Helping Empower Michigan through Broadband
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1 Helping Empower Michigan through Broadband An introduction to Connect Michigan Barrier Busters Washtenaw County June 27, 2012 Dan Manning
2 About Connect Michigan Connect Michigan is a non-profit organization, in partnership with the Michigan Public Service Commission, tasked with facilitating the expansion of broadband access, adoption, and use throughout the state. Backed by Connected Nation, national technology-oriented non-profit In-State Staff State Program Manager Two Community Technology Advisors Three major programs Mapping Research Community Planning and Outreach Community Planning & Outreach Research Mapping
3 Broadband Defined More commonly referred to as high-speed internet Internet connection with a download speed of 768 kb/sec or faster More realistically, 3mb/sec or faster for residents, 10mb/sec or faster for businesses Several platforms Cable Digital Subscriber Line (DSL) Dedicated Circuit -Fiber-optic/Copper Fixed wireless Mobile wireless
4 Why is Broadband important? Broadband empowers people! Broadband is the new essential infrastructure. Access to broadband does not guarantee success, but lack of access to broadband will guarantee stagnation and decline. - Susan Crawford, National Economic Council
5 We take a comprehensive view of broadband within a community Access Adoption Having the physical ability for residents and local businesses to connect to high-speed broadband infrastructure Recognizing the value in high-speed internet and subscribing either at home, work, or via public institutions Use Employing broadband technology and applications most effectively to serve residents, improve local economies and enhance quality of life
6 Connect Michigan Our Assets and Value Detailed broadband coverage maps and data regarding current broadband coverage Extensive research data on demographics, trends, barriers and related broadband concerns Relationships with service providers, state agencies, private and public organizations, and community leaders to source solutions Community Technical Advisors deployed to work with defined community teams on action plans State and national level resources with a common purpose of broadband expansion
7 3Mbps Broadband Availability Washtenaw County
8 Connect Michigan s Interactive Map 4800 E. Huron River Drive
9 Current Broadband Environment Michigan Households 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 98% 99% 99% 95% 96% 96% 79% 80% Basic Access 3MB Access Computer Ownership Statewide SEMCOG Washtenaw 61% 66% Broadband Adoption
10 Technology Adoption Demographics Michigan Households 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 79% 80% 65% 61% 53% 56% 52% 40% 35% 36% 27% 29% 21% 20% 9% Computer Ownership Broadband Adoption Mobile Adoption Statewide Rural Disabled Adults Seniors Low-Income
11 Barriers to Residential Adoption 4% 18% 27% No content worth viewing Broadband fees too expensive Broadband is not available Computer is too expensive 5% Have access elsewhere 6% Uncomfortable using computer 7% 7% 9% 17% Too complicated Worried about fraud Other
12 Planning for Broadband A Model for Michigan Communities Connect Michigan works with local communities to establish and facilitate local planning teams, conduct broadband assessments, prepare recommendations and develop action plans toward increasing broadband use. Community Planning & Outreach Research Mapping (Access) (Adoption & Use) Connect Michigan provides maps, research data, white papers, articles and other information to support broadband planning efforts.
13 Connect Michigan s Community Engagement Process Recommendations Best Practices Connected Certification Action Planning Implementation Community Broadband Assessment Project Successes Expanded Engagement Empower Local Champions Create Community Team Connect Michigan & Community Partnerships
14 Community Engagement Potential Team Members Example local team members include: Local Government Officials Chamber of Commerce Local Economic Development School District Emergency Management Officials Extension Service Local tourism Local hospital Colleges & Universities Media outlets Social services organizations Service Providers Business Leaders Local Libraries Non-profit Organizations Senior Citizens Center Leader Local Farm Bureau Health Department Public Safety Parks department Regional planning groups Main Street Organizations or DDAs
15 Community Broadband Assessment - Assessment Factors Access Adoption Use Broadband Availability Broadband Speeds Broadband Competition Digital Literacy Public Computer Centers Broadband Awareness Economic Opportunity Economic Development Business Development Tourism Agriculture Education K-12 Education Higher Education Libraries Access to Middle Mile Mobile Broadband Availability Vulnerable Population Focus Healthcare Government Government Public Safety Energy & Environment
16 Community Engagement Action Planning - Examples Last mile projects with service providers Wi-Fi networks for main street districts Digital literacy training programs Additional public computing centers Broadband awareness campaigns/summits Local private/public partnerships to develop and fund projects
17 Active Community Broadband Teams Barry County Charlevoix County Clare County Cheboygan County Connect Michigan Participating Communities Mecosta County Harbor Springs & 6 townships Antrim County St. Clair County New Community Broadband Teams being launched Livingston County Berrien / Van Buren / Cass Counties (Region 4) Muskegon County Gladwin County Marquette County
18 Outcome and Benefits Attract New Businesses and Residents Improve Personal and Business Productivity Improve Local Economy through e-commerce Grow Valuable Skills of Citizenship Enable Job Growth through Teleworking Improve Access to Resources and Information Establish a 21 st Century Civic Infrastructure A Vibrant, Broadband-Certified Community!
19 Connect Michigan Available Programs and Resources Federal program to support broadband adoption Discounted broadband service for eligible families Discounted PCs Digital literacy training Every Community Online (ECO) online education Free Online Training on computers, internet, and PC applications Discounted PCs and peripherals Private/public grants to support projects
20 Connect Michigan Online Resources via our Website Interactive map of broadband service Report need for broadband service Test your current broadband speed County-level maps Residential and Business research Online Training Every Community Online Press releases, news and blog posts New Community Assessment Portal Are You Connected? (video)
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