White Horse Communication Group Mission Statement

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Flora Clark
7 years ago
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1 Mission Statement

2 Letter from the Chairman Established in 1986, the White Horse Group is China s best known advertising, media and marketing company. With more than 2000 staff operating in 29 of China s biggest cities, we are a company with strong, historical links throughout the country and deep knowledge of the booming China market. White Horse Outdoor Media company, the largest in China, has a prominent street presence in all the great cities of China, generating over 1.2 billion RMB in revenue annually. Built on that success, the group owns China s exclusive Golf TV Channel which broadcasts to an increasingly affluent audience and a quality television and internet Shopping Channel, as well as other online properties. White Horse expertise and knowledge of the vast China market has helped over 500 companies, many of them large global brands, build their China presence and successfully market their products. In recent years White Horse has expanded into the property and tourism sector in China and overseas. The White Horse Group has the skills, knowledge, experience and connections to help companies and brands succeed in the challenging China market. We look forward to working with you to build your business and to share in your success.

3 Quality Lifestyle V Club China s demand for quality overseas products continues to grow. However, for many international companies the sheer size of the country and the cost and complexity of marketing is daunting. To assist companies successfully enter the market White Horse will provide access through the V Club - in effect a consumers club for high quality product. Operating since 2007, our Guangdong Shopping Channel and online shop has sold over 500 different products, mainly imported food and consumer goods, achieved billions in sales, and through our V Club, accumulated over 200 thousand regular medium level and high end customers. Supporting this effort is our Purchasing, Customer Service and Logistics Centre. We have now begun promoting our V Club nationwide through White Horse Outdoor Advertising, our Golf Channel and mobile media. We are confident that this campaign will grow V Club membership into the many millions. From experience, we know that V Club appeals to members who are sensitive to quality but not to price. In attracting new product, we will continue to concentrate on quality.

White Horse Advertising Established in Guangzhou 1986, White Horse Advertising grew over the next decade to become China s leading privately owned advertising company White

4 White Horse Advertising Established in Guangzhou 1986, White Horse Advertising grew over the next decade to become China s leading privately owned advertising company White Horse has served over 300 Chinese and international clients with more than 500 commercials, and successfully created brand Chinese legends including Apollo, Hongta Group, Jianlibao,

White Horse Outdoor White Horse began building a nationwide bus shelter advertising network in 1995.

5 White Horse Outdoor White Horse began building a nationwide bus shelter advertising network in In 1998, the Group formed a joint venture with Clear Channel Outdoor, the largest outdoor advertising company in the world. We now own more than 350 thousand of bus shelter light boxes across 29 major cities in China, with an annual revenue of more than 1.2 billion RMB. In December 2001, White Horse Outdoor was listed in Hong Kong Stock Exchange main board, and has become the largest outdoor advertising company in China. For more please visit:

6 White Horse Real Estates White Horse invested in 3 large scale real estate projects in Hainan, China: Haikou Simapo, Swan Bay and Wenchang Golf Town Projects, including residences of over 300 thousand s.q.m., 3 fivestar hotels and 4 golf courses.

7 Shopping Channel In 2006, White Horse Group invested in a cable television Shopping Channel in Guangdong, China s most wealthy province. The TV channel currently covers a number of major cities including Guangzhou, Huizhou, Dongguan. Our its purchasing center, screening center, call center and logistics center serves clients 24/7. For more please visit

8 Golf TV Channel White Horse invested in Golf TV Channel in 2005, the Golf TV Channel is the only national professional golf channel that covers all major cities.

9 V Views(Mobile Media) As of December 2013, some 618 million Chinese access the internet, with 500 million using mobile phones. Currently, readers of White Horse V Views (the mobile media of V Tribe) reached around 200,000. Most of them are medium or high income earners with interests in politics, economics, the military, business and health.

10 White Horse Real Estates White Horse has investments in three large scale real estate projects in Hainan, Haikou, Simapo, Swan Bay and Wenchang Golf Town Projects, including residences of over 300 thousand sq.m., 3 five-star hotels and 4 golf courses.

11 Lindeman Island in Australia 2012, White Horse Group purchased Lindeman Island, a world renowned resort on Australia s Great Barrier Reef and is working to turn this into one of the world s great luxury holiday resorts.

12 Real Estates in Australia White Horse has also invested in real estate projects on Australia s popular Gold Coast.

13 Real Estates in Australia White Horse has also invested in real estate projects on Australia s popular Gold Coast.

14 White Horse Resources In 2011, White Horse Group invested in Padbury Mining, a prospective iron ore miner in Western Australia.

15 S u b s i d i a r y o f W h i t e H o r s e G r o u p

16 Global V Alliance Established and run by experienced White Horse Directors and staff. The Global V Alliance provides a forum for business cooperation between entrepreneurs from China and overseas as a non-profit organization. Global V Alliance will: i) organize regular overseas trade tours for Chinese business people; ii) help successful Chinese businesses find suitable foreign investment projects; iii) source and facilitate the entry of quality international products for China market; iv) Provide high quality overseas healthcare services for interested Chinese. Through our strong business connections in China and overseas we know many successful Chinese entrepreneurs who are hungry for overseas investment and also many overseas businesses keen to market and sell their products and services into China. Both groups need expert advice and support.

Overseas investment 6. Promote cooperation between enterprises at home and broad 7.

17 Business Line of Global V Alliance 1. Organize mutual visits of home and broad members 2. V Views mobile media 3. Organize trade tours 4. Assist in migration and entrepreneurship 5. Overseas investment 6. Promote cooperation between enterprises at home and broad 7. Agent high quality products from overseas S u b s i d i a r y o f W h i t e H o r s e G r o u p

18 Customized Travel & Trade Tour We welcome you to join our trade tours to Australia, New Zealand and Europe. S u b s i d i a r y o f W h i t e H o r s e G r o u p

19 Thanks for your time! Look forward to cooperation with you. A Subsidiary of White Horse 白马集团成员 21/F, Tower A, Victory Plaza, Tiyuxi Road, Tianhe District, Guangzhou Tel:

ADVERTISING AND PUBLIC RELATIONS IN CHINA. Ying Fan

ADVERTISING AND PUBLIC RELATIONS IN CHINA Ying Fan Published as a part of Chapter 12 Communicating with 1.3 billion people in China, Handbook of Corporate Communication and Public Relations: Pure and Applied