MB ENTREPRENEURSHIP

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1 MB ENTREPRENEURSHIP L T P C COURSE RATIONALE To achieve the objective of creating an entrepreneurial mind set. Encourage entrepreneurial thinking. This course provides learners a set of tools for experience finding and developing innovative alternatives to address value creation either for profit or for non profit or social enterprise. COURSE OBJECTIVES To develop creative and innovative skills, Review different creativity methodologies and models To learn how to start an enterprise and design business plans that is suitable for funding considering all dimensions of business. To know the knowledge funnel by way of understanding how the business innovation takes place To creation of business canvas with focus on nice key elements of business model creation. To run a small enterprise with small capital for a short period and experience the science and art of doing business

2 LESSON PLAN: Session No. Unit No Topic Entrepreneurship Introduction and orientation The Knowledge Funnel and the reliability Bias Design thinking and Transforming the Corporation The Balancing Act and World class explorers Input Process Output Student preparation Nil 4; Pg: ; Pg: ; Pg: Delivery process Learning Measurement Discussion on significance of entrepreneurs, Successful entrepreneurs Ask the students to come for the next class with preparation of Knowledge funnel topic Ask the students to give Mystery Questions, Heuristic focus and their business algorithm of their interested business sector. Ask the students to give example for reliability and validity as their own. Interpret the same with reliability bias in design thinking Students have to give example for product design/ business design and discuss why this particular design is best and suitable for transforming the corporation in group and come out with negatives by other group of students. Ask the students to present about two following topics. 1. How their product / business design balancing both reliability Exposure on real time entrepreneurs in the society Systematic thought process through Knowledge funnel and reliability bias Application of design thinking for new business/ product development and able to transforming the same in to corporate Learn to fine tune their designs by balancing reliability and Quiz Observe students innovation in their design Students Presentation

3 Developing one as design thinkers How to be successful entrepreneur? 4; Pg: Online articles of students choice 6 1 Case Study Faculty choice to 11 2 Elements of Business canavas in Extractive sector, Manufacturing sector, Innovative sector Customer Segments and Value proposition Channels and Customer relationship Key resources, activities and partners Cost structure and revenue streams 8; Pg: ; Pg: ; Pg: ; Pg: ; Pg: & and validity. 2. Compare their design with any world class design Select any one group. Instruct all other group to criticize that one group design. Ask one group of students to defend by thinking differently and how to make others think differently on their work. Discussions on successful entrepreneurs and their designs. Ask the questions from case which related to Mystery, Heuristic focus, business algorithm, reliability, validity, balance, comparison, innovation etc. Discussions on business elements and their significance. Ask the students to give example on three sectors. Discussions based on Patterns, Designs and Strategy part of 8 by considering few business model examples on respective topics validity by comparing world class examples Confidence on designing their own product / business Motivation to become an entrepreneur Thorough knowledge and clarity on design thinking Conceptual understanding about business canvas in three given sectors Fundamentals of business models and building capability of preparing business models Debate: Design by one team and criticism by other team Interviewing their level of confidence Participation in case study Class test by MCQ Ask students to prepare chart for their own business model based on given format in 8, Pg. No 44.

4 12 2 Case Study Faculty choice 13 3 Introduction to Entrepreneurship Discussions based on 9 elements of business model canvas Discussion on who is entrepreneur, manager, leader, investor, Consultant, entrepreneurship, venture, process, Intrapreneur etc Thorough knowledge and clarity on elements of business canvas Understanding basics of entrepreneurship Participation in case study Class test by fill in the blanks Characteristics and qualities of an Entrepreneur Classification of entrepreneurs Factors influencing entrepreneurs Entrepreneurial Environment and Growth Problems and challenges of entrepreneurs and Entrepreneurial scenario in India (MSMEs) Debate: Reasons for a person to become a business man - Whether Education or his characteristics and qualities or Societal force? Discuss about different types of entrepreneurs based on different categories. Ask students to choose the successful entrepreneur and identify the factors which influence to enter in to business and their growth strategies; Discussion on Entrepreneurial environment Group discussion on following topics. 1. problems and challenges faced by today s entrepreneurs 2. MSME profile and its impact and contribution in Indian economic development Understanding the Characteristics and qualities of an Entrepreneur Learn the different types of entrepreneurs Understanding entrepreneurial environment and influencing factors Getting exposure on basic Problems and challenges of entrepreneurs Realizing the importance of Ask students to write the key points for the success of any business. Ask the students to give example for each type of entrepreneurs Class test by Match the following Participation in Group Discussion

