Direct Marketing Web Application

Transcription

1 Direct Marketing Web Application GLOBE RESOLUTIONS S.r.l. w w w.glob s.com March, 2013

2 INDEX INTRODUCTION Marketing Glob s DEM Web Application Web Application Benefits FUNCTIONALITIES List management Messages & Personalization Campaign management Auto Responders Statistics & Reporting Anti Spam Features

4 USD $ Marketing The Direct Marketing is an excellent online advertisement activity with a ROI (Return Of Investment) superior to the other form of marketing Direct Marketing ROI Source: Direct Marketing Association, The Power of Direct Marketing,

6 GLOB S DEM Web Application No HTML knowledge required Powerful engine for content creation User fiendly web Interface Simple lists management Detailed statistics and complete reporting High reputation and excellent deliverability Automatic management of bounces Personalization Google Analytics Integration and much more Auto Responders All functionalities available with the basic account!

8 Web Application Benefits High deliverability rate: delivering s to recipients has become an extremely difficult task and only specialized companies, such as Globe Resolutions, that enjoy a good reputation and have established tight contacts with major service providers can guarantee high delivery performance. Get rid of the technical constraints which will be completely managed by Globe Resolutions Clients can focus exclusively on marketing activities. No impact on Client infrastructure and no need to install any special SW on Customer PC. Relatively low prices: clients do not need to purchase any application (the use of which, as explained above, does not guarantee good results of the campaigns), any SW upgrade to subsequent future versions, any hardware and/or bandwidth necessary to send s. Avoid the recruitment, training and payment of staff to administer complex systems, security and relationships with ISPs.

9 Web Application Benefits Some other advantages: the ability to access the application at any place, the automatic management of bounces, the availability of detailed statistics/reports of campaigns, the adherence to new technological standards, the availability of a platform constantly updated to ensure high deliverability rates, the adherence to regulations subject to change,

11 Unlimited Subscribers lists Create unlimited subscriber lists. Each subscriber list will have its own settings, auto responders, subscribers, custom fields, etc.

12 Import subscribers Easily import contacts with addresses with a few mouse clicks from a CSV file, an external MySQL database or add them one by one.

13 Export subscribers Export your subscribers from your account to a CSV, XML or TAB file. Subscribers to export - you can choose among: all active, suppressed, unsubscribed, hard bounced, soft bounced subscribers or even only in a specific segment. Fields to export: you can select all or any fields of your contact list

14 Remove subscribers Remove a group of subscribers according to the following criteria: Active subscribers Subscribers with given addresses Subscribers not opted in for a specified number of days Segments Soft bounced subscriber Hard bounced subscriber

15 Browse subscribers Select rules and filter subscribers Display the fields you are interested in Sort your list based on a field in ascendant or descendant order

16 List Segmentation Optimize your marketing campaigns segmenting your list and use segments as your recipient list increasing the return of investment. You can segment your subscribers based on: subscribers information (custom fields) subscribers activities (open, click, )

17 Unlimited Custom Fields Define unlimited custom fields for your contacts and personalize your campaign. Custom Fields Type: Single Line: a text field which you can use to store information as a single line (Ex: First Name) Paragraph Text: multi-line field (text area) to let you store more information (Ex: Address or Comments) Multiple Choice: a multi selection list filled with options you have already defined (Ex: Interests) Drop Down: single selection list filled with options you have already defined (Ex: Country) Check Boxes: similar to multiple choice type but as a check box group instead of a list (Ex: Interests) Date field: to store dates (Ex; birthday, subscription date,..) Hidden Field: store a hidden value, you can use this value in segmentation or campaign targeting (Ex: Customer Type)

18 Subscription/Unsubscription Form Use Glob s visual subscription form designer that makes it easier than ever the creation of subscription/unsubscription forms. to be added to your websites. Select the visual style, customize the form and insert custom fields and Glob s generates the html code for you to be added to your web site.

19 Double or Single Opt-In Subscription Methods Let your visitors to subscribe instantly or after confirming their address. Depending on your needs, Glob s provides two different list types: Single opt-in and Double opt-in. In case you select the Double Opt-In list type, a confirmation will be sent when a subscriber wants to subscribe to your list. We use confirmation s to disallow the user from adding subscribers without their knowledge. The only way a subscriber can be added to a user s list is when he/she clicks the subscription link, which is in the confirmation .

20 Notification s On Subscription/Unsubscription Activities You can decide to receive notification s on subscriptions and unsubscriptions activities.

21 Behaviours Based on subscription or unsubscription event Glob s allow you to make proper actions: Subscription event Subscribe him/her to a specific list Unsubscribe him/her from a specific list Display your own confirmation pending page Display your own subscription confirmed page Unsubscription event Subscribe him/her to a specific list Unsubscribe him/her from a specific list Unsubscribe him/her from all lists Add unsubscribed addresses into suppression list Add unsubscribed addresses into global suppression list Display your own unsubscription confirmed page

22 Web Service Integration Post subscriber information on subscription or unsubscription events to any URL.

23 Requests Let prospects to subscribe by sending an with "subscribe" word in subject or let your subscribers to unsubscribe just by sending an with "unsubscribe" word in subject.

25 Wizard Glob s' wizard will guide you through the creation process by adapting to your needs and showing you only the necessary steps.

26 Template and Content Generator Create your own templates with just few clicks using the advanced Content Generator. Text editor: as a standard text editor you can define the format, the font family, the font size, the char setting (bold, underline, Italic, strikethrough), the font colour and the text highlight colour Text manager: you will enjoy several functionalities such as text alignment, bulleted list, numbered list, decrease/increase indent, format painter and block quote Full-screen viewer: you can see your message in full screen HTML editor: edit the HTML code of your message Personalization tag: you can easily personalize your content Table manager: you can easily insert, remove, edit or change a table Link editor: to insert/remove link, define a JavaScript popup link, events Image manager: you can insert an image defining in a popup the URL, the description and the title of the image; as a standard image editor you can define the alignment, the dimensions, the vertical and horizontal space, the border and the style. You can also define a swap image for mouse over or out of image

27 Advanced Personalization Being personal with your subscribers is a key factor for successful marketing campaigns. Groups of Personalization Tags: Subscribers information User information (sender) List information Campaign link List link Other

28 Personalization Tags Subscriber Information tags: tags in this group are related to your recipient list subscriptions. They will be replaced with the information related to your recipients: Bouce Type (hard and soft bounce), Custom fields (Name, Age, Interests, etc.), Address, Opt-In Date, Subscriber ID, Subscription Date, Subscription IP, Subscription status (Subscribed or unsubscribed), Unsubscription Date, Unsubscription IP, Conditional Personalization. User Information tags: tags in this group are related to your user account information: First Name, Last Name, Address, Company Name, Website URL, Street, City, State, Zip, Country, Phone, Fax, Time Zone. List information tags: List ID (identification number of the List), List Name (name of the List). Campaign Links tags: Forward Link (once your recipient clicks on this link, he will be redirected to a forwardto-friend page, so that he can share your with his friends), View in Web Browser Link (once your recipient clicks on this link, your will be opened on his web browser), Report Abuse Link (once your recipient clicks on this link, he can describe the abuse sending an to Globe Resolutions), Twitter Share link (your recipient can share your message with his contacts in Twitter), Facebook Like Link (your recipient can share your message with contacts in Facebook), Remote content (you can insert a specific URL address). List link tags: Unsubscription link (allow the recipients to unsubscribe), Subscription link (allow the recipients to subscribe). Other tags: delivery date.

29 Conditional Personalization Glob s allows you to easily insert complex conditional personalization based on information (custom fields) you have about your subscribers, for example: gender order value location (country, city, zip, etc.) interests and much more Example: suppose you have Name and Gender custom fields in your subscriber list and you want to welcome your recipient with Mr. or Ms. based on the recipient gender information: Regular personalization example Dear Susan Conditional personalization example Dear Ms. Susan

31 Easy Campaign Creation Create your campaigns almost instantly through the wizard.

32 Organized Campaign Browser As an marketer your duty requires to manage and organize your campaigns. Using Glob s your campaigns are identified by their status, organized and tagged.

33 Campaign Performance Comparison Compare the performances of your campaigns with just one click.

34 A/B Split Test Campaigns Create A/B split test campaigns sending different versions of your content to a defined percentage of your recipients and let Glob s select a winner version (based on the selected winner criteria) to be sent to the rest of your recipients.

35 Social Sharing Share your campaigns on popular social networks such as Twitter, Face Book, MySpace, etc.

36 Scheduling Send a campaign whenever you want: immediately, on a specific time and several times on defined intervals.

37 Google Analytics Integration Track your subscriber activities on your website through Google Analytics, learn what they are doing after arriving at your website and evaluate the conversion rate.

38 Send To Multiple Lists Or Segments Glob s will filter duplicate recipients.

39 Preview Preview your on your web browser or send a preview copy to your address.

40 SPAM Filter Testing See how spam filters act against your content. This powerful tool will allow you to understand the probability to be blocked by Spam filters and give you the chance to change your message until this probability is significantly reduced.

