Marketing Presentation

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1 Marketing Presentation

2 Actual Professional Photo for a 54 Realty Group Listing

3 Redefining Service in Real Estate Selling a home in today s market can be challenging - 54 Realty Group understands that. While the market can be challenging, thousands of homes are sold each week in the Tampa Bay Area. What s the difference between selling your home or failing to do so? The details! Whether it s our proven sales approach, effective marketing campaigns, or utilizing our extensive network, at 54 Realty Group no detail is overlooked. We pride ourselves in the use of technology and innovation to maximize the exposure of your home. We created this guide to help educate you as a Seller, and empower you to make the right decision when selecting the best agent to market and sell your home. When we say we are redefining service in real estate, we mean it! Our clients come first. We will educate you on what needs to be done to have a successful sale of your home. There are many components to a successful real estate transaction; you can count on us to be there every step of the process and make sure no detail is overlooked. With a proven track record, the right skill set, and years of experience, the 54 Realty Group has the right tools to successfully sell your home. If you re serious about selling your home, we re serious about getting the job done! 54 Realty Group Guarantee - If you are unhappy with our service at anytime, just send us written notice and we will unconditionally release you from your listing contract with 54 Realty Group. Now more than ever, who you work with matters! Rose & Joe LoCicero - Founders - 54 Realty Group.

4 Mission & Vision Statements Mission Statement We are committed to providing world class customer service and advice to assist our clients in making optimal real estate decisions. We will clearly identify our clients specific needs and implement a strategy to obtain the most favorable price, terms and conditions. Vision Statement To Be the Real Estate Group of Choice for Greater Tampa Bay.

5 Core Values Create Raving Fans by Providing Clients with a Legendary Experience Integrity To Always Do the Right Thing Embrace & Drive Change, While Staying On Top Of Market Trends Be Humble & Grounded Build a Positive Team & Family Spirit Continuous Growth through Training & Experience Setting Goals & Working to Our Fullest Potential to Achieve Them Work Hard, Play Hard Live a Balanced & Meaningful Life

6 Real Reviews & Social Proof of Our Success SOLD IN 1 DAY FOR MORE THAN LIST PRICE! Overall great experience with 54 Realty Group. House sold in one day and we received above asking price. Joe is extremely knowledgeable of the local area and knows what will sell. We highly recommend 54 Realty Group. - 04/18/ flywaterdale -Sold a Single Family home in 2016 for approximately $200K in Land O Lakes, FL. BOUGHT AND SOLD A HOUSE ON THE SAME DAY! Joe and Rose did an excellent job helping us sell our home and purchase a new home in the same day. Even with challenges, Joe and Rose were able to advocate, support, and facilitate the transactions. We could not say how grateful we are for their excellent service!!! - 04/18/ courtney - Sold a Single Family home in 2016 for approximately $200K in Land O Lakes, FL. ALWAYS AVAILABLE WHEN WE NEEDED THEM It was an absolute pleasure working with Joe and Rose on the sale of our home and the purchase of a new one! There are not enough good things to say about them. They both are extremely professional, knowledgeable, ethical, down to earth, personable, and work with the highest level of integrity. My wife and I would not go anywhere else for real estate services; they have made us customers for life! Joe and Rose know the markets they represent like the back of their hand and made both the selling and purchasing processes extremely easy. They were also always only a phone call away and made us feel as if we were their only clients, even though we know they were giving the same level of service to many other clients at the same time. - 02/21/ kdodds2 - Sold a Single Family home in 2016 for approximately $200K in Land O Lakes, FL. To See All Reviews of 54 Realty Group Visit -

7 #1 Ranked Real Estate Group Central Pasco Association of Realtors Sales In Homes Sold $47 Million in Sales

8 The Keller Williams Global property Specialist Marketing Resources As one of the first real estate groups in the industry to syndicate our listings to over 80 top international real estate websites, we help more international buyers find your home for sale. Syndication includes top-ranked China-based website Fang, with more than 3 million unique users per day looking to buy international homes for sale. Technology Tools With our Proxio partnership, you will get a Proxio Premium listing. Benefits include: Automatic syndication for your listing from the KWLS to Proxio s International MLS. Your listing is shared with over 600,000 international agents in more than 100 countries. Translation and marketing of your listing in 19 different languages. Referral Network Through our affiliations with ListHub Global, CIPS, Proxio and KW GPS, you are uniquely positioned for marketing of your listing to international buyers. We connect and share directly with other current KW GPS members on our private Facebook page to get your home SOLD!

