2008 Online Advertising Media Kit
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- Dominick Hudson
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1 2008 Online Advertising Media Kit Connect with more than 4 million small and medium-sized businesses, who are looking to find new customers and grow their businesses.
2 A great way to reach small and medium businesses Consistently high new user traffic (63% of monthly visitors), month after month, ready to spend money to grow their business. Returning customers (37% of monthly visitors) trust us to manage their lists and marketing campaigns and get advice for growing their business. Our monthly opt-in newsletter reaches more than 500,000 customers. Our premier Resource Center provides small- and medium-sized businesses with the tips, tricks, trends, networking and market analysis they need to succeed and help their business grow. Monthly Site Metrics: Unique Visitors 103,263 Total Page Views 1,115,889 Newsletter subscribers 500,000+ Source: Omniture Reports (2007 & 2008) About infousa.com infousa.com has been a leader in the industry for more than 35 years with 4 million customers who rely on infousa.com to help them find new customers and grow their sales through mailing lists, sales leads, and every marketing and database management service imaginable. Content is the essential ingredient in every marketing program, and infousa has the most comprehensive data in the industry and is the only company to own a proprietary database of 210 million U.S. consumers and 14 million U.S. businesses under one roof.
3 Advertising Opportunities on infousa.com Display Advertising A variety of banner advertising units and premiere text listings across infousa.com. Get your message in front of more than 100,000 unique visitors. Newsletter Advertising Newsletter where customers opt in to receive a monthly news bulletin with recent articles and news from Resource Center. More than half a million small business owners and key decision makers rely on it to inform and educate; your ads are strategically placed to get noticed. Content Sponsorship Sponsor articles in our Resource Center. Includes ownership of topics with significant media exposure across infousa.com and complete exclusivity. Sponsorships are sold on a monthly basis. Custom Editorial Sponsorship Sponsor the creation of a custom editorial destination in the infousa.com Resource Center. The place smart business men and women turn to first for the information and strategy they need to succeed. Premium Offering Offer infousa sales leads as a premium offering give your prospects the opportunity to grow their business.
4 Display Advertising Home Page Sign-In / Registration Page Partner Offers Page Insertion Page
5 Newsletter Advertising The advantage of infousa.com sends our monthly newsletter to more than half a million opt-in customers, so you can be sure your message is heard. Each newsletter offers great tips, tricks, market analysis and more to our diverse customer base. Buy a little or buy a lot! You can purchase single ads or pay to sponsor the newsletter in its entirety and save! A fantastic opportunity to reach out to businesses eager to grow. Newsletters are published in both HTML and text formats.
6 Custom Editorial Sponsorship Build your brand with an engaged audience: Your own section of the Resource Center to grow and evolve. infousa.com will partner with you every step of the way to make sure the content, design and promotion meets your marketing goals. The content destination includes: An agreed small business topic. infousa.com or client-created articles, how-to guides, tips and other great resources to help small and medium-size businesses grow. Targeted reach and high visibility through: A promotional box featuring your logo and links to your web site. Significant exposure through additional banners and other media.
7 Advertising Rate Card Placement Ad Units Ad Dimensions Monthly Cost Fixed Bottom Nav/Run of Site Half Banner 234x60 $11, Insertion Page Business Type 600x400 $7, Consumer Geography 600x400 $7, Registration/Sign In Page Leaderboard 728x90 $1, Med Rectangle 300x250 $1, Welcome Back Leaderboard 728x90 $1, Partner Offers Page Full Horizontal Bar 468x60 $ Med Rectangle 300x250 $ Button Banner Above Fold 125x90 $ Button Banner Above Fold 125x90 $ Small Skyscraper 125x240 $ e-newsletter Sponsor $25, Sponsor Box 300x60 $8, Full Horizontal Banner Above Fold 468x60 $7, Full Horizontal Banner Above Fold 468x60 $6, Wide Skyscrapper 160x600 $7, Resource Center Leaderboard 728x90 $6, Half Banner 234x60 $2, Custom Editorial Content Sponsorship Premium Offerings Call Call Contact us to learn more about our unique opportunities Ask us how you can place your message on our site and start generating more business. We specialize in matching your message with content that makes sense for your audience. Nicole Bukacek - Director of Online Advertising phone: advertising@infousa.com Troy Peterson - General Manager infousa.com phone: advertising@infousa.com
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