Go&Learnet. project. catalogue of study

Transcription

1 Go&Learnet project DISSEMINATION ACTION PLAN Projectt Dissemination and Valorization Strategy S The Go&Learnet project is a Transfer of Innovation LLP supported by the EU LLP Italian Agency, and is linked to the international multilateral network "Go&Learn". It is aimed to organize and manage a catalogue of study visits for teachers and trainers to be carried out inside companies. The visits have training and guidance aims and should be considered as Training Unitss that can be proposed to a vast range of users. The hosting companies are strongly committed in training and in knowledge propagation, allowing the visiting groups to learn directly from the source of knowledge, experiencee and innovation, which is the company itself. Detailed and updated information about the network members, the activities and services available are available in the official website of the project: and and in the national websites of the project partners.

2 Authors > Claudio MAGAGNOLI PROVINCIA DI BOLOGNA (Italia) >Laura VENTURI PROVINCIA DI BOLOGNA (Italia) > Marinella LAZZARI PROVINCIA DI BOLOGNA (Italia) > Barbara DAINELLI ENAIP FVG ( Italia) > With the contribution of all the members of the Concept Go&LearNEG ET Development Group Last Update > 31 October 2014 This paper is available in the t project website Other reference documents of the G&L initiative are available in the official initiative website: Go&LearN for Educational Trainers GO&LearNETT IT1-LEO

3 The project has been funded with support from the European Commission. The content of this website reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. Index 1 Terms of reference from the application form Meaning given to terms Workpackage activities Outcomes expected Dissemination Plan Outcomes Some hints on the final conference Dissemination and valorization Action Plan (DAP) Target groups Direct Indirect Sustainability issue Envisaged impact... 9 ANNEX n. 1 (sample) ANNEX n. 2 (sample)

4 1 Terms of reference from the application form 1.1 Meaning given to t terms The partnership considers dissemination and exploitationn pivotal activities forr the success of project during all its lifee span. The following diagram summarizess the meaning given to terms by the G&L partnership and the strategy that will be adopted for the dissemination: Thus, dissemination aims to ensure optimal use of results through: - G&L local and european networks stabilization and a expansion - Fostering the G&L format adoption at local and cross-bordec er level - Allowing training companies members of the network to benefit from the commitment by hosting other kinds of training mobilities (i.e. work experience, internships, etc..) - Reaching the maximum possible number of potential beneficiaries 1.2 Workpackage activities The Valorization and Dissemination workpackage is WP4,, coordinated by Provincia di Bologna, which foresees the following activities: - Definition of the dissemination strategy - Choice and census of the target groups (and mainstreaming lines) - Information actions in each country and at European level - -Implementation of the sustainability frame for the website and catalogues - Press and media coverage of piloting activities - Foster G&L networks in order to enlarge and consolidate the initiative 4

5 The results will be achieved throughh an intensee use of internet, press, mailing lists, social networks. A strong role is given to the project's website, w which will be the catalyst of the job done by all the workgroups and the tool used to activate the G&L services. 1.3 Outcomes expected - DISSEMINATION ACTION PLAN (DAP), this document, a confidential paper, only for members of the consortium (including NA). G&LNET partners will use the IMAGE MANUAL produced by G& &L Project (this document is part of the Standard Reference Documents set of the G& &L initiative and is already inserted in the goandlearne et website). - G& &LNET PROJECT WEBSITE, it is the Official Project s Website,, realized in all partners languages and in Englishh language as base for f the future valorisation actions. =en Another website has been developedd to support the delivery of the services and the catalogue dissemination at international and local level: /goandlearn/index.jsp?locale=en - INFORMATION ACTIONS, PROMOO AND ADVERTISING Set of activities aiming to foster dissemination both in each country (under the responsibility of local agencies. 5

6 The list of the activities to be carried out will be developed in the veryy early phase of the WP, according to the local and general disseminationn strategy of the DAP and constantly updated every six months, using a form called DAF (dissemination activities file, in annex). The project includes the realization of locall workshops as a strategy for the vaporization and dissemination of thee project (see short term foreseen impact in the Application Form). - VERTICAL MAINSTREAMING Set of info and promo actions and events involving local and national authorities in order to promote the adoption of the concept in new local, national, cross-border contexts. 1.4 Dissemination Plan Outcomes 1.5 Some hints on the t final conference Province of Bologna share with project partners a methodological proposal in order to multiply the effects of the t final Conference and offer a new n frame to national and international participants and stakeholders. Strong focus on the training role of companies Enhancement of the availability and participation of Hosting Companies, involved in the Project and in Local Catalogues, for example through the realization, by June 2015, of short interviews with managers of hosting companies and seminar participants accompanied by any video-shots or photos of in-company visits and seminars based on a unitary frame (original motivations; actual added value off the 6

