How to Utilize Television in Marketing & Communications Internal in Focus External in Impact

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "How to Utilize Television in Marketing & Communications Internal in Focus External in Impact"

Transcription

1 How to Utilize Television in Marketing & Communications Internal in Focus External in Impact Lynn Schneider, APR, CPRC AVP Marketing & Communications Shell Point Retirement Community LeadingAge Webinar September 18, 2012

2 External Television at Shell Point

3 External Television Consideration #1: Product & Transaction Lifecare Product requires great deal of communication to gain understanding and acceptance Transaction Process is Lengthy Transactions Prior to 2007 Today Typically 24 months 25 to 43 months 6 visits to property 6-12 or more visits 9 follow-up phone 9 to 18 calls

4 External Television Why Television for Shell Point? Transaction process is lengthy long relationship Product not well understood/not easily adopted Focus on the Lifestyle with a hint of the Lifecare Everyone watches TV so we reach not only our target demographic, but their adult children, and key influencers as well. Television is useful for building image and brand and for reversing negative stereotypes and preconceptions It allows us to SHOW what Shell Point is like rather than just TELL. Beauty shots of river, golf, boating, tennis, etc. do much to convey vibrant active lifestyle.

5 External Television Consideration #2: Integrated Marketing Plan Newspaper Information & Call to Action Radio Information & Call to Action Direct Mail Information & Call to Action Magazine Image Building & Increased Awareness Television Image Building & Increased Awareness Website All of the Above

6 External Television Where Do Our Residents Come? From? 72% from Florida (50% Lee, 5% Collier, 5 Charlotte, 12 Other Florida Counties) 28% from rest of country (9% Northeast, 9% Midwest, 10% Miscellaneous) Seasonal Impact

7 External Television Consideration #3: Size/Cost of TV Market Primary Market is Lee County Fort Myers, Sanibel, Cape Coral, Lehigh Secondary Market is Charlotte County Port Charlotte, North Port, Punta Gorda Tertiary Market is Collier County Bonita, Naples, Marco All Three Counties are in the Same TV Market Cost Effective, Broad Geographical Coverage, High Viewership

8 External Television Consideration #4: TV Requirements TV advertising requires : Quality production values to be effective Intriguing story telling Long periods of time to be effective Significant commitment of dollars Significant % of budget Production costs and broadcast costs TV only works well when it is done well

9 External Television Consideration #5: TV as a Strategy Improve Product Image Build Brand Awareness Increase Name Recognition Engage Curiosity in Target Market Lead to Acceptance and Desire Affirm Decision Marketing a product so that customers will purchase it and trying to establish a more favorable product image is not one and the same thing. George Molloy Marketing Success: How to Market a Long Term Care Facility

10 External Television Consideration #6: Production & Costs Ad Agency an agency will create the concept for you, write the script, cast the talent, select the locations, hire the production team, and supervise the shoot and final edit. Video Production Company generally you will create the concept and probably write the script, and the production company can handle the other details with your supervision. Local TV Station Production Studio similar to above, but costs less, may even be offered as a free service if you place a media buy with them. Local College Production Studio they may offer a degree in TV production and would be willing to cut a spot for you as a student project Do it Yourself if you have in-house capabilities, this is obviously an inexpensive option You Get What You Pay For. Quality is Critical.

11 It s Not Enough to Just Tell Them. People need to HEAR your story, SEE your story, TOUCH your story, TASTE your story People need to FEEL your story through a variety of experiences to truly BELIEVE it, UNDERSTAND it, begin to DESIRE it, decide to ADOPT it, and eventually INTERNALIZE it to the point that they actually BECOME a piece of your story.

