Real Madrid Foundation Campus Experience Football Camp Pakistan December 2016

Transcription

1 Real Madrid Foundation Campus Experience Football Camp Pakistan December 2016

2 Overview Founded in 1902 as Madrid Football Club, the team plays at Santiago Bernabeu Stadium in the Center of Madrid. World s biggest and most successful football clubs, Topping the world rankings for the last two years Recognized by FIFA/ IFFHS as the Best Club of the 20th Century.

3 The Real Madrid Foundation is the instrument by which Real Madrid is present in society and develops its social and cultural awareness programmes. Its main objective is to promote, both in Spain as well as abroad, the values inherent in sport, and the latter s role as an educational tool capable of contributing to the comprehensive development of the personality of those who practice it. In 2012, 2,300 children, between 7 and 17 years old, attended the Real Madrid Foundation Football Camps, representing 73 different nationalities across 5 continents. The Qatar Camp in December 2014 attracted over 300 kids who participated in a 7 days camp at the Al Sadd Sports Club.

4 FRM Camp Qatar 2014 & 2015 The 2014 & 2015 camp was hugely successful with over 300 kids participating in a week long intense training program. QSports is the rights holder and officially hosted the camp in Qatar in partnership with the Qatar Olympic Committee.

5 Event Details

6 FRM Camp - This year, Q Sports in collaboration with Green Peak International (GPI) and Checkmate Consultancy is all set to bring the FRM Camp to Pakistan Lahore Camp to be held in December Other such training camps will be held in Islamabad and Karachi in near future. Proposed venue : LAHORE Model Town Football Academy

7 The Real Madrid Foundation Campus Experience has been developed by Real Madrid Foundation to provide children and young players, aged 7 to 23 years old, with an opportunity to enjoy a positive football training experience, supplemented with other life skills and educational initiatives all within a professional football environment that is synonymous with Real Madrid. Real Madrid Foundation Campus Experience will run for 5 consecutive days in Lahore in December Program activities will be run in a healthy and safe environment, with first-class facilities and highly-qualified professional staff and football coaches for the 300 players.

8 Training under official coaches from the Real Madrid Foundation Campus Experience Educational activities designed and coordinated by official educators from the Real Madrid Foundation Campus Experience 3 hours of football training per day Official photo and certificate of participation Nutritious meals and beverages Official Real Madrid Foundation Campus Experience Welcome Pack (including Real Madrid Foundation training kit - t-shirt, short trousers and long socks, 1 Real Madrid Foundation water bottle, 1 Real Madrid Foundation kit bag and an opportunity to include sponsor product/collateral Insurance for the duration of the Real Madrid Foundation Campus Experience

9 Training Modules The sports program is managed and supervised by Real Madrid Foundation technical team. 90 minute training session during the morning 90 minute training session during the afternoon Training modules include: - Technical: individual and collective - Tactics: Strategy - Different kicks (hind foot, forefoot, instep, long ball, head) - Control with the ball with feet, head, chest, leg, forefoot. - Skills with both legs - Driving - Goal Kicks - Dribbling, passes, shots

10 Marketing Plan

11 Marketing Campaign Target audience: Children of 7-23 years age Parents Young football players currently training with local schools, universities, leagues and community sports clubs. Timeline: Recruitment of participants begin: September 15 th onwards

12 Marketing Strategy Digital Advertising across all Real Madrid channels Press Conference & Newspaper /Press release Collateral drop to schools and clubs 500,000 SMS Messages School Activations Corporate Sector

13 OVERVIEW OF PIFL 2014 SEPT OCT NOV DEC JAN Digital Media Public Relations Activations RMCE Media Partner WEEK PRE EVENT EVENT POST EVENT Digital Media Facebook Twitter Youtube FRM Website Instagram Public Relations Press Conferences Brand Profiling Press Releases Television Interviews Radio Activations School Storming Clubs RMCE 5 Days Media Partner GEO Super PTV Sports TENSPORTS

