The role of the European Patent Attorney in promoting Economic Growth

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Institut der beim Europäischen Patentamt zugelassenen Vertreter Institute of Professional Representatives before the European Patent Office Institut des

1 Institut der beim Europäischen Patentamt zugelassenen Vertreter Institute of Professional Representatives before the European Patent Office Institut des mandataires agréés près l'office européen des brevets The role of the European Patent Attorney in promoting Economic Growth Tony Tangena President epi Riga, March 4th

2 Role of Patent Attorneys in Europe Agenda: Introduction Is Europe still innovative? Challenges for companies IP landscapes to create value from IP Role European Patent Attorney Summary 2

3 Challenges of our time Make necessary creative solutions or innovations, but also incentives for creators / innovators 3

4 IP system provides incentives Innovations help our EU companies to remain competitive and maintain/create jobs Intellectual Property (IP) system provides ways to create value/rewards from innovations: exclusivity, (cross)licensing, JV, defensive means, information 4

5 Is Europe still innovative? Global innovation index (WIPO, INSEAD, Cornell University) 142 economies covering 95% worlds GDP Five enablers innovative activities: 1. Institutions 2. Human capital and research 3. Infrastructure 4. Market sophistication 5. Business sophistication. Two outputs with actual evidence of innovation: 6. Knowledge and technology outputs 7. Creative outputs. 5

6 Rank Country 1 CH 2 UK 3 SE 4 FI 5 NL 6 US 13 DE 21 JP 22 FR 24 EE 29 CN 34 LV 39 LT 45 PL 55 RO Global innovation index 2014 top 5 countries are in EPC Means lot of potential for innovations available in Europe 6

Challenges for companies Changes in industry: First industrial revolution: mechanization through water and wind Second industrial revolution: mass

7 Challenges for companies Changes in industry: First industrial revolution: mechanization through water and wind Second industrial revolution: mass production with electricity Third industrial revolution: digital revolution But now Fourth industrial revolution: connected world: internet of things 7

8 Fourth Industrial Revolution Machines, work pieces and systems are all connected along the entire value chain. They can control each other autonomously. Complexity of production and supplier networks will grow enormously. Factories will be interconnected to large manufacturing systems across geographical regions. 8

9 Fourth Industrial Revolution 1. Integration of supply chain and producers means innovations need to be shared Need to define who owns what Thus: Intellectual Property is very important Supply chain is all over Europe Thus: necessary to provide well-trained professionals all over Europe 9

10 Changing playing field More competition, lower margins: US, JP, KR, CN Originally more vertically organized companies Own labs, mass production / miniaturization Now more horizontally organized companies: specialists outsourcing (to low wage countries) Competitive edge of companies shifts from production-based to knowledge-based, i.e. IPbased 10

11 Intellectual Economy Open innovation IP + R&D Manufacturing Marketing & Sales Products Return on investments 11

12 Trends in company valuation 12

Marks, designs - Display enhancement - Medicines Value: income - Dolby - Windows - TOMTOM Value: open up market - Linux -

13 Proprietary Exclusive IP Buy, Sell or License IP Paid IP Open Source/ Patent Commons/ RF Standards Free IP Collaborative Share IP New IP landscape to create optimal value from IP Value: market share, margin - User Interface Technology/Menus - Trade Marks, designs - Display enhancement - Medicines Value: income - Dolby - Windows - TOMTOM Value: open up market - Linux - Automotive standards - Android Value: less costs, better processes - Enabling Technologies - Production / test equipment - Open innovation 13

14 Different flavors of IP exploitation IP is a tool that is used in different ways to create value from innovation: Exploitation different: exclusive vs. sharing Focus IP different: internal vs. external Different types IP: designs, Trade Marks, patents

15 Role Patent attorney: First rate advisor Technical: think with the inventor to transfer idea to patent application Legal: prosecute patent applications, set-up right legal framework cooperations Strategic: have a vision of the future Commercial: make business plan, value creation 15

16 Summary World needs innovation to solve the big challenges of our time The IP system provides incentives for innovators Europe is still the most innovative geographical region in the world The 4 th industrial revolution will necessitate more specialization and at the same time more cooperation The IP system is a very important enabler for the 4 th industrial revolution European patent attorneys can help companies to make the most from their innovations as first rate advisors in the IP field 16

17 Institut der beim Europäischen Patentamt zugelassenen Vertreter Institute of Professional Representatives before the European Patent Office Institut des mandataires agréés près l'office européen des brevets Thank you for your attention! 17

Role of patent attorneys in Europe Redefining Landscape for Patent Protection in Europe

Role of patent attorneys in Europe Redefining Landscape for Patent Protection in Europe Institut der beim Europäischen Patentamt zugelassenen Vertreter Institute of Professional Representatives before the European Patent Office Institut des mandataires agréés près l'office européen des brevets