Accenture Interactive Point of View Series. Banking on Digital: Enabling a digital first mindset. Digital Intelligence

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Accenture Interactive Point of View Series. Banking on Digital: Enabling a digital first mindset. Digital Intelligence"

Transcription

1 Accenture Interactive Point of View Series Banking on : Enabling a digital first mindset Intelligence

2 Operating Model Socially Engaging Banking Relationship Management Intelligence Integrated Experience Design First Everywhere Banking Post-login Customer Experience Intelligence Intelligence is one of seven enablers that can help financial services providers renew the customer experience in the digital era. Adopting a First mindset putting digital at the heart of the business enables financial institutions to redefine their relationship with their customers. Find out more: In today s digital marketplace most major financial services organizations have initiated a long-term data transformation program to help cope with the explosion of data and shifting channels. However, with lengthy program implementation times and continually evolving data sources, companies have been slow to reap the benefits. A Intelligence program, operating in parallel with larger data transformation programs, can help companies answer important business questions, generate rich customer insights and drive strong customer engagement across channels at speed. How can I move away from one-size-fits-all to relevant, personalized experiences? What channels do I use to increase customer engagement? Done correctly, Intelligence programs can also be integrated into the broader data transformation programs. Intelligence enables financial institutions to collect and analyze data from multiple digital channels and build a relevant, dynamic, one-to-one dialogue with its customers. The result? Personalized digital experiences that increase sales and customer loyalty and boost marketing return on investment. What can I do to increase conversion? Who are the most profitable customers to target? Why does Intelligence matter? With a robust Intelligence capability, traditional financial services providers can: Increase brand preference and trust: Hitting the customer sweet spot with improved personalized offers and relevant services enhances their experience, propensity to buy and loyalty, while reducing churn rates. Increase revenue: With better customer insight and analytics, segmentation and targeting can provide a more relevant experience to all digital touchpoints. By improving the quality of leads and conversion rates, businesses can also boost opportunities to cross-sell or up-sell products. Consumers tend to research and compare offers on financial products before they buy and, in the case of products like mortgages, do so fairly infrequently. It is critical that financial services companies tap into the customer context to offer tailored products and timely promotions. Reduce costs: With the improved marketing automation that a Intelligence capability brings, financial services providers can use their resources more productively. More precise promotion targeting reduces marketing spend. And customers receive offers only on products most relevant to them. Traditional banks can also reduce branch costs by making digital services more engaging and relevant.

3 Practical Guide to Intelligence There are five levels in achieving a mature Intelligence capability. (See Figure 1.) Most financial institutions today have reached level one or two, but some companies are leading the way with more advanced capabilities. These companies have already begun to integrate their traditional data warehousing programs with their digital analytics capability. This guide is intended to help financial services companies self-diagnose current capabilities and determine the steps needed to get an effective Intelligence capability up and running, helping achieve a 360-degree view of the customer. Figure 1: Intelligence Maturity Levels Level 1 Single Channel Optimization Content is targeted within a single channel, based on defined customer segments and digital analytics. Level 2 Multiple Channel Segmentation multiple Level 3 Segment-based Targeting across Multiple Channels The targeted offers can then be sent to customer segment groups across Level 4 One-to-one Targeting across Multiple Channels The targeted offers can then be sent to customer segment groups across Companies can create personalized offers and messages for individual customers. Personalized campaigns are executed across digital channels. Customers are targeted with the right message at the right time through their preferred digital channel. Level 5 Integrated Multichannel One-to-one Interactions digital channels and traditional channels. Customer segments are defined based on multichannel attributes. channels. The targeted offers can be sent to customer segment groups across channels. Companies can create personalized offers and messages for individual customers. Personalized campaigns are executed across all channels. Customers are targeted with the right message at the right time through their preferred channel.

