Copyright 2013 StandUpPouches.net. All rights reserved worldwide. 1

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1 Copyright 2013 StandUpPouches.net. All rights reserved worldwide. 1

2 WARNING: This ebook is for your personal use only. You may NOT Give Away, Share Or Resell This Intellectual Property In Any Way All Rights Reserved Copyright 2013 StandUpPouches.net. All rights are reserved. You may not distribute this report in any way. You may not sell it, or reprint any part of it without written consent from the author, except for the inclusion of brief quotations in a review. Disclaimer This publication is protected under the US Copyright Act of 1976 and all other applicable international, federal, state and local laws, and all rights are reserved, including resale rights: you are not allowed to give or sell this Ebook to anyone else. If you received this publication from anyone other than StandUpPouches.net or ABCPackagingDirect.com, you've received a pirated copy. Please contact us via e- mail at support at info@standuppouches.net and notify us of the situation. Please note that much of this publication is based on personal experience and anecdotal evidence. Although the author and publisher have made every reasonable attempt to achieve complete accuracy of the content in this Ebook, they assume no responsibility for errors or omissions. Also, you should use this information as you see fit, and at your own risk. Your particular situation may not be exactly suited to the examples illustrated here; in fact, it's likely that they won't be the same, and you should adjust your use of the information and recommendations accordingly. Any trademarks, service marks, product names or named features are assumed to be the property of their respective owners, and are used only for reference. There is no implied endorsement if we use one of these terms. Finally, use your head. Nothing in this Guide is intended to replace common sense, legal, medical or other professional advice, and is meant to inform and entertain the reader. Copyright 2013 StandUpPouches.net. All rights reserved worldwide. Copyright 2013 StandUpPouches.net. All rights reserved worldwide. 2

3 Build Your Brand Ah, bath beads. They may not be for everyone, but they are virtually everything to those who look forward to a luxurious steaming hot bath at the end of a trying day. Bath beads are among those products that consumers try, choose one they like, and then stick to it, eschewing other available choices. And there are choices. Lots and lots of choices. So the question is: How do you create that product loyalty in a customer? How do you build your bath bead brand so that your customer will remain your customer, not likely to be wooed by promises of sweeter scents and smoother skin? Innovative, effective, environmentally sensitive packaging is one way to differentiate your line in the marketplace, leading to your customer identifying your brand with the most creative packaging available. Stand up bags are that packaging. Also known as stand up pouches, custom print bags, and Mylar stand bags, these bags are ideal for bath beads. Constructed by laminating together multiple layers of scientifically designed barrier film, stand up pouches are durable to the point of being puncture resistant. The unique design yields a stable base that enables your bath beads to stand up on the shelf and stand out from the competition. Available hang holes (either round or sombrero style) provide an alternative display option. Bath beads are protected from odor, vapor, and moisture when sold in stand up pouches. Tear notches provide easy opening. Once opened, available zip seal closures extend the shelf life of the beads by preventing the fragrance from dissipating. Your brand will be on full display on stand up pouches. The bag construction results in wide front and back panels, ideal for applying your labels. What's more, text and graphics can be printed directly onto the bags (in up to 10 colors). Whether you choose to include product data, company information, and/or language promoting other products you sell, your brand will become identified with this functional, attractive packaging. Research shows that more and more consumers make their purchase decisions, at least in part, on the environmental impact of the product itself. Bath beads sporting your brand will appeal to those consumers because stand up pouches take up very little space in the landfill and are recyclable as well. So, if you sell, make, market, or distribute bath beads, using stand up bags will help customers identify innovation with your brand. Protects and Performs Performance isn t a word often associated with packaging. Protection, yes. Performance, not so much. Yet it should be. Why? Because protection isn't the only function product packaging must perform. Stand up pouch bath bead packaging both protects and performs. Built from multiple layers of scientifically formulated film that have been laminated together, stand up pouches protect the Copyright 2013 StandUpPouches.net. All rights reserved worldwide. 3

4 contents from moisture, vapor, odor, and other environmental factors that could cause bath beads to degrade, thereby shortening the shelf life of your product line. Also called stand up bags, custom print bags, and Mylar barrier bags, stand up pouches are puncture resistant. This is especially important for a product such as bath beads which can be easily damaged, resulting in not only a bead of no use in the bath but also a mess inside the package. Although they don t realize it is performance per se, consumers rely heavily on a particular packaging performance feature, which they call convenience. Stand up pouches are very convenient. First, the structure of the bag enables it to stand sturdily on the bathroom shelf or the ledge of the bathtub itself. Secondly, available zip seal closures protect (there s that word again) against accidental spillage. Lastly, an easy- opening tear notch is also available. This is something that may not seem like a big deal to you but is to your tired customer in need of a hot bath at the end of a long day. Stand up pouches don t just perform for the consumer, however. They are a marketer s dream as well. First, as we ve mentioned, they stand up on the shelf, which means they stand out from the competition (those boring boxes that look like all the other boxes on the shelf). Round or sombrero style hang holes are also available for another attractive display option. Performance doesn t stop with store display options. The wide front and back panels of the bags provide ample room for your own labels or printing in up to 10 colors tailored to your expectations. Either way, your package will look exactly as you want it to, ideally performing its marketing function. Stand up pouch bath bead packaging: Protecting your product is only the beginning of the performance features provided. Saves Money Success in business is impacted by so many factors, some fairly obvious, some not so much. Sales is how success is generally measured. Market share, brand identification, even pop culture references, are also seen as examples of a successful retail product. Profit, however, is the true measure of success, and more often than not profit is a function of more than simply selling the most units. The bottom line is just that, the bottom line: How much money is left at the end of the day, no matter the source. Because that is true, cost- cutting is a frequently overlooked but essential tool towards achieving retail success. Packaging is an area very conducive to cutting costs. Bath bead packaging using stand up pouches will save you money. Here s how: Copyright 2013 StandUpPouches.net. All rights reserved worldwide. 4

