Pricing Strategy of Games. Yu Zhan
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1 Pricing Strategy of Games Yu Zhan
2 Three types of pricing strategy: Pay to Win Pay to Play Pay for a better game(free-to-play)
3 Pay to Win
4 Pay to Win
5 All-star Heroes
6 All-star Heroes Opportunities of getting new heroes (stronger or with more strategies)
7 All-star Heroes Opportunities of getting new heroes (stronger or with more strategies) Better Equipments and more Golds
8 All-star Heroes Opportunities of getting new heroes (stronger or with more strategies) Better Equipments and more Golds Extra energy
9 All-star Heroes Opportunities of getting new heroes (stronger or with more strategies) Better Equipments and more Golds Extra energy Win in PVP and rank higher
10 Pay to Play
11 Selling Sequels Pay to Play
12 Selling Sequels Pay to Play
13 Selling Sequels Pay to Play
14 Pay to Play Selling Sequels Selling Downloadable Contents (DLCs)
15 Pay to Play Selling Sequels Selling Downloadable Contents (DLCs)
16 Pay to Play Selling Sequels Selling Downloadable Contents (DLCs)
17 Pay to Play Selling Sequels Selling Downloadable Contents (DLCs) Selling Online versions
18 Pay to Play Selling Sequels Selling Downloadable Contents (DLCs) Selling Online versions
19 Pay to Play Selling Sequels Selling Downloadable Contents (DLCs) Selling Online versions
20 Pay to Play Selling Sequels Selling Downloadable Contents (DLCs) Selling Online versions World of Warcraft
21 Pay to Play Selling Sequels Selling Downloadable Contents (DLCs) Selling Online versions World of Warcraft Pay for experiences
22 Fast update strategy
23 Fast update strategy Update of storyline (DLCs and sequels)
24 Fast update strategy Update of storyline (DLCs and sequels) Update of graphics ( scholar of the first sin, sequels)
25 Fast update strategy Update of storyline (DLCs and sequels) Update of graphics ( scholar of the first sin, sequels) Update of game play (new characters, online cooperation)
26 Free-to-play (F2P)
27 Free-to-play (F2P) refers to video games which give players access to a significant portion of their content without paying.
28 Free-to-play (F2P) refers to video games which give players access to a significant portion of their content without paying. Freemium is a pricing strategy by which a product or service is provided free of charge, but money (premium) is charged for proprietary features, functionality, or virtual goods.
29 Free-to-play (F2P) refers to video games which give players access to a significant portion of their content without paying. Freemium is a pricing strategy by which a product or service is provided free of charge, but money (premium) is charged for proprietary features, functionality, or virtual goods.
30 Pricing Strategy of DOTA2
31 Pricing Strategy of DOTA2 Match Tickets
32 Pricing Strategy of DOTA2 Match Tickets
33 Pricing Strategy of DOTA2 Match Tickets Workshop
34 Pricing Strategy of DOTA2 Match Tickets Workshop
35 Pricing Strategy of DOTA2 Match Tickets Workshop Pay for a better game
36 DOTA2 Championships as an unique update strategy
37 DOTA2 Championships as an unique update strategy Peak Players:
38 DOTA2 Championships as an unique update strategy Peak Players: TI1 (2011 August) less than 10 thousand
39 DOTA2 Championships as an unique update strategy Peak Players: TI1 (2011 August) less than 10 thousand TI2 (2012 Aug & Sep) 118,724 players
40 DOTA2 Championships as an unique update strategy Peak Players: TI1 (2011 August) less than 10 thousand TI2 (2012 Aug & Sep) 118,724 players TI3 (2013 August 7 to 11) 566,715 players
41 DOTA2 Championships as an unique update strategy Peak Players: TI1 (2011 August) less than 10 thousand TI2 (2012 Aug & Sep) 118,724 players TI3 (2013 August 7 to 11) 566,715 players TI4 (2014 July 8 to 21) 864,261 players
42 DOTA2 Championships as an unique update strategy Peak Players: TI1 (2011 August) less than 10 thousand TI2 (2012 Aug & Sep) 118,724 players TI3 (2013 August 7 to 11) 566,715 players TI4 (2014 July 8 to 21) 864,261 players DOTA2 Asia Championship(2015 Jan 6 to Feb 9) 1,262,612 players
43 Fast update strategy DOTA2 vs All-star Heroes
44 Fast update strategy DOTA2 vs All-star Heroes Dota 2 All-star Heroes
45 Fast update strategy DOTA2 vs All-star Heroes Dota 2 Update of storyline (hardly any story for MOBA game) All-star Heroes
