brand identity guidelines

Size: px
Start display at page:

Download "brand identity guidelines"

Transcription

1 brand identity guidelines 02/ allseating brand identity guidelines

2 A full two-inches taller and wider than the standard task chair, the stately Inertia Executive chair makes an impressive statement with its high back, which can be dressed up in either mesh or fully upholstered. our brand identity basic elements Here are the basic elements of Allseating s corporate identity: Logo Typography abcabc abcabc Colour Photography Layout Since we spend the majority of our day, every day, sitting in a chair, our sole focus is to design solutions that make being in the seated position more ergonomic and more productive. To learn how to properly use any member of the Inertia family and how to combine them with our personal work tools to promote a healthier way to sit visit allseating.com. The Allseating identity is made from a combination of these elements which are used in a variety of applications. These guidelines will explain how to use the elements so that the style and brand are used in the correct way. Every application must maintain the brand value, flexibility and be well designed. 8 allseating brand identity guidelines

3 our logo the basics Wordmark Logo Roundel At the cornerstone of the Allseating brand is our speciallycreated Logo. Consistent usage enhances recognition. Misuse of the logo in marketing materials, web sites, and products dilutes the power of the Allseating brand, confuses clients and increases legal risk. The Allseating Logo is comprised of two core components: the wordmark and the roundel. The relationship of these components is specific and must never be altered. The wordmark must never appear without the roundel. However, the roundel may be used on its own as a graphic device. In these instances, the full logo should appear somewhere on the same application. Exceptions can be made only with the permission of the Allseating Marketing Team. The Allseating Logo must be reproduced from digital master artwork provided by the Allseating Marketing Team. Do not attempt to create your own brand/message versions. 9 allseating brand identity guidelines

4 our logo clear space and colour Clear space refers to a minimum area surrounding the Allseating logo (indicated in yellow) which must remain free of all graphics and typography. This clear space requirement has been established to ensure that the prominence, clarity and legibility of the Allseating logo remains intact. The clear space equals the diameter of the Allseating roundel. Acceptable Logo Colour Versions Allseating Gray (PMS 425) Black Reverse White When the roundel is treated as a graphic element and not as part of the full logo, it may bleed off application parameters. 10 allseating brand identity guidelines

5 our logo size Minimum Size Minimum size refers to the smallest size at which the Allseating logo may be reproduced to ensure its legibility. The minimum reproduction size of the logo is 6mm in height, based on the height of the Allseating roundel. However, when space limitations dictate the use of a reproduction size that is smaller than the recommended minimum, contact the Allseating Marketing Team for approval of those special applications. 6mm Maximum Size There is no limit to the size at which the Allseating logo may be reproduced. However, the logo must have an proportionate relationship to the surface on which it is applied. The logo width must not be wider than 1/3 of the application s longer side. 1/3 1/3 1/3 11 allseating brand identity guidelines

6 our logo placement and visual contrast Preferred Placement The preferred position for the logo is the bottom right-hand corner of the application space, taking into consideration the required clear space as previously outlined on page 10. However, all four corners are acceptable for logo placement. Preferred placement The Allseating logo may be placed on various backgrounds but it should only be used in areas that are simple and uncluttered. The background must always provide maximum contrast for legibility. 12 allseating brand identity guidelines

7 our logo visual contrast and correct usage 1 2 Because of the growing complexity of the contract furniture market environment, controlling exposure of the Allseating logo is vital to ensuring maximum impact. When displaying the logo, maintain consistency with its established configuration and the way in which it is displayed. 3 Please do not alter or misuse the logo. Here are several common examples of how the logo should NOT be used: 4 1 Color applications Do not deviate from the approved logo colours: Allseating Grey, black and reverse white. 2 Typeface substitution Do not replace any typeface or text within the logo and don t alter any capitalization styles within the logo. 3 Distortion Do not stretch or squeeze the logo or roundel; never alter the horizontal or vertical proportions of the logo. 4 Angles Do not put the logo on an angle. 5 Elements Do not use the wordmark without the roundel. (However, the roundel may be used alone as a graphic element. In these cases, the full logo must appear somewhere on the same page) 6 Drop Shadows Drop shadows are not allowed. 7 Logo Framing Do not enclose the logo in a shape or frame. When using a color background, never enclose the logo in a white box allseating brand identity guidelines

8 anatome In 2011, the Anatome ergonomic product line will be amalgamated within the Allseating brand. This will enable Allseating to provide clients with expanded and integrated solutions that promote healthy work postures when people are seated at their desk. The Anatome Logo has been updated to become a sub-brand within the the Allseating brand portfolio. Anatome is only to be used to describe the collection of personal work tools designed and manufactured by Allseating and the logo is only to be used under the direction of Allseating s Marketing Team. It should always appear with the Allseating brand and never in isolation. 14 allseating brand identity guidelines

9 typography Type Voice Typography is language made visual by way of letterforms. The typography selected for the Allseating brand must also speak to the brand values, increasing the overall consistency of the message delivered. Primary Typography News Gothic (BT) designed by Morris Fuller Benton in 1908 was selected because it is a realist font. The organic letterforms and subtle transitions in stroke width deliver a communicative tone of voice. This typeface was originally used in newspapers because of its easy readability and flexible formatting options. New Gothic (BT) should appear lowercase in headlines and sentence case in body copy. Secondary Typography Primary Font News Gothic Light News Gothic Roman News Gothic Demi Primary Font Minion Pro Regular Minion Pro Medium Minion Pro Semibold Minion, chosen for its common character height and simple form, was designed by Robert Slimbach in Inspired by the beautiful, highly readable typography of the late Renaissance era, Minion is both modern and timeless. Primarily designed for type setting, the font is available in a variety of text weights for design flexibility. Minion should be used minimally, and in support text applications, such as captions and pull-quotes. 15 allseating brand identity guidelines

10 typography Sample 1 THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG. THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG. Sample 2 The quick brown fox jumps over the lazy dog. The quick brown fox jumps over the lazy dog. Sample 3 the quick brown fox jumps over the lazy dog. Both the fonts News Gothic and Minion Pro may be applied in all-capitalized (1) or sentence-case treatments (2). For headlines, the preferred treatment is News Gothic all lowercase. (3) 16 allseating brand identity guidelines

11 colour PMS: Pantone Matching System CMYK: 4-colour process = Cyan, Magenta, Yellow, Black HTML: web safe hexadecimal value RGB: Digital Red, Green, Blue values Name PMS Process RGB Hex Color provides a strong visual link to our brand identity across a wide range of applications. To add depth to the brand, a color palette has been created for use in printed and electronic materials. They are broken down into two categories: primary and secondary colors. Allseating Grey 425 C 38C 28M 21Y 63K 99R 100G 102B U Allseating Blue C 46M 0Y 0K 0R 118G 192B 0076C0 Primary Colour Palette Allseating Grey is based off of our logo and when used in combination with photography, video, graphics and fonts, helps to further define and communicate our brand identity. Allseating Green C 0M 100Y 0K 141R 198G 63B 8DC63F Allseating Orange 166 0C 64M 100Y 0K 244R 124G 32B F47B20 Secondary Colour Palette The secondary palette was created to extend the flexibility of the Allseating palette but should be applied carefully, with discretion and generally only for Allseating internal communications pieces. This secondary palette must never be applied to the Allseating logo. Allseating Red C 100M 99Y 4K 227R 27G 35B E31B23 Allseating Purple C 100M 0Y 40K 100R 2G 95B 64025F Black Black 6 0C 0M 0Y 100K 0R 0G 0B allseating brand identity guidelines

Brand and Identity Guidelines

Brand and Identity Guidelines Brand and Identity Guidelines Using this Brand Guide This brand and style guide is designed to illustrate the basic requirements for appropriate usage of Prioria Robotics logo and design elements in a

More information

Branding Guidelines. use and understanding of our identity

Branding Guidelines. use and understanding of our identity Branding Guidelines use and understanding of our identity 3 AdvoCare Logo Usage 4 Color Options 5 Background Color 6 Sizing & Spacing 7 Application Errors 8 Color Palette 9 Typography ADVOCARE INTERNATIONAL

More information

BRAND IDENTITY GUIDELINES

BRAND IDENTITY GUIDELINES BRAND IDENTITY GUIDELINES WELCOME These brand identity guidelines have been updated to now include the new brand strapline Stop sore throats hurting hearts. These guidelines will assist you in using the

More information

Graphic Standards Manual

Graphic Standards Manual Graphic Standards Manual June 2011 TABLE OF CONTENTS LOGO DESIGN AND CORPORATE COLORS FOUR COLOR AND PANTONE: PREFERRED & SECONDARY VERSIONS.......... 3 BLACK & WHITE: PREFERRED & SECONDARY VERSIONS........................4

More information

Point Park University Logo

Point Park University Logo UNIVERSITY LOGO 5 BRAND ONE Point Park University Logo The new Point Park University logo was created in 2009 to give the brand a more focused, modern identity. The logo is comprised of two parts, which

More information

Brand Standard Guide

Brand Standard Guide Brand Standard Guide Contents 03 Strategic Brand Strategy 04 itravel2000 identity - The logo 05 Clear Spacing 06 Correct Usage of Logo 07 Corporate Colours 08 Typeface Online & Print 09 Imagery & Visual

More information

There are a number of ways to use the Trapeze Networks logo. Here are the guidelines to use that will help strengthen our logo awareness:

There are a number of ways to use the Trapeze Networks logo. Here are the guidelines to use that will help strengthen our logo awareness: WHAT WE LOOK LIKE Identity Our logo. The Trapeze Networks logo consists of five elements: wording, color, background color, clear space and placement. All of these pieces must be addressed when using the

More information

MasterCard SecureCode Artwork Usage Guidelines

MasterCard SecureCode Artwork Usage Guidelines BRAND GUIDELINES MasterCard SecureCode Artwork Usage Guidelines Version 6.3 June 2015 The MasterCard SecureCode Identifier must be used by participating members and merchants of the MasterCard SecureCode

More information

Brand Identity Guidelines Manual

Brand Identity Guidelines Manual Brand Identity Guidelines Manual Introduction The King Pharmaceuticals Brand Identity Guidelines Manual is the basic guide for establishing and maintaining a consistent image for King Pharmaceuticals.

