R E D U C E F R I C T I O N O P T I M A L U S E R E X P E R I E N C E S A C R O S S D E V I C E S & P L AT F O R M S

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Dwayne Reynolds
7 years ago
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1 R E D U C E F R I C T I O N O P T I M A L U S E R E X P E R I E N C E S A C R O S S D E V I C E S & P L AT F O R M S C H R I S T O P H H E Y c h r i s t o p h h e y n D I R E C T O R, M O B I L E & D I G I T A L G U E S T E X P E R I E N C E S

2 R E D U C E F R I C T I O N App Mobile Strategy R E D U[think C E all Fscreens] R I C T I O N Think twice before you go apponly [we are not Starbucks] Think global, act local [customs, speed and lawyers] Go Old School [SMS, , Desktop: still alive]

3 R E D U C E F R I C T I O N App Mobile Strategy R E D U[think C E all Fscreens] R I C T I O N Think twice before you go apponly [we are not Starbucks] Full back-end integration with multiple front doors (mobile web / apps) Think global, act local [customs, speed and lawyers] Go Old School [SMS, , Desktop: still alive]

4 R E D U C E F R I C T I O N App Mobile Strategy R E D U[think C E all Fscreens] R I C T I O N Think twice before you go apponly [we are not Starbucks] Think global, act local [customs, speed and lawyers] Mobile web is still our main driver of mobile check-ins (90+ %) Go Old School [SMS, , Desktop: still alive]

5 R E D U C E F R I C T I O N App Mobile Strategy R E D U[think C E all Fscreens] R I C T I O N Think twice before you go apponly [we are not Starbucks] Think global, act local [customs, speed and lawyers] Go Old School [SMS, , Desktop: still alive] Examples: Operating in 29 countries (with 29 legal systems / requirements)

6 R E D U C E F R I C T I O N App Mobile Strategy R E D U[think C E all Fscreens] R I C T I O N Think twice before you go apponly [we are not Starbucks] Think global, act local [customs, speed and lawyers] Go Old School [SMS, , Desktop: still alive] Examples: Transactional s remain our prime marketing vehicle Majority of users prefers SMS over Push

7 C O N T E N T P R I O R I T I L O C A L I Z AT I O N Travel with the consumer [be their host] Location, location, location [just don t be creepy] Integrate your CRM knowledge [connect the brains] Think 2-way street [what can mobile do for YOU?] Activate local knowledge [get the books out]

8 C O N T E N T P R I O R I T I L O C A L I Z AT I O N Travel with the consumer [be their host] Location, location, location [just don t be creepy] Scenarios for each step of their journey Integrate your CRM knowledge [connect the brains] Think 2-way street [what can mobile do for YOU?] Activate local knowledge [get the books out]

9 C O N T E N T P R I O R I T I L O C A L I Z AT I O N Travel with the consumer [be their host] Location, location, location [just don t be creepy] Integrate your CRM knowledge [connect the brains] Think 2-way street [what can mobile do for YOU?] At Home vs. At Hotel screen ibeacons at hotels Activate local knowledge [get the books out]

10 C O N T E N T P R I O R I T I L O C A L I Z AT I O N Travel with the consumer [be their host] Location, location, location [just don t be creepy] Integrate your CRM knowledge [connect the brains] Think 2-way street [what can mobile do for YOU?] Guest preferences Status levels Stay data Activate local knowledge [get the books out]

11 C O N T E N T P R I O R I T I L O C A L I Z AT I O N Travel with the consumer [be their host] Location, location, location [just don t be creepy] Integrate your CRM knowledge [connect the brains] Think 2-way street [what can mobile do for YOU?] Activate local knowledge [get the books out] Employee-facing data integration

12 C O N T E N T P R I O R I T I L O C A L I Z AT I O N Travel with the consumer [be their host] Location, location, location [just don t be creepy] Integrate your CRM knowledge [connect the brains] Think 2-way street [what can mobile do for YOU?] Activate local knowledge [get the books out] Concierge knowledge Traditional collateral

13 B E S P O K E H O M E - SCREENS At Hotel experience [change the sales pitch] Be in the moment [show that you care] Think outside of the box [surprise and delight]

14 B E S P O K E H O M E - SCREENS At Hotel experience [change the sales pitch] Be in the moment [show that you care] Stop selling hotel rooms Start creating experiences Think outside of the box [surprise and delight]

15 B E S P O K E H O M E - SCREENS At Hotel experience [change the sales pitch] Be in the moment [show that you care] Think outside of the box [surprise and delight] Special offer as you walk into the bar Special programs for families

16 B E S P O K E H O M E - SCREENS At Hotel experience [change the sales pitch] Be in the moment [show that you care] Think outside of the box [surprise and delight] Be there when they least expect it

17 A N D M A K E T H E M S M I L E T H E Y L L R E M E M B E R Y O U

ELS NET. Metra's electronic locking system

ELS NET. Metra's electronic locking system ELS NET Metra's electronic locking system Improves your service & facility management Use electronically controlled lockers for ski resorts, hotel, university, factory, hospital Can be used with storage