the users from derstandard.at and everything you always wanted to know about them.

Transcription

1 the users from derstandard.at and everything you always wanted to know about them. In one sentence: Our male and female users are mostly young and middle-aged, predominantly reach us from the East of Austria, have finished a higher-than-average education and earn good money in an adequately good job. Source: ÖWA Plus QIV 2012

2 Media Data from derstandard.at Number Source * ÖWA Plus QIV 2012 ** ÖWA 06/2013 Individual Persons (Austrian Unique Users age 14+) Individual Persons (Austrian Unique Users age 14+) Individual Devices (PCs, Laptops Tablets, Mobiles) (Unique Clients) Visits Page Requests (Page Impressions) Time Spent per Visit * per Month * per Day (Mo-Fr) ** per Month ** Per Month ** per Month 08:36** Entire Site (minutes) Use Time /Page= Ad exposure time 01:47** Minutes per Page *) Austria people aged 14 and over, who have visited our site several times during the survey period. This reach value is the most comparable to measures in Zervice or Media-Analyze (for other types of media). 2

3 The Austrian Online Market (Excerpt Online Offer by newspapers & Magazines) Frequency Unique Clients Unique User (DA) (DA) (DA) (EA) (DA) (DA) (EA) 01:47 Time spent per page in minutes 01:06 01:05 = Your Ad Exposure time 00:42 00:39 00:24 00:13 derstandard.at diepresse.com krone.at kurier kleine zeitung oe24.at newsnetworld (DA) (EA) (EA) (DA) (DA) (DA) (EA) Sources: ÖWA Plus 2012-IV, ÖWA June 2013, DA = multi domain offer; EA = single domain offer 3

4 Media data of our mobile offer Page Impressions June 2013 text.derstandard.at mobil.derstandard.at iphone App ipad App Android App Vollversion Gesamt iphone 5% % % % % ipad 0% % % % % Android 32% % % % % WindowsPhone 35% % % % Blackberry 7% % % % Other 20% % % % Gesamt PIs Gesamt UC ÖWA PIs *ÖWA does not yet monitor all mobile offers 4

5 Sex Our users of our users are male particularly male Automobil (automobile) 79 % = UU Sport (sports) 77 % = UU particularly female Immobilien (real estate) 51 % = UU Karriere (career) 49 % = UU of our users are female Via Predictive Behavior Targeting we can deliver your advertisement to only users of one sex. 5

6 Age are mostly young and middle aged 79 % of our users belong to the lucrative target group years. 60,0 50,0 particularly young (14-29 yrs) Bildung (education) 45 % = UU Wissenschaft (science) 44 % = UU Karriere (career) 43 % = UU 40,0 30,0 particularly mature (60 yrs and older) 20,0 48% 31% Politik (politics) 9 % = UU Wirtschaft (economy) 8 % = UU Kultur (culture) 8 % = UU 10,0 12% 9% 0,0 under and older 6

7 Education have a higher-thanaverage education derstandard.at reaches about people with university degree per month. 100 Total* derstandard.at 11% 18% persons with university degree 80 21% Bildung (education) 27 % = UU 60 18% 30% Reise (travel) 26 % = UU Kultur (culture) 25 % = UU Wissenschaft (science) 25 % = UU 40 15% 49% 20 36% 0 2% 1% Hochschulabschluss Mittlere (Fach-)Schule Kein Pflichtschulabschluss Matura Pflicht und Lehre *Total = internet users from 14 years in Austria. 7

8 Household Net Income earn more money 100 Total* derstandard.at % 25% 23% 26% persons with a household net income more than Wirtschaft (economy) 27 % = UU Etat (media) 27 % = UU Politik (politics) 26 % = UU Sport (sports) 26 % = UU 40 33% 30% 20 24% 21% 0 less than to to and more *Total internet users from 14 years in Austria 8

9 Federal States Higher-than-average presence in the East of Austria (Vienna). and predominantly reach us from Austia s capital city Vienna. If desired we can arrange for a homogeneous distribution over Austria via Adserver Targeting. persons from Vienna Karriere (career) 39 % = UU Kultur (culture) 37 % = UU Etat (media & marketing) 37 % = UU 17% 15% 19% 18% 21% 28% * 3% 4% 4% 3% 8% 7% 7% 6% 15% 13% 6% 6% *Total = InternetuserInnen in Österreich ab 14 Jahren 9

10 Channels channels UU / day (mo-fr) UU / week UU / month UU / quarter Gesamtangebot (total) Startseite (homepage) Politik (politics) Wirtschaft (business) Web (technology) Sport (sports) Panorama (local news) Etat (marketing & media) Kultur (culture) Wissenschaft (science) Gesundheit (health) Bildung (education) Reise (travel) Lifestyle (lifestyle) Karriere (career) Immobilien (real estate) AutoMobil (automobile) diestandard.atk dastandard.at All sociodemographic data are available per channel and period. You can retrieve them by using the program Zervice or you can contact us and we send you the requested analysis. 10

11 Communicate with this exciting target group. Advertise successfully on derstandard.at /Mobil derstandard.at GmbH Vordere Zollamtsstraße 13, A-1030 Wien Tel: Fax: