brought to you by: in the WORKPLACE TRAINING COMMUNICATING STORING CONTENT HUMAN RESOURCES

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1 brought to you by: in the WORKPLACE TRAINING COMMUNICATING STORING CONTENT

2 Letter from the ceo + founder about TRAIN BY CELL Over the past several years, mobile technology has transformed the way businesses communicate and engage with their employees and clients. Cell phones are now fast, inexpensive and incredibly versatile. People now expect to engage and access content through a mobile device in all aspects of their life. Our mobile technology improves your internal and external communications by delivering relevant data and information in a fast, highly accessible format. We use a suite of familiar technologies text messaging services (SMS), mobile websites, audio hotlines and Smartphone applications to build innovative mobile solutions that operate on a cloud-based platform. It also increases a company s visibility and customer responsiveness. We trust that you will find a solution that is right for you whatever your needs may be. Regards, Dave Asheim Train by Cell s mobile solutions allow you to deliver content to all of your employees and make information available anytime, anywhere. The advent of the iphone, ipad and other Smartphone platforms makes it easy to communicate and share content with all branches of your workforce including new hires, field employees, upper level management and even reps and vendors. Mobile training solutions include mobile websites, native apps, and text messaging. Parent company Guide by Cell is a recognized global leader in the mobile technology industry, providing mobile solutions to over 1,000 museums, non-profits and cultural institutions worldwide. Dave Asheim President & Founder (415) dave@trainbycell.com

3 why mobile TRAINING COMMUNICATING STORING CONTENT INDUSTRY

4 Why Choose Train By Cell? WHY ARE COMPANIES USING MOBILE? 1 2 Companies are utilizing mobile as an effective tool in the busy lives of their employees. Train by Cell provides a platform where managers and team members may communicate efficiently and make any kind of content available as a resource via mobile. We ve customized our technology to fit in the lifestyle and work habits of your employees and make communication clear, concise and available for anybody to use. 3 4 More training + Providing content on a Smartphone allows people to access information anytime, anywhere More communication + Text messaging increases communication and employees are more likely to receive the information quickly without the risk of it getting buried in an inbox or missed More testing + Quizzes, compliance and testing are easy to create and use via mobile 5 6 Employees like it + They re already familiar with the technology and will be more likely to use it as a resource and tool in the workplace Easy to get started + Nothing to install no I.T. involved, our system uses cloud technology and involves no downloads, making integration easy 7 8 Inexpensive + Our pilots and roll-outs cost the company a fraction of other techniques + There are NO large upfront purchases necessary 9 10 Instant analytics + See who is using the material and how long they re listening to messages + Build reports about who received which information and their activity + Test and quiz results are immediately available and sent to your inbox 6 7

5 we provide 3 CORE TECHNOLOGIES We emphasize three systems that deliver the most information and allows your organization to communicate with employees quickly and clearly. Mobile Websites Most employees use their mobile phones to access the web rather than relying exclusively on their desktop computer. Web-enabled mobile devices are fast becoming the access of choice. Our mobile web services allow you to share information with your employees through a variety of combined multimedia from video and audio to text, images, narrated visuals and web links. Mobile websites are an affordable alternative to a customized Smartphone application, and are more accessible. We ll help you create a mobile website that s branded for your organization. text messaging Text messaging is the best way to share instant information, connect and engage with your employees and encourage interaction. With a quick text message, you can reach out to your employees with alerts and meeting reminders, project updates and weather alerts. Let your employees ask questions and receive instant answers, or allow them to send a one-word message for more information. Build up your text message opt-in subscriber list and send updates, receive feedback, and start an ongoing dialogue that increases the visibility of your organization, brand and corporate communication. With our web-based administrative platform, you can easily create, edit and schedule all of your text message content, and manage your subscriber lists. scan for an example Since they re available on all platforms, you can easily reach a wider audience without having to create separate experiences for an iphone, Android and Blackberry. A mobile website can be accessed by anyone with a web-enabled phone anywhere in the world, and there s no need for another downloaded app taking up space on your employees mobile devices. Creating your site is as simple as choosing a template and uploading your video, audio, images and text content to our web-based administrative platform (some of our clients are live in one hour). You can even work with us to build a custom template. Then we generate a web address, and it s done. Your mobile website is accessible through any web browser and to any visitor with a web-enabled phone. Use our text messaging and QR code services to deliver employees directly to specific pages. Audio Our audio platform allows you to make your content available 24/7 from any phone mobile or not just like a voic . You can record or upload company reminders, messages from management or an encouraging message from the CEO, daily workplace tips, or even new hire orientation information. Our web-based platform makes it easy to load audio content through our special recording telephone line, or upload any MP3 files and all content is made live immediately. Employees may also relay messages back, leaving voic s about workplace safety, record progress reports about off-site projects or submit requests to management. 8 9

6 Analytics and Reporting We make reporting easy with our administrative website. You can run reports on divisions or even one individual, seeing messages they have received, how long they listened to a prompt, the number of hits on your mobile website and the results of polls and quizzes. Train by Cell breaks down the information for the organization to judge employee performance and measure its effectiveness. All information is available for download via Excel or PDF. Data can also be connected to your LMS. item activity Track how many times each item was heard and how much content users heard dashboard Track general activity for all users smartphone forms Retrieve data provided in mobile forms hourly report Track activity on an hourly basis polls See poll results TRACK INDIVIDUAL USERS Track each message received by an individual 10 11

7 why mobile TRAINING COMMUNICATING STORING CONTENT INDUSTRY

8 mobile smartphone WEBSITES are an effective training tool Testing for knowledge and retention can be difficult with employees who are on-the-go or who do not regularly access work computers. mobile smartphone website examples Sales Meetings + Large manufacturing company uses texting during annual sales meetings NEW EMPLOYEE ORIENTATION + Major bank uses mobile web for compliance + Pre and post testing + Large training company sends out pre and post training exercises and test to gauge knowledge Gamification + Provide text message scavenger hunts + Story surveys and polls MOBILE smartphone WEBSITES & text messaging AS PART OF TRAINING Mobile Websites + Works on any computer and on all Smartphones + Engage users with polls and quizzes that are easy and quick to create + or text out the link to participants, or they can text in to participate + Provide rich multimedia content, as well as retention quizzes and links to literature text messaging + Almost everyone can text (no Smartphone needed) + Fun and instantaneous + Schedule in advance + See results immediately + Can also include a link to your mobile website Why organizations like Mobile smartphone websites More adoption + Employees are already familiar with mobile technology, so it s an easy transition to incorporate it in their work life More testing + Quizzes, compliance, and testing are easy to create and administer Employees like using them + Employees are more likely to use their mobile phone as a tool to get a task done with an easy to navigate mobile website Inexpensive + Unlike mobile apps, mobile websites are inexpensive to build and maintain Apps vs. Mobile Websites In-depth analytics and data + Managers can get the most data and statistics about their employees performance There has been a major shift in the last two years from mobile apps to mobile websites. Over 90% of our clients are Functions globally choosing mobile websites over apps today + Mobile websites are compatible on any phone, no matter if you re in the U.S., + 75% lower cost Europe or Asia! Your website will work anytime, anywhere + Start time is a few days not months + The mobile website can work on all mobile phones, tablets, and web browsers/computers + Real-time analytics + Change content instantly and easily + Nothing to download and no Apple store issues + Incorporating text messaging (with links to specific web pages) is only possible with a mobile website 14 15

9 GETTING STARTED Users can access the mobile website by: + Signing up to receive future alert notifications via text message + Getting a text message back with a link to a mobile website + Scanning a QR code + Clicking the mobile website training icon on their phone the organization can: + Schedule text messages to be sent out immediately, in the future, or on a particular day of the week, every week, etc. + Send out text messages to one person or groups 16 17

10 Examples of Training Problem Employees are missing messages, claiming they never received the information or misunderstood the messages. Train by Cell provides in depth analytics that provide data about who listened to an audio message, or accessed a mobile page. Analytics are available 24/7 on your administrative website and are downloadable in PDF and Excel formats. Send out SMS alerts about the latest product information with Train by Cell s text message platform. Problem You work in an environment that has constant price and product changes. This may be difficult for employees to stay on top of or have the latest information handy for potential clients. They need something that can be easily updated and available for them to read. Send out SMS alerts about the latest product information, changes, warranties, and recalls with Train by Cell s text message platform, with a link to a mobile page to watch a video or read more. Problem When testing an employee s knowledge, you want to measure how far they ve come and how much information they actually gained from the course. This is crucial to understand the employee s ability to adapt to the company s guidelines and can reveal the effectiveness of the quiz. Provide pre and post quizzes on your mobile website using Train by Cell s mobile website builder. Allow employees to take the quiz at their convenience from their mobile phone as all results are capture in an analytical report or sent to your inbox. Problem In large corporations, new employee orientation can be a challenge and expensive. A lot of money and time must be spent on an individual basis to ensure the employee understands the company s policy and code of conduct in their first few days of on the job. Store information that can be useful including the HR handbook, important contacts, and medical plans for new employees using Train by Cell s mobile website. With a touch of the button, the employee can obtain the rules and regulations about vacation hours, corporate hours, emergency weather procedures and more by accessing the mobile website from anywhere. Employees can take quizzes at their convenience from their mobile phone

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12 SMS HelpS Connect + Communicate Our SMS text messaging platform is the fastest and easiest way to communicate and engage with employees across all departments and regions. We offer a web-based administrative platform that enables you to create, modify, schedule and send out text messages and alerts to your distributive workforce. All information and updates are made available immediately. We provide you with the tools you need to enhance communication: a short code, a primary keyword, unlimited secondary keywords and extensive reporting of all of your organization s activity. GETTING STARTED to opt-in users can: + See a poster (scan, text in, or go to website) Text messaging delivers timely information and allows you to communicate with your entire workforce connecting consultants, field operators, teams and management who may have limited access to a computer or account. There is no faster way to send company announcements, links to articles and websites, surveys, quizzes and daily tips. Train by Cell s SMS services helps you reinforce training material and make information available to employees at the speed of mobile. why enterprises like text messages The adoption of text message systems as a form of corporate communication has exploded with organizations of all sizes. The information is bite-sized but the reception is almost instant and managers may track who reads the text messages and who responds. + People read text messages within ten minutes of receipt + Many people prefer texting over less likely to be buried by daily s and advertisements + Messages accidentally ending up in spam inboxes is not an issue + Organizations can deliver links inside a text message that may link to specific, important information a mobile website organizations can: + Upload a list or add names one by one + Auto sync with HR or LMS system + Must have OK from user to send them a text message 22 23

13 Examples of text message COMMUNICATING Problem Large meetings are often fast-paced and full of new people to meet, making it difficult for employees to stay up-to-date with company news and information. Field teams need a comprehensive and easily accessible communications platform to stay in touch during events. Our text messaging service instantly connects every department in your organization at all times, allowing field representatives to receive important product updates, news and instructions. Employees on the road can also provide immediate feedback on potential clients, product showcases and industry trends through our mobile services. Problem Severe weather alerts, closures and emergency information require immediate delivery to all employees in a format that they are certain to receive. alert systems and emergency information hotlines are not always accessed in a timely manner, which can cause complications for workers and organizations alike. Text messaging is the fastest and most responsive way to send alerts for important company updates. Implementing an SMS emergency information system is the best way to ensure that all of your employees will instantly receive critical communications. No matter what your organization s needs may be, we provide you with the most effective information tools to maintain the security and safety of your workers. Problem Raffles, sweepstakes, polls, surveys and contests are a fun and effective way to energize your existing clientele while attracting new customers. Unfortunately, most entries require electronic forms that cannot be accessed without a computer. Customers often see a contest they would like to enter only to forget all about it by the time they are home. Our text messaging services allow customers or employees to immediately enter contests, raffles and sweepstakes by texting entry information into their phone. Companies can also use our QR code integration or texting services to give clients immediate access to entry forms on mobile-based websites. Our text messaging services allow employees or customers to immediately enter contests, raffles, surveys, polls and sweepstakes by texting their entry information into their phone

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15 Storing Content ON MOBILe There are endless possibilities when it comes to storing your company s content on a mobile website. You can store elearning courses, all training material, product guides, service manuals, benefit forms, PDFs, quizzes, or upload your entire HR handbook. Mobile websites are easy to update and require no installation or integration fees. Mobile Websites allow you to upload this content: Why organizations like storing content on mobile Mobile Websites can: + Work on any computer and all Smartphones and tablets + Create polls, quizzes, on the fly + or text out the link to participants, or they can text in to participate + Combine with any form of content text messaging can: + Almost everyone can text, there s no Smartphone needed + It s fun and instantaneous + You can schedule in advance + See the results immediately in analytics + Send out links to relevant articles or to your mobile website Videos PDFs MP3s Mobile as a content repository When your employee needs the information immediately + They don t have a computer. Examples include a salesperson, engineer, repair, medical, technician, etc. Just-in-time 24/7 access to content is valuable Images Plain Text Quizzes, Polls + Surveys When you want an immediate response or see instant results + When the employee has spare time, they can read, take a quiz or fill out a compliance report + Implement pre or post test assessments or provide a video or script for a quiz + Employees do not need or to turn on laptop, get connected, find material or go to a website Provide relevant or interesting material that s relevant to your company or to the employee s interests + A link connects the user to the appropriate page of content on mobile browser Forms PowerPoint Excel Mobile may be the only viable way to reach out to people who may be selling your product but do not have access to a secure system + Many workers may not have corporate , access to LMS or sit in front of a computer all day + Family members have the opportunity to access vital medical/benefit plan information Onboarding + New employees can find everything they need including rules, policies, important events or surrounding restaurants, to survive during first months Social Media Maps Twitter + RSS 28 29

16 GETTING STARTED ORGANIZATIONS: Build campaigns to engage their workforce + Organizations may design posters, office memos or newsletters to inform and instruct their employees how to access certain kind of information USER: View opt-in instructions on a poster + Text in or scan QR code to go to a mobile website or user: Receive a newsletter or inner office memo + They can click a link either at their desktop computer or phone, and opt-in to check alerts or content they wish to view + Dialing a designated phone number with a preview, instructions to opt-in, users can hit a specific key to opt-in for updates or to receive a link to a mobile website 30 31

17 Examples of STORING CONTENT Problem Your workforce is constantly on the move. They re out of the office, visiting clients, going to work sites and not have time to sit at a computer. They may completely rely on their cell phone to get the latest updates, read latest news, and remain in contact with headquarters. Instant communication is key for a busy employee, and Train by Cell serves a suite of technologies that increase visibility and contact. Text message alerts are delivered directly to your employee s phone without the risk of getting buried in an box or provide the latest information via a mobile website. Alternatively, the employee accesses all training content by tapping an icon on their Smartphone. Problem With some companies, 50% or more of their workforce do not use a computer during the day. Communicating information, engaging with them or training them is challenging. They can access your content on their Smartphones anytime, anywhere. Everything an employee needs can be accessible via a QR code, an icon on smartphone, text message, or a link in an . Problem Employees with hearing disabilities may also require special materials to be trained or hear special speeches from thought leaders in the company. Broadcasting special announcements, company information, events, benefits and more is easy with Train by Cell s mobile website builder. Everything an employee needs to know can be accessible via a QR code, text message, or a link in an . Broadcasting special announcements, company info, events, benefits and more is easy with Train by Cell s mobile website builder