14 Digital Media Twitter Facebook YouTube GPI Website Sponsors Website Real Madrid Campus Experience Web Page

15 Digital Media Details Platform Account Name URL Facebook frmcampuspk Twitter frmcampuspk Instagram Youtube frmcampuspk 6E-bafQ Flickr frmcampuspk Social Media Hashtag #CampusExperiences #frmcampuspk -

16 Public Relations Press Conferences Brand Profiling Press Releases Television Interviews Radio Create awareness about the Real Madrid Campus Experience. Focusing on the key activities of the whole campus experience. Carry out introductory events in line with the aid of media/agency partners.

17 Project Overview Registration Kiosks - Malls, Schools, Sports Retail Outlet. Marketing Collateral - Perimeter Boards, Backdrop, Banner, Tear Drop, Kiosks. Launch Press Conference Electronic media outreach (TV, Radio) Social Media Marketing - Facebook Livestreaming, Tweets/Hashtags, Instagram posts, Web News

18 Activations Reach out to all Schools and Institutes throughout Lahore. Approach the local Clubs in order to promote the event and attract more children. Attracting eyeballs and footfalls.

19 Project Highlights

20 School Partnerships Targeted schools LGS (Paragon, Main Gulberg, DHA campus) Choueifat Beacon House (Newlands, DHA campus) KIMS LACAS Westminster City School Aitchison College American School School Ambassadors Mainly responsible for: Distributing leaflets in schools Manning registration kiosks Answering queries of students and parents POC with the relevant school Tentative Number of Ambassadors: 3-4 each school

21 School Partnerships Registration Kiosks Placement: Entrance or a prominent location manned during the school timings Volunteers and School Ambassadors would attend the kiosk for questions, registrations etc. At least one kiosk per school

22 Press Conference President of Real Madrid Foundation Press Release Social Media Posts (Facebook, Twitter, Flickr, Instagram, Youtube) Giveaways to media attendees

23 Brand Ambassador FERNANDO MORIENTES

24 Press Conference Sponsors Mixed Media Wall

25 Marketing Collateral Roll up Banner A Board

26 Marketing Collateral Leaflet Brochure

27 Marketing Collateral Banner to be placed at the event venue

28 Marketing Collateral Tear Drop Flags & Perimeter Boards to be placed at the event venue

29 Merchandize

30 Media Partnerships Quarter Page Ad Potential publications: Geo Super, Jang, The News, City FM 89 etc.

31 Media Partnerships

32 CSR Initiatives Sponsors can align themselves with the national objective to encourage more children to this sport and help them progress into higher sporting opportunities. By leveraging this once-in-a-lifetime opportunity, positive association by consumers between sponsors and the Real Madrid Foundation Campus Experience can build awareness and consumer loyalty. Special sponsorship packages would also be developed for CSR including sponsor-a-child program specially for schools like SOS Village etc.

33 Sponsorship Packages

34 GOLD Sponsorship Offerings Cash/In-Kind Investment USD $100,000 Exclusive to 1 Gold sponsor Brand presence across Real Madrid Foundation Campus Experience Lahore: Priority position on branded backdrop for press activities Coverage on leading sports & news channel talk shows, interviews 6 Perimeter boards surrounding camp training pitches Presence and recognition on the official website and social media platforms On ground activations schools, colleges Recognition of tier 1 status in all marketing communications PR & paid advertising Presence in all Football Camp newsletters and Official Video Presence in advertising opportunities at the camp including experiential opportunity Access to distribute marketing communications via Camp and QSports Membership database Welcome Kit Product Placement See Sponsorship Level Breakdown for further information (handouts to be issued) Brand Ambassador to make up to 3 appearances on sponsor locations and offices Brand Ambassador and coaches can provide a special session for the staff of the sponsor

