ORIFLAME SKIN CARE GUIDE

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1 ORIFLAME SKIN CARE GUIDE

2 OUR EXPERTISE Our skin care expertise comes from almost 50 years of product development and advanced skin care research. Today we have 160 scientists, with diverse technical experience, working together to deliver advanced, high-performance products supported by advanced clinical studies or consumer tests. We are proud to have 3 highly acclaimed skin care experts. Their insight into new technology and skin care science helps us bring you quality, high performance and innovative products. HOLLY GRENFELL Dermato-Cosmetic Scientist European Safety Assessor Holly has been working in the cosmetics business for over 30 years with extensive marketing and technical expertise in skin physiology, ingredients, & efficacy. DR. ALAIN MAVON, PHD Skin Research Institute Director Alain and his team develop the future technologies and patented actives that power Oriflame s products. DR. EMMA KEARNEY, PHD Principal Scientist of Clinical Testing Emma uses the latest technologies to discover and understand the benefits of skin care on every layer of the skin. 2

3 WHAT MAKES OUR SKIN CARE UNIQUE? PERSONAL RECOMMENDATION Our Beauty Consultants will offer you a personal recommendation based on your individual skin needs. SWEDISH QUALITY SCIENCE We offer you the best of nature and science- created in Sweden. Being a Swedish company we guarantee top quality available for everyone. All our products are dermatologically tested. NATURAL ACTIVE INGREDIENTS Nature has always been our starting point and a source of inspiration. Natural active ingredients are in the heart of most of our skin care products. SCIENTIFICALLY PROVEN RESULTS All our products are tested for performance and safety. Product claims are supported by highly advanced clinical studies or consumer tests, giving you scientifi cally proven results. OUR COMMITMENT TO SCIENCE IS EXTENSIVE Almost 50 years of advanced skin care research. Over 150 clinical and consumer tests conducted per year. 160 scientists with technical expertise. 7,000 panelists testing our products. 3

4 TARGETED, INDIVIDUAL SKIN CARE We offer you specially developed skin care products, designed to meet your individual needs. Our performing skin care ranges fall into two groups: PERFORMING SKIN CARE Effective solutions for every day needs. Skin care solutions designed to offer every day protection and a milder anti-ageing approach. The products performance is validated by consumer tests. ADVANCED PERFORMING SKIN CARE Targeted anti-ageing skin solutions with proven results. Premium offering including highly performing ranges providing powerful anti-ageing solutions. The products are clinically tested and target specific c skin concerns. 4

5 4 QUESTIONS 1 RECOMMENDATION What do you expect from your skin care? I want performance to improve my appearance I want advanced performing products with proven results that shows What is your age group? What is your primary skin concern? / Firming / Lifting Uneven skin tone / Dark spots No concern These are concerns that primarily our Advanced Performing ranges address, as they are targeted solutions with proven results. We suggest you always start by recommending those. What is your skin type? Normal / Combination Dry Sensitive Oily The skin type is not that important when choosing an Advanced Performing skin care range. Tip: If your customer is not sure of her skin type, use the skin type tester to determine the right skin type. CHECK LIST USING THE ANSWERS TO RECOMMEND PRODUCTS Do you want performing skin care results? I have no specific skin concern Refine range based on skin type I have a primary skin concern Refine range based on age Do you want advanced performing skin care? I have a primary skin concern Refine range based on age Optimals True Perfection Time Reversing Royal Velvet Ecollagen Time Reversing Intense Diamond Cellular 5

6 MINUTES 2times a day OUR YOUTH ENHANCING SKIN CARE ROUTINE Committing two minutes, twice a day on your skin care routine is essential for maintaining healthy, younger looking skin. The Oriflame Youth Enhancing Skin Care Routine* is an easy to follow four-step routine designed to maximise the effect of your skin care, giving you great looking skin at any age. * The routine is developed for our Advanced Performing brands but it can be also applied on our Performing brands, like Optimals. If you cannot fi nd a serum in the Optimals range, you can use a serum from one of our other skin care brands. 6

