Brand-identity Guidelines

Size: px
Start display at page:

Download "Brand-identity Guidelines"

Transcription

1 Brand-identity Guidelines Client: Contents: Date: Young Professionals Introduction (page 1) The Logo Design (page 3) The Logo Usage (page 6) Colour Scheme (page 13) Typography (page 16) Contact Details (page 19) April 2013

2 1.0 Introduction Overview The purpose of these guidelines is to explain the use of the new brand style and to reinforce consistent application of the visual elements in all communications. This includes publications, presentations, and all other marketing materials both online and offline. Guidelines on the use of the logo are included. 1.0 Introduction 1.

3 Your new identity The Young Professionals identity is the face and personality presented to the community. It s as important as the services you provide. Your identity is the total effect of your logos, products, brand names, trademarks, advertising, brochures, and presentations everything that represents you. Because the brand cannot be compromised, we ve created this guide to provide all the pertinent specifications you need to maintain its integrity. The guidelines set in this document are not meant to inhibit, but to improve the creative process. By following these guidelines, the materials you create will represent the Young Professionals cohesively to the outside world. The conceptual background By meeting people, we make connections: social connections that enable us to network with kindred spirits who also yearn to bring about a better future, as well as intellectual connections that come from sharing ideas, healthy debate, and the development of interpersonal skills. The importance of networking is a staple in most business priorities and the essence of the Greater Columbus Georgia Chamber of Commerce Young Professionals group. The whole point of networking is to meet people, in order to expand your imprint to as many people as possible. It's about making connections. This logo tries to embody the YP promise, that YP is where energy meets potential ; a place where like-minded people can meet; where tomorrow s leaders can connect; a group in which anyone can find all the right connections. 1.0 Introduction 2.

4 2.0 The Logo Design The organization s logo is an important and valued graphic element and must be used consistently and appropriately. Even minor variations will undermine and compromise the image of the branding. 2.0 The Logo Design 3.

5 Primary logo - in colour 2.0 The Logo Design 4.

6 Primary logo - alternative color background and B/W 2.0 The Logo Design 5.

7 2.1 The Logo Usage Always use master artwork when reproducing any logo design. It should never be recreated under any circumstances. That means no screenshots or copy/paste from existing material. When reproducing any logo elements, only the original high resolution or vector graphic files shall be used - logos should not be taken from this document. Always ensure you are using the correct artwork for the application. 2.1 The Logo Usage 6.

8 x x x Exclusion Zone Make sure that text or other design elements do not encroach upon the logo. The marked space should always be given to let the logo breathe, free from distraction mm Minimum reproduction size In the primary logo format a minimum size must be adhered to so that legibilty is retained. 10 mm 2.1 The Logo Usage In exceptional circumstances where space is below the recommended size, adjustments may have to be made to balance the shape and visibility. 7.

9 Wrong! The backdrop for the logo s placement is too similar to the primary colour - it lacks visibilty and contrast. To fix this problem, you can either select a contrasting base colour, or switch to one of the secondary colours assigned to the logo. Correct! The logo is clear and visible, set in primary white onto a backdrop which shows contrast. Although the backdrop is not white, the colours have been adjusted accordingly to work with the design. 2.1 The Logo Usage 9.

10 Wrong! The logo has become distorted from its designed aspect ratio, therefore stretching or squishing the shape and text. If the space is restrictive, the scale of the logo (not the dimensions) must be adjusted to fit. Correct! The logo s shape is consistent with the initial design, retaining balance and legibility. 2.1 The Logo Usage 8.

11 Wrong! Important elements within the logo have been distorted, enlarged or shrunk, affecting the balance and design. A consistent layout is essential across all media, and by changing key elements it will introduce confusion into the brand. Correct! The logo has been used in the fashion it was designed. A consistency has been achieved in how it is seen. 2.1 The Logo Usage 10.

12 Wrong! Inkbot.Design A colour outside of the selected brand colour scheme has been used. This is not recommended as it confuses the brand image. Replacing the font is a definate no-no. The selected typeface should be used at all times with the presentation of the logo. Correct! The logo is presented in it s primary colours using the primary typeface that has been selected for the logotype. 2.1 The Logo Usage 11.

13 Content Content In most cases, use of one company logo is all that is required. 2.1 The Logo Usage 12.

14 3.0 Colour Scheme Accurate reproduction of the brand colour scheme is essential in communicating a clear and consistent message about the company image. The Pantone colours should be used wherever possible, with CMYK / RGB being matched as closely as possible depending on the materials and print process. Black and white are acceptable as accent colours, in addition to the colours within the assigned scheme. 3.0 Colour Scheme 13.

15 Pantone colour ref. CMYK RGB HEX Primary Brand Colour logo / main background / business cards Pantone 661 C 100 / 69 / 0 / 9 0 / 84 / 158 #00549E Secondary Brand Colour tagline text / secondary background / accent Pantone 659 C 55 / 30 / 0 / / 157 / 210 # Pantone Black C 0 / 0 / 0 / 100 0/0/0 # Pantone White 0/0/0/0 255 / 255 / 255 #FFFFFF Text / Content Colour Text / Base Colour 3.0 Colour Scheme 14.

16 Examples of how the primary logo deals with the alternative colour backgrounds from the suggested scheme. This also applies to the logo s placement over a photographic background, pattern, visual graphics or other media. The only rules are that the colours do not clash and that there is a level of contrast (or difference) between logo, typography and its specified backdrop. 3.0 Colour Scheme 15.

17 4.0 Typography The primary typeface is Gill Sans with a secondary Helvetica to complement the primary. These have been carefully selected to best represent the brand image, and must be used to retain consistency. 4.0 Typography 16.

18 Primary Typeface Gill Sans (Regular) Main logotype text / Content abcde f ghijk lmnopqr s tuv w x y z A BC DE FG H I J K LM N O P QR S TU V W X Y Z $%^&*( ) # ª º- _=+{ }[ ];: / \,.~ å ç ƒ ^ µ~ øπ œ ß Ω 4.0 Typography 17.

19 Secondary Typeface Helvetica (Regular) Tagline / Subheadings abc defghijklmnopqrstuv w x yz ABCDEFGHIJKLMNOPQRSTUV W X Y Z $%^ &*() # ª º- _= + { } [ ];:/ \,.~ å ç ƒ ^ µ~ øπ œ ß Ω 4.0 Typography 18.

20 5.0 Organization: Contact: Contact Details Contact Details Young Professionals Agency: Naartjie Multimedia Amy Askew Bryan Contact: Wesley Ker-Fox 19.

Brand-identity Guidelines

Brand-identity Guidelines Brand-identity Guidelines Client: Contents: Date: USA Climbing 1.0 Introduction (page 1) 2.0 The Logo Design (page 3) 2.1 The Logo Usage (page 6) 3.0 Colour Scheme (page 13) 4.0 Typography (page 16) 5.0

More information

Brand-Identity Guidelines for McCracken County Schools

Brand-Identity Guidelines for McCracken County Schools Brand-Identity Guidelines for McCracken County Schools McCracken County Schools Brand-Identity Guidelines 1 Contents Client: Contents: McCracken County Schools 1.0 Introduction (page 3) 2.0 The Logo Design

More information

Brand-identity guidelines

Brand-identity guidelines Brand-identity guidelines Contents: Date: 1.0 Introduction (page 1) 2.0 Brand strategy (page 4) 3.0 The logo design (page 7) 3.1 The logo usage (page 12) 3.2 Section logos (page 19) 4.0 Colour scheme (page

More information

Brand-identity Guidelines

Brand-identity Guidelines Brand-identity Guidelines 1.0 Intro 2.0 Logo Design 2.1 Logo Usage 3.0 Typography 4.0 Contact November 2014 1.0 Intro Overview The purpose of these guidelines is to explain the use of the photo-basel brand

More information

Brand-identity Guidelines

Brand-identity Guidelines Brand-identity Guidelines Client: Contents: Date: CertiVox 1.0 Introduction 2.0 The Logo Design 2.1 The Logo Usage 3.0 Product Logos 4.0 Colour Scheme 5.0 Typography 6.0 Contact Details April 2014 1.0

More information

Branding Guidelines POWERHANDZ. Company: 1.0 Introduction 2.0 The Logo Design 2.1 The Logo Usage 3.0 Color Scheme 4.0 Typography 5.

Branding Guidelines POWERHANDZ. Company: 1.0 Introduction 2.0 The Logo Design 2.1 The Logo Usage 3.0 Color Scheme 4.0 Typography 5. Branding Guidelines Company: Contents: Date: POWERHANDZ 1.0 Introduction 2.0 The Logo Design 2.1 The Logo Usage 3.0 Color Scheme 4.0 Typography 5.0 Contact Details June 2014 1.0 Introduction Overview The

More information

Design Guidelines. U.Va. Sustainability. Office for Sustainability. Contents:

Design Guidelines. U.Va. Sustainability. Office for Sustainability. Contents: U.Va. Sustainability Design Guidelines Office for Sustainability Contents: Date: 1.0 Introduction (page 1) 2.0 The Logo Design (page 3) 2.1 The Logo Usage (page 6) 3.0 Color Scheme (page 10) 4.0 Typography

More information

Brand Manual BI Firm - Download complete brand package Phone BI Firm - Website

Brand Manual BI Firm - Download complete brand package Phone BI Firm - Website Brand Manual 2015 2016 BI Firm AB Contact BI Firm Brand page Address Rosenlundsgatan 54 118 63 Stockholm Direct Link : http://www.bifirm.com/profile/ BI Firm Download complete brand package Phone +46 8546

More information

Guidelines for using The Heritage Council logo March 2008

Guidelines for using The Heritage Council logo March 2008 Guidelines for using The Heritage Council logo March 2008 These guidelines introduce our new identity and are designed to help you implement our identity consistently. These guidelines introduce The Heritage

More information

LXI Consortium Trademark and Logo

LXI Consortium Trademark and Logo LXI Consortium Trademark and Logo Usage Guidelines June 23, 2006 Updated November 19, 2007 Updated November 25, 2008 www.lxistandard.org/home/ Introduction The intention of this document is to provide

More information

Brand and Identity Guidelines

Brand and Identity Guidelines Brand and Identity Guidelines Using this Brand Guide This brand and style guide is designed to illustrate the basic requirements for appropriate usage of Prioria Robotics logo and design elements in a

More information

Using this Brand Guide

Using this Brand Guide Using this Brand Guide This brand and style guide is designed to illustrate the basic requirements for appropriate usage of Blue Highway s logo and design elements in a variety of mediums. All client acquisition

More information

Visual Style Guide April 2015

Visual Style Guide April 2015 Visual Style Guide April 2015 Contents Introduction to the Logo 3 Safe Area and Size 4 Logo and Tagline Usage 5 Incorrect Usage 6 Color Palette 7 Backgrounds and Additional Design Elements 8 Typography

More information

Accredited Logos Style Sheet and Usage Guide

Accredited Logos Style Sheet and Usage Guide Accredited Logos Style Sheet and Usage Guide INTRODUCTION Congratulations! Your program is now ABET-accredited! We encourage you to use these assets and identity guidelines to promote your accreditation

More information

1 Introduction JOOMLA! BRAND MANUAL. Welcome. Our New Name. What is Joomla?

1 Introduction JOOMLA! BRAND MANUAL. Welcome. Our New Name. What is Joomla? BRAND MANUAL 1 Introduction A B C Welcome Our New Name What is Joomla? To download the Joomla! logo in various formats, please visit our web site at: www.joomla.org 2 1 Introduction A Welcome Using the

More information

DESIGN MANUAL CENTRAL EUROPEAN GAMES CONFERENCE 2016

DESIGN MANUAL CENTRAL EUROPEAN GAMES CONFERENCE 2016 CENTRAL EUROPEAN GAMES CONFERENCE DESIGN MANUAL CENTRAL EUROPEAN GAMES CONFERENCE 2016 VER 2.2 HOW TO USE THIS MANUAL 03 CONTENTS CENTRAL EUROPEAN GAMES CONFERENCE 2016 LOGO TYPOGRAPHY COLOR 05 09 11 SUPPORTING

More information

Plymouth. Britain s Ocean City.

Plymouth. Britain s Ocean City. Brand Guidelines Plymouth. Britain s Ocean City. June 2013 CORE PRINCIPLES 1.1 When and how the guidelines are used 1.2 Usage chart PLYMOUTH IDENTITY 2.1 The signature 2.2 Exclusion zone 2.3 Minimum size

More information

visualidentityguidline

visualidentityguidline visualidentityguidline tableofcontents 2 3 5 6 8 10 11 creativestandardsintroduction signatureelements typography colourpalette backgroundcontrol signaturemisuse primarymeansofcommunication ipacbcsrb visualidentitystandards

More information

Branding Guidelines. use and understanding of our identity

Branding Guidelines. use and understanding of our identity Branding Guidelines use and understanding of our identity 3 AdvoCare Logo Usage 4 Color Options 5 Background Color 6 Sizing & Spacing 7 Application Errors 8 Color Palette 9 Typography ADVOCARE INTERNATIONAL

More information

Symantec Identity Guidelines. Version 3 - March 2012

Symantec Identity Guidelines. Version 3 - March 2012 Symantec Identity Guidelines Contents The Symantec Identity Guidelines explain how to consistently and effectively apply the most visual elements of the Symantec brand. These elements are designed to convey

More information

The FIAT Brand. Key Visual Elements and Usage Guidelines

The FIAT Brand. Key Visual Elements and Usage Guidelines The FIAT Brand Key Visual Elements and Usage Guidelines Contents Brand Mark Guidelines 3 FIAT Brand Mark / trademark statement 4 exclusion zone 5 Primary FIAT Brand Mark 6 secondary fiat brand mark 7 tertiary

More information

Logo Standards Guideline

Logo Standards Guideline Logo Standards Guideline TABLE OF CONTENTS Nurturing The Brand 1 Logo Guidelines 2 Correct Usage 2 Color Guidelines 6 How to Use the Provided Logo Files 9 Glossary 10 NURTURING THE BRAND THE FOLLOWING

More information

Corporate Identity Guidelines Brand Basics

Corporate Identity Guidelines Brand Basics Contents 2 Components 3 Corporate signature 4 Business unit and group signatures 5 Clear areas 6 Corporate color 7 Contrast 8 Improper use 9 Type fonts 10 Corporate functions logos Visit also http://corpid.utc.com/

More information

Visa Brand Mark. Protect the Cornerstone of the Visa Brand

Visa Brand Mark. Protect the Cornerstone of the Visa Brand Protect the Cornerstone of the Visa Brand Full of energy and life, the Visa Brand Mark represents the cornerstone of the Visa brand. It should be represented in full colour Visa Blue and Visa Gold whenever

More information

VIRGINIA WESLEYAN COLLEGE QUICK GUIDE TO GRAPHIC STANDARDS

VIRGINIA WESLEYAN COLLEGE QUICK GUIDE TO GRAPHIC STANDARDS VIRGINIA WESLEYAN COLLEGE QUICK GUIDE TO GRAPHIC STANDARDS All design projects relating to the College such as brochures, posters, photographs, web content, and advertisements, intended T for an external

