THE POWER OF SOFTWARE-DEFINED EVERYTHING

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1 THE POWER OF SOFTWARE-DEFINED EVERYTHING Rackspace and VMware

2 VMware s Strategy and Importance of Service Providers Colin Thompson MANAGER, SERVICE PROVIDERS - VMWARE

3 By the end of 2016, every relevant IT organization will have standardized on a software-defined approach to IT the key to creating an agile enterprise. VMware s task is to help our customers transform to this new model as fast as possible. PAT GELSINGER CEO, VMware

4 VMware Can Help Bridge the Gap IT TECHNOLOGY ERAS MAINFRAME CLIENT-SERVER MOBILE-CLOUD BUSINESS EXPECTATION S IT AT THE SPEED OF BUSINESS ABILITY OF IT TO DELIVER STEADY IT BUDGETS* $ $ $ $ $ $ * Source: Gartner, 2013: Hunting and Harvesting in a Digital World: The 2013 CIO Agenda 4

5 VMware Delivers: The Foundation for the Software-Defined Enterprise END USER COMPUTING DESKTOP MOBILE APPLICATIONS VIRTUAL WORKSPACE TRADITIONAL MODERN SAAS SOFTWARE-DEFINED DATA CENTER POLICY-BASED MANAGEMENT & AUTOMATION CLOUD AUTOMATION CLOUD OPERATIONS CLOUD BUSINESS VIRTUALIZED INFRASTRUCTURE ABSTRACT & POOL RACKSPACE Compute Abstraction = Server Virtualization Network Abstraction = Virtual Networking Storage Abstraction = Software-Defined Storage PRIVATE CLOUDS HYBRID CLOUD VMware & vcloud Data Center Partners PUBLIC CLOUDS PHYSICAL HARDWARE Compute Network Storage RACKSPACE HOSTING 5

6 Source: VMware Journey Benchmark Survey, 4 th Wave Software-Defined Enterprises are 37% more responsive to IT requests While saving 30% of both operations and development staff time Increasing revenues 26% due to new applications and IT services Investing 50% of their budgets in innovation Able to secure nearly 2 3 more budget than their less-mature counterparts 6

7 Hybrid Cloud: Any App, Any Place No Compromise ON-PREMISES DATA CENTER EXISTING AND NEW APPS HYBRID CLOUD COMMON MANAGEMENT COMMON NETWORKING COMMON SUPPORT 7

8 Hybrid Cloud: Why? BUDGETS Too focused on maintenance (72%) vs. innovation (28%) (Forrester) IT organizations face increasing pressure to deliver services more quickly and for lower cost (as the businesses they serve consider public cloud options). RESOURCES Servers are growing 10x, information 14x, yet IT staff will grow <1.5x (Digital Universe) Only 43% of organizations think their IT teams are integral to the business (InfoWeek) SKILLS 14% of IT managers believe they have the right cloud skills in-house ADD VALUE TO THE BUSINESS IT must align to and focus on providing services that support business goals and less on managing the technology itself.

9 TAKE THE NEXT STEP IN YOUR VIRTUALIZATION JOURNEY LINDSAY CASSIDY SENIOR TECHNOLOGY STRATEGIST, Rackspace

10 ABOUT ME Racker since 2004 LINDSAY CASSIDY SENIOR TECHNOLOGY STRATEGIST RACKSPACE ADVISORY SERVICES Over 25 Years Software Development /Managed Hosting & Cloud Industry experience

11 Our Vision TO BE RECOGNIZED AS ONE OF THE WORLD S GREAT SERVICE COMPANIES.

12 Rackspace Hosting The Service Leader in Hosting & Cloud Computing We continue to LEAD the managed hosting category TODAY, WE RE LEADING THE NEW WAVE WITH MANAGED CLOUD

13 VMware & RACKSPACE WHERE WE ARE TODAY Already Largest Business Unit at Rackspace One of VMware s Largest Global vcloud Air Network Partners Driving new strategy for VMW technology Market awareness, e.g. VMworld

14 What makes Rackspace Different? MANAGED POWERED BY FANATICAL SUPPORT CLOUD DEDICATED + PUBLIC PRIVATE

15 The Right Fit For Every Application RACKSPACE DATA CENTER CUSTOMER PREMISES PARTNER DATA CENTER DEDICATED VIRTUALIZED PUBLIC CLOUD PRIVATE CLOUD PRIVATE CLOUD PRIVATE CLOUD BARE METAL Powered by VMware MICROSOFT Powered by Powered by Powered by Powered by VMware MICROSOFT