12 Internal Television at Shell Point

13 Internal Television Consideration #1: Size of Community 2,300 Residents 950 Employees 1204 Independent Units 252 Assisted Living Units 219 Skilled Nursing Beds

14 The Island The Woodlands Eagles Preserve Shell Point Golf Club Future Neighborhoods Country Inn and Suites Master Site Plan

15 Internal Television Shell Point s Usage of Internal Television Cable TV is a free amenity at Shell Point Senior TV is the vendor that provides the service Residents currently receive 92 channels of programming Three channels are set aside for community usage: Channel 11 SPTV for Shell Point Today Channel 12 Church services/classical music with relaxing community images Channel 13 Listening to the Words plus rebroadcasts of events and meetings

16 Internal Television Consideration #2: Technically Capable Knowledgeable, Experienced Staff in all areas of Communication Determine Messages Conduct Interviews Scheduling Copywriting On-air Hosting Graphic Design Web Management Shooting and Editing

17 Internal Television Consideration #3: Infrastructure Space for a Studio Equipment for Taping and Editing Community Infrastructure to Broadcast

18 Internal Television Consideration #4: Quality and Speed Pros: Provides Faster Method of Communication Provides Opportunity to Tell Multiple Stories Creates a Conduit for Administration Helps Departments to Promote Their Messages Cons: Significant Level of Expertise Time-sensitive Nature Increases Resident Expectations

19 Internal Television Consideration #5: Cost Justified Eliminated the need for most flyers & printed notices December 2004: Approx residents 1 month - 40 notices 40k pieces of paper 40k copies Staff time: 40 times to design 40k handling by copy staff 40k handling by mailroom 40k handling by delivery

20

21

22

23

24

25 Internal Television Consideration #6: Construction Creation of the Space and Purchase of the Equipment Money Original $50K Donation by a Resident Shell Point Added More Staff Provided Sweat Equity Space Shell Point Provided Space Staff Completed Build-out Staff Existing Staff were able to participate Shell Point Provided Additional Staff

26 Internal Television Consideration #7: Resident Satisfaction Increases Attendance at Events Increases Usage of Amenities Increases Resident Pride Builds Resident Relationships Strengthens Sense of Community Enhances the Shell Point Brand Resident Satisfaction = Resident Referrals

27 Resources Video Gallery Our YouTube Channel includes an archive of many of our videos including our broadcast commercials. Shell Point Programs on SPTV for Residents Residents can access all of these programs on their televisions in their apartments, but we also provide this web access so that when they are away for the summer or on vacation, they can still view the programs via computer. This includes Shell Point Today, the daily halfhour show, the most recent Village Church service, and special programs such as the Hurricane seminar or Resident Quarterly Meetings. Resident Testimonials on Shell Point s Website these are resident testimonials on a variety of topics that prospects may find of interest.

Relationship Marketing

Relationship Marketing Relationship Marketing How to replace outdated, ineffective marketing with simple, proven techniques. Compliance rules can be difficult and complex to navigate. Traditional marketing techniques are no

More information

WHAT IS THE COST OF VIDEO PRODUCTION FOR THE WEB?

WHAT IS THE COST OF VIDEO PRODUCTION FOR THE WEB? WHAT IS THE COST OF VIDEO PRODUCTION FOR THE WEB? AN ARTICLE FROM HINGE WRITTEN BY: LEE W. FREDERIKSEN, Ph. D. In the past, professional-grade video has been an expensive proposition. Shooting, editing

More information

Utilizing Wireless EBT at Farmers Markets

Utilizing Wireless EBT at Farmers Markets Utilizing Wireless EBT at Farmers Markets How Wireless Terminals Work Wireless terminals are portable units that can be set up to process Debit Cards, Credit Cards, and SNAP & Cash Assistance Benefits

More information

MULTI-MEDIA MARKETING BEST PRACTICES. August 1, 2015 Path Intl. Region 5 Conference Jasper, Alabama

MULTI-MEDIA MARKETING BEST PRACTICES. August 1, 2015 Path Intl. Region 5 Conference Jasper, Alabama MULTI-MEDIA MARKETING BEST PRACTICES August 1, 2015 Path Intl. Region 5 Conference Jasper, Alabama Narissa Jenkins VP of Marketing Jenkins Consulting Group and Healing Hoof Steps-Exec. Dir Previous Experience:

More information

How to Produce a Television Commercial Without Spending a Fortune (or Wasting Money) And Still Get the Results You Want.

How to Produce a Television Commercial Without Spending a Fortune (or Wasting Money) And Still Get the Results You Want. How to Produce a Television Commercial Without Spending a Fortune (or Wasting Money) And Still Get the Results You Want. Read this report to learn the 7 things you must know before you produce a TV spot.

