchy skin, digestive upset (loose or strong smelling stools) and a strong smelling urine can indicate your cat is eating too much. MEALTIMES DON T HAVE TO BE BORING Make your cat s mealtimes more interesting by combining feeding time with exercise. Try scattering the dry food in the garden so your cat has to hunt for his lunch, or up some stairs. You could even use a feeding ball to make them work for it. By varying the way you feed your cat, you can help reduce boredom and make mealtimes fun. WATER, WATER, EVERYWHERE... If your cat has previously had urinary problems such as cystitis, their water intake should be increased. Burns cat food soaks easily in warm water and can be mashed down with a fork after minutes of soaking. Some cats, especially the elderly may prefer the food this way as well. Warm water is preferable because cats like their food at body temperature. Boiling water is not advised. Introducing your cat to a new diet Unless otherwise recommended, introduce your cat to a new diet gradually over 14 days. Mix a proportion of the new food with the former diet, gradually altering the proportion until only the new diet is being fed. Day 1-4 Day 5-8 Day 9-11 Day % 50% 75% 100% 75% 50% 25% New Food Current Food 38

36 Feeding Guide for cats Kitten Approximate Daily Amount (g) Approx Age Up to 5 Weeks 5-10 Weeks Weeks Weeks Body Weight (kg) Up to 0.5kg Daily Feeding Amounts (g) Up to Adult & Senior Cat Approximate Daily Amount (g) Body Weight (kg) Adult (9 months +) Senior Adult & Senior Neutered Cat Approximate Daily Amount (g) Body Weight (kg) Our cat food is low in fat but we still recommend that you weigh out your cat s daily allowance of food rather than letting them graze on an unlimited amount. If your cat is overweight, you should feed the amount recommended for his/her target weight (not actual weight). 39

37 Kitten & Junior KITTEN Chicken & Rice 2kg Digestion Hypo-Allergenic & Complete Skin & Coat Strong Bones & Teeth Taurine for Eyes & Heart Great Value Burns Kitten is a complete diet that contains all the essential nutrients needed for healthy growth and development. High quality chicken protein provides your kitten with all 11 essential amino acids such as taurine for normal heart function, vision and brain development. Calcium and phosphorus promote strong bones and zinc and selenium ensure a healthy immune system. Rice provides additional energy while whole grain maize and chicken fat are great sources of essential fatty acids, linoleic and arachidonic acid. Ingredients : Chicken Meal (43%), White Rice (33%), Maize, Chicken Fat, Chicken Livers, Vitamins & Minerals, Seaweed, Salmon Oil. 40 Analytical Constituents : Crude Protein 34%, Crude Oils & Fats 18%, Crude Fibre 1.5%, **Crude Ash 7.5%, Sodium 0.28%, Calcium 1.71%, Phosphorus 1.09%, Magnesium 0.11%, Potassium 0.50%, Essential Fatty Acids 4.05% **Crude Ash is a measure of mineral content, which is essential for your pet s health.

38 Adult & Senior ORIGINAL CAT Chicken & Brown Rice 2kg, 5kg Digestion Hypo-Allergenic & Complete Skin & Coat Urinary Tract Taurine for Eyes & Heart Great Value Burns Original Cat is rich in B vitamins and contains all 11 essential amino acids including taurine. Made with highest quality sources of chicken for protein and whole grains to ensure your adult/senior cat benefits from all of nature's goodness. The controlled levels of protein and minerals help maintain healthy kidneys and urinary tract. Ingredients : Brown Rice (46%), Chicken Meal (37%), Maize, Chicken Fat, Chicken Livers, Seaweed, Vitamins & Minerals. Analytical Constituents : Crude Protein 28%, Crude Oils & Fats 12%, Crude Fibre 2%, **Crude Ash 7.5%, Copper 12.2mg/kg, Sodium 0.29%, Calcium 1.90%, Phosphorus 1.09%, Magnesium 0.12%, Potassium 0.64%, Sulphur 0.40%, Chloride 0.50%, Essential Fatty Acids 5.24% **Crude Ash is a measure of mineral content, which is essential for your pet s health. 41