4 Single Channel Optimization By employing Internet retargeting technologies that change marketing content according to past customer online behavior, businesses can improve their relevance to anonymous and authenticated customers. For example, repeat website visitors at the U.K. insurance company, Direct Line, receive relevant product offers based on their previous browsing history. Develop digital personas summaries of the characteristics, needs, motivations and environment of key online consumers to understand different customer segments Use web analytics data to identify customer segments based on behavioral preferences Employ content targeting technologies to tailor content to these segments Multiple Channel Segmentation Financial services companies can integrate data from online and mobile websites, social media, and mobile apps with customer databases to better determine appropriate usage and channel strategy based on customer insights. A leading financial services company, for example, integrates user activity data from multiple digital sources to understand how customers use each channel for different activities and develops those channels accordingly. Identify customer data sources in the organization. Prioritize the data integration between these sources based on the business benefits and additional capabilities that the enhanced customer view provides Use customization features of web analytics tools to capture anonymous customer transaction IDs, which can make customer tracking and data integration between data sources easier Segment-based Targeting across Multiple Channels Businesses can contacts about new online products or services based on previous browsing history across all digital channels. Leading retailers are able to identify consumers who did not complete an online order and send them an reminder or incentive, such as free delivery or a discount. In the financial services industry, for instance, a bank can target visitors who previously viewed mortgage information on its mobile app or website but who have not begun the mortgage application process. Use built-in integration capabilities that exist in some technology solutions to link your web analytics with your service provider Analyze data to create customer segments defined by digital behavior and identify those segments where user experience improvements would most benefit the business One-to-one Targeting across Multiple Channels Companies can use integrated customer data to generate offers tailored to each user, improving relevance and driving incremental sales. At the media company, Sky, customers receive personalized s about programs or movies they might like to view based on the previous content they have already watched. Banks, for instance, can apply this concept by sending an offer to a customer based on the loan products she viewed on the mobile website last week with a special rate calculated for her risk profile. Incorporate existing next-best-action (NBA) algorithms and systems in recommendation strategies across digital channels Adopt technologies that perform customer analysis and create individual recommendations or offerings Integrated Multichannel One-to-one Interactions At this level, businesses can offer unique customer experiences with messages not only tailored to the individual, but also sent at the most convenient time and through the customer s preferred channel. At Swedish airline, SAS, customers who have booked flights online and provided personal details can check in by replying to confirmation s or texts. Banks could use a similar capability to identify when a customer receives a larger than normal salary payment, most likely a bonus, to trigger a special savings rate offer at that time via the customer s preferred channel. Develop detailed multichannel customer experience maps to understand how customers use different channels and the role they play in shifting customer interaction from one channel to another. Share the maps across the organization for example, web and in-branch teams to improve the customer experience through collaboration Use a cloud-based customer experience management tool to create a virtual single customer view and drive personalized, trigger-based targeting Take advantage of the mobile platform and its geo-location capabilities to offer relevant products and services when customers pass by ATMs and branches Where does your company currently line up on the Intelligence spectrum? To harness the power of digital and achieve a 360-degree view of the customer, companies will need to identify and look beyond their current organizational structure and level of digital analytics. Developing a robust Intelligence capability takes time but is a critical investment. Achieving all of the maturity levels in quick succession is not required in order to drive performance. Once you have a clear understanding of current capabilities, your business can select pragmatic steps across the maturity levels to accelerate customer experience improvements, boost performance and enhance marketplace agility.

5 To learn more about building digital capabilities in banking, contact: Joydeep Bhattacharya John Wyllie Piercarlo Gera About Accenture Interactive Accenture Interactive helps the world s leading brands drive superior marketing performance across the full multichannel customer experience. Working with over 4,000 Accenture professionals dedicated to serving the marketing function, Accenture Interactive offers integrated, industrialized and industry-driven marketing solutions and services across consulting, technology and outsourcing powered by analytics. or visit accenture.com/interactive. About Accenture Accenture is a global management consulting, technology services and outsourcing company, with approximately 259,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$27.9 billion for the fiscal year ended Aug. 31, Its home page is Copyright 2013 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture. This document makes descriptive reference to trademarks that may be owned by others. The use of such trademarks herein is not an assertion of ownership of such trademarks by Accenture and is not intended to represent or imply the existence of an association between Accenture and the lawful owners of such trademarks. Information regarding third-party products, services and organizations was obtained from publicly available sources, and Accenture cannot confirm the accuracy or reliability of such sources or information. Its inclusion does not imply an endorsement by or of any third party. The views and opinions in this article should not be viewed as professional advice with respect to your business.

Integrated Experience Design

Integrated Experience Design Accenture Interactive Point of View Series Banking on Digital: Enabling a digital first mindset Integrated Experience Design Digital Operating Model Socially Engaging Banking Digital Relationship Management

More information

Accenture Interactive Point of View Series. Banking on Digital. Building trust and innovation in Financial Services

Accenture Interactive Point of View Series. Banking on Digital. Building trust and innovation in Financial Services Accenture Interactive Point of View Series Banking on Building trust and innovation in Financial Services Banking on Building trust and innovation in Financial Services The digital era could not have come

More information

Accenture Customer Engagement. A Comprehensive Digital Marketing Managed Service Built on Adobe Marketing Cloud

Accenture Customer Engagement. A Comprehensive Digital Marketing Managed Service Built on Adobe Marketing Cloud Accenture Customer Engagement A Comprehensive Digital Marketing Managed Service Built on Adobe Marketing Cloud Accenture Customer Engagement A Comprehensive Digital Marketing Managed Service Built on the

More information

Accenture Interactive Joint Point of View with Adobe. Making it Relevant Optimizing the Digital Marketing Experience

Accenture Interactive Joint Point of View with Adobe. Making it Relevant Optimizing the Digital Marketing Experience Accenture Interactive Joint Point of View with Adobe Making it Relevant Optimizing the Digital Marketing Experience Making it Relevant Optimizing the Digital Marketing Experience Digital is no longer a

More information

Accenture and Moven Join Forces to Transform Digital Banking Solutions

Accenture and Moven Join Forces to Transform Digital Banking Solutions Accenture and Moven Join Forces to Transform Digital Banking Solutions Joining Forces with Fintech Disruptors to Transform Digital Banking Solutions Accenture & Moven Partnership Digital Disruption is

More information

Multichannel Attribution

Multichannel Attribution Accenture Interactive Point of View Series Multichannel Attribution Measuring Marketing ROI in the Digital Era Multichannel Attribution Measuring Marketing ROI in the Digital Era Digital technologies have

More information

2014 State of B2B Procurement Study:

2014 State of B2B Procurement Study: Accenture Interactive Point of View Series 2014 State of B2B Procurement Study: Uncovering the Shifting Landscape in B2B Commerce 2014 State of B2B Procurement Study: Uncovering the Shifting Landscape

More information

CUSTOMER VALUE MANAGEMENT PRINCIPLES. Top 5 Recommendations for Using Customer Lifetime

CUSTOMER VALUE MANAGEMENT PRINCIPLES. Top 5 Recommendations for Using Customer Lifetime CUSTOMER VALUE MANAGEMENT PRINCIPLES Top 5 Recommendations for Using Customer Lifetime Value to Build Profitable Customer Relationships Communications Service Providers (CSPs) live in a world where penetration

More information

Marketing Operations: Personalization in Sight

Marketing Operations: Personalization in Sight Accenture Interactive Point of View Series Marketing Operations: Personalization in Sight Why operational effectiveness is essential for customer relevance at scale Make every customer feel like one in

More information

Accenture Business Intelligence for Fashion and Luxury. Creating a Differentiated Customer Experience for Long-term Brand Loyalty

Accenture Business Intelligence for Fashion and Luxury. Creating a Differentiated Customer Experience for Long-term Brand Loyalty Accenture Business Intelligence for Fashion and Luxury Creating a Differentiated Customer Experience for Long-term Brand Loyalty Fashion is inherently an ever-changing industry. Customer preferences fluctuate

More information

Accenture Interactive Point of View Series. Marketing Analytics Being data smart requires a culture change to realize business benefits

Accenture Interactive Point of View Series. Marketing Analytics Being data smart requires a culture change to realize business benefits Accenture Interactive Point of View Series Marketing Analytics Being data smart requires a culture change to realize business benefits Marketing Analytics Being data smart requires a culture change to

More information

Agile Marketing Analytics Platform

Agile Marketing Analytics Platform Agile Marketing Analytics Platform Why wait until your marketing plan is in place to find out if it works? Utilize advanced and powerful marketing analytics. Analyze your current performance in real time.

More information

Delivering Exceptional Customer Experiences

Delivering Exceptional Customer Experiences The Digital Insurer: Delivering Exceptional Customer Experiences In today s insurance environment, where features and price can be quickly matched by competitors, customer experience is becoming one of

More information

Omni-channel Commerce

Omni-channel Commerce Accenture Interactive Point of View Series Omni-channel Commerce Think like the customer Omni-channel Commerce Think like the customer Fact: We live in an omni-channel world. Companies in the business

More information

Wealth and Asset Management Services Spotlight. Redefining the Wealth Management Client Onboarding Experience

Wealth and Asset Management Services Spotlight. Redefining the Wealth Management Client Onboarding Experience Wealth and Asset Management Services Spotlight Redefining the Wealth Management Client Onboarding Experience Why is Client Onboarding an Imperative? As competition in the wealth management industry becomes

More information

Accenture Perfect Sales Part of the Accenture Commercial Services for Consumer Goods Business Service

Accenture Perfect Sales Part of the Accenture Commercial Services for Consumer Goods Business Service Accenture Perfect Sales Part of the Accenture Commercial Services for Consumer Goods Business Service Winning the War in the Store by Optimizing Field-based Sales Activities 2 The external environment

More information

Moving Beyond Listening and Monitoring

Moving Beyond Listening and Monitoring Accenture Interactive Point of View Series Moving Beyond Listening and Monitoring Social Media Marketing for Financial Services Don t just listen; learn and earn Social Media Marketing for Financial Services

More information

Accenture Cloud Platform Unlocks Agility and Control

Accenture Cloud Platform Unlocks Agility and Control Accenture Cloud Platform Unlocks Agility and Control 2 Accenture Cloud Platform Unlocks Agility and Control The Accenture Cloud Platform is at the heart of today s leading-edge, enterprise cloud solutions.

More information

Accenture CAS: Retail Execution Create stronger customer connections

Accenture CAS: Retail Execution Create stronger customer connections Accenture CAS: Retail Execution Create stronger customer connections Understanding the market In an age of see it, buy it consumer activity, one of the biggest challenges facing today s business is shelf

More information

The Data Management Platform Unleashed

The Data Management Platform Unleashed Accenture Interactive Point of View Series The Data Management Platform Unleashed From untapped potential to customer relevance at scale Like Lightning in a Bottle Are you getting full power from your

More information

How successful is your campaign and promotion management? Towards best-practice campaign management strategies

How successful is your campaign and promotion management? Towards best-practice campaign management strategies How successful is your campaign and promotion management? Towards best-practice campaign management strategies Welcome to the new normal Businesses today are under unprecedented pressure to increase spending

More information

Navitaire Loyalty System

Navitaire Loyalty System RESERVATIONS AND DISTRIBUTION SERVICES ANCILLARY REVENUE SERVICES REVENUE AND DECISION SUPPORT SERVICES Navitaire Loyalty System The only frequent traveler system fully integrated with New Skies Navitaire

More information

A new era for the Life Sciences industry

A new era for the Life Sciences industry A new era for the Life Sciences industry Cloud computing changes the game Michael Whitworth Director, Clinical Data Strategy Accenture Accelerated R&D Services Michael.whitworth@accenture.com Agenda: Accenture

More information

Financial Services. Market Insights, Drivers & Best Practices

Financial Services. Market Insights, Drivers & Best Practices Financial Services Market Insights, Drivers & Best Practices Purpose This guide provides key insights for digital marketing practitioners and executives working in the Financial Services industry. Those

More information

The Power of Personalizing the Customer Experience

The Power of Personalizing the Customer Experience The Power of Personalizing the Customer Experience Creating a Relevant Customer Experience from Real-Time, Cross-Channel Interaction WHITE PAPER SAS White Paper Table of Contents The Marketplace Today....1

More information

Unlocking potential with SAP S/4HANA

Unlocking potential with SAP S/4HANA Unlocking potential with SAP S/4HANA 2 Unlocking potential with SAP S/4HANA For businesses looking to take advantage of an always-on, digitally-connected and Big Data-driven world, Accenture has developed

More information

Content x Context = Customer Experience

Content x Context = Customer Experience Accenture Interactive Joint Point of View with Adobe Content x Context = Customer Experience Driving a More Personalized Experience through Web Content Management Content x Context = Customer Experience

More information

Hanging on: A new look at commercial insurance customer retention

Hanging on: A new look at commercial insurance customer retention Hanging on: A new look at commercial insurance customer retention The importance of hanging on Best in class commercial carriers can achieve retention rates in the mid to upper 80s. Most carriers retention

More information

Achieving high performance with Accenture Utilities Business Process Outsourcing Services

Achieving high performance with Accenture Utilities Business Process Outsourcing Services Achieving high performance with Accenture Utilities Business Process Outsourcing Services Introduction Utility companies around the world are looking for ways to respond to industry and market changes,

More information

Marketing, Moments, Obsession and Outcomes

Marketing, Moments, Obsession and Outcomes THE AGILE BANK SERIES Marketing, Moments, Obsession and Outcomes How retail banks can harness big data to deliver meaningful customer experiences #TheAgileBank People crave superior banking customer experiences

More information

2015 North America Consumer Digital Banking Survey for Lenders. Mortgage Lending Shaped by the Customer

2015 North America Consumer Digital Banking Survey for Lenders. Mortgage Lending Shaped by the Customer 2015 North America Consumer Digital Banking Survey for Lenders Mortgage Lending Shaped by the Customer Home mortgage lending in North America continues to be lucrative and highly competitive, even more

More information

Accenture CAS: integrated sales platform Power at your fingertips

Accenture CAS: integrated sales platform Power at your fingertips Accenture CAS: integrated sales platform Power at your fingertips Understanding the market It is a tough market out there: margins are tightening, competition is increasing and the retail landscape is

More information

Accenture 2010 Global Consumer Research executive summary

Accenture 2010 Global Consumer Research executive summary Accenture Global Consumer Research executive summary Introduction Accenture annually surveys consumers across geographies and industries about their experiences and behaviors. The Accenture Global Consumer

More information

Capturing the insurance customer of tomorrow. Three key questions to guide success

Capturing the insurance customer of tomorrow. Three key questions to guide success Capturing the insurance customer of tomorrow Three key questions to guide success Most insurers can confirm: customers want more, and more of what they want is digital. To sustain relevance in this new

More information

SUSTAINING COMPETITIVE DIFFERENTIATION

SUSTAINING COMPETITIVE DIFFERENTIATION SUSTAINING COMPETITIVE DIFFERENTIATION Maintaining a competitive edge in customer experience requires proactive vigilance and the ability to take quick, effective, and unified action E M C P e r s pec

More information

The Future of Applications in Retail. Three Strategies for Winning the Digital Battle

The Future of Applications in Retail. Three Strategies for Winning the Digital Battle The Future of Applications in Retail Three Strategies for Winning the Digital Battle EXECUTIVE SUMMARY Can retailers applications deal with today s digital challenge? Traditional retailers are under multiple

More information

7,000% 40% Argos, maximizing digital marketing returns.

7,000% 40% Argos, maximizing digital marketing returns. Argos, maximizing digital marketing returns. High street retailer builds its digital channels and drives new revenues through actionable insights from Adobe Marketing Cloud. Adobe Marketing Cloud solutions

More information

5 tips to engage your customers with event-based marketing

5 tips to engage your customers with event-based marketing IBM Software Thought Leadership White Paper IBM ExperienceOne 5 tips to engage your customers with event-based marketing Take advantage of moments that matter with in-depth insight into customer behavior

More information

Casual Male Retail Group Inc. Big Ideas Solve Tall Orders

Casual Male Retail Group Inc. Big Ideas Solve Tall Orders Casual Male Retail Group Inc. Big Ideas Solve Tall Orders Big Ideas Solve Tall Orders Launch a Digital Superstore With Casual Male Retail Group Acquity Group builds a sophisticated, multi-brand ecommerce

More information

Our core strengths can be found at the intersection of several competencies

Our core strengths can be found at the intersection of several competencies Accenture Mobility Helping clients embrace mobility as a transformational strategy to deliver real, measurable, and sustainable improvements in business performance Overview Mobile technologies are transforming

More information

The Digital Disruption in Banking

The Digital Disruption in Banking 2014 North America Consumer Digital Banking Survey The Digital Disruption in Banking Demons, demands, and dividends While many North American banks have been able to retain their customers through traditional

More information

Digital Optimization

Digital Optimization Digital Optimization The secret of success is no secret. Just give everyone what they want. Test thousands of versions of your digital marketing, all at once. Simply and quickly. Discover what each customer

More information

Unlocking potential: migrating to SAP S/4HANA

Unlocking potential: migrating to SAP S/4HANA Unlocking potential: migrating to SAP S/4HANA Organizations today need to perform in an always-on, digitally connected and Big Data-driven world. Operating in real time is no longer an aspiration it s

More information

Empowering Your Sales Force. It s Not Just Automation. It s Personal.

Empowering Your Sales Force. It s Not Just Automation. It s Personal. Empowering Your Sales Force It s Not Just Automation. It s Personal. 2 Empowering Your Sales Force: It s Not Just Automation. It s Personal. Empowering Your Sales Force It s Not Just Automation. It s Personal.

More information

Developing an IT agenda to position the business for the future

Developing an IT agenda to position the business for the future IT Strategy Developing an IT agenda to position the business for the future IT leaders are accustomed to the balancing act between evolving business needs and demands to squeeze more value out of limited

More information

Keeping Small- Business Banking Customers Loyal

Keeping Small- Business Banking Customers Loyal Keeping Small- Business Banking Customers Loyal Small-business customers offer a rich source of untapped revenue for banks. Indeed, small businesses are a major part of the US economy, and while individually

More information

Accenture CAS: Trade Promotion Optimization

Accenture CAS: Trade Promotion Optimization Accenture CAS: Trade Promotion Optimization Develop winning promotions Understanding the market Increasingly, retailers and manufacturers expect more from their trade promotions: more sales, profitability

More information

Accenture CAS: Support and Maintenance Making a difference

Accenture CAS: Support and Maintenance Making a difference Accenture CAS: Support and Maintenance Making a difference On your side Return on investment. These three words go right to the heart of our support and maintenance services. We know that as your horizons

More information

Data Management Emerging Trends. Sourabh Mukherjee Data Management Practice Head, India Accenture

Data Management Emerging Trends. Sourabh Mukherjee Data Management Practice Head, India Accenture Data Management Emerging Trends Sourabh Mukherjee Data Management Practice Head, India Accenture Data has always been an important asset for companies as it is the basis for making business decisions.

More information

Beyond Trust Build lasting relationships and brand loyalty by delivering superior client experiences

Beyond Trust Build lasting relationships and brand loyalty by delivering superior client experiences Beyond Trust Build lasting relationships and brand loyalty by delivering superior client experiences Build lasting relationships and brand loyalty by delivering superior client experiences As the dust

More information

How high velocity enterprises are changing the game. Powered by a new role for their enterprise systems

How high velocity enterprises are changing the game. Powered by a new role for their enterprise systems How high velocity enterprises are changing the game Powered by a new role for their enterprise systems 2 How high velocity enterprises are changing the game Contents How high velocity enterprises are changing

More information

Change program breaks new ground at Large Global Manufacturing Company making the way for High Performance

Change program breaks new ground at Large Global Manufacturing Company making the way for High Performance Change program breaks new ground at Large Global Manufacturing Company making the way for High Performance This large global manufacturer is a leader in the agricultural and construction businesses. In

More information

Accenture NewsPage Distributor Management System: The engine behind your business

