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3 Corporate gift Remember the last time you received an unexpected gift from one of your business contacts? It gave you a good feeling, didn't it? Maybe you felt more inclined to continue doing business with that person rather than with the competition. Programs If that was the case, you experienced firsthand the power of corporate gift giving. A great corporate gift idea is one of the best tools available for building and maintaining a business. Clever gifts for business positions you foremost in the minds of your customers. When the client needs your product or service, you're the first phone call they make. First-rate business gifts can work wonders for your reputation. Corporate gift giving is a remarkably effective, yet subtle, soft-sell form of promotion. There are many times not just the holiday season when a corporate gift giving program is a great idea. Such gifts for business can be used to thank clients, congratulate someone for a promotion or other milestone and even boost morale among your employees. Also, you can easily tie your gift program to specific promotional efforts.

4 Create Occasions Create There are numerous year-round occasions to send a gift. Here are just a few examples: Celebrate Send congratulations for a person's birthday, anniversary, retirement, new job, promotion, new account, new baby, wedding, new office, completion of a major project, achievement of an important personal or business goal, etc. Talented gift givers excel at discovering opportunities to celebrate. For instance, to celebrate the opening of its new convention space, a hotel in the Southeast distributed gifts to all of its guests during the first month of operation. Motivate Recognize and reward people for accomplishing a difficult goal, solving a problem or just for general excellence. Some companies present gifts right before a difficult project. The idea is to motivate employees beforehand to do a good job, rather than wait until after the dust has settled. Promote Grab every opportunity to increase your visibility, the visibility of your product or services and even that of your colleagues. One of the best times to give a gift is on a sales call. Thank Sometimes it seems that "thank you" is the least heard phrase in the corporate world. Corporate business gifts show gratitude for someone's business, dedicated work, extra help, overtime, contacts, referrals, and so on. Aplogize Saying you are sorry is as important as saying thank you. An unexpected gift doesn't excuse a missed deadline or a mistake that causes extra work for others, but it can help soften any hard feelings.

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6 Choose with Care Choose Personal gifts that appeal to a person's interests, hobbies and career are excellent choices. These are also the most difficult presents. Keep notes on key clients and identify gift-giving opportunities. If you know that one of your best clients loves golf and you come across a golf-related item, buy it and save it for an appropriate occasion. For companywide gifts, carefully identify the group's demographics, job responsibilities, income levels, lifestyles and interests. It isn't unusual to provide different gifts for different departments. However, be aware that workers will compare employee recognition gifts. Quality and suitability are the key attributes of any business gift; what you give is a reflection of you as well as your products and services. If the gift is defective, breaks down or causes problems, both the item and the sender will be remembered-unfortunately for all the wrong reasons. To be sure a gift is appropriate, consider the following: What is your goal? If you want to introduce a new product or service, for instance, your recognition gift selection should reflect this purpose. The same rule applies to thanking customers, motivating employees and congratulating people. This is a corporate gift, so it must fulfill a business strategy. What would the person appreciate most? If you know the recipient well, you will have a sense of their taste and lifestyle. Stick with safe, neutral choices such as job-related items and gifts that pertain to the person's outside hobbies. Will the recipient feel comfortable accepting the business gift? Don't just ask yourself whether you would feel comfortable receiving the item you've chosen yourself. Query a few other people whose gifts for business judgment you respect.

7 Plan your Budget Plan There are several theories on successful gift budgets. One easy way to estimate your monetary needs is to multiply the number of customers getting gifts by the average cost per item. Experts suggest reducing your initial budget estimates by a small percentage to allow for emergencies, or for spending extra on certain gifts. Another approach is to calculate your budget as a percentage of your sales goal. For example: To accomplish a $2 million sales increase among your top 100 customers, allocate one percent of this growth for business gifts. Your budget would be $20,000. For a year-round gift budget, experts suggest spending one fifth to onethird of your money at times other than the end-of-the year holidays. The most expensive approach requires a unique, individual memorable gift for top clients. Depending on your goals and the recipients, this may be the most effective strategy as well. In other situations, you will be able to buy a few different corporate gift giving items for your entire gift list and take advantage of quantity pricing. Ideally, buy from a single source rather than multiple ones to reduce shipping and administrative costs. Keep these two points in mind: 1 Always purchase a few extra items whether buying for a group or individuals. This will cover emergencies or last-minute gift needs. 2 Don't forget to include any shipping and wrapping costs in your budget. These are the kinds of surprises that can cause problems at the busiest times.

8 Presentation Matters Unless you are distributing business promotional gifts to an entire workforce, include a personal note with every gift, whatever the occasion. You won't get by with just a brief scribble on a business card. The note should explain the purpose of the business gift plainly and clearly. If you can't include a note with catalog orders, for instance, you should send a separate card with the message that a gift is on the way. Also, always make sure to include your full Thank You name and organization. During the holidays, people receive lots of corporate Christmas gifts. Also, it's possible they know more than one person with your first name. When hundreds of gifts will be distributed, such as with a product launch, and it's impossible to write a personal note, include a generic, preprinted card. The same goes for holiday gifts for large numbers of employees. A good gift can become a great gift with creative wrapping. Materials are a key consideration. Gift paper and boxes from brand name suppliers possess a lot of influence because they convey a certain image. Beautifully wrapped gifts say and show that you care. This is an excellent opportunity to include your corporate logo on the tissue wrapping or on a seal used on the outside of the gift. Be sure to ask your supplier how long it will take to deliver the merchandise, allowing extra time for personalization and imprinting. Also, always schedule extra time when ordering in case delivery problems occur. Distribution of the business gifts should be as special as the items themselves. All gifts should be hand delivered when possible. Delivery by the salesperson is obviously the best choice, followed by delivery by a messenger service. Take care to mail gifts first class or via your preferred supplier of ground or air transportation services. If shipped, confirm the gift arrived at their home or office.

9 Evaluate your Gift Giving Program Evaluate It's important to analyze the success of your gifts both from the recipients' and administrators' viewpoints. Ask those who distributed memorable gifts if they encountered any problems and what they thought worked particularly well. If different gifts were used, find out which were most popular. Explore all the intangible aspects of the program, the little things that can really make the difference. Detail what worked and what didn't to help those who are involved in the next gift-giving opportunity. If the gifts were part of a promotion or corporate initiative, assess whether the business goals were accomplished. This process will help determine future budgets. As much as you would love to learn exactly what customers and potential clients thought of your gifts, there is really no tactful way to do it. So limit your queries to employee gift programs.

10 The Etiquette of Corporate Gifts Do Convey verbal or written appreciation with group gifts Keep lists of what you give each year, as well as of what you receive. Write thank you notes immediately after receiving a corporate gift Don t Send gifts of differing values to the same office where people might compare them. Send perishable items around the holidays without checking schedules. Feel embarrassed if someone gives you a gift and you have nothing in return. Follow these corporate gift giving guidelines and you can create just the right program for your company or group.

11 Strategically Located to Serve You Minneapolis / Saint Paul - Headquarters (fax) Fox Valley (fax) jayk@quality-resource.com Milwaukee (fax) Bettendorf (fax) scott.seele@quality-resource.com Cedar Rapids kathy.mobley@quality-resource.com Des Moines (fax) Eau Claire (fax) joe.vandergeest@quality-resource.com Janesville (fax) lynn.wood@quality-resource.com La Crosse (fax) infolc@quality-resource.com Lincoln / Omaha (fax) Minnetonka (fax) Omaha (fax) Racine (fax) rod.french@quality-resource.com

12 Quality Resource Group, Inc th Avenue North Plymouth, Minnesota

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