7 experience in terms of changes inn knowledge and behavior of individuals and organizations) Projection during the conference of pictures Discussion on the results and perspectives of the projectt starting from the contents of the interviews 2 Dissemination and valorization Action Plan P (DAP) To foster the partner s commitment and optimal utilization of the funds dedicated to these activities, the DAP will be built using a bottom-up approach: each Local Agency/Territory will develop its ownn local strategy, then a European mainstreaming will be built over this layer: 1) Each Territory will develop its own dissemination plan: - definition of local/provincial, regional, national targett groups valorisation objectives - marketing strategies for G&L catalogues - list of actions to be carriedd out and 2) Dissemination WP coordinator will edit a project s DAP (collecting the local l strategy plan of each partner see sample in ANNEX 1) taking t into account alll the local indications, merging them and ntegrating them. 3) To simplify the monitoring process, the DAF will contain a complete listing off the actions of the dissemination process, called Activity Plan/ /Report Grid, maintained by each Territory as farr as the local activities are concerned and by the WP coordinator as far as the Europeann activities are concerned (see ANNEX 2). The following diagram outlines the DAP s structure and aims: 7

8 3 Target groups The project foresees the following target groups: 3.1 Direct - local bodies aimed at fostering guidance, training and mobility programs - schools, vocational and education centres, universities willing to offer teachers and trainers the Company-visits as a path for training and guidance (Informal learning) 3.2 Indirect - for the seminars circuits: students of VET, secondary school, university, apprenticeship, workers in continuous training paths - for the industrial tourism and guidance tours: individuals or groups of any age and working condition interested in economic discovery and guidance, tourism development agencies The activities of dissemination will be addressed in all the countries to raise awareness among the potential stakeholders (to grow the promoters G&L net) the companies (to grow the training companies G&L net) and the potential customers (schools, universities, VET organization, companies, employment services, tourist agencies, etc.). The evaluation indicators set in the project foresee the involvement of: > about 100 people in local dissemination activities in each Area/Territory involved in the Project Furthermore, the validation phase will involve also a number of real customers (at least 4 pilot visits organized by each partner, 36 visits overall, with an estimation of at least 300 testing participants in local catalogues for teachers and trainers). 3.3 Sustainability issue The target groups after the end of the project will be the same listed above; while during the project s life their number will be limited since it is linked to the validation activities, at this stage the total amount will depend on the results of the dissemination and exploitation activities, that will have high reference values (as shown in the table below). After the end of the project, in fact, the number of reached target groups will be increased through the mainstreaming activities, that will include both traditional channels, such as public relations, publications, web promotion, etc., and the local exploitation workshops. HORIZONTAL MAINSTREAMING - promotion and advertising towards the local customers; - local workshops (will be invited: education and training providers, associations of entrepreneurs, placement and guidance agencies, Universities, etc); - updating and promotion of the website and the online catalogues; VERTICAL MAINSTREAMING - local exploitation workshops in each country (all the local authorities/public bodies will be invited: municipalities/provinces/region officers, job services, councillors in charge of the regional educational/training/companies services, tourism development agencies, etc); 8

9 - final conference in Bologna (will be invited: national/european decision makers, stakeholders, etc); Every partner will share with the others its local contacts, in order to build a final list of people/stakeholders that will potentially be reached and involved in the G&Lnet activities. 3.4 Envisaged impact Type Impact Target Areas Short term WP2 ANALYSIS, ADAPTATION AND IMPLEMENTATION OF THE MODEL Desk interviews and analysis, carried out at local level, analysis of the local VET systems, verifying the existence and extent of collaboration with the enterprises system (training providers for the Seminars in Company) WP3 VALIDATION OF THE MODEL N. Seminars =36 4 visits in 9 territories N. participants=300 (>/= 8 participants for each seminar) WP4 VALORIZATION AND DISSEMINATION OF RESULTS At least 100 persons /territory. Teachers, trainers, counsellors and school managers who work in secondary schools and in the VET system (or in similiar European contexts) mainly with years students 9 *In Italy 4 regions: -Friuli Venezia Giulia -Marche -Umbria -Emilia Romagna (Prov.of Bologna) * At international level (in 5 Countries): -Belgium (Flemish region of Bruxelles) -Germany (BadenWürttemberg/ Bodensee regions) -Slovenia (Savinjska region) -Turkey (Bati Anadolu region) -Hungary (Eszak Magyarorszag region) Long term Teachers, trainers, counsellors and school managers will continue to use information received during the Visits in the companies to strengthen relations with enterprises and to develop innovative pedagogical strategies by: - creating new opportunities of work experiences and internships for students - proposing the Seminars in Company to students - employing the case study based on work processes as teaching methodology - updating the school programs and curricula in accordance with enterprises needs A. Extension to the neighbouring regions/territories: *North-Central Italy: Experimentation of interregional circuits in Trentino Alto Adige, Veneto, provinces of Emilia Romagna (except for the provincia of Bologna), Toscana and Lazio. *International partners: exploit the crossborder opportunities. For example the Translake partner (Germania) on Constance Lake may activate a network with Austria, Liechtenstein and Switzerland. 9

