Chinese Newspaper Group

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1 Chinese Newspaper Group Media Kit 2014

2 Company Profile Established in 1986, the Chinese Newspaper Group is the only privately owned and operated Chinese press group in Australia. With over 20 years experience in advertising, we are able to provide you with a focused, tailored advertising solution that deliver results and improve sales. With 10 publications cover Sydney, Melbourne and Brisbane, and the leading News, Real Estate and Careers website, we guarantee to have a portal that caters for your campaign. We have been focused in providing the Chinese Community with comprehensive local, national and world-wide news; we are constantly expanding and is now the flagship of a multi-faceted media group that each day provides timely information to Australia s Chinese community. Our publications appeal to a wide range of people with an amazing diversity of readership. From mainstream daily newspapers to our weekly publications and leading Chinese website, we strive to give our readers a reason to pick up our newspaper. Our many publications are the most recognized brands in the Chinese Community and are a proven promotional vehicle that offers you a greater reach and frequency, adding value to your business.

3 Advertising in Our Publications Newspapers are a permanent yet portable and visible medium. It offers a permanency that television and radio fail to provide. Our publications aim to cover different categories in order to provide you with a focused environment, to selectively reach a diverse group of demographics within the Australian Chinese society. During the two decades since its inception, the Chinese Newspaper Group has been a vital element in reporting this influence, giving the Chinese community a valuable avenue for sharing information, insights and perspectives on issues affecting their lives. Our readership are embraced by all members of the Chinese Community from China, Hong Kong, Taiwan, Singapore, Malaysia, Indo China, Vietnam, East Timor Chinese that are here in Australia. Our distribution reaches Chinese both nationally (designed to complement your broader-based newspaper advertising) as well as local metropolitan areas. (For your local based advertising needs).

4 Our Titles With 10 publications and 3 leading Chinese websites, we aim to ensure that you reach every corner of the Chinese community. Advertisers have the flexibility to select any of our publications to meet their advertising campaign and budget. Our demographic is especially appealing to advertisers! The Chinese market is affluent, involved and interested, one that is very responsive to product and services advertised in our newspapers. The Chinese population presence is continuing to grow in Australia each year; this is a significant market not to be missed by advertisers.

5 Publications in NSW Daily Chinese Herald No. 1 Australian owned and operated Chinese Daily Newspaper Circulation Figures: 15,000-18,000 copies per print Extra Business/ Finance Section daily Daily Chinese Herald is arguably the most popular newspapers distributed nationwide to the Ethnic Community. It has been serving the Chinese Community for 23 years. A daily newspaper published 5 days a week it features national and international news, politics, business, sports, finance, opinions and entertainment. We aim to market our daily newspaper as a unique medium, with a strong current and future relevance for both readers and consumers. We offer attractive rates for advertisers as well as packages that combine the Daily Chinese Herald with many of our other publications e.g. Chinese Melbourne Daily, Chinese Community News or online ( for an even wider coverage. Oz Weekly Magazine Circulation Figures: 24,000 The Oz Weekly is a national circulated magazine with a national distribution. Published every Friday, it is distributed for free at 350 selected outlets as well as inserted into the Saturday edition of the Daily Chinese Herald as a supplement. The Oz Weekly magazine is has great emphasis on education, entertainment, and fashion and is well known for the very popular What s on guide. We offer up to 50% discount for long term advertising customer Chinese Community News The highest circulating Chinese newspaper in Sydney Circulation Figures: 24,000 The Chinese Community News is the most popular Chinese newspaper in Sydney. It is designed to cater for the needs of residents of Sydney with special news coverage directly affecting people in Sydney which is seldom reported by any other Chinese media. Chinese Community News concentrates on local happenings, council issues, dining, leisure activities, sport, entertainment, personal achievements and crime. Providing an insightful news coverage that offers the alternative to our national titles. We offer up to 30% discount for long term advertising customer Chinese Herald Property Weekly The First and Leading Chinese Property Publication in Australia Circulation Figures: 24,000 The first and largest Chinese property publication in Sydney, printing 150 plus pages a week, the Chinese Herald Property Weekly is a professional real estate publication providing the Chinese Community with residential, commercial and investment advice. It is distributed at 300 selected outlets every Friday and inserted into the Daily Chinese Herald on weekends. Each print contains 3 sections City/ North, South- /West and a full gloss section for the Eastern suburbs/ property developers and home and land packages - making your property available and easy to find for all Chinese property buyers For a limited time, all advertisers will receive free listings on our property website:

