1 The Must Win Way A Guide to Surviving the Revolution Copyright 2015, MustWin, LLC All Rights Reserved.
2 The All Star Web and Mobile Consultancy Founded by early Yammer developers to provide All Star product design, development, and project management services. The All Star Web & Mobile Consultancy This is who we are and this is why clients pay a premium to work with us. Our jobs as All Stars is to amaze our clients with what we can do, how well we can do it, and how fast we can deliver it. The more urgent the project the quicker we want them to think of us. We ve hired you because we think you can help us deliver on this ethos. Every single day we expect you to strive to be clutch for our clients. That is the mindset we live in. Mistakes will be made, things won t always go as planned, shit happens. We get it, we really do. But more often than not we win. When we don t we don t dwell on it. We learn from it and do it better next time. Must Win is a bootstrapped company The founders, Mike Ihbe and Wil Everts, own the company 50/50. MustWin, LLC has no investors because they feel strongly about being free to run the company as they see fit. They also have no plan to exit. Because of this our company offers healthy bonuses, competitive compensation, value-based raises, and benefits. We reward additional effort with additional upside you feel immediately rather than a potential future pay day that may or may not arrive in the form of stock options. Photo: The Must Win team and guests enjoy a day of zip lining ( shaka brah! ) in Costa Rica as part of our Summer Hack Week in 2014!
3 Why Companies Want to Work With Us For Mike and I, this is a passion, not just a profession. We ve spent years cultivating unique and game-changing combinations of skills from scaling enormous apps to reconceptualizing an entire product. We exude passion and excitement for our customers and their products, we seek ways to help even where we weren t asked to, and live for challenging deadlines. When customers decide they want to work with Must Win they do so because they want to work with the fastest, the best, the most driven people they can find. Just talking with us they understand that we want to win for them, not just for us. The Yammer Legacy Mike and I were both part of the first-100 members of the Yammer team. Yammer was famous for having a unique, forward-thinking, style doing things like Saying no to clients and releasing new features and A/B tests every week was unheard of in Enterprise when they came on the scene. Their product development team was eventually purchased by MSFT for $1.2 billion not because of the product s value, but because they expect Yammer to teach them how to be a modern product organization as MSFT shifts into the cloud-based SaaS arena. Because of this, a radical, forward-thinking, splinter cell from Yammer is really attractive if you re looking to build a product. Why not use the guys MSFT went to to save their company? The Triangle Offense When I left Yammer it was because as we got big the whole thing became this really boring assembly line. There was little autonomy, and it became routine/uninspiring. Before this, at another company, I had worked on a team that stumbled on the basis for what I think is the absolute fastest, highest performing, leanest possible product development team, the Triangle Offense. The gist of it is this. You build a large team of multi-talented people. Then you break them into groups of threes that combine to include product management, ux design, front-end development, back end development, and any other skills a project or feature might require. You define the end result as lightly as possible, making the business objective clear, and let this team decide what to implement, how to implement it, and how to judge its success. As we ve grown we ve looked for people that could eventually replicate the combination of tools and work ethic Mike and I do. People that we can entrust the same confidence to be able to run the Triangle Offense for themselves. It works incredibly well, but it s super demanding of the team. So If you like to be pushed to grow, to learn new things, to find ways to make products better, to take more on, and to own every aspect of your work then you re at the right place! If not RUN NOW!
4 1 Our Ethos I will not lose. - Jay Z Our Ethos is pretty simple, get the job done well and fast. Here s how we define success for client projects: 1) Did the client get what they needed? There s more to this than building what they asked us to build. Anyone can do that. Our customers don t come to us for a Bob the Builder employee. They hire us to help them deliver what their product needs to succeed. If you see a better way to do something your job is to speak up, early. Then deliver what everyone agrees upon.
5 2) Did we deliver it on time? One of the things we pride ourselves on is being FAST, which brings in quite a bit of fixed-timeline business to the company. Delivery can sometimes get away from us due to unforeseen circumstances, product changes, etc. But, in light of those issues our job is to manage expectations and set a new target date as early as we can, and then deliver it on time. Speak up when you know you re behind so we move the timeline or throw additional firepower your way. 3) Did we deliver it on budget? Barring agreed upon work additions that increase the budget we should always come up under budget. If we don t then we either failed to estimate properly (a cardinal sin at Must Win) or we fell down on the job. Once again, the key is to manage expectations when the budget increases due to a new feature or when it becomes apparent that the project will go over budget. Clients hate surprises. 4) Will they wear our T-Shirt in public? The key to our future success is reliant upon thoroughly satisfied customers. Customers who like and respect us enough to refer us to their personal acquaintances. We must make every effort to build a strong rapport with the clients while also delivering on Time, above expectation, every time. When we can t deliver on that promise it s our job to make sure we apologize, reset expectations, and make it right. Image: Our First Tee Shirt, illustration by Tom Gatewood based on one he made for the original Mustw.in website (our original domain name.)
