OCTO B E R , BROO KLY N, N E W YO R K PRATT I N ST I T U T E

Transcription

1 S CH E D U LE OCTO B E R , BROO KLY N, N E W YO R K PRATT I N ST I T U T E

2 DAY 1: SUNDAY, OCT pm Registration, Pre-conference 1:1 Mentoring, Meet the Deans, Partner Meetings and Creative Jam (Pratt Campus) 5-7 pm Opening Reception (Pratt Campus) DAY 2: MONDAY, OCT :30 am Registration and Coffee (Pratt School of Architecture/Higgins Hall) 9:30-10 am Opening Remarks (Pratt Memorial Hall) 10 am - 12 pm Track Sessions 12:30-1:30 pm Lunch/Partner Sessions/Unconference Discussions (Pratt School of Architecture/Higgins Hall) 1:30-3:30 pm Track Sessions 3:30-4 pm Break 4-5:30 pm Track Sessions 7:30-10:30 pm Dinner (must have purchased ticket in advance) You ll be within your assigned discipline track for today s sessions. We ll tackle the following topics via workshops, game play, Black Paper case studies, roundtables and debates. BUSINESS DEVELOPMENT OPERATIONS & TALENT ACCOUNT DESIGN & DESIGN THINKING INNOVATION & PRODUCT DEVELOPMENT PROJECT

3 DAY 2: MONDAY, OCT 12 ACCOUNT Account Management v. Project Management Which Does Your Agency Need, and How Do They Work Together? Building Account Management Departments in Digital Agencies of All Sizes Account Management as Relationship Lead v. Strategic Lead Tools & Models for Successful Account Management Measuring Client Management Outcomes Leading the Client Hiring & Developing Great Account Managers BUSINESS DEVELOPMENT Strategies & Approaches for Lead Generation The Art of Pitching Creds, Capabilities Presentations, & Client Meetings Everybody Sells Arming Your People for Business Development Throughout the Project Lifecycle Measuring Business Development Effectiveness Tools & Methods for Tracking Business Development Marketing the Agency through PR, Events, Thought Leadership and More DESIGN & DESIGN THINKING UX Practices for Marketing Agencies Integrating Design Thinking into Your Creative Process Career Development Pathways for Designers The 21st Century Creative Brief Marketing Research v. Design Research Integrating Strategy & Technology Into Design Designing for Interfaces New Ideas in Agency Revenue Models Running Finance Models for Agile Shops Connecting Your Ops & Finance Systems to Make Better Decisions What Financial KPIs Should You Use? Best Known Methods for Rate cards & Revenue Composition Managing the Agency v. Managing the Project Managing Agency Growth and Expansion Managing Agency M&A INNOVATION & PRODUCT DEVELOPMENT Developing Products & Designing Business Models Side Projects v. Real Products What You Need to Know Can Agencies & Product Companies Co-exist in One Model? Are Agency Founders like Startup Founders? Tools & Processes for Product Development Resourcing for Product Development Building a Product Development Team Who You Need, What They Need Using Side Projects to Generate New Business OPERATIONS & TALENT Aligning your people to your business (and vice versa) Modern Management Techniques an overview Combining Workflows Bringing Agile, Lean, Waterfall and Hybrid Approaches Together Transitioning From an Agency Model to a Product Development Model The Dream of the Ops Dashboard Tools for Measurement Rolling Out New Workflows Managing Remote Teams and Multiple Offices Flat, Hierarchical and Holocratic Cultures PROJECT Leading From the Middle Effectively Integrating With the Team Throughout the Project Lifecycle Agile v. Waterfall Project Management Approaches Best Practices for Planning, Scoping & Resourcing Tools and Methods for QA & Workflow management How to Measure Progress on a Project & Manage Burn Rates Saying No to Clients & Creatives Is What You re Doing Really Strategy? Where Does Strategy Fit in the Total Strategic Environment? The Right Methods for the Right Results A Look at the Competitive Landscape How are Others Doing & Selling Research? How Do We Demonstrate the Value of Strategy to Clients? Product Strategy v. Project Strategy The Modern Front End Developer Designing an Engineering Culture & Recruiting Great Talent The Rise of JS A Look at Node & React Software Development Workflows Integration with the Enterprise Continuous Deployment in Mobile Cloud, Data & APIs Developing for Wearables & the Internet of Things Hardware Prototyping

4 DAY 3: TUESDAY, OCT :30 am Registration and Coffee (Pratt School of Architecture) 10 am - 12:30 pm Theme 1 Sessions 12:30-2 pm Lunch (Pratt Sculpture Garden) 2-4:30 pm Theme 2 Sessions 4:30-5:30 pm Closing Fireside Chat (Pratt Memorial Hall) For today s sessions, you ll choose your own adventure. The topics and exercises you completed on Day One will lay the groundwork for robust, interactive, interdisciplinary discussions today on big themes underpinning agency management and growth. PROJECT DESIGN & DESIGN THINKING ANALYTICS INNOVATION & PRODUCT DEVELOPMENT OPERATIONS & TALENT ACCOUNT BUSINESS DEVELOPMENT

5 DAY 3: TUESDAY, OCT 13 FULL-DAY SESSIONS HALF-DAY SESSIONS How to Run the Agency Business This session combines Finance, Operations & Talent, Account Management and Business Development to look at the full lifecycle of an agency, and the factors that contribute to success and scale. How to Build Great Teams In this session, we ll look at what it takes to attract, build and develop great teams that scale. How to Measure & Learn This session will combine Analytics, Strategy, Operations & Talent, Project Management and Design & Design Thinking to identify the practices and beliefs your agency needs to become a learning organization. How to Scope, Estimate & Manage Projects This session brings Project Management, Finance, Analytics and Operations & Talent together to discuss the tools you ll need to manage projects well. How to Develop Great Products This session combines Innovation & Product Development, Design & Design Thinking, Technology, Strategy and Operations to examine the methods, resources, skills and other factors that enable agencies to develop great products. How to Win Pitches This session will bring together people from any discipline, with business development pros who know what it takes to win clients and influence projects. How to Sell Strategy This session brings Business Development, Design & Design Thinking, and Strategy together to understand the meaningful differences between the many work streams we call strategy, and how to sell strategy to clients. How to Drive Growth In this session, we ll look at how every discipline within an agency contributes to business success and growth, and how your team can help accelerate the growth rate for your agency. How to Pick a Business Model For Your Agency This session will combine Operations & Talent, Finance, Strategy, and Business Development to explore emerging business models for agencies. How to Design With & For Data This session combines Analytics, Strategy, Design & Design Thinking, Technology and Innovation to discuss the methods for designing with data, as well as designing for it. How to Develop Great Creative Ideas In this session, we ll unveil the mystery and show you some great tools and practices for getting to great creative ideas. How to Develop Talent In this session, we ll explore the power of professional development through a more personal lens including mentoring, productivity tools and techniques, and interpersonal relationships.