10 ANNEX n. 1 (sample) The aim of this document is to help you with defining and carrying out the best strategy to create impact in your context. Step by step you define for your own organization, region and or country who your target group is what the best strategy is to reach them The role of your organization in Go&LearNET Organisation: Latest update: Relevance of the project Obstacles/ conditions for implementation Solutions Strengths ENAIP FVG Please describe the relevance of this project for your context, how can it be of use for you? (also opportunities for the near future) The project is relevant since the mobility of students and workers (teachers and trainers included) will be in the future an increasing activity for our training center. The validation and recognition of the professional competence acquired during the Go&Learn experience (thematic seminar, discovery visit or circuit) is a crucial aspect to guarantee an effective training recognition and usage value to our customers. Do you foresee any obstacles when implementing the project in your context? Main obstacles could be (are):.the availability of companies suitable and available to cover the role of "hosting companies".the possibility for trainers and teachers of the recognition of this typology of training within teachers' refresher courses recognized by national school administrations (MIUR) to facilitate their involvement and participation.the commercial frame of in company visits/seminars (costs and financial issues) What are possible solutions to overcome these obstacles? To contact and explain in an effective way to the companies the importance of their role and the benefits they can have participating to the initiative. The recognition of the frame Go&Learn as a non formal training methodology for teachers/trainers (in-service training). The ESF or European/local funds to promote and finance the Catalogue (visits/seminars free of charge for participants). What are the strengths of your organization in this project? (what can you bring in?).very accustomed with the issues of the project: the experience within Apprendistato FVG, Polo Mare and the European Project Go &Lear (multilateral networks LdV) in organising Company visits and in company seminars and circuits.wide network of companies to contact.strong link with the regional government offices working on the Go& Learn Frame.The existence of the LNMB, a Regional Agency Go&Learn to manage the Local/international catalogue.strong link with the network of VET providers (Effe.Pi network) operating in FVG region 10

11 Target group What is in it for them? Creating awareness: dissemination of the project and outcomes Who is the target group for your dissemination activities in YOUR context?.hosting companies.training providers and schools as far as the tools developed are regarded.teachers, trainers, counsellors (involved in a non formal learning experience).public authorities as far as the adoption of the standards developed are regarded Why should we approach this target group, why are they important for the project? Why should they be involved/ informed? companies: to build a local network of hosting companies, certificated by the regional authorities thus having advantage for this by the regional government (i.e. exclusivity of service, better evaluation in bids/tenders, etc..), to foster the non formal training model applied to training of trainers training providers: to support the development and enhancement of networks between the education system (schools, VET and University) and the economic fabric of a territory represented by local companies (i.e. the labour market) teachers and trainers: to improve teaching and guidance methods, valorising the technical and transversal competences requested by companies, and supporting the subsequent employment of students public authorities (region/province...): to include thematic seminars and economic discovery visits in local companies within teachers' refresher courses recognized by national school administrations; to guarantee better quality in education and training, promoting a stronger link between Activities/ approach Products/ tools What are your dissemination and exploitation activities to reach this target group? (please keep the excel list with your activities up to date). ing list. focus groups n.. local events (workshops) n.. press releases where/when/how many. brochures n.. newsletters and e-zines n.. posters or displays at the local workshops and final conference n. conference participation/organisation Do you need any specific tools for the dissemination and exploitation?.leaflet describing project aims and outcomes, advantage for Companies, advantage for VET providers and Educational System.mailing list of companies.mailing list of stakeholders /authorities.leaflet for teachers/trainers and handbook for companies.website for the project.editing of the on-line materials.web-pages translation into the partner s language.webcatalogues/catalogues of the Local SEMINARS IN THE COMPANY, in digital format 11

12 ANNEX n. 2 (sample) UPDATED date status Start date End date Performed by Activity Target group Tool Impact Purpose ongoing done planned 01/10/ /01/ 2014 nov ENAIP FVG update the ADAM database ENAIP FVG Creation of the webpages of the project website ENAIP FVG meeting with the partner of the Effe.Pi network Level EU L/R, Nat, EU L/R all audience + partnership members all audience + partnership members homepageview.h tm#.u5fohkkxto earnet.eu/goandl earnet/ xxx access to the page since jan 2014 disseminate information through the ADAM portal Raise awareness and interest in Go&Learnet project Raise awareness and interest in Go&Learnet project between the Effe.Pi network (VET schools and institutions) 12