Contents. Make A Difference Day Visual Identity Guidelines 1

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1 Brand Identity Guidelines

2 Contents Logo Philosophy...2 Stacked Outline Logo...3 Stacked Solid Logo...4 Stacked Solid Logo Reversed...5 Horizontal Outline Logo...6 Horizontal Solid Logo...7 Color Palette...8 Tagline...9 Clearspace...10 Logo Don ts Consider these guidelines a tool to help you make the right choices when creating communications what to do and what not to do with the logo, colors, typography and other visual elements. Please use these guidelines as a reference and reminder as you work. With consistent, proper use, the logo will become the recognizable embodiment of Make A Difference Day. As future decisions are made about brand usage, these guidelines will evolve and periodical updates will be made. Please be sure to access the latest version of this document. Make A Difference Day Visual Identity Guidelines 1

3 Logo Philosophy The values of Make A Difference Day compassion, community involvement and the desire to help others all start with the generosity of one s heart. The square shape represents the TEGNA brand interlocking with a heart illustrating humanity and commitment to the communities we serve. These values are at the center of everything we do. Use of the tagline Made possible by you and the people of TEGNA is encouraged not only to build awareness of TEGNA and our core values, but as acknowledgment that Make A Difference Day wouldn t be possible without thousands of caring, compassionate volunteers like you. Make A Difference Day Visual Identity Guidelines 2

4 Stacked Logo Outline The words Make A Difference Day and the tagline must always appear in solid black or white. The icon can be reproduced in any of the TEGNA brand colors when used on a white background. See page 8 for correct color usage. The tagline may be enlarged to enhance readability, but should not extend beyond the width of the logotype. Logos are provided in the preferred colors pink, blue and white. The remaining approved colors can be found in the swatches panel of the eps files. Make A Difference Day Visual Identity Guidelines 3

5 Stacked Solid Logo The words Make A Difference Day and the tagline should always appear in solid black or white. The square can be reproduced in any of the TEGNA brand colors, but the heart icon must be white. See page 8 for correct color usage. The tagline may be enlarged to enhance readability, but should not extend beyond the width of the logotype. Logos are provided in the preferred colors pink, blue and white. The remaining approved colors can be found in the swatches panel of the eps files. Make A Difference Day Visual Identity Guidelines 4

6 Stacked Solid Logo Reversed Made possible by you and the people of When the logo is reversed on a photo or video, the heart icon may appear in any of the TEGNA brand colors or removed to reveal the image beneath. Made possible by you and the people of The tagline may be enlarged to enhance readability, but should not extend beyond the width of the logotype. Made possible by you and the people of Made possible by you and the people of Made possible by you and the people of Made possible by you and the people of Make A Difference Day Visual Identity Guidelines 5

7 Horizontal Logo Outline The words Make A Difference Day and the tagline must always appear in solid black or white. The icon can be reproduced in any of the TEGNA brand colors when used on a white background. See page 8 for correct color usage. Make A Difference Day Visual Identity Guidelines 6

8 Horizontal Logo Solid The words Make A Difference Day and the tagline must always appear in solid black or white. The square can be reproduced in any of the TEGNA brand colors when used on a white background. The heart icon must be white. See page 8 for correct color usage. Make A Difference Day Visual Identity Guidelines 7

9 Color Palette TEGNA Blue PMS 639 C+U CMYK 100/17/14/0 RGB 0/126/172 HEX 007EAC The color Palette consists of the TEGNA brand colors. Use only one color plus black or white. The words Make A Difference Day and the tagline should always appear in black or white. The heart icon can appear in any of the TEGNA brand colors. TEGNA Pink PMS 2062 C+U CMYK 21/84/5/0 RGB 197/69/129 HEX C54581 TEGNA Orange PMS 7416 C+U CMYK 0/69/77/0 RGB 242/115/73 HEX F27349 TEGNA Green PMS 2247 C+U CMYK 54/0/45/0 RGB 116/191/154 HEX 74BF9A Make A Difference Day Visual Identity Guidelines 8

10 Tagline Use of the tagline is encouraged to acknowledge the thousands of volunteers who dedicate their time and efforts to improve the lives of others on Make A Difference Day. Depending on the size of the logo, the tagline may be enlarged to enhance readability, but should not extend beyond the width of the logotype. The tagline should be removed if the logo is reduced to a size that hinders the legibility of the tagline. Ideal width of tagline for large applications Maximum width of tagline for small applications Remove the tagline on small applications if it will hinder legibility Make A Difference Day Visual Identity Guidelines 9

11 Clearspace Clearspace is defined as the area around a logo that excludes other graphics and typography. These clearspace requirements preserve the integrity and legibility of the logo by making sure it s not overcrowded in a layout. Maintain a clear space equal to the height of the letter M to keep the logo free of competing text, images and graphics. The unit of measurement for clearspace is consistent for all the versions and colors of our logo. Make A Difference Day Visual Identity Guidelines 10

12 Logo Don ts Don t use colors outside our color palette. See page 8 for correct color usage. Don t rotate or alter any part of the logo. Don t use more than one color even if they are both from our color palette. Don t attempt to recreate the logo. Make A Difference Day Visual Identity Guidelines 11

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