6 2 We Are Stars You can never quit. - Ted Turner There are a few essential traits we look for when we're adding new talent to our team. Every position's needs vary, not all things are equal in the decision making process, and a strength in one area can overcome a deficit elsewhere. But, the following are some of the traits I look for first when evaluating All-Star Designers and Developers. 1) They re good communicators and set realistic expectations At a distributed company, communication is a potential hazard. Because we have to work collaboratively and
7 asynchronously, we have to put in the extra effort to ensure we re communicating well. Most important to this is setting realistic estimates, and if an estimate turns out to be unrealistic, we need to communicate that the expectations have changed as quickly as possible. 2) They re experts and have wide skill sets We're looking for the kind of people who are always learning new things, pushing themselves, seeking out challenges. Multi-functional professionals who can thrive in multiple roles. Clients come to us for a wide variety of reasons, so the more hats our talent can wear (be it as an expert or as a role-player) the more valuable they are to our team. Both our founders are end-to-end engineers, but Mike s specialty lays in software design and back end engineering while Wil is known for front-end development, design, and product conceptualization. 3) They have a "Let's Do" attitude It's one thing to be willing to do what someone tells you to do and another altogether to see what needs doing and do it. We're looking for someone who embodies the latter, a "Maker." They enjoy solving problems and then shipping the fix. They always have a project they're tinkering with on the side, and a list of stuff they want to build. 4) They are irreverently creative problem solvers Creative problem solvers tend to have a playful nature, a penchant for mischief even. They aren't beholden to convention, often find the simplest solution to a problem, and aren't afraid to be themselves. These kind of people not only have some of the most amazing ideas but are also a riot to work with. 5) They have the tenacity to finish "Tenacious people are self-starters who won t quit until the job is complete. This trait allows us to delegate tasks and trust that they ll get completed. That is so important to our success and truly makes it wonderful to work with our team." - Mike Ihbe (Maintaining Velocity) From 5 Traits of All Star Startup Talent by Wil Everts We believe that it s really important to come up with core values that you can commit to. And by commit, we mean that you're willing to hire and fire based on them. If you're willing to do that, then you're well on your way to building a company culture that is in line with the brand you want to build. Tony Hsieh Founder of Zappos
8 3 Our Manifesto And then it happened... a door opened to a world... rushing through the phone line like heroin through an addict's veins, an electronic pulse is sent out, a refuge from the day-to-day incompetencies is sought... a board is found. This is it... this is where I belong " I know everyone here... even if I've never met them, never talked to them, may never hear from them again... I know you all - The Conscience of a Hacker (AKA The Hacker Manifesto)
9 Article One: Make Your Own Conclusions Hype rolls onto the shores of the valley like a never ending set of waves, some more rideable than others. Greatness comes from having the audacity to challenge the status quo. We aim to be a pragmatic respite from the hype. There s no cure for the common cold, just a billion dollar industry in making it more bearable. There is no best cold medicine. Truth is one might be good for sinus pressure while another is good for breaking up phlegm, etc. Similarly technology, programming languages, frameworks, and management methodologies all evangelize themselves as the best possible solution when in fact they might just be a good solution for a particular brand of problem. Test things out, play with them, hack them, and make your own conclusions. Things are rarely as black and white as the hype would have you believe. A Gawker user upon seeing the Twitter MVP in 2007 commented, Twitter is well on its way to [taking] the Overhyped Crown away from Second Life. While down quite a bit this year, Twitter is now worth $22.61 Billion (market cap.) Article Two: Why not ask, Why not? Assumptions are just that. They are in no way true. Anything you assume is usually a half-truth or a generalization that once served a useful purpose but now acts to hinder truly creative solutions. Richard Laermer In 2005, Must Win founder Wil Everts was offered a job at Facebook. At the time, MySpace was enormous, everyone was on it and Facebook was like MySpace for college kids. I skipped college so, MySpace-U seemed uninteresting. It appeared that social media was locked down. So, I turned them down. A stupid, close-minded, seven-figure mistake.
10 Article Three: Embrace Chaos Startups are chaotic environments. Things change rapidly, products and features pivot, client feedback and testing force you to rethink things, etc. A certain amount of chaos is inherent in this business. We also have a certain amount of organizational chaos built in to our recipe. But, in our chaos there is calculation. We re huge proponents of eradicating wasteful processes. Doing things like dropping paperwork (like high-detail tech specifications), cutting meetings, working remotely, using more crude wireframes before moving to HTML (rather than doing sketches, detailed wireframes, PSDs, & then HTML), and even at times not specifying something at all beyond a vague feature title. We trust the product sense and technical capacity of our boots on the ground. Why specify something for a dev who knows this tech better than I do when a github issue with a pair of sentences could do the job. Seems silly. We do this because it makes us faster, but also because we believe strongly in allowing people to own their work. So we hope you view this independence, autonomy, and ownership that our chaos provides as a blessing for a talent like yourself it should be! Article Four: Stand on the Shoulders of Giants Reinventing the wheel never made a project run quicker. Today, in the era of GitHub and Stack Overflow, there are millions of libraries and snippets one could use as a starting point for just about any job imaginable. How much time can this save? On a given MVP project we use anywhere from open source libraries. Most of these are ones we use often (think Ruby, Node, Bootstrap, Angular, Devise, etc.), others are libraries we use for feature-specific needs (charting libraries, API integrations, etc.) Imagine how much time you can save if you have the choice between writing libraries or using ones written by thousands of contributors over the course of the last five years. What are the odds you can reasonably write something better than they could, more quickly? Even if their library doesn t do everything you need it to it will most likely be better to extend it than start from the ground zero. Article Five: Simplicity is Sacred It s extremely important to avoid gold plated features and overly complex code. The more simple you can make your work the easier it will be to maintain in the future. Saving not only cost today but going forward. Speed today
11 at the cost of tomorrow is not what we re after. Simple, maintainable, and reusable code is what we re after. Embrace simplicity in your engineering. The best engineering usually isn t showy or intense-looking. Given the same result, the simpler code is more valuable to your organization. This will often be unsatisfying to people s egos, but the best engineers have nothing to prove. When I actually became a real engineer, I realized the simpler I could build something and the less it needed documentation and illustration, the better off my coworkers were the faster we could all build the thing we were hired to build. Kris Gale, VP of Engineering, Yammer MustWin tends to optimize for delivering the maximum scope in the shortest time given a fixed budget. This means that we tend to make choices that maximize our output, even at the possible expense of other things. So we choose tools for these criteria: Effectiveness, Expertise, Expressiveness, and Ecosystem. Because we work on lots of projects we have lots of opportunity to experiment. If you have something you want to test, tell us! At the end of the day our and our clients companies ability to survive might just depend on every advantage we can muster! Hypothesize, test, measure, repeat Article Six: Measure Everything When you re running an experiment, how do you measure success? These are things we need to understand going in to everything we do. There are tradeoffs with any process or lack there of, but have you measured them? We like to think of ourselves as technology agnostic at Must Win. All too often a programmer s career is defined by the flavor-of-the-week tools they adopt. Suddenly they are the Ruby on Rails expert and in order to preserve and elevate their own position they become evangelists, they write posts about their tool s superiority, etc. Photo: (from left) Employee #1, Jeanette LeFevre, and Must Win Founders, Mike Ihbe and Wil Everts, straight thuggin in April 2014!
12 Article Seven: Know Who You Are As we mentioned in Chapter 2, we are stars. We ve worked with a lot of people over the years and we ve chosen to work with you because we see a star in you. Even if you re junior we still see the core traits within you and think you have talent or we wouldn t be working with you. You belong here. Beyond the swagger that should come with knowing we believe you have a bright future, knowing yourself what makes you tick, what your goals are, how to get the best from yourself, what life and productivity hacks work for you is also an enormous competitive advantage in life. Don t be afraid to turn the machine back onto yourself, either. Embracing the chaos of everyday life, being open minded, seeking out simplicity, learning new things, and experimenting with new ways of doing things are all great ways to live your life and learn who you are as well. Article Eight: Set Your Own Standards Part of the power of knowing yourself is coming to your own conclusions about what you want to achieve professionally. The standards set by the average shop in our industry and developers in the community are by no means the end all be all pinnacle. Strive for a level of speed, professionalism, and quality that will amaze people. Either via simplicity, ease of use, scalability, or aesthetic beauty seek to delight our customers and end users at every turn. Article Nine: Expose Yourself Don t be afraid to show work before it s done. Show it early, show it at every stopping point and turn. Hoarding it longer until you think it s perfect doesn t help, actually. If somethings wrong with it early it ll only get more wrong, better to know quickly. Likewise, in your career it s important to be open. Write on a blog, be active on social media. Who would you hire? A creative problem solver who is super-passionate about your product or industry and writes poignant thoughts about it on their blog or a self-proclaimed 10x developer who just wants to collect a pay check. It s not good enough to just be good enough. You need to make it obvious to the world who you are. What are you passionate about? Snowboarding? Cool. Dubstep? Okay. Doing what we re hiring for? Perfect! If I was hiring a new guitarist for Bon Jovi, and you wanted to be that guitarist, you better be able to tell me who your influences are (it wouldn t hurt if Richie Sambora was on that list somewhere.) Skinny cooks can t be trusted, fatten up.
13 4 Company Policies Photo: Must Win does two week long trips with the team every year. This is a selfie founder Wil Everts shot in Costa Rica of the crew rolling deep on ATVs.
14 Remote Life We provide an immense amount of flexibility to our team because we believe in allowing people to function when they re at their best. Because we re a remote shop we don t have an office, set work hours, or other face time style policies. With this flexibility comes the responsibility to show you re worthy of it by delivering on time and being responsive to the team as needs arise. Working Hours, Check In/Check Out Because you could technically be anywhere on a given day (Barcelona, Tokyo, Hawaii, or where ever else you decide to travel at your leisure) we only ask that you spend 4 hours per day intersecting with our core business hours (between 9am-7pm Pacific time) delivering ~8-10hrs a day Monday - Friday. When you log on for the day we ask that you check in by posting a message to our #daily-standup channel on slack to check in for the day, set expectations around what you ll accomplish, and to mention anywhere you re blocked by a coworker or need help. At the end of the day you should check out by finalizing all your billing timers and bill all your time for the day in Scoreboard. Work Week We expect hours a week from all our full time employees. This shouldn t be too ambitious, but we re a start up and we need all the utilization you can give us without burning out. Company Holidays When given the choice between giving you a lot of meaningless Mondays off or just giving you lots of vacation time, we decided to give our team the latter. Because of this there are only a few days every year that we observe: New Years Day Martin Luther King Day Independence Day Thanksgiving & Friday after Thanksgiving Christmas Eve and Christmas Day Vacation Time We give out a bunch of Vacation time (20-26 days!) These are multi-purpose days. You can use them for sick days, personal days, to fill in for holidays we don t take off, or to go on vacation. We ask that you request days of a month or more in advance so we can plan our project assignments and workload. If a full-time employee reaches their bonus 2 of 3 years they earn an additional 1-month paid sabbatical in the 4th year.
15 Depending on how many in our team have already taken that time off your request might be declined so, try to book your time as early as possible. We might also be trying to start a new project with as little as a week of notice. So, knowing availability in advance is vital. If you run out of days and need a couple days to keep from burning out just ask. We might just say yes. Hack Week Trips Hack week is a chance for the whole team to get together, go somewhere fun, party, hack, and recharge. This is a lot of fun but it isn t a complete vacation. Everyone works during the week on hacks, intended to improve our company, it s products, our process, or technology choices. At the end of the trip everyone presents their hacks from the week (new project alphas, new features for internal projects, and fun experiments) with the hopes of winning the Hack Week Grand Champion trophy. While you have free reign to work on anything you like you re still being paid for this trip. So, remember, whatever you create that week is owned by MustWin, LLC. We re not paying you your salary, not working on client projects, and flying you to a fun locale to get a head start on your personal side projects. ;) Photo: (left to right) Must Win s founders, Mike Ihbe and Wil Everts, do their best Life Aquatic pose in the Mission. Free Domestic Conference Every FTE is given a free flight, hotel, and ticket to the domestic conference of their choosing. Free flight and hotel for any they get in to speak at as well. Payroll Schedule We pay full time employees on the 1st of every month via direct deposit. Contractors are paid Net-30 after submitting an invoice on Scoreboard. Past Company Trip Locales Salt Lake - 1/2014; Costa Rica - 7/2014; Tahoe - 2/2015.
16 Roles & Base Compensation WINtern We hire apprentice-level talent and college students to work on internal projects. Those we think are future stars get hired! We have two WINterns who are now working with us. Salary: $20/hour, contract-based Bonus: 1 company trip Growth: promotion to Junior Junior These are usually former WINterns. Their role is to work on internal projects, do QA and help with light lifting on client projects. Salary: $60k/year Bonuses: $5k for 1600hrs worked $10k for 1200hrs billed to clients Growth: promotion to Expert Expert These are people who aren t yet Senior Developers or Designers but are still incredibly valuable for their versatility and sharp skill-set. Base Salary: $75k/year 2nd Year Salary: Base + Bonuses Earned Bonuses: $8k for 1750hrs billed $16k for 2000hrs billed Growth: promotion to Senior Expert Senior Expert These are our Senior Developers or Designers. In this role you could be leading a project, playing a vital project role, and will be working with our most important projects. Base Salary: $105k/year 2nd Year Salary: Base + Bonuses Earned Bonuses: $10k for 1750hrs billed $16k for 2000hrs billed Growth: promotion to Lead. Lead These are Developers and Designers who lead projects. They interface with the clients, manage the project team, and play a vital role on the project team as well. Base Salary: $140k/year 2nd Year Salary: Base % of Base Bonuses: $10k for 1650hrs billed 5% of Client Re-Engagements from projects you lead. Growth: Junior Partnership
17 Junior Partner We don t yet have any of these at MustWin, LLC. A Jr. Partner has some combination of these attributes: Is the most senior lead in their expertise Business Generation Business Development Sales Marketing Conceptual Expertise needed to run a solo Hack Week Has worked for MustWin, LLC at least 2 years and 9 months Growth: Senior Partner Founding Partners This is Mike and Wil. They re not making any more of these. Base Salary: $115k/year Bonuses: Profit Dividends twice yearly Image: Our Fourth Tee Shirt, illustration by Tom Gatewood based on one he made for the original Scoreboard Launch website.
18 5 Required Reading Must Blog Some choice selections from the Must Win blogs Operate at Maximum Velocity by Wil Everts Losing Religion, How Must Win Weighs Our Tech by Mike Ihbe The Remote Opportunity by Wil Everts The Deep End: Identifying Winning Developers by Mike Ihbe Why must I win by Wil Everts
19 Canonical Books While we definitely trend towards tech and process agnosticism there are a few books that Mike and I were both fans of that were at the core of the Must Win experiment, or have come to influence us since. Start Small Stay Small, A Developers Guide to Launching a Startup by Rob Walling Video: David Sacks on Unicorn Ideas: What Elements Are Needed to Create a Billion Dollar Success? by David Sacks, Founder and CEO Yammer (COO PayPal) The One Cost Engineers and Product Managers Don't Consider with Kris Gale, VP of Engineering at Yammer Unmanaging Change by Drew Dillon, Product Manager at Yammer Rework by Jason Fried and David Hienemeier Hansson I Have 21 Radical Ideas by Kris Gale, VP of Engineering at Yammer Remote: Office Not Required by Jason Fried and David Hienemeier Hansson Suggested: Pricing on Purpose, Creating and Capturing Value by Ronald J. Baker Tips for Entrepreneurs from Yammer Co-Founder Adam Pisoni with Adam Pisoni, Co-Founder & CTO of Yammer Click Here to Kill Your Product by Drew Dillon, Product Manager at Yammer The Yammer Foundation Mike and Wil met at Yammer, as you know. It was an incredibly fertile environment with an extremely talented and fun team. When Must Win began working on projects they naturally defaulted to Yammer-ish workflows, making it their own via homegrown hacks/experiments since.
20 6 Project Basics We ve gone to great lengths to eradicate wasteful process, keep our teams light yet powerful, tighten our feedback loops, reuse code, and simplify our approach wherever possible. This has resulted in the unprecedented velocity that companies have come to count on when calling us. - Operate at Maximum Velocity by Wil Everts
21 The Three Keys There are three keys to a successful project. They are: velocity, quality, and simplicity. We re going to discuss indepth how to achieve this. A Lead s Primary Responsibilities As a lead you re twice the weapon for us on projects. We trust you not only to perform a vital project task like design or development but also to ensure that the project goes off without a hitch and that the client comes back for more! Process and Velocity Each project will have differing levels of process. With some projects we have very tight constraints, client PMs who are establishing the process, and varied team configurations that can necessitate more or less hand holding. This means if you have a super-senior team that is used to working together you get by with a limited specification, brief issue descriptions, etc. If not, probably not. The let s get it done mindset Stuff is going to come up where we have a bug or we ushered the apocalypse. Shake it off, we just have to make it right and shipped ASAP. Blame is inconsequential, the deliverable is all that matters. If you break it you fix it, if the person who found it can t figure it out first! Just get it done. Our Base Process Load Our standard process looks something like this. It can be more or less rigid depending on the team s skill and communication skills: Scoreboard Hour Reporting Google Docs for Notes; G Drive for Files Google Hangouts Periodically with the Team Impromptu Hangouts as need arises Slack Communication Daily Stand Up Project Channel Chat Github Integration Circle CI Integration (Tests) Deploy notifications GitHub Issues, Milestones, and Repo Standard GitHub Issue Repo and PR Flow Create a branch with the issue number as its name Make changes aimed to solve the issue Submit a Pull Request Lead or Senior Expert Sanity Check and Accepts/ Denies Daily Automated Client s via Scoreboard Bill your hours by 1am Pacific to ensure clients see your hours Lead Generated Weekly Updates via Scoreboard Custom Markdown Body Scoreboard Generates Numbers Scoreboard Sends a pretty with both bits
22 Quality and Simplicity Getting the job done so that it works and looks right isn t the job here. The job is to write high quality code that is reusable, extendible, and simple to understand (or at least well documented.) This sets the project up for success in the future as well as today. README Document the development environment explicitly so the most junior of developers could get an environment up and deploys working. Document useful information like API Keys, Base Users, Useful Rake Tasks, Acquiring Seed Data, etc. Embrace simplicity in your engineering. The best engineering usually isn't showy or intense-looking. Given the same result, the simpler code is more valuable to your organization. This will often be unsatisfying to people's egos, but the best engineers have nothing to prove. I remember early in my career reveling in the documentation part of my project. It was an opportunity to brag about how clever the code was, how much it could do, and how easily it was to extend for anyone who took the time to read all this great documentation. When I actually became a real engineer, I realized the simpler I could build something and the less it needed documentation and illustration, the better off my coworkers were -- the faster we could all build the thing we were hired to build. Beyond making it awesome, it s also very important to USE IT. RTFMP! Quality Assurance The project team has to be our best QA team members. It s vital that everyone tests things in every scenario not just the most convenient. Bugs happen, but people who consistently fail to test their code properly are costing us time, customer budget, and customer trust. Writing Tests We tend to err to the side of least amount or process necessary. If there s a vital feature or a feature that is brittle it s important to write tests to ensure they are working as they should before deploying code. - Kris Gale, VP of Engineering at Yammer, Cofounder at Clover Health
Three Attributes of Every Successful Merchant Services Program-20140604 1602-1 [Start of recorded material] [Starts Mid Sentence] thank everyone that s joined the call today. I know everybody is busy with
THE ULTIMATE GUIDE TO Building Mobile Applications Understanding Strategy, Design and Effective Execution Table of Contents 1 2 3 4 5 6 7 Main Benefits of Mobile Apps Finding your Development Team Choosing
YOUR PERSONABLE IDENTITY Want to Build a Profitable Brand Identity that s got some REAL Personality? HELLO AND WELCOME Hi, I m Dee, I m the lady with the slightly Bristol accent who is completely in love
Overcoming HR Spreadsheet Hurdles Table of Contents Introduction 3 Excuse 1: I m not ready to make a decision. 4 Excuse 2: But spreadsheets are free. 5 Excuse 3: I m afraid to make such a big change. 7
Feature 2. Project team members are required to perform their regular responsibilities in addition to committing their time to the implementation. Organizations can overcome these challenges if they find
Copyright (c) 2015 Christopher Small and The Art of Lawyering. All rights reserved. 1 In this special report, I ll be sharing with you the ten biggest mistakes that lawyers make when marketing their law
The 2014 Bottleneck Report on Enterprise Mobile What s the big bottleneck for enterprise mobile app development this year, and how do you get past it? 1 / 32 The 2014 Bottleneck Report on Enterprise Mobile
Corporate Recruiter Tells All Tips, Secrets, and Strategies to Landing Your Dream Job! By Ryan Fisher INTRODUCTION It pains me to see so many people working day after day at unsatisfying jobs with limited
