Course Overview. Course Objective

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1 Course Overview In business, anyone with an idea, no matter how small, must be able to communicate it effectively. That s why writing skills are so important. They enable people who have good propositions to express them clearly, concisely and with maximum effect. From planning to grammar, to tone, style and final proof reading, this programme will provide you with easy and clear steps to improve your skills and confidence in writing better letters and reports. Course Objective To improve overall capability in producing written communication To appreciate brevity, clarity and accuracy in written communication To use grammar accurately To identify the main purpose of letters and reports and get the point across clearly To learn how to develop a logical sequence in business writing To learn how to use powerful language in writing To develop techniques in writing various types of letters and reports To develop a positive report style To effectively plan a report To present well analysed results in a report To understand how to present information attractively Dun & Bradstreet a Global network and world leading provider of commercial credit. Apart from Business Education Services (BES) which provides Training and Seminar specializing in Credit And Finance Management Program, D&B offers an integrated set of business information which includes Credit Risk Management Services, Business Marketing Services, Receivables Management Services and Market Intelligent Services. Reduce your credit risks with the global information in D&B reports to make more informed decisions on your potential business transactions

2 What You Will Gain Improve the skills of writing clear and concise letters and reports. Confidence in writing to an advanced level The ability to write different types of letters and memos to suit the correct purpose An in-depth understanding of what essential information to include in business writing A clear understanding of building the introduction, the main body, and the conclusion of an effective report Develop individual styles of writing Course Content 1) Essentials of Good Writing What is writing in the 21 st Century? Using straightforward English Putting the human touch in the writing Tailoring our message to the reader s needs Creating an impact to keep our reader with us 2) Four Stages of writing Planning Drafting Revising Visual presentation 3) Common Errors in Writing Grammar usage Punctuation Active vs Passive Voice Building sentences into paragraphs 4) Writing to Persuade Exploring new ways to persuade Encouraging and convincing the reader to follow your train of thought or argument Anticipating and addressing objections Developing techniques to make an impression on the reader Adding sincerity with personal and sincere beginnings and endings Bring your writing to life with the Seven Cs of Style

3 5) Advanced Letter Writing Skills Different types of business letters - Collection letters - Sales and promotional letters - Appreciation letters - Complaint letters Coaching & Feedback Sessions - Correcting Poorly Written Letters, s and Memos - Putting The Skills Into Practice 6) Report writing Different types of report Planning a report o Terms of reference o Who is your Reader? o Setting Objectives o Collecting information o Evaluating your findings. Write your report o Structure and sequence the report o Components of a report Write the Summary o Designing the Executive summary Presenting the report professionally Making an oral presentation of the report. Coaching & Feedback Sessions o Correcting Poorly Written Reports o Putting The Skills Into Practice Part of the course will involve each delegate structuring & developing a report that is relevant to their individual company, or organization. Methodology A mixture using lecture, case studies of good letters and reports, activities and group exercises. Who Should Attend Managers and Executives who want to enhance their accuracy and written fluency skills in letters and reports.

4 The Trainer Ms Nancy Ong Nancy is a certified trainer by Pembangunan Sumber Manusia Berhad (PSMB). She holds an MBA from the University of Strathclyde, United Kingdom, having initially qualified as a banker from the Chartered Institute of Bankers, United Kingdom. She is also a qualified teacher of English to Speakers of Other Languages (TESOL), awarded by Teach International, Australia. She specializes in programmes on Foreign Currency Management in International Trade; Credit Management; Trade Financing; Developing Business Plans; Business Writing and Communication; Presentation Skills; and Complaint Management. Her expert knowledge and experience in finance and management are her assets in the development of these courses to meet the needs of the market. Her training has been well accepted and rated by her participants both in the public and in-house programmes that she conducts. Some of the companies she has conducted training for includes Maersk Malaysia Bhd, Malaysia Smelting Corp., MITCO (Japan) Sdn. Bhd., Petronas Dagangan Berhad, Kum Printers Sdn. Bhd., OCI Bhd., and Chunghwa Picture Tubes (M) Sdn. Bhd. Prior to corporate training, Nancy was in the banking and financial industry. During her service in OCBC Bank and EON Bank, she has gathered extensive experience in International Trade Finance, Branch Operations, Treasury Management, Project and Risk Management.

5 Date 20 th & 21 st June 2012 Duration: 2-days Venue Grand Dorsett Subang Hotel Fee: [ ] RM 1100 for D&B Subscriber [ ] RM 1200 for Non-subscriber (Include material, refreshments and lunch) Company Information EARLY BIRD Fax in your registration before 30 th April 2012 to receive a 10% off usual fee GROUP REGISTRATION Send 2 or more participants to enjoy a 10% off usual fee Fax the completed registration form to Name of Company: Address: Telephone: Contact Person: Fax: (DID) Particpant s Profile Name 1: Name 2: Name 3: Payment Information (DID); (DID): (DID): [ ] D&B subscription units (Subscriber ID: ) [ ] * Cheque. Please made payable to: Dun & Bradstreet (D&B) Malaysia Sdn Bhd Bank: Cheque No: Registration Terms & Conditions 1. A seat will be reserved upon receipt of completed registration form, and confirmation of seat upon payment received 2. A substitute participant is welcome at no charge should you not be able to attend. Please provide the necessary details. Only cancellation made 20 working days before commencement is entitled to full refund of seminar charges. No refund thereafter including no show during day of event. A complete set of materials will however be sent to you. 3. For D&B subscribers opting to pay through D&B subscription units, deductions would be made upon receipt of completed registration form. In the event of any postponement/cancellation of seminar by D&B, or withdrawal from seminar by participant(s), unit deducted would not be credited. However, a replacement of seminar (of same value) would be given and to be utilized within 6 months. 4. D&B reserves the right to postpone or cancel the seminar for reasons whatsoever. In such a case, D&B will provide full refund to registrants who have made cheque payment towards the event and such registrants shall have no claims against the company. 5. D&B reserves the right to change venue due to unforeseen circumstances. 6. D&B shall not be responsible for any additional expenses incurred by any participant(s) in the course of attending the program. I, the undersigned, have read and understood the Registration Policy and accept the terms contained therein. Name of Authorized person : Designation : Signature : Dun & Bradstreet (D&B) Malaysia Sdn Bhd Contact: Fax: Company Stamp :