Colorado Healthcare Communicators Announces 2013 Gold Leaf Awards Winners
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1 FOR IMMEDIATE RELEASE Oct. 25, 2013 Contact: Meredith Kersten Colorado Healthcare Communicators Announces 2013 s Winners DENVER Colorado Healthcare Communicators (CHC) recognized outstanding work in public relations, marketing and communications Oct. 24 at its annual s banquet and ceremony, emceed by TaRhonda Thomas of 9NEWS KUSA. Two hundred people attended the event at Mile High Station in Denver. Colorado Healthcare Communicators is honored to present these much-deserved awards to our winners and to recognize organizations and individuals whose work contributes to Colorado s vibrant health-care community, said 2013 CHC President Heather Horsey. For more than 25 years, CHC has honored Colorado professionals who provide communication services to healthcare organizations including in-house marketing departments, advertising agencies and consultants who enter on behalf of a healthcare organization. Both CHC members and nonmembers can submit awards for the annual competition. Categories for 2013 included: advertising, collateral, communications programs, community relations, media relations, websites, writing, newsletters, new media and, new for 2013, public affairs and observances. The full list of 2013 winners is available at (and below). More than 80 awards were handed out including three Judges Choice Awards. The Colorado Hospital Project of the Year went to Children s Hospital Colorado for their video entry, What to expect from your surgery at Children s Hospital Colorado. Vail Valley Medical Center received the Colorado Nonprofit Project of the Year for Vail Health Magazine, an innovative take on a 2012 annual report. The most prestigious award of the evening, the Grand Gold Leaf, was awarded to Donor Alliance for their multi-pronged observance, Donor Alliance observes National Donate Life Month. CHC members chose Katie Kerwin McCrimmon of Solutions as the Media Representative of the Year. CHC members gave the Professional of the Year award to Debbie Lynch, CEO of Lupus Colorado, who will retire later this year. The 2013 Gold Leaf Co-Chairs were Kathryn Cicerchi and Melissa Vizcarra. Ashlee Dixon, Meredith Kersten, Leah Martinez, Sarah Molk and Danielle Percival served on the committee.
2 2013 s Winners Advertising: Single Print Ad Entry: University Physicians, Inc Magazine Ad Entrant: University Physicians Inc. (UPI) Advertising: Broadcast Entry: Delta Dental of Colorado Foundation Brush with Me Campaign Entry: Direct Response Television-Medicare Special Enrollment Period, 2013 Entrant: Kaiser Permanente - Colorado Entry: Luck TV Spot Advertising: Outdoor/Transit Entry: Mobile Medical Training Lab Design Advertising: Print Campaign Entry: Denver Broncos Gameday Program Entrant: Rocky Mountain Health Plans Entry: Mental Health Center of Denver - Branding Print: Adult & Child Entrant: Cactus Entry: University of Colorado Hospital CeDAR Print Campaign Entrant: Cactus Client: University of Colorado Hospital CeDAR Advertising: Multimedia Campaign Entry: Delta Dental of Colorado Foundation Brush with Me Campaign Entry: University of Colorado Hospital Wall Stories Campaign Entrant: Cactus Client: University of Colorado Hospital
3 Entry: Pink Vail Multimedia Campaign Shaw Regional Cancer Center Advertising: Online Campaign Entry: Strong in :60 Video Series Entry: Colorado Joint Replacement Online Advertising Campaign Entrant: Fredericks Design for Porter Adventist Hospital Annual Report - Printed - Budget under $15,000 Entry: A Transformative Annual Report for the Colorado Department of Health Care Policy and Financing Entrant: The Bawmann Group Client: The Colorado Department of Health Care Policy and Entry: Fifteen Years of Changing Communities, Improving Lives Delta Dental of Colorado Foundation Annual Report Entry: Building a Brighter Future: Delta Dental of Colorado 2012 Annual Report Annual Report: Printed - Budget over $15,000 Entry: Vail Health Magazine Annual Report: Online Entry: Making Colorado a Healthier and a Safer Place to Work Entrant: Pinnacol Assurance Entry: Colorado Health Institute 2012 Annual Report Online Entrant: Colorado Health Institute Entry: 2012 Annual Report Entrant: Colorado Coalition for the Medically Underserved Collateral: Under $10,000 Entry: HealthWorks by Kaiser Permanente New Client Onboarding Kit Entrant: Communications Strategy Group Client: HealthWorks by Kaiser Permanente
4 Entry: The Choices You Want. The Benefits You Need. The Control You Deserve. Entrant: Rocky Mountain Health Plans Entry: Memorial Hopsital, University of Colorado Health Impact Report Collateral: Over $10,000 Entry: Porter Adventist Hospital Mammogram Direct Mail Entrant: Fredericks Design for Porter Adventist Hospital Entry: Mitroflow Valsalva Conduit Collateral System Client: Sorin Group Entry: Women's Healthcare Services Entrant: St. Mary's Hospital & Regional Medical Center Communication Program: Internal Entry: Take the Survey! Take, take the survey! Entrant: Children's Hospital Colorado Entry: Journey 4th - University of Colorado Hospital RN Survey Campaign Entry: What's the buzz? People Pulse annual survey measures employee opinions Entrant: Kaiser Permanente Colorado Communication Program: External Entry: Immunize for Good Entrant: Colorado Children's Immunization Coalition Entry: Kohl's Shaken Baby Syndrome Prevention 2013 Campaign Entrant: Children's Hospital Colorado Entry: HopeWest Kids (Child & Teen Grief Program) Entrant: HopeWest (Hospice & Palliative Care of Western Co
5 Communication Program: Internal and External Entry: Kaiser Permanente: 2012 Million Hearts Hypertension Control Champion Entrant: Kaiser Permanente Entry: Epic Launch Communication Community Relations: One-Time Entry: The Gift of Life: Donor Alliance spreads holiday cheer and lifesaving message at the Parade of Lights Entry: Colorado Get Movin Challenge Entrant: GroundFloor Media Client: LiveWell Colorado Entry: Is Our Community on the Right Path? Planning & Preparing for the Affordable Care Act Entrant: Colorado Coalition for the Medically Underserved Community Relations: Ongoing Entry: Advocates for Life: A Volunteer Program Entry: The Pink Life Saver mobile mammography Client: University of Colorado Hospital Entry: March MAN-ness Community Relations: Diversity & Health Disparities No winners Event: Small Entry: Colorado's Bilingual Conference on Construction Safety Entrant: Pinnacol Assurance Entry: Eating Recovery Center 3rd Annual Alumni Retreat Entrant: Eating Recovery Center
6 Entry: Colorado Health Institute Tenth Anniversary Celebration Entrant: Colorado Health Institute Event: Medium Entry: Pink Vail 2013 Shaw Regional Cancer Center Entry: Blending Wellness and Fun at Bike to Work Day Entrant: Linhart Public Relations Client: UnitedHealthcare Entry: Go Red for Women event Entrant: St. Mary's Hospital & Regional Medical Center Event: Large Entry: Changing Hearts and Minds Client: Atherotech Diagnostics Lab Entry: Kaiser Permanente's First State-of-the-Region Meeting, January 2013 Entrant: Kaiser Permanente Media Relations: Proactive Story Placement Entry: Defending the Medicaid Provider Fee Entrant: Colorado Hospital Association Entry: Media Relations Efforts for Binge Eating Disorder s Addition to the DSM Entrant: Communications Strategy Group Client: Eating Recovery Center Entry: Driving Participants to the Mammothon through Effective Media Relations Client: Radiology Associates of Hartford Media Relations: Crisis Communications No winners New Media Entry: Organ, Eye & Tissue Donation and Transplantation in Colorado & Wyoming: An Infographic
7 Entry: Health Perspectives Infographic Series Entrant: Colorado Coalition for the Medically Underserved Newsletter: Printed Entry: Porter Adventist Hospital Vibrant Newsletter Entrant: Clementine and Porter Adventist Hospital Newsletter: Electronic Entry: Vail Health Electronic Newsletter Entry: Memorial Insider Entry: Summit Club Exclusive Entrant: Kaiser Permanente Observance Entry: Donor Alliance Observes National Donate Life Month Entry: 1+1=LIFE Campaign Entrant: American Transplant Foundation Entry: Children s Hospital Colorado: Integrated Approach Raises Awareness of Eating Disorders Entrant: GroundFloor Media Client: Children's Hospital Colorado Presentation: Video Entry: What to expect from your surgery at Children's Hospital Colorado Entrant: Children's Hospital Colorado Entry: Steven McDonald: A Hero Rebuilt Entrant: Craig Hospital Entry: Redefining Possible Entrant: Craig Hospital
8 Presentation: Other Entry: Leveraging a Media Audit to Demonstrate Impact of Media Relations Entrant: GroundFloor Media Client: Children's Hospital Colorado Public Affairs Entry: Medicaid: Expanding Care for Colorado Entrant: Colorado Hospital Association Entry: Hot Issues in Health Care Conference Entrant: Colorado Health Institute Entry: Medicaid Matters Education Campaign Entrant: Colorado Children's Campaign Social Media: Facebook Entry: Porter Adventist Hospital Facebook Page Entrant: Fredericks Design for Porter Adventist Hospital Entry: Grand Slam Grins - Facebook and Sports Sponsorship Integration Client: Delta Dental of Iowa Entry: Lupus Colorado Facebook Page - Social Media Entrant: Lupus Colorado Social Media: Twitter Entry: Tweeting to a Physician Network Client: Atherotech Diagnostics Lab Social Media: Blog Entry: Colorado Coalition for the Medically Underserved's Blog Entrant: Colorado Coalition for the Medically Underserved Entry: Porter Adventist Hospital Blog Entrant: Fredericks Design for Porter Adventist Hospital Entry: Physician Blogger--Dr. Joyce Gottesfeld, Kaiser Permanente Entrant: Kaiser Permanente
9 Social Media: Other Entry: Building Brand Awareness and Improving Oral Health Through Pinterest Entry: Broadcasting Breast Cancer Awareness on YouTube Client: Radiology Associates of Hartford Social Media: Integrated Campaign Entry: Click it or ticket social media campaign Client: University of Colorado Health Website under $15,000 Entry: Healthy Transitions Colorado Website Entrant: Center for Improving Value in Health Care Website $15,000-$35,000 No winners Website over $35,000 Entry: Entry: Project Health Colorado Website Entrant: The Colorado Trust Writing: Articles/Stories Entry: Reaching Our Peak: Creating a Healthier Colorado Entrant: Colorado Health Institute Entry: Colorado: A Picture of Health Entrant: Colorado Health Institute Entry: Denver Post YourHub Article Celebrating Donor Mother Writing: Speeches/Editorials No winners
10 Writing: Sales/Marketing Material Entry: From Manuscript to Medical Marketing Client: Atherotech Diagnostics Lab Writing for Online Distribution Entry: Living with Lupus -- A Blog for Lupus Colorado Entrant: Carie Sherman Communications LLC Client: Lupus Colorado Potpourri Entry: Envisioning Waiting Rooms as Educational Exhibition Spaces Entrant: Tri-County Health Department SPECIAL AWARDS Grand Gold Leaf Entry: Donor Alliance Observes National Donate Life Month Hospital Project of the Year Category: Presentation - Video Entry: What to expect from your surgery at Children's Hospital Colorado Entrant: Children's Hospital Colorado Nonprofit Project of the Year Category: Annual Report - Printed - Budget over $15,000 Entry: Vail Health Magazine Professional of the Year Debbie Lynch Lupus Colorado Media Representative of the Year Katie Kerwin McCrimmon Solutions About Colorado Healthcare Communicators The purpose of Colorado Healthcare Communicators is to serve its members by raising the standards of professional knowledge and performance; furthering professional development and interaction among healthcare communications professionals; and expanding the role of members in management. For more information, visit ###
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