More information

GBQ Brand Identity Guidelines

GBQ Brand Identity Guidelines GBQ Brand Identity Guidelines Table of Contents 2 1 Welcome to the New GBQ 2 The GBQ Logo 4 Sub-Brand Architecture 6 GBQ Logo and Sub-Brand Structure 8 GBQ Logo and Sub-Brand Clear Space 1 Minimum Sizes

More information

Visual Style Guide April 2015

Visual Style Guide April 2015 Visual Style Guide April 2015 Contents Introduction to the Logo 3 Safe Area and Size 4 Logo and Tagline Usage 5 Incorrect Usage 6 Color Palette 7 Backgrounds and Additional Design Elements 8 Typography

More information

size and proportion Graphic Standards Manual Version 1.3 January 2014

size and proportion Graphic Standards Manual Version 1.3 January 2014 size and proportion To ensure legibility, the Cumberland logo should never be reproduced at sizes smaller than one inch wide. (See Figure K.) The Cumberland logo s proportions should never be altered.

More information

GBQ Brand Identity Guidelines

GBQ Brand Identity Guidelines GBQ Brand Identity Guidelines 1 Table of Contents 2 1 Welcome to the New GBQ 2 The GBQ Logo 4 Sub-Brand Architecture 6 GBQ Logo and Sub-Brand Structure 8 GBQ Logo and Sub-Brand Clear Space 11 Minimum Sizes

More information

LXI Consortium Trademark and Logo

LXI Consortium Trademark and Logo LXI Consortium Trademark and Logo Usage Guidelines June 23, 2006 Updated November 19, 2007 Updated November 25, 2008 www.lxistandard.org/home/ Introduction The intention of this document is to provide

More information

Corporate Identity Guidelines Brand Basics

Corporate Identity Guidelines Brand Basics Contents 2 Components 3 Corporate signature 4 Business unit and group signatures 5 Clear areas 6 Corporate color 7 Contrast 8 Improper use 9 Type fonts 10 Corporate functions logos Visit also http://corpid.utc.com/

More information

BRAND GUIDELINES. MasterCard. Brand Mark Standards. Version 7.4 February 2015

BRAND GUIDELINES. MasterCard. Brand Mark Standards. Version 7.4 February 2015 BRAND GUIDELINES MasterCard Version 7.4 February 2015 Brand Mark Standards MasterCard The MasterCard Brand Mark may appear only in approved versions. Choice of version depends on application, budget constraints,

More information

Brand Style Guide 2010 v.1

Brand Style Guide 2010 v.1 Brand Style Guide 2010 v.1 Brand Elements The Logo The Expedia logo consists of two main elements: the Expedia symbol and the wordmark. These elements must only be used in the approved relationships and

More information

Guidelines for using The Heritage Council logo March 2008

Guidelines for using The Heritage Council logo March 2008 Guidelines for using The Heritage Council logo March 2008 These guidelines introduce our new identity and are designed to help you implement our identity consistently. These guidelines introduce The Heritage

More information

visualidentityguidline

visualidentityguidline visualidentityguidline tableofcontents 2 3 5 6 8 10 11 creativestandardsintroduction signatureelements typography colourpalette backgroundcontrol signaturemisuse primarymeansofcommunication ipacbcsrb visualidentitystandards

More information

AUSTIN PEAY STATE UNIVERSITY

AUSTIN PEAY STATE UNIVERSITY AUSTIN PEAY STATE UNIVERSITY OFFICIAL LOGOS AND TRADEMARKS - USAGE AND STYLE GUIDE TABLE OF CONTENTS WORDMARK VERTICAL Full Color 2 One Color 3 WORDMARK HORIZONTAL Full Color 4 One Color 5 STAND ALONE

More information

TABLE OF CONTENTS. SECTION ONE: OVERVIEW... 4 Who are these guidelines for?... 4 What is a visual identity guideline?... 4

TABLE OF CONTENTS. SECTION ONE: OVERVIEW... 4 Who are these guidelines for?... 4 What is a visual identity guideline?... 4 VISUAL IDENTITY TABLE OF CONTENTS SECTION ONE: OVERVIEW... 4 Who are these guidelines for?... 4 What is a visual identity guideline?... 4 SECTION TWO: VISUAL IDENTITY GUIDLINES... 5 Corporate identity

More information

Symantec Identity Guidelines. Version 3 - March 2012

Symantec Identity Guidelines. Version 3 - March 2012 Symantec Identity Guidelines Contents The Symantec Identity Guidelines explain how to consistently and effectively apply the most visual elements of the Symantec brand. These elements are designed to convey

More information

CARROLL UNIVERSITY ATHLETICS IDENTITY GUIDELINES VERSION 1 MARCH 22, 2016

CARROLL UNIVERSITY ATHLETICS IDENTITY GUIDELINES VERSION 1 MARCH 22, 2016 CARROLL UNIVERSITY ATHLETICS IDENTITY GUIDELINES VERSION 1 MARCH 22, 2016 Everything we say, do, print or post shapes our brand, influences our reputation and forms our image. Every interaction every touch

More information

graphic standards 2016

graphic standards 2016 graphic standards 2016 The identity of Northern State University includes the signature, design and collateral materials. Our branding success depends on the consistent and frequent use of key identity

More information

The FIAT Brand. Key Visual Elements and Usage Guidelines

The FIAT Brand. Key Visual Elements and Usage Guidelines The FIAT Brand Key Visual Elements and Usage Guidelines Contents Brand Mark Guidelines 3 FIAT Brand Mark / trademark statement 4 exclusion zone 5 Primary FIAT Brand Mark 6 secondary fiat brand mark 7 tertiary

