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1 Private Islands M E D I A K I T R E A C H I N G T H E M O S T A F F L U E N T A N D I N F L U E N T I A L THE PREMIER FIRM FOR PRIVATE ISLAND MARKETING AND SALES PRIVATE ISLANDS INC. 67 McCaul Street Toronto, Ontario M5T 2W7 ANDREW WELSH tel , ext 111 fax advertising@privateislandsinc.com

2 REDEFINING THE LUXURY DEMOGRAPHIC Private Islands Inc. is the premier international firm for anyone interested in buying, selling, renting or marketing a private island. Our experience, connections and innovative media platforms have helped us to become leaders in the industry and the definitive resource for information on every aspect of island properties. Private Islands growth and product offerings have been dictated by the demands of our clients. What began as a monthly newsletter grew into a highly sought after annual catalogue of island properties. Over time the catalogue evolved into Private Islands Online: a powerful, searchable, image-rich website exclusively dedicated to buying, selling and renting private islands. In response to the appeals of our 50,000 opted-in newsletter subscribers, 4 million unique annual site visitors and thousands e of clients, Private Island Magazine was launched in The resulting 108 page, high-gloss 11x14 inch publication includes informative articles, interesting features and a selection of the most beautiful and sought after islands on the market - including islands not available anywhere else. Islands are our business, the world s elite are our clientele, our brand and tailored solutions are what sets us apart We are Private Islands. CAYE CHAPEL Belize, Central America Offered at US$ 45 Million 2

3 BALICEAUX ISLAND Grenadines, Caribbean 320 acres Offered at US$ 30 Million Adventurous. Affluent. Influential: Our Readers are your Customers Our clients are individuals who possess the affluence, adventurous personality traits and social connectedness to spark trends. They are celebrities, executives and other high-profile, high net worth individuals who long for new challenges and experiences. While they may have come from various walks of life, they now possess the wealth and desire for new experiences as well as the need for the seclusion and privacy our islands afford them. Entrepreneurial, international, influential and independent, Private Islands clientele actively seek the road less travelled as a way to differentiate and distance themselves from the crowd. Business Owner or Entrepreneur Executive Positions 3

4 THE PREMIER INTERNATIONAL FIRM FOR PRIVATE ISLAND MARKETING AND SALES More than a stand alone website or magazine, Private Islands Inc. is the parent company for Private Islands Online and Private Islands Magazine as well as for the Virtual Island Broker, Private Islands Blog, Jobs, Forum and Newsletter. Quite simply, our business is islands. Every day we communicate with and assist individuals, corporations, media publications and luxury real estate brokers with queries relating to islands and island ownership. Because we own and operate the highest ranked websites and the only magazine exclusively catering to island sales and rental; if an individual is looking to buy, sell or rent an island property they will undoubtedly find themselves on one of our sites or reading a copy of our magazine. Reach more of the right kind of client with Private Islands Inc. Great Whale Cay Bahamas, Caribbean 850 acres Price Upon Application 4

5 PRIVATE ISLANDS MAGAZINE Every issue of Private Islands Magazine offers 100+ thick, glossy pages of high-impact, stunning imagery and insightful articles relating to island real estate and travel. Published bi-annually, this over-sized, 11 x 14 inch perfect-bound publication shines a spotlight on the most luxurious properties from every island region from all corners of the globe. The magazine s exclusive, inimitable content, bold layout and hefty page count excites the eye and maximizes readership and readers per copy. Private Islands knowledgeable editorial staff delivers in-depth stories and interviews that cannot be found anywhere else; including content relating to industry insiders, island history and ownership as well as the hottest new investment opportunities and development projects. Entering into our fourth year of publication, Private Islands Magazine is the definitive voice for the island industry and the perfect vehicle to deliver your message to the ultra-affluent. 5

6 PRIVATE ISLANDS ONLINE A veritable institution in the luxury property industry, Private Islands Online (PIO) is the only international real estate web portal exclusively dedicated to island properties. Established in 1999, PIO is the first service to unite and categorize the otherwise fragmented and disparate island marketplace. With 500+ islands for sale, this fully searchable and interactive site is usually the first and very often the only place prospective island owners go to begin discovering their dream property. Our upgraded website expands on the features that have made PIO the go to source for anyone interested in buying island property. In addition to being the only comprehensive information source for articles, advice and resources on all aspects of island living, PIO is a powerful advertising platform that reaches more than 4 million visitors annually. Private Islands is a refreshing solution for advertisers seeking to connect with the wealthiest subset of internet users. 6

7 ISLANDS FOR RENT PIO s: Islands for Rent website helped shaped the growing trend of entire island rental and we are constantly adding new destinations to keep our clients coming back for more. With more than 250 stunning private islands and resorts spanning the globe, Islands for Rent is the exclusive destination finder showcasing some of the world s most unique vacation properties. Less than a decade ago it was next to impossible to rent an entire island; today, there is an island ideally suited to every taste, budget and destination, from sumptuous 6 star luxury to rustic Robinson Crusoe-esque survival. Private island rental is a high-growth industry and the ideal way to test drive the suitability of island ownership. 7

8 PRIVATE ISLANDS NEWSLETTER With more than 50,000 opted-in subscribers, the Private Islands newsletter is the information source of choice for prospective island owners and travel enthusiasts. Our subscriber list consists of the wealthiest and most interesting of personalities, including C-Level decision makers, politicians, celebrities and even royalty. Issued every month, our newsletter highlights six unique properties and informs our subscribers about Private Islands newest projects, the trendiest up and coming investment regions as well as the latest offerings from our advertising partners. Now entering into its tenth year, the Private Islands Newsletter is both an exceptionally successful advertising tool and a highly targeted means of keeping in touch with our international network. Custom Sponsorships Over the past decade the strength of our brand has enabled Private Islands to grow into the most dominant and influential platform in niche luxury real estate. Today, Private Islands is leveraging the strength of our brand and seeking to build and maintain long-term, mutually beneficial partnerships with a select number of advertisers. Private Islands knows how to create one-of-a-kind advertising across different platforms. We also offer custom landing pages and micro-sites on our Private Islands networks and sectional or entire issue sponsorship in our magazine. From small budget start-ups, to boutique luxury retailers, to high-end, mainstream product and service providers, we will work with you to tailor a campaign that targets the customers you are trying to reach. 8

9 OUR RELATIONSHIPS We work with our many long-term clients on virtually every aspect of their private island, resulting in the strongest of client loyalties. Our relationships and brand strength are your gateway to those elusive, affluent individuals who have the potential not only to become your clients, but also key evangelists for your luxury brand. While the relationships we create with our clients are the foundation of our business, the bonds we build with our advertisers and sponsorship partners are equally important. Private Islands offers the same one-on-one service to our advertisers that we do to our clients. By employing cross platform marketing, only allowing one advertiser from each product category and only targeting markets that show the most interest in purchasing, we are better able to afford you the maximum return on your advertising investment. We care about the quality and effectiveness of our advertisers and are seeking complimentary brands that are interesting to our demographic. In an effort to attract appropriate advertisers, Private Islands offers price points and media packages that promote long term partnerships and superior return on investment. NORTH ISLAND Seychelles, Africa Offered at US$ 50,000 per night 9

10 P R I VI A TTE IIS L A N D S M A G A Z I N E - D E M O G R A P HI I C S KEY DEMOGRAPHICS Median Age - 45 Years Male/Female Ratio - 76/24 property ownership Average Value of Primary Residence - US$ 1,700,000 Plan to Purchase Waterfront Property within a Year - 88% Average HHI - US$ 1,200,000 Graduated from College/University - 88% Entrepreneurs and Business Owners - 79% Own 2 Residences Own 3 Residences Own 3+ Residences READERSHIP Reported Reading Full Issue - 82% Own 2 or More Residences Over 90% of our readers own 2 or more properties 100 Average Time Reading each Issue - 80 minutes WE ASKED OUR READERS: INTERNATIONAL TRAVELERS Plan on Taking 2 or more International Trips - 91% Plan on Taking 3 or more International Trips - 40% Average Spent on most Recent Vacation - US$ 22,000 When considering a secondary property purchase, rank the importance of the following criteria: 1) Waterfront Property or Private Island - 100% 2) Location and Travel Time - 85% 3) Price - 15% PRIVATE ISLANDS INC. 67 McCaul Street Toronto, Ontario M5T 2W7 ANDREW WELSH tel , ext 111 Source: Private Islands Inc. Survey 2011 fax advertising@privateislandsinc.com 1 0

11 NAUTILUS ISLAND Maine, USA For Sale: US$ 10.6 Million For Rent: US$ 16,000 per week WHITE ISLAND Grenada, Caribbean Offered at US$ 4.9 Million Private Islands offers price points and media packages that promote long term partnerships and superior return on investment. SCOTT ISLAND BC, CANADA Offered at US$ 4.9 Million MUSHA CAY Bahamas, Caribbean For Rent: US$ 38,000 per night

12 P R I V A T E I S L A N D S M A G A Z I N E - R A T E C A R D 2012 PRINT MAGAZINE RATES AD SIZE 1x 2x 3x 4x FULL PAGE US$ 4,850 US$ 4,365 US$ 4,122 US$ 3,880 HALF PAGE US$ 2,750 US$ 2,475 US$ 2,337 US$ 2,200 TWO PAGE SPREAD US$ 8,500 US$ 7,650 US$ 7,225 US$ 6,800 INSIDE FRONT COVER US$ 6,062 US$ 5,455 US$ 5,152 US$ 4,849 INSIDE BACK COVER US$ 5,577 US$ 5,017 US$ 4,740 US$ 4,461 OUTSIDE BACK COVER US$ 7,275 US$ 6,547 US$ 6,183 US$ 5,820 CLOSING DATES AD SIZEISSUE SPACE DEADLINE MATERIAL DEADLINE Spring/Summer September 15 October 1 Fall/Winter April 15 May 1 Please call to discuss our custom multi-platform sponsorships 1 2

13 A D S I Z E S A N D M E C H A N I C A L R E Q U I R E M E N T S M E C H A N I C A L R E Q U I R E M E N T S NON BLEED BLEED FULL PAGE 9 x add on all sides HALF PAGE 4.5 x add on all sides DOUBLE PAGE 18 x add on all sides AD CREATION Let our in-house designers put together the perfect ad for you. Flat fee ad creation: US$ 500 ELECTRONIC TRANSFER Material sent through to our FTP site should be zipped in order to prevent file corruption. We accept InDesign files with supporting documents and high-res PDF files All ads must have bleed on all 4 sides Private Islands is printed at a resolution of 300dpi/150lpi and perfect bound Do not use RGB art, keep all colours CMYK To log onto the FTP server, use your FTP software and log on to: FTP address: ftp.privateislandsmag.com User name: advertiser@privateislandsmag.com Password: privateislands Directory: upload MATERIAL DELIVERY Please send all advertising material, contracts and insertion orders to the address below by the respective closing dates. PRIVATE ISLANDS MAGAZINE 67 McCaul St. - Toronto, Ontario M5T 2W7 - Canada Tel: , EXT Fax: advertising@privateislandsinc.com The Publisher reserves the right to approve all advertising material and to reject any advertisement at any time. All rates, billing procedures, mechanical requirements per current rate card apply unless other arrangements have been made with your account rep. 1 3

14 W E B S I T E D E M O G R A P H I C S - R E A L E S T A T E A N D T R A V E L With a high Alexa ranking, top status on all WEBSITE STATISTICS Daily Page Views 134,698 Monthly Page Views 4,575,643 Daily Visitor Sessions Daily Unique Visitors 10,230 7,800 leading search engines and yearly traffic comparable to that of the leading luxury real estate website, our online presence is unsurpassed. To illustrate the strength of our brand: the leading luxury real estate website lists over 50,000 properties with a comparable number of site visitors to Pivate Islands. We receive more than 4 million visitors a year, with only 600 properties for sale. ALEXA PAGE RANK Google 1 Realtor.com 729 Private Islands 44,084 Luxury Real Estate 53,131 Christies Great Estates 148,000 Luxury Homes 175,803 Private Islands is the foremost resource for major media publications from around the world looking for information on private islands. Private Islands Inc. receives an average of 8 requests for involvement from the media each week. Our media presence is a key method of actively raising awareness of private islands. Our company has been featured in virtually Google Realtor.Com Private Islands Online LuxuryRealEstate.Com Christies Great Estates Luxury Homes every major publication, including Forbes. com, CNN.com, The NewYork Times, The Wall Street Journal and Time Magazine, as well as top international magazines, websites and newspapers. 1 4

15 P R I V A T E I S L A N D S O N L I N E - A D V E R T I S I N G P L A C E M E N T S TOP BANNER Very prominently placed at the very top of the home page and all inner pages. Size: 728 x 90 pixels Offered at US$ 15 CPM (cost per thousand impressions) 2. CONTENT BANNER Placed on Home Page and all inner pages to the centre right. 3 Offered at US$ 15 CPM (cost per thousand impressions) 2 3. SECTION SPONSORSHIP A selection of islands featured on the homepage and feature slide-show that fit into the branding needs of sponsorship. Offered at US$ 1000 per/week 4. SITE SPONSORSHIP Sponsor s clickable logo on the bottom left footer of every page. Offered at US$ 10,000 per month 5. NEWSLETTER ADVERTISING Sponsor s clickable logo on the bottom left footer of every page. Prices starting from US$ 1,500 per insertion 4 1 5

16 67 McCaul Street Toronto, Ontario M5T 2W7 Andrew Welsh tel , ext 111 fax advertising@privateislandsinc.com