7 STEP 1 CLEANSE CLEANSER Removes impurities, make-up and dead skin cells. TONER Removes final traces of impurities. Prepares skin for active ingredients. STEP 2 EYES EYE CREAM Eye creams are lighter in texture and penetrate easier into the skin. Use an eye cream morning and evening to target the specific needs of the eye area such as dark circles, puffiness and wrinkles. Eye creams are fragrance free to minimise irritability. STEP 3 BOOST SERUMS The best way to boost the effect of the day and night cream is to use a serum. Serums contain a higher concentration of active ingredients that penetrate deeper and faster into the skin. Use a serum every day under your moisturiser. STEP 4 MOISTURISE DAY CREAM Finish your morning routine with a day cream to moisturise and protect the skin against external aggressors such as pollution. Apply over face, neck and décolletage for maximum protection. Avoid the eye area. NIGHT CREAM At night your skin is resting and recovering, so it is more receptive to the powerful ingredients in your night cream. Apply to clean face after the serum to help restore the skin s youthful appearance. 7

8 PERFORMING SKIN CARE Optimals is our performing range for women who are looking for everyday hydration, protection and a milder anti-ageing approach. BRAND & BENEFITS SKIN CONCERN CLEANSE ALL AGES OXYGEN BOOST Protection against everyday environmental aggressors. Fresher, healthier, hydrated skin. No specifi c concern Skin type: Normal / Combination skin Optimals Foaming Gel ALL AGES OXYGEN BOOST Protection against everyday environmental aggressors. Fresher, healthier, hydrated skin. No specifi c concern Skin type: Dry / Sensitive skin Optimals Cleansing Milk ALL AGES OXYGEN BOOST Protection against everyday environmental aggressors. Fresher, healthier, hydrated skin. No specifi c concern Skin type: Oily skin Optimals Cleansing Gel ALL AGES EVEN OUT Evens skin tone and reduces dark spots. Skin is protected against sun damage and further darkening. Uneven skin tone Dark spots Choose Optimals cleanser 30+ SKIN YOUTH Addresses overall fi rst signs of ageing. Choose Optimals cleanser 40+ SMOOTH OUT Firmer, smoother skin with improved elasticity and reduced wrinkles. Firming Firming Choose Optimals cleanser 55+ VITAL DEFINITION Firmer, more defi ned face contours. Firming Firming Choose Optimals cleanser NATURAL SKIN CARE Ecobeauty is our most natural certified offering providing moisturisation and some mild anti-ageing ALL AGES ECOBEAUTY Certifi ed natural anti-oxidant range. Prevents signs of ageing. Choose Optimals cleanser 8

9 How to choose: There are 5 sub ranges in this brand. Oxygen Boost and Even Out is for all ages and provides moisturisation choose based on your skin type or skin concern. Skin Youth, Smooth Out and Vital Definition include moisturisation and overall anti-ageing properties choose based on your age. Ecobeauty is our most natural certified skin care brand. It s for all ages. Choose by skin concern. TONE EYES MOISTURISE Optimals Balancing Toner Optimals Oxygen Boost Day Cream Optimals Oxygen Boost Optimals Soothing Toner Puffi ness Optimals Oxygen Boost Day Cream Optimals Oxygen Boost Optimals Purifying Toner Optimals Seeing is Believing Optimals Oxygen Boost Day Cream Optimals Oxygen Boost Choose Optimals toner Optimals Even Out Day Cream SPF Optimals Even Out Choose Optimals toner Optimals Skin Youth Optimals Skin Youth Day Cream SPF Optimals Skin Youth Choose Optimals toner Optimals Smooth Out Optimals Smooth Out Day Cream SPF Optimals Smooth Out Choose Optimals toner Choose Optimals Smooth Out Optimals Vital Definition Day Cream SPF Optimals Vital Definition Choose Optimals toner Oriflame Ecobeauty Smoothing Oriflame Ecobeauty Smoothing Day Cream Oriflame Ecobeauty Smoothing 9