More information

alumni Graphic standards

alumni Graphic standards alumni Graphic standards Ryerson University alumni Graphic Standards Ryerson University Alumni Graphic Standards 4 Introduction 6 Logo Configurations 7 Logo Colour Palette 8 Protected Space + Minimum Size

More information

The Logo 3. Fiksu Logo

The Logo 3. Fiksu Logo Brand Guidelines 2 Contents 3 Fiksu Logo 8 miq Logo 10 Brand Architecture 14 Color Palette 15 Image Treatment 16 Data Pattern 17 Typography 18 Applications 20 Email Signature The Logo 3 Fiksu Logo The

More information

Brand Guidelines Visual Identity

Brand Guidelines Visual Identity Brand Guidelines Visual Identity June 2014 1.2 The Signature Colour version Black Colour reverse Shield alone Reverse Colour reverse on red Our signature system is comprised of two elements; the MUHC wordmark

More information

Using this Brand Guide

Using this Brand Guide Using this Brand Guide This brand and style guide is designed to illustrate the basic requirements for appropriate usage of Blue Highway s logo and design elements in a variety of mediums. All client acquisition

More information

Stanford University Department of Athletics, Physical Education, and Recreation STYLE GUIDE

Stanford University Department of Athletics, Physical Education, and Recreation STYLE GUIDE Stanford University Department of Athletics, Physical Education, and Recreation STYLE GUIDE October 2008 ! Stanford University Department of Athletics, Physical Education, and Recreation (DAPER) Style

More information

ADP Logo Use Guides. Logo Guidelines 2016

ADP Logo Use Guides. Logo Guidelines 2016 ADP Logo Use Guides Logo Guidelines 2016 Logo Overview Introduction The ADP logo unifies our br, telling world we are one ADP. With its solid letters, modern face forward orientation, it suggests dependability,

More information

FSC International Standard

FSC International Standard FSC International Standard Graphic Norms Summary 1 FSC LABELS There are three categories of the FSC label, which describe the content of FSC material. The correct label should be chosen depending on the

More information

BPAY. Brand Identity Guidelines. bpay.com.au

BPAY. Brand Identity Guidelines. bpay.com.au BPAY Brand Identity Guidelines bpay.com.au This document is a guide to: The BPAY brand The BPAY logo 04 Logo colour Logo in reverse Stand alone logo in body copy The BPAY wordmark 05 Uppercase The BPAY

More information

GUIDELINES FOR THE USE AND REPRODUCTION OF THE BBC NEWS LOGO AND BRAND PERSONALITY

GUIDELINES FOR THE USE AND REPRODUCTION OF THE BBC NEWS LOGO AND BRAND PERSONALITY GUIDELINES FOR THE USE AND REPRODUCTION OF THE BBC NEWS LOGO AND BRAND PERSONALITY BBC NEWS is a trademark of the British Broadcasting Corporation INTRODUCTION These guidelines outline some basic rules

More information

Brand Identity Guidelines

Brand Identity Guidelines Brand Identity Guidelines Brand Identity Overview The TradeStation Brand Identity Guidelines describe the visual elements that constitute TradeStation s corporate identity. This includes our logo and other

More information

Graphic Standards.

Graphic Standards. Graphic Standards www.reed.edu/public_affairs/tools/standards.html Reed College Graphic Standards Reed College Logo: The Wordmark Reed s logo is its wordmark. The font in the wordmark is Reed New Roman;

More information

CONTENTS. 3 Introduction. 7 Nuance Corporate Signature. 5 Nuance Corporate Signature Color. Minimum Size and Clearspace Requirements

CONTENTS. 3 Introduction. 7 Nuance Corporate Signature. 5 Nuance Corporate Signature Color. Minimum Size and Clearspace Requirements NUANCE Interim corporate identity styleguide O C T O B E R 2 0 0 5 CONTENTS 3 Introduction 4 Nuance Corporate Signature 5 Nuance Corporate Signature Color 6 Nuance Corporate Signature Minimum Size and

More information

Graphic Standards Manual

Graphic Standards Manual Graphic Standards Manual TABLE OF CONTENTS BASICS Brand Structure 1 Brand Extensions 2 Brand Versions 3 CINJ Signature 4 Academic Signature 5 Business Logo 6 Corporate Color 7 Corporate Typography 8 Descriptor

More information

Forest Stewardship Council

Forest Stewardship Council PART IV: GRAPHIC RULES 10 FSC LABELS FSC FSC Mix FSC Recycled From responsible sources Made from recycled material Color and font 10.1 Positive green is the standard preferred color. Negative green and

More information

Official Brand Identity. Graphic Standards Usage and Style Guide

Official Brand Identity. Graphic Standards Usage and Style Guide Official Brand Identity Graphic Standards Usage and Style Guide Meeting a Higher Standard As Utica College has grown as an institution, so too has its need to present a consistent image of itself as an

More information

The following guidelines will help ensure that our identity is used properly and effectively.