5 Less material: Stand up pouches are constructed by laminating together multiple layers of specially designed film to produce a durable, puncture resistant barrier bag. The pouches require 12 percent less raw material to produce than other plastic bags. Energy consumption: The process of producing stand up pouches is highly efficient and requires less energy (and costs less). Energy consumption Part 2: A stand up pouch is a complete, self- contained package. No additional packaging (e.g., interior liner or external box) is required. Hence, the cost of additional packaging is eliminated, as is the cost of the energy that would be required to produce that packaging. Energy consumption, Part 3: Because stand up pouches are made with less material and, because no additional packaging is necessary, each pouch weighs less than another plastic bag with the same contents capacity. Less weight means less fuel consumption per unit in order to ship your bath beads. Fewer returns: All stand up pouches are durable and protect your bath beads from vapor, odor, moisture, and damage. As damage during transport or while on the store shelf is minimized, so too is the occurrence of unnecessary and expensive returns. Stand up pouches, also known as stand up bags, Mylar bags, and custom print bags, are ideal for packaging your bath bead line. Protective, effective, and energy efficient, stand up bags will save you money. Increases Sales Relaxation is hard to come by in today s frenetic world. Even when we take time to relax, we often fill it with checking our s, communicating with people via social networking sites, or immersing ourselves in the World Wide Web. Given this present- day reality, consumers desire products that will provide a relaxing experience without taking too much time or money. Bath beads offer such respite. Bath beads are popular for just that reason. Of course, with popularity comes competition. And with competition comes a smaller market share and smaller profit margins. To respond to these market conditions there are many ways that you can increase your sales, including the use of advertising via an interactive Internet campaign, for example. Perhaps more old school but arguably equally effective in increasing your sales: Packaging. Yes, packaging. Stand up pouch bath bead packaging will increase your sales. The concept of using packaging as a sales booster is not necessarily new; however, the manner in which packaging can boost sales might be. A stand up pouch illustrates this new reality. Also known as stand up bags, Mylar bags, or custom print bags, among other things, stand up pouches are the product of laminating layers of specially designed film together. This process results in a barrier bag that is durable, stable, and puncture resistant. A stand up pouch will protect your bath beads from moisture, vapor, and odor, the last of which would pretty much render your product useless. The bag s characteristics also keep the bath beads protected while locking in the fragrance of your beads. Copyright 2013 StandUpPouches.net. All rights reserved worldwide. 5

6 Bath beads in stand up pouches can sit safely (and for a long time) on the ledge of the bathtub. Zip seal closures keep the beads dry and prevent accidental spillage. Your customer is not going to be very relaxed if the entire content of a package of bath beads accidently falls into the hot bath that is being drawn at the end of a trying day. Stand up pouches stand up on the shelf, and thereby stand apart from the competition. Round and sombrero style hang holes also provide an alternate display option. Either way, your beads will make quite the impression on the one out of every two shoppers who hasn t decided what product to buy by the time they get to the store aisle. Want to increase sales? Relax. Stand up pouches are just what you need. Helps The Environment Stand up pouch bath bead packaging is also green and helps the environment. Why, other than it's the right thing to do, should environmentally friendly packaging matter to you? Because it matters to the consumer. More and more people are considering whether a company has socially responsible (e.g., eco- friendly) policies when deciding which products to buy. All things being equal, consumers are as likely as not to choose the products of a company that clearly demonstrates social and environmental responsibility. Bath bead packaging using stand up bags is environmentally friendly for several reasons. Multiple layers of special film are laminated together to create each stand up bag. This process requires 12 percent less material than other plastic bags and is so efficient that less energy is consumed per bag. The fact that the bags require less building material means that the bags weigh less. And bags that weigh less cost less to ship because transporting each bag requires less fuel. The fuel savings do not stop there. Stand up bags are a complete, all- in- one package. What does that mean? It means that no additional packaging is required in order to fully protect your bath bead line. No extra internal bag liner. No extra external box or carton. So, no additional packaging means no additional packaging production costs, no need for energy to produce that packaging, and no fuel required to transport that packaging. Stand up bags, also known as stand up pouches or custom printed stand bags, are recyclable. However, not all people recycle. Fortunately, an empty stand up bag is no bigger than a shipping envelop; therefore, takes up very little space in a landfill. Stand up bags protect the contents from vapor, odor, moisture, and any agents that may degrade the contents. Puncture resistant, these bags will protect your bath beads. How is this green? If fewer bags are damaged during shipping or on the store shelf, there will be fewer returns and less waste. Copyright 2013 StandUpPouches.net. All rights reserved worldwide. 6

7 Bath bead packaging using stand up bags: Effective, protective, efficient, and environmentally sound. Being this green can only lead to more green for your company and a cleaner bottom line for you. Helpful Videos Advantages of Using Stand Up Pouches NON FOOD PRODUCTS In A Stand Up Pouch Keeps Them Fresh NON FOOD PRODUCTS In A Stand Up Pouch Will NOT Break Your Bank BARRIER FILM and Stand Up Pouches BONUS: Use StandUpPouches.net to Build Your Business Copyright 2013 StandUpPouches.net. All rights reserved worldwide. 7