SPORTS AND ENTERTAINMENT MARKETING CONFERENCE REGISTRATION KIT FEBRUARY 3-7, 2016 ORLANDO

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1 SPORTS AND ENTERTAINMENT MARKETING KIT FEBRUARY 3-7, 2016 ORLANDO

2 SPORTS AND ENTERTAINMENT MARKETING From a sell-out crowd of loyal fans waiting for the opening kickoff to a high-profile entertainer eager to take the stage for an encore presentation, sports and entertainment marketing provides a rush for those interested in these career areas. When it comes to learning from the professionals in these popular industries, DECA s Sports and Entertainment Marketing Conference cannot be rivaled. One of the world s premier locations for family entertainment and home to worldclass professional and college sports, Orlando provides the perfect backdrop for this dynamic conference experience. Students will have an insider s perspective as the theme parks become the living classroom to complement the lessons from conference speakers. CLASSROOM CONNECTION This conference will reinforce concepts taught in classes that include sports and entertainment marketing. Universal Orlando Resort and Florida sports executives will share information with students to help them: Describe the nature of target marketing in sports/entertainment marketing Describe pricing issues associated with sports/entertainment products Explain advertising media used in the sports/entertainment industries Explain the use of licensing in sports/ entertainment marketing Explain career opportunities in sports/entertainment marketing Explain the need for sports/ entertainment marketing information Identify out-of-the-box sales promotion ideas for sports/ entertainment events Join the event at Visit decadirect.org for previews and highlights. Identify ways to segment sports/ entertainment markets Measure economic impact of sports/ entertainment events National Curriculum Standards for Business Administration 2

3 EDUCATIONAL PROGRAM Universal Orlando marketing executives pull out all stops to show DECA members the behind-the-scenes activities that it takes to be a leading theme park and resort. Not to be out done, Florida sports executives show their efforts to make Florida a leader in the sporting industry. It s a perfect blend to complement the classroom. WEDNESDAY FEBRUARY 3 8:00 AM - 10:00 AM 1:00 PM - 3:00 PM 8:00 PM - 10:00 PM THURSDAY FEBRUARY 4 9:30 AM Entertainment Marketing Presentations by Universal Orlando Executives 12:30 PM Lunch on your own 8:00 PM Blue Man Group Performance FRIDAY FEBRUARY 5 9:30 AM Sports Marketing Presentations by Universal Orlando Executives SATURDAY FEBRUARY 6 8:00 AM Shuttle to Disney Transportation Center DECA Day at Disney 7:30 PM - 11:00 PM Shuttle to Universal s Cabana Bay Beach Resort SUNDAY FEBRUARY 7 Departure 12:30 PM Lunch on your own 3

4 INFORMATION Staying at Universal s Cabana Bay Beach Resort, you ll be conveniently located to the conference sessions as well as Universal Orlando s theme parks and Universal CityWalk. DECA will even provide transportation to and from Disney s Transportation Center on Saturday. ACCOMODATIONS $355* per attendee $145 per room night The conference registration fee applies to DECA members, advisors and chaperones and includes the following: Professional speakers from the sports and entertainment marketing industry 2-Day Park-to-Park Admission to Universal Studios Florida and Islands of Adventure Blue Man Group performance ticket A one-park, one-day Disney ticket Bus transportation to Disney Transportation Center on Saturday Conference backpack Conference insurance Deadline: November 24, 2015 *$325 is non-refundable OPTIONAL An upgrade of the Disney ticket to a two-day park hopper is available for an additional $100. (Single, Double, Triple, Quad) Universal s Cabana Bay Beach Resort 6550 Adventure Way Orlando, FL Phone: (407) Deadline: November 24, 2015 MEAL VOUCHERS AIR TRAVEL Orlando International (MCO) 17 miles from hotel AIRPORT SHUTTLE Airport shuttle service is not provided. DECA recommends contacting Total Transportation Solutions for for your airport transfer needs. Information and rates are available at org/sem. You can purchase breakfast vouchers ($12) for Cabana Bay Beach Resort. You can purchase meal vouchers for Universal Orlando s Theme Park and CityWalk food outlets ($16). These are valid Tuesday, February 2, through Sunday, February 7. QUESTIONS QUESTIONS AYANLE SAMANTAR DECA INC. CHRISTOPHER YOUNG DECA INC. (703) ext. 249 (703) ext

5 PROCEDURES Due to the popularity of this conference, attendance may be limited. for this conference will take place online at All student attendees must be on a submitted DECA roster to register. For the online registration process, collect the following information from each attendee: name beneficiary information hotel rooming list arrival/departure date/time Disney park selection optional meal tickets optional Disney upgrade CONFIRMATION: If you have not received a registration confirmation from DECA within two days after submitting your online registration, please call Ayanle Samantar at (703) x 249. CHANGES AND SUBSTITUTIONS: All changes must be submitted in writing to DECA Inc. by ing HOTEL RESERVATION PROCEDURES Conference participants must stay at the conference hotel for a minimum of three nights. Hotel policy allows a maximum of four guests in a room with two double beds. Make your hotel reservations in the online registration system with DECA Inc. As DECA Inc. holds tax-exempt status, DECA Inc. will manage hotel reservations. As a service, there will be a $5 fee per room reservation. For example, if you were registering ten rooms, you would pay an additional $50 while saving 12% tax. Once the hotel block has been filled, the conference will be closed. AND HOTEL PAYMENT To ensure your chapter s attendance, send to DECA Inc. as soon as possible before the deadline date of November 24: online registration and housing materials $325 non-refundable deposit for each person hotel deposit equal to one night s stay per room DECA Inc. Sports and Entertainment Marketing Conference 1908 Association Drive Reston, VA Acceptance of your conference registration/deposit and rooming list will be done on a first-come, firstserved basis. will not be held without payment. Do not book your airfare without notification from DECA that you are registered for the conference. Upon acceptance of the registration, DECA will invoice you for the balance of your chapter s registration and hotel cost. The balance must be received at DECA by December 18. Please do not send registration forms or money to the hotel. METHODS OF PAYMENT: Check, purchase order, or credit card (MasterCard, VISA or American Express) are accepted. A 4% convenience fee will be assessed for any charged amount. REFUND POLICY: $325 of the registration fee is nonrefundable. No refunds will be granted for adjustment of a chapter s registration after close of onsite registration. No refunds are given for the hotel reservations. To provide an excellent conference at the best rate and to the most members, DECA makes all arrangements for meeting space, program components and tickets. Many of these costs are nonrefundable. commits those to attend and obligates them to costs incurred by DECA. CHAPERONES/ SPOUSES A minimum of one advisor for every 10 student-delegates or portion of 10 student-delegates is required for registration. It is the chapter advisor s responsibility to see that your chapter adheres to this ratio. This ratio will be strictly enforced by DECA Inc. Chaperones and spouses must pay the registration fee and be listed on the registration form. CONDUCT AND DRESS CODE Advisors should bring signed copies of the Conference Delegate Practices and Procedures and Dress Code for each participant. These do not have to be turned in to conference coordinators but should be kept available by the advisor for reference. You can find these forms at DECA reserves the right to cancel the conference 35 days prior to the conference date if there are less than 45 participants. Universal s Cabana Bay Beach Resort 2015 UCF Hotel Venture II. All rights reserved. Universal elements and all related indicia TM & 2015 Universal Studios Universal Orlando. All rights reserved. 5

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