16 Our Clients

17 INFRATSRUCTURE STACK IT Evolution FIRST PHASE Costs focused Server Virtualization Reduction in IT Footprint SECOND PHASE Operational excellence Using external providers Augmenting existing skills to allow greater project focus THIRD PHASE Business agility Elastic IT Building on Cloud APIs BUSINESS VALUE IN HOUSE EXTERNAL CAPEX REDUCTION OPERATIONAL EXCELLENCE MANAGED SERVICE BUSINESS AGILITY AUTOMATION & API COMPETITIVE ADVANTAGE CLOUD MANAGEMENT PLATFORM FOURTH PHASE Competitive advantage through IT Single view of all IT assets Federated IT/Cloud Management Platform 4 PHYSICAL IT INFRASTRUCTURE SPRAWLED SERVER ESTATE VIRTUALIZATION HEAVILY VIRTUALISED MANAGED DEDICATED/ VIRTUALISED IT ESTATE SELF SERVICE CLOUD HYBRID IT

18 Get Out of the Infrastructure Business Consolidate internal infrastructure at Rackspace to reduce CapEx Free up FTEs by offloading the keeping-the-lights-on activities to Rackspace If the app is a good fit, burst into Rackspace Public Cloud if needed RACKSPACE MANAGES: Monitoring and maintenance of guest-os layer Monitoring and maintenance of VMware stack Underlying hardware, network and storage Windows RHEL CentOS vcloud Director vcenter Server Server Virtualization Infrastructure

19 MANAGED SERVER VIRTUALIZATION FULLY MANAGED VIRTUALIZATION SOLUTION BASED ON VSPHERE VIRTUALIZATION PLATFORM CUSTOMER MANAGEMENT PORTAL (NO API ACCESS) GAIN ACCESS TO: Use Cases Unlimited Fanatical Support of Hypervisors, VMs, licenses, upgrades, monitoring, anti-virus and O/S Large, global team of VMware certified professionals at your disposal Change requests via ticket, web portal or phone call Industry leading SLAs, 100% uptime guarantee, one hour hardware replacement guarantee Environment suitable for hosting production workloads off premise, especially where you have limited access to VMware skills in-house CUSTOMER PROFILE: SMB business, who wishes to benefit from Rackspace s vast experience managing VMware-powered workloads, so they can focus on driving growth

20 MANAGED vcenter OVERVIEW ACCESS TO VMware vsphere APIS DEDICATED VMware vcenter SERVER PER CUSTOMER ACCESS TO VMware vsphere WEB PORTAL Use Cases GAIN ACCESS TO: Full vsphere API access and control of your environment 24/7 virtualization support (no guest O/S support) Rapid VM provisioning Ideal environment for test and dev workloads and DR (SRM) CUSTOMER PROFILE: Large VMware user, looking for ability to seamlessly extend into an offpremise DC, whilst still maintaining control via the vsphere APIs

21 MANAGED vcloud OVERVIEW ACCESS TO vcloud APIS AND vcloud WEB PORTAL SERVICE CATALOG AND vapp TEMPLATES GUEST-OS LAYER SUPPORT (OPTIONAL) GAIN ACCESS TO: Use Cases Rapid VM deployment, with automated configuration of access, monitoring, anti-virus and billing Full Virtualization and guest OS support by large team of experts, available 24/7/365 Self Service and orchestration (e.g. via vrealize Automation) seamless extension and control of your Hybrid cloud Simplify deploying complex workloads (customised vapp templates) Ideal Environment to host production workloads off premise, whilst maintaining control using the tools and scripts that you are familiar with CUSTOMER PROFILE: Large VMware user, who requires access to vcloud RESTful APIs and ability to gain access to Virtualization and guest O/S support

22 Offer Self-Service via 3 RD -Party Tools Rackspace exposes the RESTful vcloud API With a compatible, 3-party orchestration tool, you can optimize workload placement, and manage multiple clouds all from a single pane of glass Offer lines of business (LOBs) self-service If you re not tooled for the vcloud API, manage via the native vcloud web portal

23 EXCLUSIVE EVENT OFFER VIRTUALIZATION READINESS ASSESSMENT ESTABLISH AND AGREE THE KEY BUSINESS GOALS, STRATEGIES AND OBJECTIVES OF YOUR COMPANY S SPECIFIC NEEDS BENEFITS: Understand how Virtualization can support your business and IT strategy Obtain visibility on how to make the most of existing IT assets and reduce future CapEx spend Understand how to handle resource peaks and spikes across the environment following best practice Understand your application criticality and recovery objectives Understand current VMware best practices and how other organisations are adding value to their business

24 VMware POWERED BY FANATICAL SUPPORT Managed Virtualization as it should be For further details on Managed Virtualization including product collateral, customer testimonials and informative whitepapers, visit us here:

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