More information

How to use public service announcements

How to use public service announcements How to use public service announcements Public Service Announcements (PSAs) are short, noncommercial announcements aired on radio or television to provide information to the public. A noncommercial announcement

More information

Non-personal communication

Non-personal communication Week 8: Promotions Integrated Marketing Communications: advertising, Sales Promotion, Public Relations, and Direct Marketing Strategic Goals Of Marketing Communication Create awareness Build positive images

More information

9.5 Secrets to Building a Successful Prospecting Plan

9.5 Secrets to Building a Successful Prospecting Plan 9.5 Secrets to Building a Successful Prospecting Plan We all know prospecting is like doing our worst chore. But you can t succeed at sales with out being a great at prospecting. When prospecting you need

More information

ARE YOU INTERESTED IN A JOB IN BROADCASTING?

ARE YOU INTERESTED IN A JOB IN BROADCASTING? ARE YOU INTERESTED IN A JOB IN BROADCASTING? Below is an outline of jobs in broadcasting. Most of our local Colleges and Universities have programs that will prepare you for a carreer in TV. If you have

More information

the combination of varying methods and strategies to get your into the minds and hands of prospective buyers. Marketing is

the combination of varying methods and strategies to get your into the minds and hands of prospective buyers. Marketing is Marketing for Growth Wayne Brass Art Mahoney Bill McKown Heather Bender the combination of varying methods and strategies to get your product or service into the minds and hands of prospective buyers.

More information

BROADCAST JOURNALISM: WHAT CAN I DO WITH THIS MAJOR?

BROADCAST JOURNALISM: WHAT CAN I DO WITH THIS MAJOR? BROADCAST JOURNALISM: WHAT CAN I DO WITH THIS MAJOR? Programming Promotion News Reporting News Producing News Videography Sports casting Weather Forecasting Anchoring Sales Major networks Commercial broadcast

More information

FYI HIRING. Recruiting Strategies

FYI HIRING. Recruiting Strategies FYI HIRING Recruiting Strategies Revised: March 2011 Summary: This FYI discusses the steps involved establishing or revitalizing an effective recruiting process. It includes considerations for goal setting,

More information

Luxury Homes & CoastaL DestINatIoNs 2015 MEDIA KIT

Luxury Homes & CoastaL DestINatIoNs 2015 MEDIA KIT Luxury Homes & Coastal S 2015 MEDIA KIT F Florida Homes Magazine offers our advertising partners innovative multimedia solutions to reach qualified affluent consumers in the United States and around the

More information

2005 Summer Heavy Up Campaign

2005 Summer Heavy Up Campaign 2005 Summer Heavy Up Campaign OBJECTIVE To assure strong 2005 summer visitation STRATEGIES Target Leisure Market to supplement potential loss in group business Target two new leisure feeder markets Establish

More information

USING PUBLICITY TO SELL MORE BOATS

USING PUBLICITY TO SELL MORE BOATS USING PUBLICITY TO SELL MORE BOATS By Don Cooper FEATURING 7 MDCE Speakers: Steve Cohn // Cam Collins // Don Cooper // Jeffrey Gitomer // Kathi Kruse // Bob McCann // Valerie Ziebron Using Publicity to

More information

Message Delivery Systems Valtimax Radio. PO Box Aventura, FL

Message Delivery Systems Valtimax Radio. PO Box Aventura, FL Message Delivery Systems Valtimax Radio PO Box 800509 Aventura, FL 33280 888.444.5150 ALL RIGHTS ARE RESERVED. No part of this book may be reproduced or transmitted in any form or by any means, electronic

More information

TSN SOLUTIONS COMMUNICATIONS MEDIA EDUCATION PRODUCTIONS EVENTS SALES

TSN SOLUTIONS COMMUNICATIONS MEDIA EDUCATION PRODUCTIONS EVENTS SALES TSN SOLUTIONS COMMUNICATIONS MEDIA EDUCATION PRODUCTIONS EVENTS SALES TSN TEAM Thank you for taking the time to read this marketing and communications solutions document. I look forward to bringing our

More information

IPMA HR Successful Practice Communicating Benefits Changes

IPMA HR Successful Practice Communicating Benefits Changes Agency Information: Orange County, Florida Approximately 7,700 regular and temporary employees 51% Unionized Orange County Population: 1,072,801 Background/Overview: A comprehensive strategy for communicating

More information

15. Customer Service and Communication

15. Customer Service and Communication Background Each unit within Boise Parks & Recreation (Department) strives to adhere to the same standards of quality, efficiency, and friendly service for its customers. Customers are served in person

More information

Try the marketing system that turns callers into lifelong customers.

