Advertising Rates and Coverage

Transcription

1 Advertising Rates and Coverage

2 Elauwit Media publications are mailed free of charge to thousands of people in their market something traditional newspapers cannot claim. As more and more people turn away from subscription-based newspapers, Elauwit publications are often the only option for businesses that need to reach the most desirable communities. Our value goes beyond market penetration. It is in the unique bond we build with the communities we serve. Elauwit publications are exclusive to a particular community. No wire content. No filler. local, relevant news people eagerly await each week. The Sun Newspapers are mailed each week to some of New Jersey s most affluent communities. Each Sun is specific to the community it serves, and provides members of the community with engaging news exclusive to their town. The communities covered by Sun Newspapers have median incomes more than twice the national average and the unique bond between our readers and their local community newspapers lever a relationship other publications cannot. sunne.ws is Elauwit Media s local news website. Each region s Sun Spot (Web site) is a unique site full of community news and tidbits from around the region, and useruploaded videos, comments, discussions and photos. The Sun Spot is designed to drive reader engagement; users register to earn points and become the Ra (Sun God) of the site, share news with friends, and earn prizes from Elauwit. Advertisers benefit from the unique ability to target a younger, more engaged user than they would find on competing digital platforms. Business Trends is South Jersey s marketleading business monthly. It is direct-mailed to 7,500 business leaders in Burlington, Camden and Gloucester counties each month and provides South Jersey s influential decision makers with vital information on the local economy, government and other businesses.

3 Florence Mansfield Philadelphia Delanco Riverside Riverton Delran Palmyra Cinnaminson Edgewater Park Willingboro Burlington Westampton Eastampton Mt. Holly Springfield Camden Pennsauken Maple Shade Moorestown Mt. Laurel Hainesport Lumberton Pemberton Collingswood Cherry Hill Southampton West Deptford Haddon Twp. Gloucester Audubon Haddonfield City Haddon Cherry Hill Heights East Barrington Lawnside Magnolia Runnemede Voorhees Somerdale Woodbury Gibbsboro Stratford Woodbury Lindenwold Heights Deptford Gloucester Clementon Twp. Berlin Wenonah Pine Pine Hill Valley Bellmawr Marlton Medford Shamong Tabernacle Harrison Twp. Mantua Pitman Washington Twp. Winslow Waterford Twp. Sun Newspaper and Sun Spot Sun Spot Publication Zip Rate Circulation Cherry Hill Sun $14/inch 11,000 Haddonfield Sun $12/inch 6,500 Marlton Sun $14/inch 10,500 Medford Sun $14/inch 9,000 Moorestown Sun $14/inch 8,000 Mt. Laurel Sun $14/inch 10,500 Shamong Sun $5/inch 2,500 Tabernacle Sun $5/inch 2,500 Voorhees Sun $14/inch 8,000 Washington Twp. Sun 08080/08012 $14/inch 10,500 South Jersey Classifieds All $55/inch 79,000 Combination Discounts 2 papers: 5 percent 4 papers: 10 percent 6 papers: 15 percent 8 papers: 20 percent Frequency Discounts 6 weeks: 10 percent 12 weeks: 15 percent 26 weeks: 20 percent 48 weeks: 30 percent Note: Insertions for frequency discounts must be placed within 12 month period. South Jersey Business Trends All of Burlington, Camden, Gloucester Counties $20/inch 7,500

4 Delaware Township Raritan Hillsborough East Amwell Montgomery Franklin West Amwell Rocky Hill South Brunswick Hopewell Princeton Plainsboro Cranbury Lawrenceville West Windsor Ewing East Windsor Pennsylvania Trenton Hamilton Robbinsville Sun Newspaper Bordentown Upper Freehold Combination Discounts 2 papers: 10 percent 4 papers: 15 percent 6 papers: 20 percent Publication Zip Rate Circulation Hopewell Sun 08560/08525/08534 $8/inch 8,600 Lawrenceville Sun $8/inch 9,500 Montgomery Sun 08502/08558 $8/inch 6,000 Frequency Discounts Princeton Sun 08540/08542 $12/inch 14,000 6 weeks: 10 percent Robbinsville Sun $8/inch 6, weeks: 15 percent West Windsor Sun $8/inch 6, weeks: 20 percent Central Jersey Classifieds All Towns $25/inch 50, weeks: 30 percent Note: Insertions for frequency discounts must be placed within 12 month period.