More information

Branding Guidelines 2010

Branding Guidelines 2010 Branding Guidelines 2010 Contents Introduction 3 The ITM Power Brand Brand Identity Logo Usage 4 Brand Colour 6 Exclusion Zone Minimum Size 7 Appearance 8 Versions Available 9 Ownership 10 Typography 11

More information

RESTORING LIVES THROUGH RESEARCH CPSR. Brand Identity Guidelines English Version

RESTORING LIVES THROUGH RESEARCH CPSR. Brand Identity Guidelines English Version RESTORING LIVES THROUGH RESEARCH CPSR Brand Identity Guidelines English Version The Guide This document provides the information and tools you need to understand and apply CPSR s new promise: Restoring

More information

Society of Petroleum Engineers Graphic Standards Guide

Society of Petroleum Engineers Graphic Standards Guide Society of Petroleum Engineers Graphic Standards Guide The Society of Petroleum Engineers (SPE) Graphic Standards Guide governs the appearance of the SPE logo, and provides detailed guidelines on the correct

More information

Contents. Make A Difference Day Visual Identity Guidelines 1

Contents. Make A Difference Day Visual Identity Guidelines 1 Brand Identity Guidelines 9.14.2016 Contents Logo Philosophy...2 Stacked Outline Logo...3 Stacked Solid Logo...4 Stacked Solid Logo Reversed...5 Horizontal Outline Logo...6 Horizontal Solid Logo...7 Color

More information

Oncam Corporate Identity guide V1.2 September 2016 Oncam Corporate Identity Guide. V1.2 September

Oncam Corporate Identity guide V1.2 September 2016 Oncam Corporate Identity Guide. V1.2 September Oncam Corporate Identity Guide www.oncamgrandeye.com Oncam Corporate Identity guide These standards have been created to ensure our identity is used and applied consistently. Your support in following

More information

Graphics Guidelines UPDATED

Graphics Guidelines UPDATED Graphics Guidelines UPDATED 01.10.2015 Index THE GRAPHICS GUIDELINES The logo story The official Finnair logo Prohibited use of the logo The official F emblem The official F emblem versions Prohibited

More information

The Commerce & Brand Guidelines

The Commerce & Brand Guidelines The Commerce & Administration Students Association Brand Guidelines THIS IS A BASIC GUIDE TO THE CASA BRAND. 03 05 LOGO Rationale / Construction / Color Treatment / Exclusion Zone / Minimum Size / Extras

More information

TABLE OF CONTENTS. SECTION ONE: OVERVIEW... 4 Who are these guidelines for?... 4 What is a visual identity guideline?... 4

TABLE OF CONTENTS. SECTION ONE: OVERVIEW... 4 Who are these guidelines for?... 4 What is a visual identity guideline?... 4 VISUAL IDENTITY TABLE OF CONTENTS SECTION ONE: OVERVIEW... 4 Who are these guidelines for?... 4 What is a visual identity guideline?... 4 SECTION TWO: VISUAL IDENTITY GUIDLINES... 5 Corporate identity

More information

size and proportion Graphic Standards Manual Version 1.3 January 2014

size and proportion Graphic Standards Manual Version 1.3 January 2014 size and proportion To ensure legibility, the Cumberland logo should never be reproduced at sizes smaller than one inch wide. (See Figure K.) The Cumberland logo s proportions should never be altered.

More information

Brand Standard Guide

Brand Standard Guide Brand Standard Guide Contents 03 Strategic Brand Strategy 04 itravel2000 identity - The logo 05 Clear Spacing 06 Correct Usage of Logo 07 Corporate Colours 08 Typeface Online & Print 09 Imagery & Visual

More information

C O M M U N I T Y C O L L E G E. SCC Brand Identity Guidelines

C O M M U N I T Y C O L L E G E. SCC Brand Identity Guidelines What is a Brand? The focus of a graphic identity is usually a symbol or logo. However, a Brand is much more than a logo. Our brand image is the result of everything we do from the way we speak about our

More information

CARROLL UNIVERSITY ATHLETICS IDENTITY GUIDELINES VERSION 1 MARCH 22, 2016

CARROLL UNIVERSITY ATHLETICS IDENTITY GUIDELINES VERSION 1 MARCH 22, 2016 CARROLL UNIVERSITY ATHLETICS IDENTITY GUIDELINES VERSION 1 MARCH 22, 2016 Everything we say, do, print or post shapes our brand, influences our reputation and forms our image. Every interaction every touch

More information

Brand Identity Guide

Brand Identity Guide Brand Identity Guide CONTENTS Introduction 3 The logo 4 Typefaces 9 Tone and style of imagery 10 Promotional products 11 Artwork 12 Frequently asked questions 13 2 of 13 Think Brick Brand Identity Guide

More information

INVISALIGN ART AND ADVERTISING STANDARDS

INVISALIGN ART AND ADVERTISING STANDARDS 1 INVISALIGN ART AND ADVERTISING STANDARDS The Invisalign Trademark Invisalign is a registered trademark of Align Technology, Inc., and should be treated as such. All use of this mark or any mark belonging

More information

An International Inner Wheel Campaign. Happier Futures. Branding Guidelines. An International Inner Wheel Campaign

An International Inner Wheel Campaign. Happier Futures. Branding Guidelines. An International Inner Wheel Campaign Inner Wheel Campaign Contents Brand Mark Brand Mark Usage Primary colours Secondary colours Brand Mark Exclusion Zone Brand Mark Size Brand Mark Misuse Backgrounds Primary Typeface Recommended paper stocks

More information

General Rules for Usage of NMEA logo

General Rules for Usage of NMEA logo General Rules for Usage of NMEA logo 1. The NMEA logo is to be reproduced from approved artwork. To protect the integrity of the logo, no alterations shall be made to the artwork (including colors) or

More information

BRAND IDENTITY GUIDELINES

BRAND IDENTITY GUIDELINES BRAND IDENTITY GUIDELINES WELCOME These brand identity guidelines have been updated to now include the new brand strapline Stop sore throats hurting hearts. These guidelines will assist you in using the

More information

Brand Guidelines EFI Corporate Identity

Brand Guidelines EFI Corporate Identity Brand Guidelines EFI Corporate Identity Logos The EFI logo is at the forefront of the EFI brand. It is by far the single most important element in our brand and therefore should be present on all EFI materials.

More information

Visual Identity Guide

Visual Identity Guide Visual Identity Guide Questions about this guide should be directed to: Patrick M. Early, APR Assistant Vice President pmearly@eiu.edu 217.581.7650 Stacia Lynch, Creative Director sclynch@eiu.edu 217.581.7650

More information

graphic standards 2016

graphic standards 2016 graphic standards 2016 The identity of Northern State University includes the signature, design and collateral materials. Our branding success depends on the consistent and frequent use of key identity

More information

Athletic Graphic Standards MANUAL

Athletic Graphic Standards MANUAL Athletic Graphic Standards MANUAL Introduction Athletic Logo Design Standards Eastern Connecticut State University is one of four universities within the Connecticut State University System (CSUS). The

More information

PARTNER BRAND BOOK NOVEMBER 2012

PARTNER BRAND BOOK NOVEMBER 2012 PARTNER BRAND BOOK NOVEMBER 2012 CONTENTS 1.0 INTRODUCTION 2 1.1 TAGLINE & RED BALL 3 1.2 WRITER S GUIDE 4 1.3 LOGO DESIGN 5 1.4 COLOUR 17 1.5 LOGO CLEARANCE SPACE 18 1.6 LOGO SCALE REDUCTION 20 1.7 TYPOGRAPHY

More information

Campaign Guidelines STEP IN. STAND UP.

Campaign Guidelines STEP IN. STAND UP. Campaign Guidelines STEP IN. STAND UP. Created August 2015 Purpose Purpose of These Guidelines With the launch of the new marketing campaign, it is important to maintain the integrity of communications

More information

The Logo 3. Fiksu Logo

The Logo 3. Fiksu Logo Brand Guidelines 2 Contents 3 Fiksu Logo 8 miq Logo 10 Brand Architecture 14 Color Palette 15 Image Treatment 16 Data Pattern 17 Typography 18 Applications 20 Email Signature The Logo 3 Fiksu Logo The

More information

Corporate Identity Manual. Helping you to maintain the Newlife Foundation corporate brand

Corporate Identity Manual. Helping you to maintain the Newlife Foundation corporate brand Corporate Identity Manual Helping you to maintain the Newlife Foundation corporate brand Introduction What is a corporate identity? Corporate identity is what it says - a visual means of identifying an

More information

1UNIVERSITY, The Logo STANDARD 2.1

1UNIVERSITY, The Logo STANDARD 2.1 Basic Standards 2.1 The Logo 2.2 Logo Versions 2.3 Adding Color 2.4 Reverse 2.5 Unacceptable Logo Versions 2.6 University Seal 2.7 University Typography 2.8 Brand Consistency The Logo The elements of the

More information

GBQ Brand Identity Guidelines

GBQ Brand Identity Guidelines GBQ Brand Identity Guidelines Table of Contents 2 1 Welcome to the New GBQ 2 The GBQ Logo 4 Sub-Brand Architecture 6 GBQ Logo and Sub-Brand Structure 8 GBQ Logo and Sub-Brand Clear Space 1 Minimum Sizes

More information

Information Services Corporation. Brand Identity Guide

Information Services Corporation. Brand Identity Guide Information Services Corporation Brand Identity Guide The Logo of the ISC brand. The logo consists of a glyph and a wordmark. The glyph is an outlined circle with a graphic representation of the letters

More information

Jeffrey Alderman Chief Executive Officer ACBSP

Jeffrey Alderman Chief Executive Officer ACBSP G R A P H I C S T A N D A R D S M A N U A L The Accreditation Council for Business Schools and Programs (ACBSP) is a leading specialized accreditation association for business education supporting, celebrating,

More information

THIRD-PARTY BRAND. Version 1.1

THIRD-PARTY BRAND. Version 1.1 COMCAST Business Class THIRD-PARTY BRAND Guidelines Version 1.1 July 2, 2012 Contents 1 Using the third-party brand guidelines 2 Third-party logos 3 Clearspace and minimum size 4 Third-party logo color

More information

GBQ Brand Identity Guidelines

GBQ Brand Identity Guidelines GBQ Brand Identity Guidelines 1 Table of Contents 2 1 Welcome to the New GBQ 2 The GBQ Logo 4 Sub-Brand Architecture 6 GBQ Logo and Sub-Brand Structure 8 GBQ Logo and Sub-Brand Clear Space 11 Minimum Sizes

More information

GUIDELINES FOR THE USE AND REPRODUCTION OF THE BBC NEWS LOGO AND BRAND PERSONALITY

GUIDELINES FOR THE USE AND REPRODUCTION OF THE BBC NEWS LOGO AND BRAND PERSONALITY GUIDELINES FOR THE USE AND REPRODUCTION OF THE BBC NEWS LOGO AND BRAND PERSONALITY BBC NEWS is a trademark of the British Broadcasting Corporation INTRODUCTION These guidelines outline some basic rules

More information

Graphic Standards Kit - Instructions

Graphic Standards Kit - Instructions Graphic Standards Kit - Instructions The contents of this kit are provided to help develop your PMI Component logo and related print materials such as letterhead, envelopes, business cards and newsletters.

More information

Building Block A: Logo & Slogan

Building Block A: Logo & Slogan Building Block A: Logo & Slogan Building Block A: Logo & Slogan Think of the Aramex logo as a drawing rather than a word. It is a visual summary of our beliefs, practices, and personality; it is our signature.

More information

BRAND LOGO USAGE GUIDELINES SEPTEMBER 2002

BRAND LOGO USAGE GUIDELINES SEPTEMBER 2002 SEPTEMBER 2002 BRAND LOGO USAGE GUIDELINES This document is subject to periodic revision. Please check with the NKU marketing department to make sure you have the most recent copy. BRAND LOGO INTRODUCTION

More information

Get to know us. Canada Council for the Arts Brand Guidelines

Get to know us. Canada Council for the Arts Brand Guidelines Get to know us. Canada Council for the Arts Brand Guidelines Canada Council Brand Guidelines This document describes our visual identity guidelines. Following the guidelines is essential in maintaining

More information

Brand Guidelines. Corporate Brand Guidelines 2

Brand Guidelines. Corporate Brand Guidelines 2 Brand Guidelines Corporate Brand Guidelines 2 NEORIS Brand Guidelines Table of contents Visual identification system 01. Positive logotype in color 4 Negative logotype in color 5 Possible uses of logotype

More information

2015 Marketing Guidelines. 2015 Parallels IP Holdings GmbH. All rights reserved. Terms of Use Privacy Policy

2015 Marketing Guidelines. 2015 Parallels IP Holdings GmbH. All rights reserved. Terms of Use Privacy Policy 2015 Marketing Guidelines 2015 Parallels IP Holdings GmbH. All rights reserved. Terms of Use Privacy Policy Master Brand Components The Parallels logo is the cornerstone of the Parallels brand. Please

More information

Brand Identity Guidelines

Brand Identity Guidelines Brand Identity Guidelines for Play for Peace Members 1 Copyright & Trademark 1. Play for Peace Brand Identity Play for Peace is an international organization that brings together children, adults and organizations

More information

Partners. In Health. Visual Identity Guidelines 08.13

Partners. In Health. Visual Identity Guidelines 08.13 Partners Visual Identity Guidelines 08.13 Welcome Our identity guidelines visually represent who we are and what we strive for: accompaniment, innovation, transformation, and commitment. They are not meant

More information

Official Brand Standards A Guide to Usage and Style

Official Brand Standards A Guide to Usage and Style Official Brand Standards A Guide to Usage and Style July 2013 Table of Contents Visual Identity...3 Anatomy of the Crest...4 Logos...5 14 Colors...15 Typography...16 18 Visual Identity - Size & Placement...19

More information

Corporate Identity Manual DOMINION

Corporate Identity Manual DOMINION 1 2015 Corporate Identity Manual DOMINION Dominion I Corporate Indentity Manual 2 3 Dominion I Corporate Indentity Manual 4 CONTENTS 5 Introduction 5 Concept and graphic representation 5 Symbol 5 Logo

More information

Basic Graphic Standards

Basic Graphic Standards Basic Graphic Standards Introduction/Contents Our Name As our emergence as a standalone company approached, one of the most anxiously anticipated announcements has been that of our new name Nexteer. Months

More information

Stanford University Department of Athletics, Physical Education, and Recreation STYLE GUIDE

Stanford University Department of Athletics, Physical Education, and Recreation STYLE GUIDE Stanford University Department of Athletics, Physical Education, and Recreation STYLE GUIDE October 2008 ! Stanford University Department of Athletics, Physical Education, and Recreation (DAPER) Style

More information

Brand identity guidelines

Brand identity guidelines Brand identity guidelines Version 1.1 March 2015 01 Contents 01 Contents 02 Introducing the 03 Who are these guidelines for? 04 The logo 05 Explaining the logo 06 Logo exclusion zone 07 Logo minimum reproduction

More information

Print Style Guide. Building Our Future Print Style Guide BUILDING OUR FUTURE. Department of Infrastructure and Regional Development

Print Style Guide. Building Our Future Print Style Guide BUILDING OUR FUTURE. Department of Infrastructure and Regional Development Print Style Guide Department of Infrastructure and Regional Development i Background This document sets out the requirements for the display of the Commonwealth Coat of Arms and the Building Our Future

