Mobile Apps for Banking Interactivity and Content Make the Difference

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1 Brochure More information from Mobile Apps for Banking 2015 Interactivity and Content Make the Difference Description: Banking apps are still failing to engage and attract customers, and in today s fastpaced mobile technology environment, banks remain preoccupied with the provision of basic features. The need for an effective digital strategy has never been more relevant than it is to retail banks today This 306page report tells you all you need to know to develop, optimize and implement a winning banking app strategy. Our research team of technology and industry experts performed a detailed analysis of the strengths and weaknesses of the mobile apps of 35 leading retail banks worldwide including their Apple Watch apps. In total, 111 mobile apps plus 19 Apple Watch apps were evaluated. Our report provides an assessment and recommendations for the mobile app offerings of each bank evaluated and for the banking industry as a whole. The report benchmarks the mobile apps offered by each bank based on 56 criteria grouped into 9 main categories of evaluation: availability of mobile apps; core functions for customers; innovative addons; security and privacy; content and features for marketing; contact options; technical features and support, strategy and navigation; and best practices. Based on this thorough, datadriven analysis, the report derives best practices and provides strategic and practical recommendations for creating mobile apps that can engage both existing and new clients. The report gives bank management, IT providers, smartphone companies and consultants answers to the following questions: Which banks are at the forefront of mobile apps in retail banking and which ones are lagging behind?what are the characteristics, positive and negative, of the mobile apps offered by the world s top 35 retail banks? What role will smartwatch apps play and specifically how good are the new Apple Watch banking apps? What content, functionality and security measures should a mobile app have to catch the attention and satisfy the needs of clients and nonclients in the year 2015? What can be learned from the best practices among the mobile apps that were analyzed? How can you ensure that a mobile app stands out from those of your competitors? How many different mobile apps are required, for which devices and on which platform? In the banking sector, how is the market for mobile apps developing and what future needs will clients have? How do digital developments in other industries impact client expectations and what is required to keep pace with the latest trends? Main Content: Benchmarking and ranking of the mobile applications of the world s top 35 banks based on 56 criteria Benchmarking of 19 Apple Watch apps 35 comprehensive profiles of app strategies and app portfolios of the world's leading banks, including recommendations for each bank 22 Best Practices for following features: Payment Solutions, innovative addons, security, marketing and customer engagement, contact features, technical features, navigation, tablet apps, social media integration

2 Recommendations on how a winning bank s mobile applications strategy should look Dataappendix of 35 pages containing detailed evaluations by bank according to 56 criteria (spreadsheet) Contents: 1.0 Executive Summary 2.0 Ranking Table 3.0 Methodology 3.1 Selection Of Banks And Apps 3.2 Use Cases As A Guideline 3.3 Evaluation Procedure 3.4 Determining The Criteria 4.0 Strategy How To Win The Hearts And Minds Of Customers On The Digital Battlefield 4.1 Today S Banks Face A Confluence Of Four Key Driving Forces 4.2 How Rapid Technology Development Is Changing User Behavior 4.3 Critical Trends In Banking 4.4 User Experience: The Essential Prerequisite For A Successful App 4.5 Three Examples Of How Smartphone Banking Apps Should Look In Elements Of A Mobile Strategy 4.7 Critical Functions 4.8 The Future Of Banking Apps 5.0 Banking Apps Entering The Wearables Sphere: How This Year S Banks React To The Launch Of The Apple Watch 5.1 Paving The Way For A Successful Strategy 5.2 Today S Achievements By Banking Apps For Smartwatches 6.0 Summary Of Findings 6.1 Banks Are Slowly Beginning To Recognize The Differentiating Potential Of App Contents 6.2 Banks Are Enthusiastic About The Apple Watch 6.3 Trading: Still Neglected As The Underdog Feature 6.4 Less Than Half Of Banks Realize That Financial Management Tools Are Standard 6.5 App Stores Fail To Allay Clients Security And Privacy Concerns, Missing An Opportunity To Build Trust 6.6 Despite Improvements, Content Remains The Weak Point 6.7 Mobile Apps As Communication Platforms? Not (Yet) In The Digital Banking Environment 6.8 Banks Are Missing The Chance To Listen And Learn From Their Clients Experience 6.9 Banks Fail To Incorporate Their Core App Into The Overall Digital Strategy 6.10 Content And Contact Options Make The Difference 7.0 Top Three Stand Alone Banking Apps: Mes Comptes, Meine Bank, And Xxx 8.0 Profiles 8.1 Abn Amro 8.2 Anz 8.3 Bank Of America 8.4 Barclays 8.5 Bbva 8.6 Bmo 8.7 Bnp Paribas 8.8 Caisse D Epargne 8.9 Chase 8.10 Cibc 8.11 Citibank 8.12 Commerzbank 8.13 Credit Suisse 8.14 Danske Bank 8.15 Dbs 8.16 Deutsche Bank 8.17 Fnb 8.18 Hsbc

3 8.19 Icbc 8.20 Ng Group 8.21 Itaú Bank 8.22 Lloyds Bank 8.23 Nab 8.24 Nationwide 8.25 Natwest 8.26 Rbc 8.27 Santander 8.28 Société Générale 8.29 Standard Chartered 8.30 Td Bank 8.31 Ubs 8.32 Unicredit 8.33 U.S. Bank 8.34 Wells Fargo 8.35 Westpac 9.0 Best Practice: The Best Mobile Application Features 9.1 Payment Solutions 9.2 Innovative AddOns For Clients 9.3 Marketing And Customer Retention 9.4 Contact Features 9.5 Technical Features And Support 9.6 Navigation And Strategy 10.0 Authors 11.0 Disclaimer Ordering: Order Online Order by Fax using the form below Order by Post print the order form below and send to Research and Markets, Guinness Centre, Taylors Lane, Dublin 8,

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