6 Publications in Victoria Chinese Melbourne Daily The Leading Chinese Daily in Melbourne Circulation Figures: 15,000-18,000 copies per print The first daily Chinese newspaper published in Melbourne. It covers local, national and international news. Since its inception in 2001, it has grown significantly it is now the largest and most popular newspaper in Melbourne. Published daily, the Chinese Melbourne Daily is edited, published and printed in Melbourne to allow immediate delivery. It is also the only Chinese newspaper sold in Newsagencies in Melbourne - in 235 selected outlets. We offer attractive rates for advertisers looking to package the Chinese Melbourne Daily with our other publications e.g. Daily Chinese Herald, Melbourne Asian News or online ( for an even wider coverage. Melbourne Asian News Leading Chinese Local newspaper in Melbourne Circulation Figures: 12,000 Copies The most popular weekly newspaper distributed among the Chinese community of Melbourne. The Melbourne Asian News is a marketing focused publication calibrating a wide range of advertisements from restaurants, books shops, telecommunication stores, legal and financial business, hair and beauty salons, motor dealers, and educational facilities. We offer up to 30% discount for long term advertising customer. Melbourne Property Weekly The First and Leading Chinese Property Publication in Melbourne Circulation Figures: 18,000 Copies A professional real estate publication specifically published for our readers interested in the property market. The Chinese Melbourne Property Weekly publishes over 180 pages of real estate advertising each week. A publication strongly supported by local real estate agents who rely on us for both successful sales and new listings. For a limited time, all advertisers will receive free listings on our property website:

7 Publications in Queensland Queensland Chinese Times The No.1 Chinese newspaper in Queensland Circulation Figures: 15,000 copies The first and only broadsheet Chinese newspaper published in Queensland. The Queensland Chinese Times offers the local Chinese community an option above their usual weekly tabloid publications by reporting the most up to date news from the region, the national and around the world. Publishing bi-weekly, it has a weekly circulation of 30,000 copies; that is higher than any other Chinese newspaper in Queensland; the Queensland Chinese Times is edited, published and printed in Queensland to allow immediate delivery to 100 selected locations around Brisbane and the Gold Coast. We offer up to 30% discount for long term advertising customer. Queensland Property Weekly The first and only Chinese property publication in Queensland Circulation Figures: 15,000 copies The first and only Chinese property publication in Queensland, printing 80 plus pages a week, the Queensland Property Weekly is a professional real estate publication providing the Chinese Community with residential, commercial and investment advice. It is distributed free throughout more than 100 locations in Brisbane and the Gold Coast. For a limited time, all advertisers will receive free listings on our property website:

8 Demographics: Chinese Newspaper Group China Taiwan Hong Kong Country of Origin Others 4% Gender 75% 13% 8% Male 55% Female 45% Student Professional Retired Work Status 24% 55% 13% Others 8% Age Group < >55 6% 38% 34% 17% 5% <$50,000 $50,000-$100,000 $100,001-$150,000 Annual Income 32% 46% 16% >$150,000 6% Source - Data collected from online and newspaper subscribers, polls and surveys in 2013

9 News Website: com.au is the leading Chinese news website in Australia. Its objective is to provide the Chinese community with the latest news and events in Australia and around the world. Updated throughout the day as news breaks, the contents are shared with our Daily Chinese Herald, Chinese Melbourne Daily, and Queensland Chinese Times print editions. The website not only focuses on news, but also has a popular blog, a real estate and careers section. It provides an online platform for Chinese people to not only gain information but also share knowledge. offers you the advertising opportunity to reach your target market within Australia. The latest statistics on Alexa shows that we are ranked in the top 30,000 of the Global Internet. This makes us the most popular Chinese news website in Australia. Alexa Ranking 25,000 Visits per month 600,000 Unique visitors per month 150,000 Impressions per month 2,500,000 *Averaged from 1st quarter % of our visitors are from within Australia; the rest coming from overseas. It shows the increasing interests of from overseas and in particular China. As our website is been viewed globally, so is your advertisement. ONLINE ADVERTISING OPTIONS We provide our advertising clients with a wide list of advertising options: Advertisements Digital Marketing Advertorial Text links Mobile Banners, Towers, Boxes & more Newsletters to our members Editorials linked to your website Texts linked to your website Banners & more

10 Property Website: The largest Chinese property portal in Australia, with over 30,000 listings in NSW, VIC and QLD. Our property website ( is established to compliment our print publications the Chinese Herald Property Weekly, Melbourne Property Weekly and the Queensland Property Weekly. It now has over 30,000 listings from over 500 real estate agencies around Australia. Viewers can search through over tens of thousands of properties currently for sale or to rent in Australia. Buyers and sellers are now able to not only have their listings shown to the Australian audience but also all around the world. The website is updated with new properties everyday with add on features like property of the week, apartment of the week and the latest news and information on the property market in Australia. The website also includes rent and business for sales sections. In addition to property listings, we also offer the following advertising options: Advertisements Digital Marketing Advertorial Banners, Towers & More Newsletters to our members Editorials linked to your website

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