The following guidelines will help ensure that our identity is used properly and effectively. Logo Style Guide All uses of the Colleges and Institutes Canada logo must comply with the Identity Style Guide and be approved by Communications and Information Services. Please send a PDF or JPG to the

More information

PARTNER BRAND BOOK NOVEMBER 2012

PARTNER BRAND BOOK NOVEMBER 2012 PARTNER BRAND BOOK NOVEMBER 2012 CONTENTS 1.0 INTRODUCTION 2 1.1 TAGLINE & RED BALL 3 1.2 WRITER S GUIDE 4 1.3 LOGO DESIGN 5 1.4 COLOUR 17 1.5 LOGO CLEARANCE SPACE 18 1.6 LOGO SCALE REDUCTION 20 1.7 TYPOGRAPHY

More information

UNDER REVISION. Appendix I. NCES Graphic Standards for Publication and Other Product Covers, Title Page, and Back of Title Page

UNDER REVISION. Appendix I. NCES Graphic Standards for Publication and Other Product Covers, Title Page, and Back of Title Page UNDER REVISION Appendix I. NCES Graphic Standards for Publication and Other Product Covers, Title Page, and Back of Title Page National Center for Education Statistics Policy and Procedures Directive No:

More information

STYLE GUIDE From the Office of Marketing and Public Relations

STYLE GUIDE From the Office of Marketing and Public Relations SAN JUAN COLLEGE STYLE GUIDE From the Office of Marketing and Public Relations San Juan College requires consistent use of SJC s logo. This will help the College speak to its various constituencies in

More information

DotNetNuke Logo Guidelines

DotNetNuke Logo Guidelines Nik Kalyani Version 1.0.0 Last Updated: April 25, 2007 Category: Policies and Procedures Information in this document, including URL and other Internet Web site references, is subject to change without

More information

Medill Logo and Branding Guidelines

Medill Logo and Branding Guidelines Medill Logo and Branding Guidelines For more information about the Medill logos, please visit our Media and Brand Assets page at www.medill.northwestern.edu/media-brand-assets.html. For more in-depth information

More information

VISUAL IDENTITY STYLE GUIDE. JUNE 23, 2014 VERSION 1.0 QUESTIONS: nyuad.design@nyu.edu

VISUAL IDENTITY STYLE GUIDE. JUNE 23, 2014 VERSION 1.0 QUESTIONS: nyuad.design@nyu.edu VISUAL IDENTITY STYLE GUIDE JUNE 23, 2014 VERSION 1.0 QUESTIONS: nyuad.design@nyu.edu PAGE 2 ABOUT THE GUIDELINES The visual presentation used in our communication is more than simply design; it is a reflection

More information

UNITED NATIONS POLICE VISUAL IDENTIFIER guidelines

UNITED NATIONS POLICE VISUAL IDENTIFIER guidelines UNITED NATIONS POLICE VISUAL IDENTIFIER guidelines January 2011 Modernizing and Standardizing the visual identity of THE UNITED NATIONS POLICE Since the United Nations Police were first deployed to a field

More information

Brand identity guidelines

Brand identity guidelines Brand identity guidelines Version 1.1 March 2015 01 Contents 01 Contents 02 Introducing the 03 Who are these guidelines for? 04 The logo 05 Explaining the logo 06 Logo exclusion zone 07 Logo minimum reproduction

More information

CONTENTS. Brand Guidelines 2. 1 Overview Brand Principles. 2 Color Palette Primary Palette Secondary Palette. 3 Fonts Font Sizes & Attributes

CONTENTS. Brand Guidelines 2. 1 Overview Brand Principles. 2 Color Palette Primary Palette Secondary Palette. 3 Fonts Font Sizes & Attributes Brand Guidelines Brand Guidelines 2 CONTENTS 1 Overview Brand Principles 2 Color Palette Primary Palette Secondary Palette 3 Fonts Font Sizes & Attributes 4 Logo Usage Logo Tagline/Combined Alternate Signature/No

More information

Visa Brand Mark. Protect the Cornerstone of the Visa Brand

Visa Brand Mark. Protect the Cornerstone of the Visa Brand Protect the Cornerstone of the Visa Brand Full of energy and life, the Visa Brand Mark represents the cornerstone of the Visa brand. It should be represented in full colour Visa Blue and Visa Gold whenever

More information

IDENTITY STANDARDS EXTERNAL GUIDE 10/2011

IDENTITY STANDARDS EXTERNAL GUIDE 10/2011 IDENTITY STANDARDS EXTERNAL GUIDE 10/2011 Table of Contents TABLE OF CONTENTS 1.0 1.1 The SkyWest Identity... 3 1.2 Contact... 4 2.0 Logo Usage Guidelines... 5 2.1 Overview... 6 2.2 Color Specifications...

More information

Visual Brand Identity 2015 Last updated

Visual Brand Identity 2015 Last updated Visual Brand Identity 2015 Last updated 2015-01-13 Contents What is visual brand identity?... 3 Colors... 4 Brand color...4 Complementary colors...4 Gray tones...4 Supplementary colors...4 Color codes...5

More information

An International Inner Wheel Campaign. Happier Futures. Branding Guidelines. An International Inner Wheel Campaign

An International Inner Wheel Campaign. Happier Futures. Branding Guidelines. An International Inner Wheel Campaign Inner Wheel Campaign Contents Brand Mark Brand Mark Usage Primary colours Secondary colours Brand Mark Exclusion Zone Brand Mark Size Brand Mark Misuse Backgrounds Primary Typeface Recommended paper stocks

More information

FIU Primary logo structure and restrictions

FIU Primary logo structure and restrictions FIU Primary logo structure and restrictions The Logo is composed of three main elements: FIU letters Divider line Name Width of golden stroke and vertical line is the same The space between the divider

