China Market Update Hawai i Tourism Conference Aug 28,2015

Transcription

1 China Market Update Hawai i Tourism Conference Aug 28,2015

2 Agenda 1 China Market Situation 2 How to Service the Visitors from China 3 Tips for Working with Chinese Travel Trade 4 Top 5 things to be ready for China Market

3 Agenda 1 China Market Situation 2 How to Service the Visitors from China 3 Tips for Working with Chinese Travel Trade 4 Top 5 things to be ready for China Market

4 China Economics USA Australia China f to 2019f 2010 to Increases in income are linked with growth in GDP. Consumption of tourism tends to grow in line with growing incomes. ASEAN Japan China s GDP is expected to continue, but at a slower pace than the last 3 years. Average annual growth rate (%) Source: IMF WEO Database, Oct 2014, Austrade

5 China Outbound Travel 200m 57.39m 70.25m 83m 98m 109.8m Visitors Year-on-Year Growth 18% 22% 18% 18% 12% Source: CNTA & CLSA

6 China Outbound Growth to USA and overall 7,000,000 China Visitors to USA International departures 2014: 6,000,000 5,750,000 China 109 million 5,000,000 Compared to: 4,000,000 US 68 million 3,000,000 2,000, ,738 1,089,405 1,474,408 1,806,553 2,188,387 UK 60 million 1,000, Source: OTTI

7 Current/Future main driver of demand More people from China will have the ability to afford international trips. Chinese visitors can receive visas on arrival in 36 countries and regions in the world, and 11 others provide visa-free service to Chinese visitors. Growth - influenced by population demographics, urbanization, incomes. Source: Based on data from Bank of America Merrill Lynch Via Bloomberg

8 Airlift Increase Beijing 3 flights /week 3 flights /week Jul Aug flights /week Shanghai 4 flights /week Jul Aug. 15 Daily Flights

9 Aviation Development Drive increase in direct flight load factor Open From 2014, facilitated Air China and Hawaiian Airlines flights from Beijing to Honolulu , both China Eastern and Air China achieved daily flights during summer and spring festival Daily Grow 2016: Develop more direct routes from Southern China

10 Percent of Mentions Build Strong Destination Awareness Market Share for Social Media Mentions 2015-Apr 14% 13% 11% 11% 10% 10% 9% 8% 8% In the Social Intelligence Report for April 2015, China, Hawai i and Australia are the top three most mentioned destinations. 7% The market share for mentions for Hawai i is 13%. Hawai i is the second most talked about destination for this month. China Hawai i Australia Korea Europe Thailand Japan Hong Kong Guam Saipan HTA CHINA Source: Based on latest available Social Media Monitor Report from HTA

11 Build Strong Destination Awareness Top 5 per visitor spend for outbound islands 1 Hawai i 2 Tahiti 3 Santorini 4 Great Barrier Reef 5 Seychelles Top 10 popular islands for outbound travel in China No. Island 1 Saipan 2 Bali 3 Phuket 4 Hawai i 5 Jeju 6 Maldives 7 Boracay 8 Palua 9 Mauritius 10 Okinawa

12 2014 Chinese Visitor Arrivals Increased by 29.1% 200, , , , , ,000 80,000 60,000 40,000 20,000 Arrivals 0 Arrivals 54,235 41,924 61,455 81, , , , ,000

13 Hawai i : Visitation from China market continues to grow rapidly and healthily U.S.A 24% UK 1% France 18% Holland 18% Germany 17% Hawai i 29.1% Dubai 24.9% Maldives 7.1%

14 Group vs. FIT FIT increased by 34.7% GIT increased by 18.8% Group Tour True Independent 68,613 60,511 75,561 37,790 37,807 48,339 42,125 25,644 9,040 9,045 12,964 15,364 22,863 27,

15 Agenda 1 China Market Situation 2 How to Service the Visitors from China 3 Tips for Working with Chinese Travel Trade 4 Top 5 things to be ready for China Market

16 中国 CHINA

17 Chinese Tourist Key Motivators Chinese people come to Hawaii for 3 main reasons: Nature, Shopping and Family

18 Scenic rest stops Clean air, clean water Quick, safe outdoor excitement Organic foods Eco-tourism Nature

19 Chinese are crazy for luxury products Prefer prominent logos Strong gift-giving culture Buy on behalf of friends Vitamins, supplements Attracted to discounts Tax free, duty free Shopping

20 Family Young couple Kids Parents

21 What else would Chinese tourists enjoy doing in Hawai i? Jokey photo Fun group activities Entertainment / shows Cuisine Dancing

22 Agenda 1 China Market Situation 2 How to Service the Visitors from China 3 Tips for Working with Chinese Travel trade 4 Top 5 things to be ready for China Market

23 Find the right way to work with China travel trade Who are they How they work with suppliers Constantly communication Super busy, Get to the point With people they know. Face to face Enough b2b sales kit, pictures, brochures, but better in Chinese

24 Purchasing Travel Peak Season Products Spring Festival National Holiday Family / Self-driving / Golf Spring Festival during Chinese New Year Usually in Jan- Feb Education / Family Summer Vacation during Jul Aug Summer Vacation FIT / Honeymoon / Family National Holiday around Oct 1 st Usually more than 7 days

25 Agenda 1 China Market Situation 2 How to Service the Visitors from China 3 Tips for Working with Chinese Travel Trade 4 Top 5 things to be ready for China Market

26 Top 5 things to be ready for China Market Hire the right person to develop Chinese Market Be brave, patient, and don t give up Fully understand Chinese Market Adapt your way and your product for Chinese Market Looking at long-term Investment in China Market

27 Mahalo! Hawai i Tourism China