Social Media Uses in Physical Activity Promotion

Transcription

1 Social Media Uses in Physical Activity Promotion CHRIS NASTI, ASSISTANT DIRECTOR OF FITNESS & WELLNESS, CENTERS LLC AT DEPAUL UNIVERSITY PHIL MARCINEK, ASSISTANT DIRECTOR OF FACILITIES, CENTERS LLC AT DEPAUL UNIVERSITY

2 Learning Objectives 1. Participants will learn what emerging web and mobile applications exist to connect fitness managers with existing customers. 2. Participants will learn how to merge social media with existing programming models to enhance member engagement. 3. Participants will feel comfortable generating content for social media distribution.

3 Definitions Social Media The sharing or exchanging of information and content in a virtual community via apps or websites Mobile Technology a portable device that can store, access, create, or manipulate data Applications (Apps) a piece of software designed to fulfill a particular purpose

4 Effective Communication Cycle Message Encode Send Feedback Decode Interpret The best messages will have zero impact if no one views or hears the message. Who is your target population? How are they consuming information?

5 Social Media Trends

6 Social Media Trends

7 Mobile Technology Trends 1/3 of US smartphone users accessed apps in the fitness/health category in January 2014 ~3.3 million fitness bands and activity trackers were sold from Apr 2013 Mar 2014 Fitbit has ~67% of this market

8 Widely Used Applications Facebook Twitter Instagram Youtube

9 lists are still powerful tools Collect lists of folks interested in receiving your content Coding students in CSI Constant contact Green Steps OSU sample

10 Facebook Don t post, engage How do you determine if a facebook post had an impact? Reach, like, comment, share? When creating content, consider asking, will people either comment on this or share this? What motivates people to comment on a post? What motivates people to share posts?

11 Instagram

12 Youtube Video content is becoming more accessible to everyone Youtube allows for SEO When posting, take time to pick keywords that will help people find your video Consider adding a location Add your website to the description if you want to drive traffic to your website DePaul How to Participate DePaul Harlem Shake

13 Emerging Applications Content sharing Pinterest Vine Mobile Personal Training - FitStar Mobile Group Fitness - Daily Burn Mobile PA tracking MapMyRun Virtual Runner Myfitnesspal Gamification of Fitness - Zombies, Run! Customized applications Marshall Campus Recreation

14 Mobile Technology Pedometers Heart Rate monitors GPS watches Physical Activity Trackers FitBit Jawbone Nike Fuel Body Bug Smart phones

15 FitBit

16 FitBit - Community

17 Integrating Mobile Tech with Cardio Equipment

18 Benefits of Social Media and Mobile Technology Building community Ease of communication Connecting remotely Enhanced analytics Individualized marketing

19 Building Community Sparkpeople

20 Ease of Communication

21 Connecting Remotely

22 Enhanced Analytics

23 Individualized Marketing What is the content Reminders Events Promotions Announcements Who is the audience?

24 App Selection Intended outcomes Requirements Cost Data security & privacy IT support Will this app support your intended outcome?

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26 Blending PA Promotion with social media and mobile technology Education Physical activity tracking programs Competitions Social support Fund-raising

27 Social Media Planning 1. Identify target audience 2. Determine your specific objectives 3. Create strategy 4. Develop content 5. Maximize your efficiency 6. Respond effectively 7. Measure results

28 Social Media Best Practices Be intentional Know your audience Measure your outcomes Be respectful Maintain confidentiality Be calm

29 Good content is: Concise Accurate Timely Shareable

30 Learning Outcomes Now that you have completed this seminar: 1. You should be able to use social media to connect with existing customers. 2. You should be able to merge social media with existing programming models to enhance member engagement. 3. Feel comfortable generating content for social media distribution.

31 Additional Resources Funk, T. (2013). Advanced social media marketing: How to lead, launch, and manage a successful social media program. Kuenh, A. (2011). Accelerate! Move your business forward through the convergence of search, social & content marketing. Lefebvre, R. C. (2013). Social marketing and social change: Strategies and tools for improving health, well-being, and the environment.

32 Thank you! If you have any questions regarding this seminar, please contact: Chris Nasti, Assistant Director of Fitness & Wellness, Centers LLC at DePaul University OR Phil Marcinek, Assistant Director of Facilities, Centers LLC at DePaul University