More information

QUT CORPORATE IDENTITY MANUAL Logo Positive and Reverse 4.1

QUT CORPORATE IDENTITY MANUAL Logo Positive and Reverse 4.1 Logo Positive and Reverse 4.1 The QUT logo is a registered trademark and its use by any external organisation is subject to the approval of the Manager, Visual Communication Services. The QUT logo is the

More information

Corporate Identity Manual

Corporate Identity Manual Corporate Identity Manual Helping you to maintain the Oakfield Estate Agents corporate brand Introduction What is a corporate identity? Corporate identity is what it says - a visual means of identifying

More information

Graphic Standards Manual

Graphic Standards Manual Graphic Standards Manual TABLE OF CONTENTS BASICS Brand Structure 1 Brand Extensions 2 Brand Versions 3 CINJ Signature 4 Academic Signature 5 Business Logo 6 Corporate Color 7 Corporate Typography 8 Descriptor

More information

Coeliac Society of Ireland. Brand Guidelines for Identity. design

Coeliac Society of Ireland. Brand Guidelines for Identity. design Coeliac Society of Ireland Brand Guidelines for Identity design The Logo The new Coeliac Society of Ireland logo illustrates its meaning by enlarging and extending the C of Coeliac to create a friendly

More information

STYLE GUIDE. Version 2.0b - FOR PUBLIC RELEASE

STYLE GUIDE. Version 2.0b - FOR PUBLIC RELEASE STYLE GUIDE Version 2.0b - FOR PUBLIC RELEASE Table of Contents 1.0 Introduction 1.1 Terms + Conditions... 4 1.2 Name Usage... 5 2.0 The Cyber Security Summit Brand 2.1 What Is a Brand?... 7 2.2 Brand

More information

College of the Holy Cross Identity Standards and Guidelines August 2014 Version 3.2

College of the Holy Cross Identity Standards and Guidelines August 2014 Version 3.2 ELEMENTS OF THE IDENTITY SYSTEM CONTACT INFORMATION To discuss marketing and communications needs for a new initiative or program involving graphic design, printing, digital communications, logo usage/application,

More information

BRAND GUIDELINES Version 1.0 10.27.15

BRAND GUIDELINES Version 1.0 10.27.15 BRAND GUIDELINES Version 1.0 10.27.15 CONTENTS 03 Introduction 04 Brand Positioning 05 Logo 17 Tagline 19 Color 22 Typography 25 Photography 27 Applications BRAND GUIDELINES Version 1.0 10.27.15 3 INTRODUCTION

More information

visual identity guidelines

visual identity guidelines visual identity guidelines Prepared by the College Relations Department Revised 2015 TABLE OF CONTENTS INTRODUCTION 2 OFFICIAL COLORS 3 LOGO 4 SECONDARY LOGOS 5 SIZE MINIMUMS 6 INCORRECT USAGE 7 TYPOGRAPHY

More information

CONTENTS. 2 ASHRAE Logo Guide

CONTENTS. 2 ASHRAE Logo Guide ASHRAE Logo Guide CONTENTS 3 Purpose & Trademarks 4 Our Brand Essence 5 How To Access Logo Files 6 Corporate Logo and Tagline 7 Chapter & Region Signature Guidelines 8 Student Branch Signature Guidelines

More information

The ACE Logo Registered Mark

The ACE Logo Registered Mark Using the ACE Logo The ACE Logo The ACE logo is the visual representation of our name and the foundation of our visual identity. The ACE Logo The unique, connected arrangement of the ACE letters in the

More information

Associate Degree for Transfer. Logo Guidelines. Revised - October 2012

Associate Degree for Transfer. Logo Guidelines. Revised - October 2012 Associate Degree for Transfer Logo Guidelines Revised - October 2012 Primary Logo Components The primary logo is comprised of 3 parts: 1) logotype, 2) logomark, 3) tagline. These elements should not be

More information

Ontario Federation of School Athletic Associations Brand Identity Guidelines Manual

Ontario Federation of School Athletic Associations Brand Identity Guidelines Manual Ontario Federation of School Athletic Associations Brand Identity Guidelines Manual Introduction The Ontario Federation of School Athletic Associations (OFSAA) Brand Identity Guidelines Manual has been

More information

Brand Identity Guidelines

Brand Identity Guidelines Brand Identity Guidelines For Organisations offering BPAY services and Member Financial Institutions BPAY Brand Identity Guidelines Introduction 2 This guide should be used in conjunction with the BPAY

More information

brand identity guidelines

brand identity guidelines brand identity guidelines 02/2011 1 allseating brand identity guidelines A full two-inches taller and wider than the standard task chair, the stately Inertia Executive chair makes an impressive statement

More information

BRANDING GUIDELINES DESIGNED & DEVELOPED BY FRUITION CONTACT ICON EYECARE BRANDING GUIDELINES. Online. Address. Phone

BRANDING GUIDELINES DESIGNED & DEVELOPED BY FRUITION CONTACT ICON EYECARE BRANDING GUIDELINES. Online. Address. Phone ICON EYECARE BRANDING GUIDELINES BRANDING GUIDELINES DESIGNED & DEVELOPED BY FRUITION CONTACT Address FRUITION 201 Filmore St. Suite 200 Denver, CO 80206 United States Phone Phone: (303) 395-1880 Online

More information

UNITED NATIONS POLICE VISUAL IDENTIFIER guidelines

UNITED NATIONS POLICE VISUAL IDENTIFIER guidelines UNITED NATIONS POLICE VISUAL IDENTIFIER guidelines January 2011 Modernizing and Standardizing the visual identity of THE UNITED NATIONS POLICE Since the United Nations Police were first deployed to a field

More information

Branding Guidelines. April 2015. www.tabletennisengland.co.uk

Branding Guidelines. April 2015. www.tabletennisengland.co.uk Branding Guidelines April 2015 HOW WE CO-ORDINATE OUR MES SAGE Contents SECTION 1 Introducing the Table Tennis England brand 1.1 Welcome to our brand 1.2 Our vision, values and strategy 1.3 Tone of voice

More information

Branding Guidelines Primerica

Branding Guidelines Primerica 1 Branding Guidelines Primerica Message from the Co-CEO I am pleased to introduce the Primerica Branding Guidelines. Our company identification program is a valuable and powerful business tool. Our identity

More information

NMS Brand Essence. You are the custodian of the NMS brand. Please take care of it. The 22 Immutable Laws of Branding

NMS Brand Essence. You are the custodian of the NMS brand. Please take care of it. The 22 Immutable Laws of Branding Brand Guidelines NMS Brand Essence Everyone who works in a corporation should be concerned with marketing and, specifically, with the laws of branding. If the entire company is the marketing department,

More information

Logo versions Alternate logo versions Logo scaling Logo clear space Logo Don ts Logo Use on Backgrounds...

Logo versions Alternate logo versions Logo scaling Logo clear space Logo Don ts Logo Use on Backgrounds... 1 C O N T E N T S Logo versions... 3 Alternate logo versions... 4-8 Logo scaling... 9 Logo clear space... 10 Logo Don ts... 11 Logo Use on Backgrounds... 12 Brand colors... 13-14 Markle Typefaces... 15

More information

to the Volkswagen events organizers

to the Volkswagen events organizers Guidelines Volkswagen Logo Versions and their Applications to the Volkswagen events organizers Presented by January 2005 Working with the Volkswagen Logos The logo symbolises Volkswagen s appeal and independent

More information

BRAND GUIDELINES AND STANDARDS

BRAND GUIDELINES AND STANDARDS EMS SOFTWARE BRAND GUIDELINES AND STANDARDS WE HELP PEOPLE CREATE GREAT MEETINGS EMS SOFTWARE BRAND GUIDELINES 2 WHY IS BRAND SO IMPORTANT? This brand guidelines and standards book is a tool designed to

More information

MasterCard SecureCode Artwork Usage Guidelines

MasterCard SecureCode Artwork Usage Guidelines BRAND GUIDELINES MasterCard SecureCode Artwork Usage Guidelines Version 6.3 June 2015 The MasterCard SecureCode Identifier must be used by participating members and merchants of the MasterCard SecureCode

More information

BRAND GUIDELINES 2016

BRAND GUIDELINES 2016 BRAND GUIDELINES 2016 INTRODUCTION Welcome to our brand identity guidelines. They ve been created to set out the basic visual elements of our identity and the principles behind how they should be used.

More information

Intel Celeron Processor

Intel Celeron Processor Intel Inside Program TRADEMARK AND LOGO USAGE GUIDELINES FOR Intel Celeron Processor How Effective Design Can Strengthen the Intel Processor Brand Value TABLE OF CONTENTS 2 Logo Usage 3 Introduction 4

More information

B/2. Corporate Identity Quick Reference Guide

B/2. Corporate Identity Quick Reference Guide A B/2 B Corporate Identity Quick Reference Guide Introduction The Safilens brand is more than a company brand. It s a set of values, attributes and artwork that reflects the spirit of our company. Since

More information

Office of Creative Services. Tuck Visual Identity. A reference guide to Tuck s logos and visual identification standards

Office of Creative Services. Tuck Visual Identity. A reference guide to Tuck s logos and visual identification standards Office of Creative Services Tuck Visual Identity A reference guide to Tuck s logos and visual identification standards Tuck Visual Identity Guide Table of Contents Introduction.....................................................1

More information

Graphic Standards Guideline. Concrete Reinforcing Steel Institute

Graphic Standards Guideline. Concrete Reinforcing Steel Institute Graphic Standards Guideline CRSI Graphic Standards Guideline DEFINING OUR IDENTITY The CRSI Graphic Standards Design Guideline was developed to help you communicate our CRSI Brand Identity in a way that

More information

WORKING WITH OUR BRAND BRAND IDENTITY GUIDELINES V1.1

WORKING WITH OUR BRAND BRAND IDENTITY GUIDELINES V1.1 WORKING WITH OUR BRAND BRAND IDENTITY GUIDELINES V1.1 Note To Reader When you see this mouse symbol artwork can be downloaded online at: www.charteredaccountants.ie/brandidentity When you see this file

More information