Try the marketing system that turns callers into lifelong customers. Try the marketing system that turns callers into lifelong customers. What s on your hold button? Silence? 70% of all business callers get placed on hold. When left in silence, 60% hang up after just one

More information

Division of Student Life. Division of Student Life Internship Opportunities Fall 2014

Division of Student Life. Division of Student Life Internship Opportunities Fall 2014 Division of Student Life Division of Student Life Internship Opportunities Fall 2014 The Division of Student Life has 15 credit-bearing internships within the areas of Student Life, Campus Recreation,

More information

101 IELTS Speaking Part Two Topic cards about sports, hobbies and free time A- Z

101 IELTS Speaking Part Two Topic cards about sports, hobbies and free time A- Z 101 IELTS Speaking Part Two Topic cards about sports, hobbies and free time A- Z As the topics of sports, hobbies and free time are easy ones that tie in with IELTS Speaking Part One and students like

More information

How Companies Are Building Their Brands with Video

How Companies Are Building Their Brands with Video How Companies Are Building Their Brands with Video By Todd Johnson Your company spends time and money to develop a unique brand that will resonate in the minds of your customers. The brand is more than

More information

Developing a Water Conservation Public Awareness Program: A Guide for Utilities. Texas Water Development Board www.twdb.state.tx.

Developing a Water Conservation Public Awareness Program: A Guide for Utilities. Texas Water Development Board www.twdb.state.tx. Developing a Water Conservation Public Awareness Program: Texas Water Development Board www.twdb.state.tx.us Table of Contents Introduction...3 Your Utility Goals...3 Utility Water Resources...4 Identify

More information

Film/Video Brief Format

Film/Video Brief Format Film/Video Brief Format CLIENT FILM NAME / TITLE DESCRIPTION INSERTION DATE CLIENT REPRESENTATIVE/e-mail AGENCY REPRESENTATIVE/e-mail JOB CODE BRIEF REVIEWED AT AGENCY BY BRIEF REVIEWED AT CLIENT BY CLIENT

More information

How to Get PSAs Placed Working with your local media

How to Get PSAs Placed Working with your local media Working with Your Local Media The Ad Council engages leaders at national media companies to secure hundreds of millions of dollars worth of donated media annually on behalf of all Ad Council campaigns.

More information

How to write a Public Service Announcement

How to write a Public Service Announcement How to write a Public Service Announcement Objective Unlike a press release, a public service announcement (PSA) is usually transmitted electronically, via radio or television in a short spot of ten to

More information

Investing in Quality

Investing in Quality Investing in Quality THE IMPORTANCE OF CREATIVE ADVERTISING CONTENT Investing in advertising is a big decision. That s why it s crucial to ensure you are getting the most out of your advertising dollars.

More information

STEP 1. Identify Your Market & Establish Your Message. Marketing your business today should not be taken lightly. Start by Asking These Questions:

STEP 1. Identify Your Market & Establish Your Message. Marketing your business today should not be taken lightly. Start by Asking These Questions: STEP 2 Identify Your Market & Establish Your Message Marketing your business today should not be taken lightly It s more challenging now than it s ever been before with new technologies, online marketing

More information

Creating a Successful Marketing Strategy

Creating a Successful Marketing Strategy Creating a Successful Marketing Strategy While referrals are great, and will always be part of growing a business, many who have relied on referrals exclusively in the past have more recently needed to

More information

Reasons to use Mobile Marketing. The statistics behind Mobile Marketing are even more convincing

Reasons to use Mobile Marketing. The statistics behind Mobile Marketing are even more convincing Reasons to use Mobile Marketing Instant Delivery: Active campaigns can reach your audience in next to no time. Mobility: Connect with your audience even when they are on the move. They are no longer limited

More information

Function: Admissions Marketing. Function: Public Relations. ensuring the MVC brand is recognizable on all materials. Using the same logo, etc.