5 Elauwit Media does way more than just sell ads in our weekly newspapers. We re a full-service media company that can help you with everything from branding to direct mail campaigns. Want to enhance your print ad in our newspapers? There are ways to make that happen. Need a strong presence online to engage customers? Or maybe you just need help getting off the ground with your logo and company identity. We can do that, too. Contact your marketing consultant to discuss any of these packages. If you want something you don t see here, just ask. Chances are if we can t do it, we know somebody who can. ENHANCE YOUR ADVERTISING CAMPAIGN AD EXTRAS COLOR: Make your ad really pop off the page with full color. Your company and product will look vibrant and communicate your message crisply to every reader of our paper. PLACEMENT: Make sure your ad is seen by exactly the folks you want. Need to be on the calendar page? How about obituaries? Or page 3? We can make that happen. INSERTS PREPRINTS: Got a menu or flyer you d love to have in everyone s mailbox, but don t have a budget for postage? Let us get your piece into the homes we reach, at a fraction of the cost of direct mail. PRINTING: Yes, we can print your inserts for you too. Send us over the file (or let us design it!), give us the specs and we ll print you a beautiful insert and send it out to any of the towns we reach. DETACHED CARDS Imagine sending a post card to everyone in an Elauwit community, at a fraction of the cost! Detached cards allow you to send a 5 x 8 post card into homes with our newspapers. The card is completely separate from the paper. Great and unique impact! $200 per paper $50 per paper $45 $130 $170 STICKY NOTES Front-page sticky notes are the boldest way to reach your potential customers. Let Elauwit print a 3 x 3 full-color sticky note for you and affix it to the front page of the newspaper, where everyone is guaranteed to see it. $ Kings Highway East, 3rd Floor Haddonfield, NJ p: f: sales@elauwitmedia.com DIRECT MAIL Have a need to reach a town without a Sun newspaper? The desire to stand out aside from your print advertising? Let Elauwit custom design and execute your direct-mail campaign. We ll handle it all, start to finish. BRANDING Brand, logo and identity are important, but are expensive pieces to starting a new business or launching a new product. Leverage the resources of Elauwit to get a custom brand identity done at a fraction of what a full-service agency would cost. Starting at only $3,000 $250 Fine print: Back cover placements require purchase of color. Placement only available for 30 ads or larger. Minimum quantity for inserts and detached cards is 10,000. Minimum quantity for front page sticky-notes is 25,000. Detached cards must be purchased for entire papers circulation.

6 DISPLAY ADVERTISING MY SUN DEAL Sun Spot Community We call our local community Web sites Sun Spots because they cover everything under the sun. Yep, we re creative like that (or cheesy, depending on how you look at it). On each Sun Spot visitors find news, user-uploaded photos and videos, opinions and commentary, games and event listings, all of which are exclusively about their town. DISPLAY ADVERTISING $ Each Sun Spot offers unlimited advertising space, ensuring exposure for your message. All ads appear on each page - right next to local content! BOX BIG BOX SLIDING BILLBOARD 300 x 250 pixels 300 x 600 pixels 960 x 30 pixels $25 impressions $30 impressions $40 impressions MY SUN DEAL $ Do you have a great product you want to offer at an unreal price? Then you should be the next MySunDeal. Having an offer on MySunDeal means truckloads of cash and streams of new customers. All you do is come up with a great discount on a product, give the Sunne.ws team the details, and count the new faces in your business. The best part of all: no up front cost. You just pay us a commission on your actual closed sales, and even get to set a minimum number of purchases needed for the deal to work; if there s not enough folks for it to be worth your while, you don t need to sweat it. BUY AN AD SUN SPOTS If you want in on this, just pick up the phone or drop an Cherry Hill Haddonfield Marlton Medford Moorestown Mt. Laurel p: e: sales@elauwitmedia.com w: Voorhees Washington Township Collingswood Maple Shade Haddon Township Cinnaminson Fine print: all display ads require a minimum purchase of 10,000 impressions. MySunDeals are subject to approval based on quality of deal and availability; commission is 30% of closed sales. Delran West Deptford Deptford Pennsauken Burlington Township Audubon

7 Elauwit Media 108 Kings Highway East, 3rd Floor Haddonfield, NJ, p: f: Elauwit Media 103 Carnegie Center, Suite 300 Princeton, NJ p: f: