YOUR GLOBAL COMMUNICATION CHANNEL

Transcription

1 YOUR GLOBAL COMMUNICATION CHANNEL JEWISH ROCK RADIO Jewish Rock Radio (JRR), is the first high-caliber, 24/7 international Jewish rock internet radio station. Jewish Rock Radio strengthens Jewish identity and connection in Jewish youth and young adults by utilizing the power of music to attract, inspire, entertain, and educate. JRR Mobile App JRR EVERYWHERE Free JRR iphone and Android mobile apps itunes Radio JRR on Facebook JRR on Twitter Sonos AppleTV JRR Portable Player widget hosted on websites around the country including Federation, synagogue, camp, and youth group websites.

2 YOUR GLOBAL COMMUNICATION CHANNEL ONLINE RADIO EXPLOSION Thousands of JRR broadcast listeners - tweens, teens, young adults, and parents Over 20,000 JRR mobile apps have been downloaded Approximately 40,000 page views on jewishrockradio.com per month Approximately 500,000 total listening minutes on JRR every month More than 75% of listeners are from the US, approximately 8% from Israel JRR Portable Player ONLINE RADIO & JEWISH IDENTITY Over 90 million Americans listen to online radio every month roughly 1.5 million Jewish listeners. More than 57 million listeners per week. Thousands of Christian and secular online radio stations exist and there is only one high-caliber Jewish rock radio station Jewish Rock Radio. A recent MTV study said, Teens stated that music defines them more than family, moral values, religion, and style. Music and media are primary influencers and the most powerful vehicles for strengthening Jewish identity. Music transcends age, gender, and denomination

3 JRR ADVERTISING/ SPONSORSHIP Jewish Rock Radio is a vibrant digital home of Jewish culture and engagement. JRR presents a unique and broad-reaching platform for Jewish organizations, artists, and secular businesses to build message, brand and mission awareness and loyalty for a highly engaged Jewish audience. Youth are listening to JRR and so are their parents. 2/3 s of general online radio listeners are adults - the primary influencers of household purchasing decisions. YOUR PLATFORM JRR is FAR more than a radio station. JRR is a global communications channel for the Jewish world! ADDITIONAL BENEFITS Jewish Rock Radio offers a scope and reach that is far greater than most print and website platforms available in the Jewish world. JRR recognizes advertisers/sponsors through JRR social networks including the JRR weekly newsletter, JRR Facebook, JRR Twitter, jewishrockradio.com sponsor webpage, the JRR Blog (The Jewish Music Voice) and during JRR Live Events. YOUR GOODWILL JRR advertising/sponsorship provides a wonderful opportunity for individuals and businesses to express support for JRR, a ground breaking media channel inspiring and engaging thousands of young Jews. JRR is a listener-supported, non-profit source of entertainment and education. Listeners view JRR advertisers/ sponsors as like-minded, credible, trustworthy, and committed to Jewish community, culture, and engagement.

4 JRR ADVERTISING/ SPONSORSHIP OPPORTUNITIES JRR ON-AIR SPONSOR SPOTS Give your brand a voice and volume with JRR On-Air Sponsor Spots. JRR can produce your audio spot with a professional voice-over talent reading your message over a bed of inspirational music. MARQUEE BANNERS Marquee Banners appear at the top right hand corner of the homepage and all submenu pages of the website. Marquee Banners consistently rotate every 5-8 seconds. There are a limited number of Marquee Banner slots available for sponsorship. BILLBOARD SIDE BANNERS Billboard Side Banners appear on the right hand side of web pages. JRR PORTABLE PLAYER Host the JRR Portable Player on your own website. The JRR Portable Player is branded with your logo. MOBILE APP BANNERS JRR Android and iphone Mobile App Banners appear in the middle of the screen on the Jewish Rock Radio mobile app. JRR Mobile App Banners rotate consistently every 8-10 seconds and your logo will link to your website. JRR LIVE EVENTS Bring your brand on the road with JRR Live Events. Your branding will appear on posters, flyers, large vinyl banners, and big screen video displays for thousands in Jewish communities across the U.S.

5 JRR ADVERTISING/ SPONSORSHIP PACKAGES There are many ways to maximize your sponsorship results by synchronizing a combination of JRR media platforms. JRR marketing professionals can customize an advertising/ sponsorship package to promote your brand while meeting your goals and budget. For more information, please contact Rachel Brown, Director of Advertising/ Sponsorship: rachel@jewishrockradio.com or call JRR Advertising/ Sponsorship Packages combine the following high-impact media platforms and feature 5 to 15% package discounts On-Air Sponsorship Spots Integrate your brand into the JRR listening experience. 15-second spots ranging from $4-$10 each depending on the listening time of day (before package discounts). Professionally-produced, on-air spots featuring JRR voice-over talent elevates the impact of your message. Mobile App Banners (iphone and Android Mobile Phones) Integrate your brand into the mobile experience of JRR listeners. Base rate of $350 per rotating banner per month (before package discounts). A maximum of just 5 rotating banners for high brand exposure. Website Marquee Banners Put your website one-click away from the JRR audience. Base rate of $135 per banner per month (before package discounts). Prominent horizontal banner spans the top right side of the JRR Homepage and all submenu pages. Consistent rotation every 5 to 8 seconds. A maximum of just 10 different Marquee Banners per month for high brand exposure. Website Billboard Side Banners Base rate of $15-$20 per banner per month (before package discounts). Banner appears on the right side of the following JRR website menu section web pages: About, Music, Educate, Contact. JRR Portable Player Host the JRR Portable Player on YOUR website. Base rate of $20 per month. Visitors on your website will hear JRR broadcast on a customized JRR Portable Player branded with your logo. Live Event Promotions Your logo and message featured at concert venues around the country on vinyl banners, concert flyers, big screen video displays and more. Contact us for more options and pricing.

6 JRR FAQ Why was Jewish Rock Radio created? Jewish Rock Radio was launched to provide a mass communication channel utilizing the power of music to attract, inspire, entertain, and educate Jewish youth while providing information about a variety of meaningful engagement opportunities for Jewish youth. Jewish Rock Radio serves as a missing link in the Jewish world providing a channel: To expose new and established Jewish artists To provide education for artists to professionalize their music and marketing For Jewish youth to share their experiences with each other about a variety of national Jewish programs in which they have participated To inspire and create a path for Jewish youth to participate in Jewish life as Jewish composers, performers, songleaders, and teachers For Jewish organizations, Jewish businesses, and Jewish music distributors to have an international marketing and publicity platform to communicate with the Jewish world What is the target demographic of JRR? JRR targets massive numbers of Jewish youth in religious schools, day schools, camping, youth groups, and colleges with a particular focus on tweens, teens, and young adults in the U.S. While the programming of JRR is primarily aimed at an audience of teens through college-aged listeners, adults ages 25 to 60 occupy a strong block of listenership. Who decides what music is played on JRR? The JRR Youth Advisory Board (tweens and high school-aged youth) and the JRR Senior Youth Advisory Board (college-aged and post-college twenty-something) determine the selection of music played on JRR. Through a blind survey process, JRR Youth Advisory board members report their selections, favorite Jewish artists, and offer a wide-range of feedback on a variety of topics surrounding Jewish Rock Radio. JRR also receives feedback from the website request form and JRR Charts which are determined by listener Likes. What does the JRR broadcast include? The JRR broadcast includes: JRR Sponsor Spots Jewish rock music (top music artists from the U.S., Israel and the rest of the world) Emerging Jewish artists (JRR inspires and exposes up-and-coming Jewish rock artists) Jewish Youth Engagement Interviews (Jewish youth and young adults throughout the U.S. discuss exciting ways they are engaging in Jewish life through national and international programs) The JRR Classic Spin (music by established artists typically recorded before the year 2000) Jewish Rock Rockapella (Jewish college a capella groups from colleges and universities throughout the United States)