Information Services Corporation. Brand Identity Guide

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1 Information Services Corporation Brand Identity Guide

2 The Logo of the ISC brand. The logo consists of a glyph and a wordmark. The glyph is an outlined circle with a graphic representation of the letters ISC in the inside. The wordmark is set in a stylized version of Lubalin and appears to the right of the circle. These elements have been brought together to create a symbol that represents an innovative and contemporary look that mirrors the ISC brand. The logo is uniquely rendered way. This logo is the only mark to be used when identifying ISC services, and products. The logo glyph and word mark should always remain one unit. Separating the glyph from the word mark is not recommended and should not be made without the explicit written permission by ISC Communications. Glyph Word mark Information Services Corporation Brand Identity Guide 3

3 Acceptable Versions The ISC logo is available in the following formats: EPS (.eps) designers or anyone requiring the ability to reproduce the logo in various scales, resolutions and formats. This is a source vector graphic format by which all other formats (e.g.,.gif,.tif, jpeg, etc.) are derived from. One colour black version GIF (.gif) Preferred use in PowerPoint presentations, Word documents and online. Reverse white version Information Services Corporation of Saskatchewan Brand Identity Guide 4

4 Colour The ISC logo is provided in two colour options: black or white. It will appear predominantly in black on a white or light background. In the event that the logo must appear on a dark background it should appear in white. Please use your best discretion when choosing a black or white logo to be placed on a background that is in a middle grey area of the colour spectrum. 100% Black C 0 M 0 Y 0 K 100 R 35 G 31 B 32 Hex: 231f20 White C 0 M 0 Y 0 K 0 R 255 G 255 B 255 Hex: ffffff Alternate colouring of logo There are special circumstances where the ISC logo can be produced in a colour other than black or white. ISC Communications must be contacted for production of an alternately coloured logo. An example of a special circumstance is an alternate coloured logo placement on branded apparel to improve legibility and visual appeal. Information Services Corporation Brand Identity Guide 5

5 Margin Allowance Clear Zone In order for the logo to stand out in branded ISC materials there should clear zone be an area of space around it. No copy or imagery should encroach into this clear zone. The optimum minimum clear zone around the logo should be the same dimension as the height of the wordmark in the logo (shown as x in the illustration to the right). clear zone Information Services Corporation Brand Identity Guide 6

6 Unacceptable Variations The logo is uniquely rendered and should computer technology allows for easy the logo should not be made without the explicit written permission by ISC Communications. This page illustrates improper logo DO NOT add a drop shadow to the logo. DO NOT horizontally scale the logo. DO NOT rotate the logo. DO NOT use different colour schemes. DO NOT change the DO NOT place objects behind the logo. DO NOT vertically scale the logo. Information Services Corporation Brand Identity Guide 7

7 Minimum Size Requirements Minimum size restrictions ensure that the logo is always clearly legible on-screen for online and in print. Print Internet/Online 72 dpi Minimum width for the logo in print is mm (1.0 ). Minimum width for the logo on-screen is 100 pixels mm (1.0 ) 100 pixels wide Information Services Corporation Brand Identity Guide 9

8 Sizing and placement of secondary logos When a secondary or sponsor logo is used on ISC materials it should be no larger then the height of the ISC logo. The secondary logo should be positioned to the left of the ISC logo and be positioned outside of the clear zone established by the height of the ISC wordmark. clear zone clear zone Information Services Corporation Brand Identity Guide 10

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