9 Luxury Homes by Keller Williams Luxury Homes by Keller Williams is an exclusive, elite and sophisticated group of real estate consultants raising the bar for service in the upper-tier home market. As a member of this elite group, we offer our clients the highest level of expertise, connections and marketing resources to assist them in selling to affluent buyers at the highest level. THE CLHMS DESIGNATION Recognized as the mark of accomplishment in luxury markets around the world, the Certified Luxury Home Marketing Specialist (CLHMS) designation assures affluent buyers and sellers that the agents who have earned it have the knowledge, experience, competence, and confidence they require. Members of The Institute who hold the CLHMS designation have documented performance in the TOP 10% of their markets, and have successfully demonstrated their expertise in the luxury home and estate market. 54 Realty Group has earned the CLHMS Designation.

10 Actual Professional Photo for a 54 Realty Group Listing

11 Our Team of Marketing Professionals Makes Your Home Stand OUT! 1. Team Approach 2. ProfessionAL Photography 3. Luxury Yard Sign and Post 4. Secure Lock Box 5. Distinctive Brochures Professionally Printed 6. Custom Website Specific to the Property 7. Pay-per-Click Campaign 8. Premier Exposure on: -- Zillow.com -- Realtor.com -- Trulia.com 9. Video Tour Marketing 10. Just Listed Mailing 11. Mega Open House 12. Top 300 Local Agent Preview 13. Local Brokerage Network 14. National and International Broker Network 15. Pre-Marketing Blast to our Database 16. Prospecting the 54 Realty Group Database 17. Listing Power Tools 18. International Exposure 19. Broker Tours 20. Accurate Feedback

12 01/ Team Approach 54 Realty Group is not only a team of well-trained agents, we also offer a support team that consists of an operations manager, transaction manager, listing coordinator, and marketing specialists. 02/ Photography Your property is photographed by professional photographers for maximum marketing effect in print and online. Professional aerial photography is also used to showcase your home. 03/ Sign and Post Our luxury assignment post will show that your home is professionally represented. With our clean branding, nothing will detract from your home s curb appeal. 04/ Secure Lock Box We want your home to be secure during the showing process. So, we partner with both Supra and ShowingTime. Supra allows only authorized key-holders to open a lock-box, and every opening is documented. 05/ Brochures Professionally designed, and commercially printed, 54 Realty Group will showcase your home in the best possible way using professional brochures that are sure to impress. 11/ Open House It s not just an open house, it is a 54 Realty Group, MEGA open house! We will advertise, cater, and invite your neighbors over to see your home on its market launch day. 12/ Top 300 Agents We pull approximately 300 Realtors that have sold a home within a radius of your home and give them a broker courtesy heads up of the new pre-market listing. 13/ Local Offices Since 54 Realty Group participates in the Multiple Listing Service (MLS), most local brokerages will also feature your home on their site, giving it even more exposure. 14/ Network Because 54 Realty Group participates in the List Hub network, national & international brokerages will display your home on their websites. This gives your home worldwide exposure! 15/ Blast We create clean, simple and direct s. They feature your home in the best light to real estate agents and potential home buyers.