39 Adult & Senior ORIGINAL CAT Fish & Brown Rice 2kg, 5kg Digestion Hypo-Allergenic & Complete Skin & Coat Urinary Tract Taurine for Eyes & Heart Great Value Burns Original Cat is rich in B vitamins and contains all 11 essential amino acids including taurine. Made with highest quality sources of fish for protein and whole grains to ensure your adult/senior cat benefits from all of nature's goodness. The controlled levels of protein and minerals help maintain healthy kidneys and urinary tract. Ingredients : Brown Rice (43%), Fish Meal (36%), Maize, Salmon Oil, ***Chicken Livers, Seaweed, Vitamins & Minerals. ***Our chicken livers are hydrolysed which means that they will not trigger an allergic reaction, suitable for cats with a chicken allergy. Analytical Constituents : Crude Protein 28%, Crude Oils & Fats 12%, Crude Fibre 2%, **Crude Ash 7.5%, Copper 9.77mg/kg, Sodium 0.38%, Calcium 1.30%, Phosphorus 1.07%, Magnesium 0.13%, Potassium 0.64%, Sulphur 0.39%, Chloride 0.55%, Essential Fatty Acids 7.04% **Crude Ash is a measure of mineral content, which is essential for your pet s health. 42

40 RABBITS GUINEA PIGS & CHINCHILLAS It is vital that rabbits, guinea pigs and chinchillas are fed on a high fibre diet which reflects their natural diet as much as possible. Just like their wild cousins, high quality hay and grass should create the bulk of their diet. These can be supplemented with fresh vegetables, wild plants and herbs. Burns small animal products are all naturally dried and free from artificial additives and chemicals, making them the natural choice for your small animal. Feeding your rabbit a low fat, high fibre diet can help combat obesity and maintain a healthy digestive system. 43

41 HAY for Small Animals Rabbits, Guinea Pigs & Chinchillas Hay should be the most important part of your rabbit s diet. Fresh hay should be available for them to eat at all times. Its high fibre content will help prevent obesity and digestive problems and chewing hay is the best way to wear down their teeth. WELSH MEADOW HAY Our Welsh Meadow Hay is a fine stranded, soft and sweet smelling meadow hay which is grown on our farm from flower-rich pastures. This rural grassland is non-intensively managed to benefit local wildlife. Fibre (Approx) Welsh Meadow Hay 24.3% Size 1kg GREEN OAT HAY Packed full of a wonderful mix of stem, leaf and 'green' oat husks, our Green Oat Hay will help to play a vital role in maintaining a healthy gut and as an aid to dental wear. Fibre (Approx) Green Oat Hay 29% Size 900g Ideally your rabbit should have a varied diet to ensure the correct balance of nutrients. Try and offer different types of hay, fresh or dried greens or wild plants and herbs. 44

42 NATURAL NIBBLES for Small Animals Rabbits, Guinea Pigs & Chinchillas HERBAL NIBBLES Herbs offer a more varied and interesting diet whilst providing amazing sources of vitamins, minerals and fibre. Coltsfoot Dandelion Plantain Meadow Mix Contains: Dandelion, Chicory, Plantain, Mint, Milfoil, Chamomile, Marigold, Nettle, Birch tree leaf, Willow bark Fibre (Approx) Size 17.3% 14.9% 12.8% 19% 100g 100g 100g 100g TREATS Everyone loves a treat and your furry friend is no different. Our dried Carrot Treats are ideal for an occasional treat and our Willow Sticks promote natural chewing, helping to wear down teeth. Fibre (Approx) Carrot Treats Willow Sticks 26.3% Size 100g Pack of 14 45

43 ... We believe that all pets are special. Everyone needs a little help and advice from time to time so when it comes to something as important as your best friend it s reassuring to know help is just a call or a click away. FREEPHONE : petexperts@burnspet.co.uk or talk to us via LIVE CHAT from our website RCVS M s BVMS n r u B n h Jo Our Nutritional Team they really know their stuff! Pet Health & Nutrition Advice freephone

44 SUPPORT WHEN YOU NEED IT... Whether you need in-depth advice on managing specific health problems or simply fine tuning feeding amounts, our expert pet nutritionists can give you straight forward and individually tailored advice. Freephone: info@burnspet.co.uk Sales Advice Product Advice Nutrition Advice Live Chat online now Head Office : Burns Pet Nutrition Ltd, Ferry Road, Kidwelly, Carmarthenshire, SA17 5EJ Scotland Office : Unit 9, Moorfield North Industrial Park, Kilmarnock, Ayrshire, KA2 0FE LBRO-V1.0.3