42 Unlimited Auto Responders Create unlimited auto responders for each list you have and set them to be sent at different intervals. You can make your subscribers feel special: for example you can send automated warm welcome messages to your subscribers after subscribing or thank you messages after purchasing products online.

43 Auto Responder Triggers Define auto responders for different actions, for example: Subscription Send a warm welcome message when your subscribers signup Link click Send automated s on specific link clicks Campaign open Send a promotion to your subscribers when they open your messages Forward to a friend Send a thank you message to your subscriber after forwarding your to his/her friend Date information Send a birthday greeting card to your subscribers every year, send special promotion or greeting to your subscribers on their subscription anniversary,

45 Overview statistics Select a campaign in the Overview statistics screenshot and read all the relevant statistics in real time (opens, clicks, forwards, views on browser, bounces, unsubscriptions, etc.).

46 Detailed statistics View more detailed statistics for any of metrics: Opens, Clicks, Forwards, Browser Views, Unsubscription.

47 Opens Reports View how many of your recipients have opened your s, when and how many times. Both unique opens (number of opened recipients) and total opens are displayed

48 Clicks Report Learn which links are clicked more, by who and how many times. Both unique link click amount (number of recipients who have clicked at least one link) and total clicks are displayed.

49 Forwards Report Learn how many of your subscribers have forwarded your to their friends or contacts.

50 Browser Views Report Learn how many of your recipients preferred to view your on web browser instead of client Both unique views (number of recipients who have viewed the message on their browser at least once) and total views are displayed.

51 Unsubscriptions Report Learn how many subscribers unsubscribed from your lists and when.

52 Statistics on a selected list See what actions your subscribers have performed: opens, clicks, forwards, bounces, unsubscriptions, etc.

53 Statistics per subscribers See details about bounces and subscriptions for each subscribers.

55 Glob s AntiSpam characteristics Delivering your messages into your recipient inbox is a difficult and complicated task. Using Glob s you can achieve high level of deliverability with all the advantages of using a web based technology. Glob s allows you to create your messages in compliance with the standards and guidelines of leading ISPs and authorities, reducing the probability to get trapped into spam folders. The platform includes powerful anti spam features which prevent you to be banned or blacklisted by ISPs and their anti-spamming servers.

56 Bounce Handling Glob s has a sophisticated bounce management technology. Soft Bounces - If an address is temporarily unavailable (example: over mailbox quota, temporary connection problems, etc.), it will be categorized as soft bounced. Hard Bounces - If an address gets detected as soft bounced three times, it will be marked as hard bounced. Moreover, if an address is permanently unavailable (i.e. invalid address, policy reasons, etc.), it will be categorized as hard bounced. Suppression list - Hard bounced addresses are filtered from your campaigns to protect your delivery reputation; therefore they are taken away from your list and included on suppression list. Since ISPs may black list senders who are sending to hard bounced addresses you are not allowed to send further to these addresses. Export Bounce statistics - You can even export bounce statistics and bounced subscribers as CSV file.

57 Spam Complaint Handling Glob s has a powerful automatic spam complaint management system which will detect spam complaints and disable them instantly. This is possible since Glob s has a strong relationship with all the major ISPs and enrolled their FBL (Feedback Loop Program) or JMRP (junk Mail Report Program). Whenever recipient clicks "Report As SPAM" button on the client they use, Glob s detect automatically the complaint and immediately removes the relative address from your list and your future campaigns. This protects your delivery rate preventing you from sending follow-up s to the spam complaint owner which will compromise your delivery reputation and, therefore, your capability to send any further s in the future. Glob s manages automatically all spam complaints on behalf of you and keeps your lists clean and up-to-date.

58 Suppression List The suppression list is the database that contains addresses of subscribers who have unsubscribed, filed a spam complaint, or are detected as hard bounced. Glob s will manage automatically your suppression list and will filter these s addresses from your campaigns.

59 Other AntiSpam Functionalities SPAM Filter Testing Glob s will analyze and test your messages considering SpamAssassin rules (one of the most popular spam filter) and will show you the results. In this way, before sending your campaign, you will have the possibility to review and improve your content and subject and minimize the chance of getting filtered by spam filters. One Click Unsubscriptions With Glob s your messages will always contains the unsubscription link (default setting). This will reduce the chance that you recipients will use the easyto-use report as a Spam button available on their clients. Once recipient clicks on this link, unsubscription is done immediately and recipient is removed from the list. Double Opt-In Subscriber Lists You can set your lists as double opt-in in such a way that your subscribers will need to verify their subscription. This will reduce the possibility to send messages towards wrong addresses or to recipients who didn t subscribed your mailing list.

60 Thank You