Accenture NewsPage Distributor Management System: The engine behind your business Accenture NewsPage Distributor Management System: The engine behind your business 2 Understanding the market The emerging markets are large and complex with thousands of distributors, millions of outlets,

More information

Accelerating High Performance with Accenture Application Services for Java

Accelerating High Performance with Accenture Application Services for Java Accelerating High Performance with Accenture Application Services for Java 1 The Java Imperative Among applications with 100,000 concurrent users (typically very large Web-based systems), by 2016, Java

More information

Customer Relationship Management for Chemicals. Using segmentation as a catalyst to become customer smart

Customer Relationship Management for Chemicals. Using segmentation as a catalyst to become customer smart Customer Relationship Management for Chemicals Using segmentation as a catalyst to become customer smart Building leaner, more cost-effective businesses has become standard industry practice for chemical

More information

Technology. Building Your Cloud Strategy with Accenture

Technology. Building Your Cloud Strategy with Accenture Technology Building Your Cloud Strategy with Accenture 2 Cloud computing, in its simplest form, allows companies to procure technology as services, including infrastructure, applications, platforms and

More information

Accenture NewsPage Sales Force Automation: Empower your people

Accenture NewsPage Sales Force Automation: Empower your people Accenture NewsPage Sales Force Automation: Empower your people 2 Understanding the market Your people are your most important business asset. But, with hundreds of staff, serving thousands of small retailers,

More information

EXPERIAN MARKETING SUITE

EXPERIAN MARKETING SUITE EXPERIAN MARKETING SUITE The Experian Marketing Suite The Experian Marketing Suite is the world s most flexible and comprehensive marketing solution, enabling brands to create and deliver exceptional and

More information

High Performance IT Insights. Addressing Legacy Inflexibility: Focusing on Products and Business Needs to Drive IT Simplification

High Performance IT Insights. Addressing Legacy Inflexibility: Focusing on Products and Business Needs to Drive IT Simplification High Performance IT Insights Addressing Inflexibility: Focusing on Products and Business Needs to Drive IT Simplification Business requirements for agile, innovative IT are generating pressure for IT simplification.

More information

An Oracle White Paper October 2010. Siebel Financial Services Customer Relationship Management for Banking

An Oracle White Paper October 2010. Siebel Financial Services Customer Relationship Management for Banking An Oracle White Paper October 2010 Siebel Financial Services Customer Relationship Management for Banking Executive Overview Banks are in constant interaction with customers. A winning and proven strategy

More information

Technology. Building Your Cloud Strategy with Accenture

Technology. Building Your Cloud Strategy with Accenture Technology Building Your Cloud Strategy with Accenture 2 Cloud computing, in its simplest form, allows companies to procure technology as services, including infrastructure, applications, platforms and

More information

Accenture CAS: Solution Implementation Making change happen

Accenture CAS: Solution Implementation Making change happen Accenture CAS: Solution Implementation Making change happen Rooted in a strong culture of client service and success, our smart, committed and experienced professionals collaborate as global teams to create

More information

Accenture Technology Consulting. Clearing the Path for Business Growth

Accenture Technology Consulting. Clearing the Path for Business Growth Accenture Technology Consulting Clearing the Path for Business Growth Mega technology waves are impacting and shaping organizations in a profound way When a company s executive management team considers

More information

30 Ways To Do Real-Time Personalization

30 Ways To Do Real-Time Personalization 30 Ways To Do Real-Time Personalization 30 Ways To Do Real-Time Personalization Today s modern marketers must be empowered to act on data any kind of data, from any source to deliver relevant, individualized

More information

LEVERAGE BIG DATA ANALYTICS TO IMPROVE CUSTOMER EXPERIENCE

LEVERAGE BIG DATA ANALYTICS TO IMPROVE CUSTOMER EXPERIENCE Copy right 2012, S AS Ins titute Inc. A ll rights reserve d. LEVERAGE BIG DATA ANALYTICS TO IMPROVE CUSTOMER EXPERIENCE ASEAN BANKER FORUM 2014 MARK ESCAURIAGA MARK.ESCAURIAGA@SAS.COM Copy right 2012,

More information

New Realities, New Approaches

New Realities, New Approaches Wealth and Asset Management Services Point of View New Realities, New Approaches Changing the Client-Advisor Relationship in Wealth Management Two major trends the changing nature of clients, and shifts

More information

Stand on the Sidelines, or Boost Competitiveness?