18 why mobile TRAINING COMMUNICATING STORING CONTENT INDUSTRY

19 how can mobile help? GETTING STARTED Managing an HR department and maintaining an up-to-date employee benefits package is crucial to a well-organized business. From compliance officers to corporate recruiters, having the most recent information on-hand and providing benefits and medical information quickly is important to maintain satisfied employees. Train by Cell offers a suite of mobile solutions that delivers information quickly and easily accessible on a secure mobile network. Converting your employee benefits handbook onto a mobile website allows everyone in your organization to research the available plans, review their options, and sign up for a program at the touch of a button. Our system allows you to upload PDF documents and forms of any size, allowing the information to be accessible anytime, anywhere. Compliance is simplified when employees can use their phone to complete testing. Recruiters love using mobile websites and SMS to keep organized and attract talent. why human resource departments like mobile A wealth of information can be stored on a mobile website, and employees can be reached instantly using SMS for updates and emergencies. Corporations across the country have utilized mobile technology to streamline communication and provide employees with a network of support and benefits information. + Majority of people always have their Smartphone on them information is always available and easy to navigate when stored on mobile website + No more printing hefty HR handbooks employees will have access to this information via a mobile website or audio guide where they can highlight or save relevant information + Text message alerts can remind employees of application deadlines and renewals + Employees using our audio hotlines can leave messages about work place safety and report health hazards employees can: + Save a mobile website as an icon on their Smartphone to gain just-in-time access organizations can: + Copy and paste their current HR handbook or benefits package into Train by Cell s mobile website builder + Include links and provide access to the company s mobile website during new employee orientation 36 37

20 Examples of compliance Compliance mandates are more stringent, placing your company under increased scrutiny. With more employees working remotely and HR budgets under pressure, it s harder for you to keep the entire company accountable. Create a mobile website with Train by Cell s mobile website builder to host all reporting documents, certifications, rules & regulations so that everyone in your organization has easy access to this information. By using our mobile web platform, you can even include mini-training courses and compliance quizzes with results integrated in your LMS. Use our text messaging service to test for compliance too. Text messaging is the quickest and most effective way to communicate with people no matter where they are. corporate recruiters When the job market is tough, it makes your job as a recruiter tougher. With a large pool of candidates, it is your job to find the right person for the position. The best candidates will go quickly and communicating with the potential candidate is essential. With Train by Cell, we give you the communication tools to attract and retain the best candidates for the position. Using our text messaging platform, you can send out a text alert to all qualified candidates when a position opens up, or send reminders to candidates to complete tasks throughout the hiring process. Text messaging is the quickest and most effective way to communicate with people no matter where they are. benefits managers These days your company s benefit packages are rapidly changing and becoming more complex. You don t always have the time and resources to convey constant updates to your entire workforce, especially with employees working from home or spread out geographically. Converting your employee benefits handbook onto a mobile website allows everyone in your organization to research the available plans, review their options and sign up for a plan at the touch of a button on their Smartphone. When there s a change to a plan, you can send a text message or to your employees and direct them to the updated information such as group number, co-pay amount and all benefit packages and options

21 why mobile TRAINING COMMUNICATING STORING CONTENT INDUSTRY

22 our experience 2,000 mobile clients 250 in the training space Worked in ten countries, including China, India and Germany Auto manufacturer Carrier Banking Insurance Medical and healthcare University Cultural City and State Manufacturing Liquor wholesale and distributor Franchise sister companies Guide by Cell Guide by Cell is the parent company of the Train by Cell division. In 2004, we began working with museums and cultural and charitable institutions to create engaging, educational mobile audio tours. Give by Cell Launched in 2008, Give by Cell is an authorized mobile giving service provider by The Mobile Giving Foundation. We offer three mobile giving services which allow organizations to accept donations via text message and expand their fundraising efforts through mobile technology. Train by Cell makes new product and pricing information come alive everywhere you go, appealing to potential customers as well as industry experts at the tap of your phone. us headquarters 300 Beale Street, Suite 608 San Francisco, CA P: E: regional office Miami, Florida P: E: European operation / partner Triple A Hamburg, Germany P: E: ute@trainbycell.com Asia operation / partner Tangerine Shanghai, China P: E: info@trainbycell.com Maria Batista Executive Assistant to our Vice President of Sales and Marketing Southern Wine & Spirits 42

23 Train by Cell (415) Beale Street, Suite 608 San Francisco, CA