More information

Brand Standards Guide

Brand Standards Guide Brand Standards Guide Standard Logo Treatments 423 C The ExpressJet logo may be used in the formats shown on this page. The integrity of the logo must be maintained at all times. Never alter the color,

More information

STYLE GUIDE. Version 2.0b - FOR PUBLIC RELEASE

STYLE GUIDE. Version 2.0b - FOR PUBLIC RELEASE STYLE GUIDE Version 2.0b - FOR PUBLIC RELEASE Table of Contents 1.0 Introduction 1.1 Terms + Conditions... 4 1.2 Name Usage... 5 2.0 The Cyber Security Summit Brand 2.1 What Is a Brand?... 7 2.2 Brand

More information

Branding Guidelines. April 2015. www.tabletennisengland.co.uk

Branding Guidelines. April 2015. www.tabletennisengland.co.uk Branding Guidelines April 2015 HOW WE CO-ORDINATE OUR MES SAGE Contents SECTION 1 Introducing the Table Tennis England brand 1.1 Welcome to our brand 1.2 Our vision, values and strategy 1.3 Tone of voice

More information

BRAND GUIDELINES AND STANDARDS

BRAND GUIDELINES AND STANDARDS EMS SOFTWARE BRAND GUIDELINES AND STANDARDS WE HELP PEOPLE CREATE GREAT MEETINGS EMS SOFTWARE BRAND GUIDELINES 2 WHY IS BRAND SO IMPORTANT? This brand guidelines and standards book is a tool designed to

More information

Contents. Make A Difference Day Visual Identity Guidelines 1

Contents. Make A Difference Day Visual Identity Guidelines 1 Brand Identity Guidelines 9.14.2016 Contents Logo Philosophy...2 Stacked Outline Logo...3 Stacked Solid Logo...4 Stacked Solid Logo Reversed...5 Horizontal Outline Logo...6 Horizontal Solid Logo...7 Color

More information

Brand Standards!!!!!! 5735 College Parkway, Mobile, AL WIN-RAMS

Brand Standards!!!!!! 5735 College Parkway, Mobile, AL WIN-RAMS Brand Standards 5735 College Parkway, Mobile, AL 36613-2842 800-WIN-RAMS 251.675.5990 www.umobile.edu Brand Standards: Who is responsible for developing, strengthening, and maintaining the University of

More information

Oncam Corporate Identity guide V1.2 September 2016 Oncam Corporate Identity Guide. V1.2 September

Oncam Corporate Identity guide V1.2 September 2016 Oncam Corporate Identity Guide. V1.2 September Oncam Corporate Identity Guide www.oncamgrandeye.com Oncam Corporate Identity guide These standards have been created to ensure our identity is used and applied consistently. Your support in following

More information

McAlister s Deli Corporate Identity Guidelines Section A > The Corporate Signature

McAlister s Deli Corporate Identity Guidelines Section A > The Corporate Signature McAlister s Deli Corporate Identity Guidelines Section A > The Corporate Signature McAlister s Deli Corporate Identity Guidelines > The Corporate Signature > Page A-1 The Corporate Signature The elements

More information

Brand Identity and Style Guide Welcome. welcome. TO the Tottenham hotspur BRAND IDENTITY AND STYLE GUIDE. SUPPORTERS CLUB EDITION Version 2.

Brand Identity and Style Guide Welcome. welcome. TO the Tottenham hotspur BRAND IDENTITY AND STYLE GUIDE. SUPPORTERS CLUB EDITION Version 2. Welcome welcome TO the Tottenham hotspur BRAND IDENTITY AND STYLE GUIDE SUPPORTERS CLUB EDITION Version 2.0 2012 Content content BRAND ELEMENTS In Detail 3 Our Name 4 Badge 5-11 Badge Colours 6 Badge Background

More information

Standards Guide. A consistent, distinctive, professional brand identity conveys an organization s stability, credibility and strength.

Standards Guide. A consistent, distinctive, professional brand identity conveys an organization s stability, credibility and strength. Standards Guide A consistent, distinctive, professional brand identity conveys an organization s stability, credibility and strength. Table of Contents graphic elements Logo 1 Color 2 Color Backgrounds

More information

WORKING WITH OUR BRAND BRAND IDENTITY GUIDELINES V1.1

WORKING WITH OUR BRAND BRAND IDENTITY GUIDELINES V1.1 WORKING WITH OUR BRAND BRAND IDENTITY GUIDELINES V1.1 Note To Reader When you see this mouse symbol artwork can be downloaded online at: www.charteredaccountants.ie/brandidentity When you see this file

More information

Own it? Respect it. Secure it. Initiative

Own it? Respect it. Secure it. Initiative Own it? Respect it. Secure it. Initiative Supporter and Co-Branded Logo Usage Guidelines A program of the National Shooting Sports Foundation OWN IT? RESPECT IT. SECURE IT. INITIATIVE: PROGRAM COLORS (ALL

More information

The ACE Logo Registered Mark

The ACE Logo Registered Mark Using the ACE Logo The ACE Logo The ACE logo is the visual representation of our name and the foundation of our visual identity. The ACE Logo The unique, connected arrangement of the ACE letters in the

More information

Corporate Style and Branding Guide

Corporate Style and Branding Guide Corporate Style and Branding Guide December 2009 Corporate Logo Usage CORPORATE LOGO/SIGNATURE SIGNATURE LOGOTYPE The Mellanox Technologies signature is used to represent the organization in all its activities.