Stand on the Sidelines, or Boost Competitiveness? Stand on the Sidelines, or Boost Competitiveness? How to Make Bold Moves on the New Insurance Playing Field By Ravi Malhotra The insurance playing field will look dramatically different in a digitally

More information

Enterprise Data Management for SAP. Gaining competitive advantage with holistic enterprise data management across the data lifecycle

Enterprise Data Management for SAP. Gaining competitive advantage with holistic enterprise data management across the data lifecycle Enterprise Data Management for SAP Gaining competitive advantage with holistic enterprise data management across the data lifecycle By having industry data management best practices, from strategy through

More information

IBM Customer Experience Suite and Predictive Analytics

IBM Customer Experience Suite and Predictive Analytics IBM Customer Experience Suite and Predictive Analytics Introduction to the IBM Customer Experience Suite In order to help customers meet their exceptional web experience goals in the most efficient and

More information

Talent & Organization. Organization Change. Driving successful change to deliver improved business performance and achieve business benefits

Talent & Organization. Organization Change. Driving successful change to deliver improved business performance and achieve business benefits Talent & Organization Organization Change Driving successful change to deliver improved business performance and achieve business benefits Accenture Organization Change Distinctive solutions for transformational,

More information

Technology. Accenture Data Center Services

Technology. Accenture Data Center Services Technology Accenture Data Center Services 2 Accenture employs marketleading technologies and processes to help clients design, implement and manage data center solutions that align to business priorities,

More information

Data Ownership Overview: Using omni-channel data to connect one-on-one with customers

Data Ownership Overview: Using omni-channel data to connect one-on-one with customers : Using omni-channel data to connect one-on-one with customers Purpose This overview of data ownership provides key insights for marketing practitioners and executives. Those serving and interacting with

More information

Life in the New Normal: The Customer Engagement Revolution. Accenture Life Sciences

Life in the New Normal: The Customer Engagement Revolution. Accenture Life Sciences Accenture Life Sciences Life in the New Normal: The Customer Engagement Revolution Accenture Research Note: Key Findings from a survey of 200 US-based Sales and Marketing Executives in the Pharmaceutical

More information

Analytics: A Requirement for High Performance Mastering the Art and Science of Smart Decision Making

Analytics: A Requirement for High Performance Mastering the Art and Science of Smart Decision Making Analytics: A Requirement for High Performance Mastering the Art and Science of Smart Decision Making More than ever, companies need timely, in-depth insights if they are to remain competitive globally.

More information

Three proven methods to achieve a higher ROI from data mining

Three proven methods to achieve a higher ROI from data mining IBM SPSS Modeler Three proven methods to achieve a higher ROI from data mining Take your business results to the next level Highlights: Incorporate additional types of data in your predictive models By

More information

Technology Consulting. Infrastructure Consulting: Network Technology

Technology Consulting. Infrastructure Consulting: Network Technology Technology Consulting Infrastructure Consulting: Network Technology Page Heading Network Technology: Enabling high performance Page Sub Title through greater efficiency and agility Today s market can be

More information

Explore the Art of the Possible Discover how your company can create new business value through a co-innovation partnership with SAP

Explore the Art of the Possible Discover how your company can create new business value through a co-innovation partnership with SAP Explore the Art of the Possible Discover how your company can create new business value through a co-innovation partnership with SAP Innovate to Differentiate How SAP technology innovations can help your

More information

Sustaining Profitable Customer Relationships Using. Data-Driven Marketing. Data-Driven Marketing in Financial Services. in Financial Services

Sustaining Profitable Customer Relationships Using. Data-Driven Marketing. Data-Driven Marketing in Financial Services. in Financial Services Sustaining Profitable Customer Relationships Using Data-Driven Marketing in Financial Services 1 Executive Summary Gone are the days when people chose their banks based on location. Today, customers rely

More information

IBM Coremetrics Web Analytics

IBM Coremetrics Web Analytics IBM Coremetrics Web Analytics Analytics to power digital marketing optimization and execution Highlights Real-time Key Performance Indicators (KPIs) suitable for marketers from finance, retail, content

More information

Accenture Omni-channel Commerce Solution for China

Accenture Omni-channel Commerce Solution for China Accenture Interactive Accenture Omni-channel Commerce Solution for China Gaining and Maintaining a Competitive Advantage in China s ecommerce Market Accenture Interactive Accenture Omni-channel Commerce

More information

Wealth and Asset Management Services. Accenture Health and Wealth Visualization Tool

Wealth and Asset Management Services. Accenture Health and Wealth Visualization Tool Wealth and Asset Management Services Accenture Health and Wealth Visualization Tool Accenture Wealth and Asset Management Services Part of our capital markets industry group, Accenture s Wealth and Asset

More information

Accenture cloud application migration services

Accenture cloud application migration services Accenture cloud application migration services A smarter way to get to the cloud Cloud computing can help make your apps extraordinarily agile and scalable. You know this. Your competitors know this. And

More information

Adobe Analytics Premium Customer 360

Adobe Analytics Premium Customer 360 Adobe Analytics Premium: Customer 360 1 Adobe Analytics Premium Customer 360 Adobe Analytics 2 Adobe Analytics Premium: Customer 360 Adobe Analytics Premium: Customer 360 3 Get a holistic view of your

More information

Modernizing your annuity platform to reduce costs, improve customer service and increase business agility