5 last few minutes brush up the left out points and their performance in group discussions 18 Decentralized Cycle test 19 4 Starting an enterprise 20 4 Idea generation,, identification of business opportunity, 21 4 Market entry strategy. 22 & 23 4 Feasibility on Marketing, Financial, manpower; Political, Economic, social, legal, Technical; Location, utility facilities and production 24 4 Case Study Faculty choice Discussion on formalities and procedures for starting an enterprise Discussions on Idea generation techniques. Conduct brain-storming session for idea generation Group the students and allot one market entry strategy to each group and ask them to compete with other groups to prove their strategy is best. Discussions on feasibility analysis and measurement techniques Group the students based on their electives and ask them to catch the points related to their electives feasibility and justify the same with case scenario or provide alternatives MSME contribution to Indian economy Knowing the procedure for starting a firm Getting confidence on building multiple ideas Understanding different market entry strategies and their advantages and disadvantages Learning different methods and tools for measuring feasibility of any business Thorough knowledge on start up of the business Class test by True or false Performance in Brain storming Participation in debate Class test by MCQ and fill in the blanks Participation in case study 25 5 Business plan Discussions on different Basic Business plan

6 26 & Meaning, Need, project format, content, report preparation and presentation Entrepreneurship Field experience Project appraisal and Why business fails? Financial support banks, institutions and agencies, venture capital support for MSMEs and Government schemes and policies for MSMEs Case Study on successful business proposal business plan formats, contents, report preparation and presentation. Show model business plan(s), and concentrate more discussions on financial part such as investment details, Cost of production, Projected revenue (at-least for three years), Cash flow statement, Profit and Breakeven details. Faculty choice Activity: Divide the students into 5 member group and ask them to do a business with min. amount (RS.500/ team). Prepare a complete business plan by covering from idea generation till project presentation. Ask the students to present their business activities with respect to USP, difficulty and mistakes done in their business Activity: Ask one team to criticize other team s business plan Discuss about the different Schemes offered by banks, financial institutions and Government. Discussions on key success points on the business proposal understanding of business plan, its significance, preparation and presentation techniques Building the capability of preparing business plan on their own Understanding the project appraisal and reasons of failure business Getting exposure on financial resources and government schemes for entrepreneurship Thorough knowledge on Business plan presentation Profit earned from Rs.500 and their innovativeness in their business Submit assignment on suitable financial source for their business proposal Participation in case study

7 31 Centralized Cycle test 32 Experience Sharing by live Entrepreneur (Note: This session can be conducted any time during the semester) 33 to last session Feedback on cycle test question paper; Refreshing all topics; Mini project presentation etc., Model Exam (Note: 1 Session = 2 Hours) Mini project: Mini project has to be done on - Business proposal and Business plan (Report) have to be submitted. - Report submission on Rs. 500 business activity Internal Marks Pattern: Cycle test Model Exam Mini Project Measurement / Surprise test Class participation Total - 10 Marks (Decentralized 5 Marks; Centralized 5 Marks) - 15 Marks - 15 Marks (Report 10 Marks; Presentation 5 Marks) - 5 Marks - 5 Marks - 50 Marks References: 1. Jayshree Suresh, Entrepreneurial Development, Margham Publishers, Chennai, Shankar Raj, Entrepreneurship: Theory And Practice, Tata Mc-graw Hill Publishing Co.ltd.-new Delhi, Jeffry A. Timmons, Stephen Spinelli New venture creation, Tata Mcgrew Hill, 7 th Edtion Martin, Roger, The Design of Business, Harvard Business Publishing, Janszen, Felix & Degenaars, Grada, A Practical Guide to Innovation Excellence - Stichting Centurumvorr Innovatie Management, Netherlands, Drucker.F, Peter, Innovation and Entrepreneurship, Harper business, Ambrose, Gavin & Harris Paul, Design Thinking, Ava Publishing, Osterwalder, Alexander & Pigneur Yves, Business Model Generation, John Wiley & Sons Inc, 2010.

8 9. Chahal, Gurbaksh, The Dream: How I Learned the Risks and Rewards of Entrepreneurship and N Made Millions, Palgrave Macmillan, Hirsch, Robert, Peters Michael & Dean Shepherd, Entrepreneurship. Tata McGraw Hill Education Private Limited, Yuvnesh Modi, Rahul Kumar, Alok Kothari, The Game changers: 20 extraordinary success stories of entrepreneurs from IIT Kharagpur, Random House, Rajiv rai, Entrepreneurship, Oxford University Press, 2011 Mr. R. Arivazhagan Dr. Sarprastha Joe Dr. V.M. Ponniah Dr. Jayshree Suresh Course Coordinator HOD-General Management Academic Associate Dean-MBA MB Strategic Management L T P C Sl.No Unit/Session Topics 1 Introductory session Student Preparation Building a Future-ready organisation HUL Five point strategy Process/ Delivery mode Case study discussion Learning/ Outcome Overall introduction and understanding about the subject Assessment / Measurement

9 2 Unit I/3,4 3 Unit I/5,6 Basic concepts- Meaning, Relevanceof forms of Business Organisation - Influence on Managerial decision making - Types of Govtl system, Types of Markets. Business Environment, sectoral division of business, public, joint and private sector - Forms of organisation Pg no 9-16 and class notes and To refer the Internet to collect the information regarding Post Independence liberalisation measures and modern - liberalisation measures Refer printed material and To refer the Internet to collect the information regarding recent developments Class participation and discussion Gaining knowledge about business objectives, understanding complexity of business organisation and business environment Surprise Test 4 Unit I/7 Forms of growth of business(organic and inorganic)dissolution Refer printed material 5 Unit I/8,9 Role of entrepreneurship - economic reforms - Future scenario Reference Books, Newspaper updates 1)Role Play and 2)Exihibits