More information

SMU Student Affairs Style Guide

SMU Student Affairs Style Guide SMU Student Affairs Style Guide 1 Strengthening Our Visual Communications 1 SMU Student Affairs is dedicated to creating a cohesive learning environment for SMU students. To do this, we must ensure that

More information

Brand Standards Guide

Brand Standards Guide Brand Standards Guide The Corporate Logo The simpro Software corporate logo can be broken down into three principle elements: 1. Corporate Mark 2. Technical Descriptor 3. Promise Statement The elements

More information

2015 Marketing Guidelines. 2015 Parallels IP Holdings GmbH. All rights reserved. Terms of Use Privacy Policy

2015 Marketing Guidelines. 2015 Parallels IP Holdings GmbH. All rights reserved. Terms of Use Privacy Policy 2015 Marketing Guidelines 2015 Parallels IP Holdings GmbH. All rights reserved. Terms of Use Privacy Policy Master Brand Components The Parallels logo is the cornerstone of the Parallels brand. Please

More information

Graphics Guidelines UPDATED

Graphics Guidelines UPDATED Graphics Guidelines UPDATED 01.10.2015 Index THE GRAPHICS GUIDELINES The logo story The official Finnair logo Prohibited use of the logo The official F emblem The official F emblem versions Prohibited

More information

Logo Standards Guideline

Logo Standards Guideline Logo Standards Guideline TABLE OF CONTENTS Nurturing The Brand 1 Logo Guidelines 2 Correct Usage 2 Color Guidelines 6 How to Use the Provided Logo Files 9 Glossary 10 NURTURING THE BRAND THE FOLLOWING

More information

Advertising and Collateral

Advertising and Collateral III Advertising and Collateral 29 Identity Placement: Logo use in Product Advertising 30 Identity Placement: Direct Mail Return Address 31 Identity Placement: Logo Use on Web Sites 32 Identity Placement:

More information

DESIGN MANUAL CENTRAL EUROPEAN GAMES CONFERENCE 2016

DESIGN MANUAL CENTRAL EUROPEAN GAMES CONFERENCE 2016 CENTRAL EUROPEAN GAMES CONFERENCE DESIGN MANUAL CENTRAL EUROPEAN GAMES CONFERENCE 2016 VER 2.2 HOW TO USE THIS MANUAL 03 CONTENTS CENTRAL EUROPEAN GAMES CONFERENCE 2016 LOGO TYPOGRAPHY COLOR 05 09 11 SUPPORTING

More information

Interactive Brand Guidelines Brand Standards 2012

Interactive Brand Guidelines Brand Standards 2012 Brand Guidelines for 2012 Production Specifications Web Page Samples Interactive Brand Guidelines Brand Standards 2012 One of the most valuable advantages an organization has is it s brand - an image based

More information

ATHLETICS. Brand Identity Guidelines

ATHLETICS. Brand Identity Guidelines Brand Identity Guidelines TABLE OF CONTENTS The Importance of a Consistent Visual Identity...3 Official UMass Lowell Athletic Colors...4-5 Typography...6-7 Primary Identity...8-9 Secondary Identity...10-13

More information

VDOT Logo: Usage Guidelines

VDOT Logo: Usage Guidelines VDOT Logo: Usage Guidelines The VDOT logo is a trademark of The Virginia Department of Transportation. In order to protect and grow the VDOT brand, we have a distinguishable logo that can be used to mark

More information

50th Anniversary Graphic Standards

50th Anniversary Graphic Standards 50th Anniversary Graphic Standards For 50 years Metropolitan State University of Denver has transformed the lives of students, served as a courageous leader in higher education and boldly advanced the

More information

Brand-identity Guidelines

Brand-identity Guidelines Brand-identity Guidelines Client: Contents: Date: USA Climbing 1.0 Introduction (page 1) 2.0 The Logo Design (page 3) 2.1 The Logo Usage (page 6) 3.0 Colour Scheme (page 13) 4.0 Typography (page 16) 5.0

More information

Graphic Standards Manual

Graphic Standards Manual Graphic Standards Manual 1 About This Manual This graphic standards manual was developed to provide general guidelines regarding Golden West College s visual identity. It introduces a new college logo,

More information

Vodeclic Style Guide LOGO COLORS FONTS

Vodeclic Style Guide LOGO COLORS FONTS To ensure the logo stands out clearly, it must always be framed with an area of unobstructed space. Always make sure the space around is always equal to half the height of X, where X is the height of the

More information

1 Introduction JOOMLA! BRAND MANUAL. Welcome. Our New Name. What is Joomla?

1 Introduction JOOMLA! BRAND MANUAL. Welcome. Our New Name. What is Joomla? BRAND MANUAL 1 Introduction A B C Welcome Our New Name What is Joomla? To download the Joomla! logo in various formats, please visit our web site at: www.joomla.org 2 1 Introduction A Welcome Using the

More information

BCBSNC Logo Standards

BCBSNC Logo Standards For questions regarding file formats or logo usage, please contact: brand.review@bcbsnc.com, SM Marks of the Blue Cross and Blue Shield Association. Blue Cross and Blue Shield of North Carolina is an independent