Hi I m Tony Radford from West Town Web Services. We area UK based great value, high quality software development and outsourcing solutions business. If you need software built or looked after please get
The 12 Step Follow Up System Finally A Follow Up System That s Simple, FUN and Most Importantly PROFITABLE! Copyright 2013, All Rights Reserved Nancy Matthews Page 1 Congratulations! Welcome you to the
1. Tell us something about yourself. Top HR Interview Question and Answers This is the first question, you can expect during any interview you face. This usually is a question to start the communication
*NO PING PONG TABLE REQUIRED the one simple secret that made 96% of our developers love their jobs Written by Ryan Chartrand, CEO of X-Team, a global developer resourcing company that provides full-time
Quarterly Mobile Apps, Business Intelligence, & Database BILT Meeting June 17, 2014 Meeting Minutes :::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::
Hiring Your First Employee: A Step by Step Guide 1 Hiring Your First Employee: A Step by Step Guide Brought to you by ithemes Your one-stop shop for WordPress themes, plugins & training PUBLISHED BY ithemes
15 Toughest Interview Questions and Answers! Reference: WomenCo. Lifestyle Digest, email@example.com 1. Why do you want to work in this industry? I love to shop. Even as a kid, I spent hours flipping
20 Customer Service Best Practices SELL. SERVICE. MARKET. SUCCEED. We are firm believers in putting the customer back in customer service. It can be easy for customer service departments to continue doing
7 Deadly Sins of the DIY Cloud Uncovering the Hidden Impact of Custom App Development in the Cloud The Do-It-Yourself Cloud Revolution Cloud computing has brought a revolution to application development.
LIFE HACKS TO EMPOWER YOUR SMALL BUSINESS Find Your Company s It Factor What is Zane Benefits? Zane Benefits is the leader in individual health insurance reimbursement for small businesses. Since 2006,
E-book The beginner s guide to content management systems A good website is regularly updated and grows over time. In this e-book we show you how administering the content on a hungry website shouldn t
20 CUSTOMER SERVICE BEST PRACTICES HOW TO DELIVER EXCEPTIONAL SERVICE We are firm believers in putting the customer back in customer service. The world has changed. People and devices are more connected,
By: James Iannelli RI Reputation Management www.reputationmanagementri.com (401) 316-2931 1 Introduction As a business owner, you already know that managing a business is a LOT of work; from keeping the
Do you fit the bill? 8 Skills of Successful Maintenance Managers Table of Contents! 1 2 3 4 5 6 7 8 Leadership Skills Interpersonal Skills Problem Solving Skills Ability to Develop People Time Management
WAYS TO 5IMPROVE OUTBOUND SALES PERFORMANCE: Best practices to increase your pipeline table of contents Intro: A New Way of Playing the Numbers Game One: Find the decision maker all of them Two: Get ahead
Article Marketing Magic Copyright 2010 You have giveaway rights to this report. Feel free to share. Table of Contents What Is Article Marketing?...3 The History of Article Marketing...7 Article Marketing
6 A/B Tests You Should Be Running In Your App Introduction Everyone in mobile believes in A/B testing. But if you re wasting your days testing nothing more than various colors or screen layouts: you re
Interviewing for Software Jobs Matt Papakipos Brown Math/CS 93 Slides presented at Brown University on October 7, 2014 Who Am I Matt Papakipos Lived and coded in Silicon Valley since high school. My parents
HOW TO SHOP FOR A WEB DEVELOPER 10 QUESTIONS YOU SHOULD ASK Brought to you by PIXEL ME PINK PART1... HOW TO SHOP FOR A WEB DEVELOPER Step 1 What kind of professional is right for me? Step 2 Find someone
1 Google Lead Generation For Attorneys Leverage The Power Of AdWords To Grow Your Law Business FAST You re about to discover the secrets of fast legal practice success with Google AdWords. Google AdWords
This Free Report Brought To You By: Nicole Dean & Kelly McCausey Be Your Own Boss through Direct Sales We'll Show You How About Us Both Nicole and Kelly are online business coaches with years of experience
Visit salonbooker.com or Call 1.866.966.9798 What s the Top 5 all about? Welcome curious salon owners and managers! Our years of experience and passion for the beauty industry have left us knowledgeable,
Guide for Local Business Google Pay Per Click Marketing! Guide for Google Pay Per Click Marketing - Leverage The Power Of Adwords To Grow Your Business FAST You re about to discover the secrets of fast
Chapter 11 The Forex Trading Coach Is Born The Forex Trading Coach company was officially launched in May 2009 and I decided to go ahead and establish the company and the website as a result of the tremendous
Secrets From OfflineBiz.com Copyright 2010 Andrew Cavanagh all rights reserved The Lucrative Gold Mine In Brick And Mortar Businesses If you've studied internet marketing for 6 months or more then there's
Google Lead Generation For Attorneys - Leverage The Power Of Adwords To Grow Your Law Business FAST You re about to discover the secrets of fast legal practice success with Google AdWords. Google AdWords
?Six questions to ask yourself before hiring a Social Media Manager. Hi! Thank-you for downloading my ebook Six questions to ask yourself before hiring a Social Media Manager. I wrote this ebook to help
Childcare Marketing Tips 10 Must-Do Marketing Tips to Grow the Enrollment of Your Early Childhood Program July 2012 Be Found on Your Local Map Over the past 10 or 15 years, and especially within the last
Learning to Delegate Overview Tips for managers on how to delegate Why is delegation necessary? Why do many managers have a hard time delegating? What to delegate What not to delegate How to delegate Give
TeeSpring Profits What is Teespring?... 3 What they are... 3 How they work... 3 Customer Service... 3 Teespring History... 4 How long has Teespring been around?... 4 Brief History... 4 Crowd Funding...