10 6 7 Unit II/10,11,12 Unit II/13,14,15 8 Unit II/16 Strategic management process, concept of strategy, level of strategy, definition of strategic management, Phases of strategic management process. Supporting concepts - Policies, Procedures,Programmes, Tactics, Rules,Budgets etc., Difference b/w Strategic planning and Operational planning, strategy and policy, strategy and tactics,programmed decision and nonprogrammed decision. Strategic intent - Mission, Vision, Objectives, Goals, Business definition Pg no Pg no and in the Reference book written by Thomas L. Wheelen Pg no Case discussion 'Managing Hindustan Lever strategically' Case discussion 1) 'Putting together the Strategic Intent at Dabur India Limited' 2)'The Strategic Aspirations of Reserve Bank of India' Understanding the strategic management process through a case 1)Case study discussion & Report to be submitted by the students 2)Quiz Collection of Vision and Mission of Banks - Exhibits 9 Unit II/17,18 Environmental appraisal - both Internal and External, Core competency, Porter's five forces model, SWOT, PESTLE, ETOP & SAP Pg no & Pg no Industrial Analysis - Group project Identification of Internal and External factors that influences business Project Report to be submitted by the students in groups

11 10 Unit III/19 Strategic formulation - Strategic choice and GAP analysis, Pg no Case discussion 1)'Pyramid Samira entertains a Dicey Strategic Option' Students would obtain knowledge of various techniques of Organisational appraisal 1)Case study discussion & Report to be submitted by the students 11 Unit III/20,21,22 12 Unit III/23,24 13 Unit III/25,26 Corporate - level strategies - Concentration, Integration, Diversification Stability, Retrenchment, Restructuring, Business level strategies Porfolio analysis - ANSOFF, BCG, GE Nine cell matrix, Directional policy matrix, HOFERS matrix. Pg no Pg no Pg no & Pg no Case discussion 1)'Bharat Heavy Electricals Limited concentrates on the Power Equipment Industry' 2)'Corporate Restructuring of the Indian Railways' Data to be given and teach students to draw matrices and derive strategies. Students would obtain knowledge about various kinds of strategies 1)Case discussion and Report to be submitted and 2)Debate on the choices of the strategy made by the companies Test to be given using another set of data to draw matrices

12 14 Unit III/27 Strategical issues in small business and Non-profit organisation Pg no (Azhar Kazmi) & Pg no in the Reference book written by Thomas L. Wheelen Discussion in the class - Examine a local college and or university, a)what sort of strategies should it consider for continued survival and future growth? b)are strategic alliances with another college or university or business firm a possibility Students would have already gained knowledge about the working of the organisation, now their knowledge would get more refined. 1)Case study discussion & Report to be submitted by the students 15 Unit IV/28,29 16 Unit IV/30 Strategy implementationactivating strategies - Forward and Backward linkages Resource mobilisation - allocation and delegation Pg no Pg no Case discussion 1)'Madhya Praded sh Rural Livelihood project helps create a better life for the Poor people' 2)'Strategic action at Deepak Nitrite' Students will understand the nuances and dificulties of Strategy Implementation Students will understand the nuances and dificulties in resource allocation and factors affecting the same 1)Case study discussion & Report to be submitted by the students

13 17 Unit IV/31,32 18 Unit IV/33,34 19 Unit IV/35,36 Structural implementation - Types of organisation structure Behavioural implementation - Corporate Governance- Social Responsibility - Role of Ethics in formulating and implementing strategies Functional implementation - al functional strategies(finance,marketi ng, Operations,Human Resources,IT & systems) Pg no Pg no Pg no Case discussion 1)Structure and systems at National Thermal power Corporation 2)Incorporating CSR into Strategy at the Tata Group 3)A peep into Functional and Operational implementatio n at KRIBHCO Students would get the knowledge about Organisation structures Students would understand the role and importance of Ethics Students would understand the contribution of various functional areas 1)Mock AGM [To be taken for Individual assessment] and 2)Case study discussion and Report to be submitted 20 Unit V/37,38 21 Unit V/39,40 Strategic Evaluation and Control - Premise - Implementation survellience Techniques of strategic evaluation and control - Feedback on overall process Pg no Pg no Case discussion 1)'Strategic Evaluation and control at Apollo Hospitals Network' 2)Exercising Strategic and Operational controls at igate Global Solutions Students would be able to identify problems in implementing the strategies,suggest better ones or even formulate new strategies Rapid fire Quiz (either conceptual or marketoriented)

14 22 Unit V/41,42 Leadership - Change Management - Project Management Refer printed material Case discussion 1)Building a Future -ready organisation HUL Five point strategy to be discussed again on these perspectives Students will understand the Concepts which will help them understand the problems and ways to overcome the same under strategic implementation. 1)Case study discussion & Report to be submitted by the students 2)Role Play

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