Modernizing your annuity platform to reduce costs, improve customer service and increase business agility Modernizing your annuity platform to reduce costs, improve customer service and increase business agility 1 Modernizing your annuity system can pay big dividends to insurers. It can enable them to increase

More information

Finance 2020: Death by digital

Finance 2020: Death by digital Finance 2020: Death by digital The best thing that ever happened to your finance organization By David A.J. Axson Digital is killing your finance organization as you know it. But there is no reason to

More information

Power play: Three new models for growth in the utilities industry

Power play: Three new models for growth in the utilities industry Power play: Three new models for growth in the utilities industry Power play: Three new models for growth in the utilities industry Traditional business models that have dominated the utilities industry

More information

Collections and Client Recovery: An Evolutionary Approach

Collections and Client Recovery: An Evolutionary Approach Collections and Client Recovery: An Evolutionary Approach Global economic growth has been limited since 2008. The combination of high unemployment rates along with high levels of government debt and overall

More information

Introduction. External Document 2015 Infosys Limited

Introduction. External Document 2015 Infosys Limited Digital Building deeper consumer relationships through experience contextualization and personalization, analytics for insights-driven action, and digital program execution for superior ROI. Introduction

More information

The power of collaboration: Accenture capabilities + Dell solutions

The power of collaboration: Accenture capabilities + Dell solutions The power of collaboration: Accenture capabilities + Dell solutions IT must run like a business grow with efficiency, deliver results, and deliver long-term strategic value. As technology changes accelerate

More information

BankAccel for Retail Banking

BankAccel for Retail Banking BankAccel for Retail Banking Align Accelerate Achieve Now you can drive revenue and improve the customer experience by planning and executing in a more unified, customer-centric manner. Link location intelligence,

More information

Transform Your Customer Service Design, Delivery and Operations Using Accenture s Service Cloud Quick Start Tool

Transform Your Customer Service Design, Delivery and Operations Using Accenture s Service Cloud Quick Start Tool Transform Your Customer Service Design, Delivery and Operations Using Accenture s Service Cloud Quick Start Tool In today s world of fastchanging customer dynamics, companies that fail to enhance their

More information

IBM Coremetrics Web Analytics

IBM Coremetrics Web Analytics IBM Coremetrics Web Analytics Analytics to power digital marketing optimization and execution Highlights Real-time Key Performance Indicators (KPIs) suitable for marketers from finance, retail, content

More information

Creating a supply chain control tower in the high-tech industry

Creating a supply chain control tower in the high-tech industry Creating a supply chain control tower in the high-tech industry Creating a supply chain control tower in the high-tech industry A supply chain control tower gives high-tech leaders the ability to create

More information

Accenture Technology Vision for Revenue Agencies: Five trends shaping the future

Accenture Technology Vision for Revenue Agencies: Five trends shaping the future Accenture Technology Vision 2015 Delivering Public Service for the Future Accenture Technology Vision for Revenue Agencies: Five trends shaping the future UNIV ERSIT Y #techvision2015 INTRODUCTION Becoming

More information

Where the cool things are

Where the cool things are Your business is changing at a faster pace than ever before. Has your HR operating model HR s blueprint or organizing strategy kept up? Based on Accenture s research and experience, as well as the ongoing

More information

Joint business planning. Collaborating with retailers to increase sales, profits and growth

Joint business planning. Collaborating with retailers to increase sales, profits and growth Joint business planning Collaborating with retailers to increase sales, profits and growth Consumer buying attitudes are changing. Although the overall market demand remains stagnant, volumes are shifting

More information

High Performance BPO and the Value Multiplier Effect. Cras venenatis, est ac euismod viverra

High Performance BPO and the Value Multiplier Effect. Cras venenatis, est ac euismod viverra High Performance BPO and the Value Multiplier Effect Cras venenatis, est ac euismod viverra 1 Automation, analytics and talent are driving greater value in today s BPO. The Accenture 2015 High Performance

More information

hybris Solution Brief Hybris Marketing Market to an Audience of One

hybris Solution Brief Hybris Marketing Market to an Audience of One hybris Solution Brief Hybris Marketing Market to an Audience of One People are intuitive. A shop owner can meet a customer and immediately pick up on explicit and implicit cues that signal intent: What

More information

Empowering Agents to Employ Digital as a Competitive Weapon

Empowering Agents to Employ Digital as a Competitive Weapon Empowering Agents to Employ Digital as a Competitive Weapon 2 Empowering Agents to Employ Digital as a Competitive Weapon For most personal lines insurers, agents bring a hands-on advisory role that can

More information

The Case for Commercial Data The Time to Act is Now

The Case for Commercial Data The Time to Act is Now Today, we have access to a vast amount of customer data that can be used to power sales and marketing efforts. That may not be the case tomorrow. behind. Currently, regulations for customer data are looser

More information