Customer Referral Programs A How-To Guide to Help You Generate Better Sales Leads Whatare Customer Referral Programs? Customer referral programs are a simple, low cost and effective marketing strategy,
1 101 Ways to Build Self-Esteem in Your Child Introduction What could you give your child that would be more valuable than a strong sense of themselves and their value in the world? If we feel good about
MOBILE APP DEVELOPMENT CUSTOM CROSS PLATFORM APPLICATIONS THE RIVELOPER MISSION We develop quality fully customized mobile applications tailored for you. We ll create your app for that. From our home base,
Email #1 Subject: The Most Effective Online Marketing Tool in the World Want to know the marketing technique that has made the biggest difference in my business over the last five years? It s not Facebook,
What does student success mean to you? Student success to me means to graduate with a B average with no failing grades. Ferris is ridicules tuition rates don t affect me since I was fortunate enough to
Marketing 101 for Aspiring Yoga Teachers Catherine Wagner May 2013 How many classes do I need to teach to make a living? Can I make a living teaching yoga? Which studios should I work for? You are passionate
Overcoming Your Content Marketing Challenges How to create great content your readers will share. 2012 Copyright Constant Contact, Inc. 13-3660 BEST PRACTICES GUIDE SOCIAL MEDIA MARKETING Engage your readers
Why Do Software Selection Projects Fail? 2012 Solutions All rights reserved Charles C. Chewning, Jr. firstname.lastname@example.org http://www.accountinglibrary.com/ Why Do Software Selection Projects
AGILE HANDBOOK OVERVIEW WHAT IS THIS? This handbook is meant to be a quick-starter guide to Agile Project Management. It is meant for the following people: Someone who is looking for a quick overview on
Business Mastery: Smart Strategies Every Business Owner Needs to Promote, Protect and Prosper Susan Wilson Solovic Sponsored by: AT&T 2012 Susan Wilson Solovic, all rights reserved Business Mastery: Smart
Chris C. Ducker s TOP 10 VIRTUAL ASSISTANT TIPS Exclusive FREE Download ONLY Available at: www.virtualstafffinder.com Introduction There is a lot more to personal and business outsourcing than the Four
Persona name Amanda Industry, geographic or other segments B2B Roles Digital Marketing Manager, Marketing Manager, Agency Owner Reports to VP Marketing or Agency Owner Education Bachelors in Marketing,
3 The 3 Biggest Mistakes Investors Make When It Comes To Selling Their Stocks and a simple three step solution to consistently outperform the market year after year after year. 2 Dear friend and fellow
56 Key Profit Building Lessons I Learned from Jay Abraham s MasterMind Marketing Training. Jay Abraham is a man you should all know. If you do not - go to the library and start learning - just do it! He
How to Choose the Right Web Site Design Company A White Paper on Choosing the Perfect Web Site Design Company for Your Business By Lyz Cordon About the Author: Lyz Cordon is owner of Diligent Design and
The #1 Online Training System For Retailers Increase Sales Improve Customer Loyalty Increase Staff Retention Improve Store Performance www.graffretail.tv Sustainable Retail Training with Proven Results
Four Processes that Drive How People Connect with Your Church Produced by It might surprise you to hear that what we at Church Community Builder care most about isn t software (although we believe we have
Seven Things You Must Know Before Hiring a Plumber Introduction Have you ever had a toilet break in the middle of the night? Or maybe a pipe froze this last winter and burst, causing part of your house
Your FREE Report The Ultimate Guide To SEO Success In 2015 How To Maximise Your Leads, Sales And Profits Via Google By Katina Beveridge 1 INTRODUCTION Imagine having a flood of highly targeted, ready to
THE HR GUIDE TO IDENTIFYING HIGH-POTENTIALS What makes a high-potential? Quite possibly not what you think. The HR Guide to Identifying High-Potentials 1 Chapter 1 - Introduction If you agree people are
DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social
Björn Bäckström, Lars Olsén and Simon Renström Copyright 2011 ClaroBet AB. Updated: May. 12, 11 You may not distribute or copy any of the text or use it in any other way except for personal use, without
7 Secrets To Websites That Sell By Alex Nelson Website Secret #1 Create a Direct Response Website Did you know there are two different types of websites? It s true. There are branding websites and there
1.Full-Time Positions Marketing and Project Consultant As Oursky grows from a team of 3 to 35, we have scaled up our development, design, project management and QA team. While it was impressive that we
Direct Selling Marketing Secrets By Darnyelle A. Jervey Incredible Factor Business Coach and Marketing Mentor email@example.com 1 P age Table of Contents Welcome 3 Why Marketing?...5 15
Top 5 Mistakes Made with Inventory Management for Online Stores For any product you sell, you have an inventory. And whether that inventory fills dozens of warehouses across the country, or is simply stacked
Personal Trainer Program A Unique & Proven Business Plan for Personal Trainers That WORKS Learn how you could earn a five-figure per month income, effectively manage hundreds of clients, while increasing
BetInfo24 Betfair Trading Strategy All rights reserved BetInfo24 has been identified as the author of this work. The right has been asserted in accordance with the copyright, designs and patents act 1988.