13 06/ Custom Website Your property receives its own custom website. It will feature your property s highresolution photos and all the features of your home. You will also find video virtual tour links. 07/ PPC Campaign We advertise your home in payper-click advertising on social media. This is a great way to market your home to its hyper-local market and reach home buyers that are looking for homes in your area. 08/ Premier Exposure Premier exposure on:» Zillow.com» Realtor.com» Trulia.com 09/ Video Tour Video is a popular means for advertising a home. It gives a buyer a different perspective of the home, its layout and floor-plan. We will feature your home on the 54 Realty Group YouTube Channel. 10/ Just Listed Mail Our mailing campaign will showcase your home to your neighbors and allow them the opportunity to show it to buyers they know that are currently looking to purchase a home in the neighborhood. 16/ Buyer Database On average we have viewers searching our website every month. Many register and save their searches. We check these searches, narrow it down to buyers that may be interested in your home! 17/ Listing Power Tools Listing Power Tools blends property-specific print and cutting-edge digital marketing techniques, all working together to enhance your listing, increase exposure for your home, and generate buyer leads. 18/ International Exposure As one of the first real estate groups in the industry to syndicate our listings to over 80 top international real estate websites, we help more international buyers find your home for sale. 19/ Broker Tours Some neighborhoods have Broker Tours. If there is a tour in your neighborhood, we will be on it to represent your home on tour. 20/ Feedback We will give you feedback received from prospective Buyers and Agents regarding your home, to allow you to make needed changes to your home selling strategy.

14

15 FIRST STEP TAKEN DURING THE HOME BUYING PROCESS 56% Internet Home Searches & Research 17% Real Estate Agent 7% Call on Yard Sign 6% Contacted a Lender 5% Friend, Relative, or Neighbor 3% Open House 2% New Builder 1% Local Newspapers / Magazines 1% Knew the Seller 1% Home Buying Seminar 1% Other Source: National Association of REALTORS - Profile of Home Buyers and Sellers

16 Professional Photography Before After Home Without HDR Photography Home With HDR Photography

17 Professional Photography Your High-Definition Photography could include: Aerial Photography Twilight Photography Video Tour 4k Video Tour

18 Property Flyers & Postcards

19 Website Exposure

20 Home Sale Time-line Pre-Listing Schedule an appointment with 54 Realty Group to discuss the best sales strategy. Agent Walk-Through Full Market Analysis Completed Formal Listing Presentation Competitive Sales Price Established Executed Listing Agreement Sign & Lock-Box Installed Photographer Scheduled Listed and Active 54 Realty Group goes to work marketing your home to interested buyers. Submitted To Multiple Listing Service Property Marketing Materials Prepared Direct Mail Campaign Launched Pay-Per-Click Campaign Started Open House Scheduled Under Contract 54 Realty Group accepts offers and works with you all the way through to contract closing. Offer(s) Received Offer(s) Negotiated Offer Accepted Inspections Completed Appraisal Completed Contingencies Removed Property Closes

21 Pricing Misconceptions The value of your property is determined by what a buyer is willing to pay and a seller is willing to accept in today s market. Buyers make their pricing decision based on comparing your property to other properties SOLD in your area. Historically, your first offer is usually your best.

22 Preparing Your Home for Sale It s a fact: acquiring the highest market value and elevating your home above others in the same price range often comes down to first impressions. In our experience, there are some simple ways we can maximize your home s appeal: Exterior Keep the grass freshly cut Remove all yard clutter Apply fresh paint to wooden fences Paint the front door Weed and apply fresh mulch to garden beds Clean windows inside and out Wash or paint home s exterior Tighten and clean all door handles Ensure gutters and downspouts are attached Interior Remove excessive wall hangings, furniture and knick knacks (consider a temporary selfstorage unit) Clean or paint walls and ceilings Shampoo carpets Clean and organize cabinets and closets Repair all plumbing leaks, including faucets and drain traps Clean all light fixtures For showings Turn on all the lights Open drapes in the daytime Keep pets secured outdoors Play quiet background music Light the fireplace if seasonally appropriate Infuse home with a comforting scent like apple spice or vanilla Vacate the property while it is being shown

23 Moving Checklist New Telephone Number: ( ) New Address: Utilities: Electric Telephone Water Cable Gas Insurance Companies: Accidental Auto Health Home Life Renters Government: IRS Post Office Schools State Licensing Library Veterans Administration Professional Services: Business Accounts: Banks Cellular Phone Department Stores Credit Cards Finance Companies Subscriptions: Magazines Newspapers Miscellaneous: Broker Accountant Doctor Dentist Lawyer Clubs: Health & Fitness Country Club Business Associates House of Worship Drug Store Dry Cleaner

24 (813) Highwoods Preserve Parkway, Suite 110, Tampa FL, Realty Group. All rights reserved.

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