46 Fast update strategy DOTA2 vs All-star Heroes Dota 2 Update of storyline (hardly any story for MOBA game) All-star Heroes Update of storyline (no)
47 Fast update strategy DOTA2 vs All-star Heroes Dota 2 Update of storyline (hardly any story for MOBA game) Update of graphics (workshop, vote for rebuild of heroes) All-star Heroes Update of storyline (no)
48 Fast update strategy DOTA2 vs All-star Heroes Dota 2 Update of storyline (hardly any story for MOBA game) Update of graphics (workshop, vote for rebuild of heroes) All-star Heroes Update of storyline (no) Update of graphics (hardly changed from beginning)
49 Fast update strategy DOTA2 vs All-star Heroes Dota 2 Update of storyline (hardly any story for MOBA game) Update of graphics (workshop, vote for rebuild of heroes) Update of game play (new strategies by new heroes and items, adjusting the balance) All-star Heroes Update of storyline (no) Update of graphics (hardly changed from beginning)
50 Fast update strategy DOTA2 vs All-star Heroes Dota 2 Update of storyline (hardly any story for MOBA game) Update of graphics (workshop, vote for rebuild of heroes) Update of game play (new strategies by new heroes and items, adjusting the balance) All-star Heroes Update of storyline (no) Update of graphics (hardly changed from beginning) Update of game play (following dota 2, more pricing strategies involved)
51 Comparison of success DOTA2 vs All-star Heroes
52 Comparison of success DOTA2 vs All-star Heroes Players:
53 Comparison of success DOTA2 vs All-star Heroes Players: 42,900,000 dota2 accounts (till February 2015)
54 Comparison of success DOTA2 vs All-star Heroes Players: 42,900,000 dota2 accounts (till February 2015) 70,000,000 accounts (till December 2014)
55 Comparison of success DOTA2 vs All-star Heroes Players: 42,900,000 dota2 accounts (till February 2015) 70,000,000 accounts (till December 2014) 1,262,612 Peak concurrent players
56 Comparison of success DOTA2 vs All-star Heroes Players: 42,900,000 dota2 accounts (till February 2015) 70,000,000 accounts (till December 2014) 1,262,612 Peak concurrent players 10,860,520 unique players in last month
57 Comparison of success DOTA2 vs All-star Heroes Players: 42,900,000 dota2 accounts (till February 2015) 1,262,612 Peak concurrent players 70,000,000 accounts (till December 2014) 3,850,000 Peak Daily Active User (DAU) 10,860,520 unique players in last month
58 Comparison of success DOTA2 vs All-star Heroes
59 Comparison of success DOTA2 vs All-star Heroes Revenues:
60 Comparison of success DOTA2 vs All-star Heroes Revenues: more than 43,695,920 USD revenue for TI4 (10,924,897 USD in prize pool from 4,369,592 players)
61 Comparison of success DOTA2 vs All-star Heroes Revenues: more than 43,695,920 USD revenue for TI4 (10,924,897 USD in prize pool from 4,369,592 players) 136 million USD revenue of 2014 from Jan to Sep (right after ti4)
62 Comparison of success DOTA2 vs All-star Heroes Revenues: more than 43,695,920 USD revenue for TI4 (10,924,897 USD in prize pool from 4,369,592 players) 3,228,000 USD peak revenue per day (till December 2015) 136 million USD revenue of 2014 from Jan to Sep (right after ti4)
63 Comparison of success DOTA2 vs All-star Heroes Revenues: more than 43,695,920 USD revenue for TI4 (10,924,897 USD in prize pool from 4,369,592 players) 136 million USD revenue of 2014 from Jan to Sep (right after ti4) 3,228,000 USD peak revenue per day (till December 2015) 43,578,000 USD peak revenue per month within China only (till December 2015)
64 Influence
65 Influence <The Strategy and Tactics of Pricing> Fairness Effect buyers are more sensitive to the price of a product when the price is outside the range they perceive as fair or reasonable given the purchase context.
66 Influence <The Strategy and Tactics of Pricing> Fairness Effect buyers are more sensitive to the price of a product when the price is outside the range they perceive as fair or reasonable given the purchase context. Cancer of Game Industry
67 Q & A
68 References DOTA hearthstone-dota-2-cant-compete-with-league-of-legends/ All-star Heroes Nagle, Thomas and Holden, Reed. The Strategy and Tactics of Pricing. Prentice Hall, Pages
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