Turn Your Social Buzz into a Loud Roar 10 Strategies for Social Media Marketing Success 2011 Constant Contact, Inc. 11-2318 BEST PRACTICES Guide Social Media MARKETING In the evolving world of social media
Contracting for Agile Software Projects Author: Peter Stevens As a customer or supplier of software services at the beginning of a Software Development Project, you know that there is too much at stake
10 Best Practices for Social Media Marketing Success In the evolving world of social media marketing, it can be hard for a time-starved small business or organization to keep pace and know what to do when
5 Secrets to Automation Success A White Paper by Paul Merrill, Consultant and Trainer at Beaufort Fairmont, LLC 5 Secrets to Automated Testing Success 2 Secret #1 Practice Exceptional Leadership If you
10 THINGS YOU SHOULD KNOW ABOUT STARTING AN IT CONSULTING BUSINESS It takes more than a business card and some organizational ability to start your own consulting business. It requires a host of skills,
How to Start Growing Your Business Online The Basics of Promoting and Marketing Online Revision v1.0 Website Services and Web Consulting Where do you see your business? We see it in the cloud How to Start
INKSWITCH MARKETSPACE Custom Built Online Marketing That Works For You CONSENT-BASED EMAIL SYSTEM VERSION 1.0 NOVEMBER 12, 2014 firstname.lastname@example.org 2815 W. Pebble Rd. Unit 303, Las Vegas, NV 89123 800-465-5890
Brought to You By: BusinessofArchitecture.com and ArchitectsMarketing.com The report that cost over $300,000 to write: The Top 10 Places For Architects To Generate New Clients By Richard Petrie Note: This
The Hottest Recruiting Scripts in MLM by Eric Worre It s a stone cold fact that we have a better way, now let s go tell the world For more information on how to become a Network Marketing Professional,
GAcollege411 Site Overview Transcript College Student Hey little man. High School Student What!!? UGH! Don t call me that! So, home for Spring Break, how s college going? College Student Oh, pretty good,
The Ultimate Guide to Buying HR Software for your Growing Business Get your decision right with this step-by-step guide! Ward Christman Chief Advisor, HR Tech Advisor Ward Christman s career in HR technology
Internet Marketing Rules! A Playbook of Game Changing Strategies for Marketing Your Business Online by Lane Jones, Content Strategist Internet Marketing Rules! Game Changing Strategies for Marketing Your
E-mail Marketing for Martial Arts Schools: Tips, Tricks, and Strategies That Will Send a Flood of New Students into Your School Practically Overnight! By Michael Parrella CEO of Full Contact Online Marketing
Four vital moves to ensure your mobile strategy is responsive Adobe Responsive Development Guide June 2015 Four vital moves to ensure your mobile strategy is responsive Table of contents Responsive matters
RECRUITING TIPS & SCRIPTS 1 & WHAT TO SAY TO NEW EXPERIENCED AGENTS table of contents Attracting New Agents Key Tips for Speaking with New Agents Interviewing a New Agent Inviting a New Agent to a Career
Outsourcing WordPress Development Bret Phillips http://bretwp.com @bretwp Do you really need to hire someone? Your time is valuable. If you are NOT a code monkey, chances are you would be better served
5 STEPS TO COLLECTING AMAZING CUSTOMER FEEDBACK a publication of Contents INTRODUCTION....1 STEP 1: SET GOALS...2 STEP 2: CHOOSE A SOLUTION...3 STEP 3: PUT IT EVERYWHERE...5 STEP 4: RESPOND IN A TIMELY
Freelance Startup Guide Sample Chapters by Matt Lambert Freelance Startup Guide Sample Chapter For roughly the past 15 years I ve been working as a part-time or full-time freelancer. From late 90 s angelfire
Just Ask: Strategies for Engaging and Retaining Help Desk Professionals by Beverly Kaye and Sharon Jordan-Evans Help Desk leaders want their talent to stay. And not just stay, but be satisfied, engaged,
Systematic Job Search A Method to the Madness Most high achievers are great at doing their job, but pretty awful at finding a new one or even considering their options in the world beyond their current
25 Quick Content Ideas for Social Media & Email Marketing Are you stuck? Not sure what to post or how to start talking to your community? Take a peek at these 25 ideas and put some into action right away.