10 ADVANCED PERFORMING SKIN CARE This is our premium range offering highly performing products with powerful anti-ageing solutions. The products are formulated to treat specific skin concerns. BRAND & MAIN BENEFITS SKIN CONCERN CLEANSE 25+ TRUE PERFECTION Improved Radiance, Tone, Texture Puffi ness Choose Ecollagen cleanser Choose Ecollagen toner 35+ ECOLLAGEN 33% Wrinkle Reduction* Ecollagen Foaming Gel Wash Ecollagen Skin Perfecting Toner Ecollagen Triple Cleanser 45+ TIME REVERSING SKINGENIST TM Look up to 8 years younger** Uneven skin tone Dark spots Deeper wrinkles Crow s feet Time Reversing SkinGenist TM Multi Cleanser 1 Choose Ecollagen toner 55+ TIME REVERSING INTENSE The perfect solution for post menopausal skin Deeper wrinkles Uneven skin tone Dark spots Deeper wrinkles Crow s feet Choose Time Reversing cleanser Choose Ecollagen toner ADDITIONAL SOLUTIONS these brands offer more specialsed solutions 40+ ROYAL VELVET Smoother, younger looking skin Firming / Lifting Crow s feet Royal Velvet Creamy Cleansing Milk Royal Velvet Soothing Toner 40+ DIAMOND CELLULAR Radiance and all signs of ageing Uneven skin tone Crow s feet Diamond Cellular Micellar Solution Cleanser 10 * Clinical tested over 12 weeks on 31 women ** Consumer self-grading after 4 weeks using day + night cream

11 They contain highly innovative technologies and the results are proven by clinical studies and consumer tests. How to choose: Select the range that is most suitable for your age and skin concerns. Skin type is not as important. EYES BOOST MOISTURISE True Perfection Refreshing Eye Illuminator True Perfection Miracle Perfecting Serum True Perfection Perfecting Day Moisturiser 50 ml True Perfection Renewing Night Care Ecollagen Wrinkle Correcting Ecollagen Overnight Skin Perfector Ecollagen Wrinkle Correcting and Lifting Serum Ecollagen Wrinkle Correcting Day Cream SPF Ecollagen Wrinkle Correcting Day Cream Light Ecollagen Wrinkle Correcting Time Reversing SkinGenist TM Time Reversing SkinGenist Day & Night Essence Time Reversing SkinGenist Instant Smooth Capsules 30 pcs Time Reversing SkinGenist TM Day Cream SPF Time Reversing SkinGenist TM Time Reversing Intense SkinGenist IITM Time Reversing Intense SkinGenist IITM Rejuvenating Face & Neck Serum Time Reversing Intense SkinGenist IITM Day Cream SPF Time Reversing Intense SkinGenist IITM Royal Velvet Firming Eye Contour Cream Royal Velvet Lifting Elixir Royal Velvet Ultra Firming Capsules 28 pcs Royal Velvet Firming Day Cream SPF Royal Velvet Repairing Diamond Cellular Multi-Perfection Eye Treatment Choose Ecollagen Wrinkle Correcting and Lifting Serum and Overnight Perfector Diamond Cellular Anti-Ageing Cream Diamond Cellular Night Restorative Treatment 11

12 TIPS AND ADVICE Always recommend your customers to use products from the same brand, as these have the same underlying technology and are formulated to work in synergy. Moreover, in order for them to experience the difference in their skin, it is important to use the routine for at least 6 months. Weather and environmental changes directly affect the balance of our skin either by accentuating an existing problem or causing new ones. Therefore we suggest that you adapt your routine accordingly. For example, if you have normal/combination skin but your skin tends to dry out in the winter then try a range suitable for dry skin. Protecting your skin from the sun s harmful rays is a vital part of your daily skin care routine. Most of our products have SPF protection. However you should always use additional protection from our Oriflame sun care portfolio, when necessary Orifl ame Cosmetics SA code: Oriflame Global e-commerce, Fulachstrasse 10, 8200 Schaffhausen, Switzerland. YOUR DREAMS OUR INSPIRATION TM

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