How to Develop Your Company s Employee Value Proposition

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1 How to Develop Your Company s Employee Value Proposition Ensuring your company stands out. David Mason, Ph.D. Senior Engagement Consultant David Long, MBA Organization Development Consultant Charles Rogel, MBA VP Products & Marketing 815 W 450 S Springville, UT USA // // decision-wise.com

2 How to Develop Your Company s Employee Value Proposition 2 About DecisionWise Founded countries 70 languages 200+ clients Employee Surveys 360-degree Feedback Coaching Organization Change

3 3 The economy is improving How to Develop Your Company s Employee Value Proposition

4 4 Quits compared to layoffs How to Develop Your Company s Employee Value Proposition

5 5 Tenure is actually improving How to Develop Your Company s Employee Value Proposition

6 6 But tenure for younger workers is about the same How to Develop Your Company s Employee Value Proposition

7 7 Millennials are taking over How to Develop Your Company s Employee Value Proposition

8 How to Develop Your Company s Employee Value Proposition 8 What is Employee Value Proposition? The collection of benefits an employee receives from an organization in exchange for the employee s work.

9 9 EVP Answers these Questions How to Develop Your Company s Employee Value Proposition

10 How to Develop Your Company s Employee Value Proposition 10 Poll Question Does your organization have an Employee Value Proposition? 1. No 2. Yes, but it is not formally rolled out. 3. Yes, we leverage it to attract, retain, and engage our workforce.

11 How to Develop Your Company s Employee Value Proposition 11 What is Employee Value Proposition? Does your organization have an EVP? Everyone has an Employee Value Proposition whether they choose to call it that or not Yes No

12 How to Develop Your Company s Employee Value Proposition 12 What Employee Value Proposition is Not Demographic Profile Only Formal Benefits Culture Employee Engagement Electronic Voice Phenomenon

13 How to Develop Your Company s Employee Value Proposition 13 Types of Benefits EVP is a collection of formal and informal benefits offered by an employer in exchange for employment.

14 14 Formal Tangible How to Develop Your Company s Employee Value Proposition

15 15 Formal Intangible How to Develop Your Company s Employee Value Proposition

16 16 Informal Tangible How to Develop Your Company s Employee Value Proposition

17 17 Informal Intangible How to Develop Your Company s Employee Value Proposition

18 How to Develop Your Company s Employee Value Proposition 18 Understanding Benefits Sought How to gather initial information. Survey Focus Groups Interviews

19 How to Develop Your Company s Employee Value Proposition 19 Understanding Benefits Sought Focus Groups Why did you seek employment with our company? What elements of your job are most engaging? How do you view your position with this company? What formal benefits are most important to you? What informal benefits are most important to you?

20 How to Develop Your Company s Employee Value Proposition 20 Creating an EVP Survey Using the information gathered in focus groups, create a survey:

21 How to Develop Your Company s Employee Value Proposition 21 Segment the Employee Population Why? Because different groups of the employee population will seek employment with an organization for different reasons. Demographics Job Position Level Benefits sought

22 How to Develop Your Company s Employee Value Proposition 22 How to Leverage Your EVP Attraction Identify candidates that fit the organization s employee value proposition based on benefits they are seeking through employment. Retention Retain individuals who currently work in the organization by adding to the value proposition already offered. Engagement Understand benefits sought that go beyond contractual elements of the employee value proposition, which can serve as motivating and engaging factors.

23 How to Develop Your Company s Employee Value Proposition 23 EVP and Employment Brand Once a collection of benefits is defined to define a brand, you must understand why the collection of benefits offered resonates at a deep level with employees. What are the underlying values that lead people to seek benefits offered? Health Insurance Benefit: If you get sick, health insurance pays a portion of the health care cost Value: Security for my family My employer values me as a person and values my health Employer values helping people, employer views it as a fundamental service

24 24 Describe the Corporate Brand in terms of EVP How to Develop Your Company s Employee Value Proposition

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