35 Silver & Bronze Sponsorship Offering Cash/In-Kind Investment USD $ 60,000 Limited to 2 Silver sponsors Brand presence across Real Madrid Foundation Campus Experience Lahore: Silver position on branded backdrop for press activities Perimeter boards surrounding camp training pitches Presence and recognition on the official website and social media platforms Recognition of Silver status in all marketing communications PR & paid advertisement Presence in all Football Camp newsletters and Official Video Welcome Kit Product Placement See Sponsorship Level Breakdown for further information (handouts to be issued) Cash/In-Kind Investment USD $35,000 Limited to 4 Bronze sponsors Brand presence across Real Madrid Foundation Campus Experience Lahore: Bronze position on branded backdrop for press activities Perimeter boards surrounding camp training pitches Presence and recognition on the official website and social media platforms Recognition of Bronze status in all marketing communications PR & paid advertisement Presence in all Football Camp newsletters and Official Video See Sponsorship Level Breakdown for further information (handouts to be issued)

36 In-Kind Categories Sponsorship Offering In-Kind Investment 50 hotel nights per city. Limited to ONE sponsor 7 Rooms for 7 nights for 7 coaches for Real Madrid Foundation: Bronze level benefits & position on branded backdrop for press activities Perimeter boards surrounding camp training pitches Presence and recognition on the official website and social media platforms Recognition as Official hotel in all marketing communications PR & paid advertisement Presence in all Football Camp newsletters and Official Video See Sponsorship Level Breakdown for further information Opportunity to host official press conference at the hotel In-Kind Investment. Limited to ONE sponsor per city Catering Sponsor: 350 meal boxes/snacks per day for 5 days Bronze level benefits & position on branded backdrop for press activities Perimeter boards surrounding camp training pitches Presence and recognition on the official website and social media platforms Recognition as Official Caterer In all marketing communications PR & paid advertisement Presence in all Football Camp newsletters and Official Video See Sponsorship Level Breakdown for further information Rights to sell food items at the venue (3x3 Kiosk) OFFICIAL HOTEL Official Caterer

37 Cash Investment of USD 20,000/- for Branded Kits. Limited to ONE sponsor 350 Official Real Madrid Branded Kits to be worn by kids & Coaches Bronze level benefits & position on branded backdrop for press activities Perimeter boards surrounding camp training pitches Presence and recognition on the official website and social media platforms Recognition as Official Kit Sponsor in all marketing communications PR & paid advertisement Presence in all Football Camp newsletters and Official Video See Sponsorship Level Breakdown for further information Opportunity to have sponsor logo on the official kit In-Kind Investment. Limited to ONE sponsor Transport Sponsor: 2 Minivans with Driver to Transport staff & coaches Bronze level benefits & position on branded backdrop for press activities Perimeter boards surrounding camp training pitches Presence and recognition on the official website and social media platforms Recognition as Official Transport in all marketing communications PR & paid advertisement Presence in all Football Camp newsletters and Official Video See Sponsorship Level Breakdown for further information Rights to provide paid transport services to participants In-Kind Categories Sponsorship Offering OFFICIAL KIT SPONSOR OFFICIAL TRANSPORT

38 QSports Founded in 2011 Green Peak International Official Rights holders and oganizers of the Foundation real Madrid Football Camp in Qatar & Pakistan. Current active membership base of over 13,000 men and women QSports Current offerings include: Corporate Sports Programs Sports Events Cups, Leagues and Tournaments Sport and Fitness Programs Q Sports Clubs Sports Consulting and Operations Management Sports Academies Audience/ Crowd Management An innovative Management consulting company in Pakistan. The first to offer a full service sports business portfolio in Pakistan Initiatives include: building sports properties, activate partnership, brand management of sports, manages athletes.

39 A global company with presence in United Kingdom, United Arab Emirates and Pakistan Checkmate Consultancy Providing marketing, advertising, social media, trainings and consultancy solutions to its wide ranging clients. Recognized worldwide for developing new products and services and advising companies in entering new markets. For Further Details Please contact Omair Abbasi