More information

Corporate Guidelines

Corporate Guidelines Corporate Guidelines 2 Basic Identity Usage Guidelines 2 Corporate onts 3 Corporate Colours 5 Electronic ile ormats 5 Clearspace 6 Minimum Identity Size 7 Alternate Corporate Identity 8 Logomark 8 Wordmark

More information

nopqrstuvwxyz ABCDEFGHIJKLMNOPQRS TUVWXYZabcdefghijklm nopqrstuvwxyz

nopqrstuvwxyz ABCDEFGHIJKLMNOPQRS TUVWXYZabcdefghijklm nopqrstuvwxyz Primary Font System The Gotham font family has been chosen as the primary typeface for Saint Mary s University communications. It combines two characteristics: strong even modern caps and welcoming, legible

More information

designed and prepared for california safe routes to school by circle design circledesign.net Graphic Standards

designed and prepared for california safe routes to school by circle design circledesign.net Graphic Standards Graphic Standards Table of Contents introduction...2 General Usage...2 Logo lockups: color...3 LOGO LOCKUPS: GRAYSCALE...4 Minimum Staging Area...5 Minimum Logo Size...6 Type Family...7 Color Palettes...8

More information

Brand Guide External

Brand Guide External Brand Guide External Table of Contents Brand Statement....2 Logos..................................... 3 The Children s Institute Logos Logo Usage Component Logos Color Palette...............................

More information

Guide to MARSHALL. Identity

Guide to MARSHALL. Identity TM G R A P H I C S S T A N D A R D S M A N U A L Guide to MARSHALL Institutional Identity WHERE DO I GET THE LOGO? The Marshall logo or its individual elements may not be redrawn, distorted or altered

More information

Brand and Identity Guidelines

Brand and Identity Guidelines Brand and Identity Guidelines Using this Brand Guide This brand and style guide is designed to illustrate the basic requirements for appropriate usage of Sebastian Ferrero Foundation s logo and design

More information

Corporate Identity Style Guide

Corporate Identity Style Guide Corporate Identity Style Guide Edition 1.0 August 2009 1.0 Purpose This Corporate Identity Style Guide is designed as a tool to assist you in the use and application of Regal Entertainment Group s brand

More information

Brand Identity and Logo Guidelines. Manatee Technical Institute Brand Identity and Logo Guidelines

Brand Identity and Logo Guidelines. Manatee Technical Institute Brand Identity and Logo Guidelines Brand Identity and Logo Guidelines No employee, student, applicant for admission or applicant for employment, volunteer, vendor, or member of the public, shall, on the basis of race, color, national origin,

More information

Guide. Graphic Standards. Guide

Guide. Graphic Standards. Guide 1. Logo The Canam Group logo is composed of a symbol made from a red sphere surrounded by black dots, the company s name (signature) and its positioning statement, Better Building Solutions, all of which

More information

A Guide to the. LaGrange College Athletics. Visual Identity Program. Publication Date: March 1, 2006 2006 LaGrange College. All rights reserved.

A Guide to the. LaGrange College Athletics. Visual Identity Program. Publication Date: March 1, 2006 2006 LaGrange College. All rights reserved. A Guide to the LaGrange College Athletics Visual Identity Program 2006 LaGrange College. All rights reserved. TC LAGRANGE COLLEGE A thletics Visual Identity Program TABLE OF CONTENTS Introduction...1.1

More information

The Point Cloud Library Logo

The Point Cloud Library Logo Identity Guidelines Point Cloud Library Identity Guidelines 1 The Point Cloud Library Logo The Logo The Point Cloud Library logo is a combination of the pointcloudlibrary or pcl wordmark and the cloud

More information

Brand Identity Style Guide

Brand Identity Style Guide Contents 1.0 Brand identity 1.1 The logo primary version 1.2 The logo secondary version 1.3 Reverse usage 1.4 Clear space and minimum size 1.5 Colour palette 1.6 Brand typography 1.7 Brand typography examples

More information

PMS [ BRAND IDENTITY GUIDELINES 2.0 ]

PMS [ BRAND IDENTITY GUIDELINES 2.0 ] 7427 PMS FON Futu Min [ BRAND IDENTITY GUIDELINES 2.0 ] TABLE OF CONTENTS PART 1 [ BRAND BACKSTORY ] 4 [ BRAND OVERVIEW ] 4 [ MISSION AND VISION ] 4 [ BRAND ATTRIBUTES ] 5 [ BRAND POSITIONING STATEMENTS

More information

Gartner Logo Usage Guidelines

Gartner Logo Usage Guidelines FEBRUARY 11, 2016 Gartner Logo Usage Guidelines Introduction What is the goal? This document shows you how to use the Gartner logo in a variety of materials. If you have questions, please contact quote.requests@gartner.com.

More information

BRANDING GUIDELINES DESIGNED & DEVELOPED BY FRUITION CONTACT ICON EYECARE BRANDING GUIDELINES. Online. Address. Phone

BRANDING GUIDELINES DESIGNED & DEVELOPED BY FRUITION CONTACT ICON EYECARE BRANDING GUIDELINES. Online. Address. Phone ICON EYECARE BRANDING GUIDELINES BRANDING GUIDELINES DESIGNED & DEVELOPED BY FRUITION CONTACT Address FRUITION 201 Filmore St. Suite 200 Denver, CO 80206 United States Phone Phone: (303) 395-1880 Online

More information