Dominique Pissoort. Legal advisor at bdma. My favourite song: Adele

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1 Social & Mobile

2 Dominique Pissoort Legal advisor at bdma My favourite song: Adele

3 Social media data : legal aspects Dominique Pissoort Legal Advisor

4 1. Introduction 1. Enormous amount of data available 2. «Public» data 3. Free to use? Source : html

5 2. Public Usable!! Triple protection of data 1. Intellectual property rights of the author of the database 2. Protection of personal data 3. General terms of social media

6 2. Public Usable!! 1. Intellectual property rights of the author of the database a) Copy right : original creation b) Right of the «producteur de base de données» «Producteur de bases de données» = the physical or moral person who takes the initiative and bears the underlying risk for the creation of the database «Le producteur d'une base de données» has the right to forbid the extraction and/of the reuse of the whole or a part - qualitatively or quantitatively substantial- of the content.»

7 2. Public Usable!! 2. Protection of personal data a) Obligation to inform Purpose b) Principle of compatibility of purposes

8 2. Public Usable!! 3. General terms To collect data (e.g. for the organisation of a contest), you must use the applications that were put your disposal by the social medium (Linked In, Facebook, )

9 3. Data collection via social media, blog, Collection impossible (cfr. infra) Quid monitoring? Quid web crawling? Quid collection of data via my own page (published comments, )?

10 4. Data collection via applications Collection possible via opt in system Problems : purpose of the collection restricted to functioning of the application Idem for approval for use of Solution : Integration of an extra screen that does not come from the social medium but from the advertiser

11 4. Data collection via applications Advertiser DB Pre-filled form to confirm & capture NAW iframe!!

12 4. Data collection via applications Information to provide : purpose of the data collection : direct marketing!!! Use of a privacy link including a standard privacy policy, e.g.: Vos données seront enregistrées dans notre fichier (Nom société + adresse) afin de vous tenir informé de nos activités. Vous pouvez à tout moment de nous demander de consulter, modifier ou même faire effacer vos données. Vos données (sauf votre adresse ) peuvent être transmises à d'autres sociétés (telles que partenaires commerciaux, secteurs caritatif, associatif ou groupements d intérêt ou d opinion) qui vous enverront des offres promotionnelles personnalisées. Si vous ne le souhaitez pas, cochez la case ci-après O. Use of the approval needs to be free, specific and informed

13 4. Data collection via applications

14 5. Data collection via facebook contest Guidelines available on Actively monitored by Facebook!!!!

15 5. Data collection via facebook contest First rule : Contests/promotions on FB must be administrated in an application on facebook.com, either on a canvas page or in an application on a tab page never directly on the wall

16 5. Data collection via facebook contest Second rule: You must not use Facebook features or functionality for an automatic registration to a contest For example, the act of liking a Page cannot automatically register or enter a promotion participant. Registration must be done via a form!

17 5. Data collection via facebook contest

18 5. Data collection via facebook contest Third rule : You must not notify winners through Facebook, such as through Facebook messages, chat, or posts on profiles (timelines) or Pages. Contact via address, post address,

19 5. Data collection via facebook contest + other rules: a) You must not condition registration or entry upon the user taking any action using any Facebook features or functionality other than liking a Page, checking in to a Place, or connecting to your app. For example, you must not condition registration or entry upon the user : Liking/commenting a Wall post Liking/commenting/uploading a photo on a Wall Having the photo with the more «like» Be tagged in a photo Sharing a photo on the page

20 Not allowed!!!!

21 5. Data collection via facebook contest Not allowed!!!!

22 5. Data collection via facebook contest b) You must not use Facebook features or functionality, such as the Like button, as a voting mechanism for a promotion.

23 c) Release of Facebook in the promotion release of Facebook by each participant aknowledgment that the promotion is not administrated by or associated with Facebook Information that the participant is providing information (data) to the organisor of the contest (and not to Facebook)

24 Thank you! Dominique Pissoort

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