Function: Admissions Marketing. Function: Public Relations. ensuring the MVC brand is recognizable on all materials. Using the same logo, etc. Missouri Valley College Marketing & Media Relations Assessment and Planning Report Year: FY 14 Service Program: Marketing & Media Relations Supervisor: April DeGraff I. Mission The mission of the Marketing

More information

Prospecting Activities Checklist

Prospecting Activities Checklist Prospecting Activities Checklist Month of Actual $ Spent Budget Transactions: Date Weekly Activity Target # of Contacts Touches Expired Package Delivered with/by Lender Partner Know your Neighborhood Weekly

More information

Building a Successful Marketing Plan Using Paid Media and FloodSmart Tools. May 20, 2015

Building a Successful Marketing Plan Using Paid Media and FloodSmart Tools. May 20, 2015 Building a Successful Marketing Plan Using Paid Media and FloodSmart Tools May 20, 2015 FloodSmart Foundational Campaign Media Objective Create an integrated direct response program that: Reaches a large

More information

Market Yourself Professionally. FoundValue Training Program

Market Yourself Professionally. FoundValue Training Program 2 Market Yourself Professionally FoundValue Training Program Table of Contents Section 1: Market Through Relationships 1 Section 2: Practice Creative Marketing 7 Section 3. Serve Your Customers 9 The FoundValue

More information

How to Get PSAs Placed Working with your local media

How to Get PSAs Placed Working with your local media Working with Your Local Media The Ad Council engages leaders at national media companies to secure billions of dollars worth of donated media annually on behalf of all Ad Council campaigns. To further

More information

Get New Customers With YouTube Advertising

Get New Customers With YouTube Advertising Get New Customers With YouTube Advertising What We Do We produce a 30 second video We find your target audience We keep you informed with reports Free of Charge We ensure that the right people see your

More information

GENERAL CO-OP PROGRAM GUIDELINES

GENERAL CO-OP PROGRAM GUIDELINES GENERAL CO-OP PROGRAM GUIDELINES Program Year The Promotional Fund Program runs from January 1 st thru December 31 st All claims and support documents for the program year must be submitted to NORDYNE

More information

THREATS. Deeper consumer connections:

THREATS. Deeper consumer connections: Media Comparisons Ad- Supported Wired Cable Cable Television Television Deeper consumer connections: Geographic, Demographic, Psychographic, etc. Viewer migration from Broadcast to Cable High social buzz

More information

Communications Survey 2014 Results

Communications Survey 2014 Results Communications Survey 2014 Results SAN JACINTO MENIFEE TEMECULA SAN GORGONIO PASS TABLE OF CONTENTS Introduction and Purpose...1 Survey Methodologies and Demographics...2 Results, Analysis and Comparison...5

More information

HRSM Communications Office Menu of Services

HRSM Communications Office Menu of Services HRSM Communications Office Menu of Services Staff in the HRSM Communications Office are here to support you. Our team manages print, web, social media, communications, as well as video and photography

More information

You've Gotta Have a Gimmick!: A Lesson in Junk Food Advertising

You've Gotta Have a Gimmick!: A Lesson in Junk Food Advertising LESSON PLAN Level: Grades 5-7 About the Author: MediaSmarts You've Gotta Have a Gimmick!: A Lesson in Junk Food Advertising Overview To familiarize students with the marketing techniques used in television

More information

The Starkey Hearing Alliance Do what. you do best. better

The Starkey Hearing Alliance Do what. you do best. better The Starkey Hearing Alliance Do what you do best better One call gets you everything you need to grow your practice Starkey hearing alliance Your success is our goal Starkey Hearing Alliance members have

More information

Premier Marketing S E R V I C E S U N I T E D C O U N T R Y

Premier Marketing S E R V I C E S U N I T E D C O U N T R Y Premier Marketing S E R V I C E S U N I T E D C O U N T R Y Who We Are THE PREMIER MARKETING SERVICES STORY United Country Real Estate & Auction Services Premier Marketing Services was born from our real

More information

2016 PROMAXBDA EUROPE AWARDS

2016 PROMAXBDA EUROPE AWARDS 2016 PROMAXBDA EUROPE AWARDS COMPETITION OVERVIEW DEADLINE: The final deadline for the competition is 7 January, 2016 (Thursday) ELIGIBILITY PERIOD 1 January 2015 and 31 December 2015 The following guidelines

More information

Podcast 33 - Australia's ABC - A Public Broadcaster

Podcast 33 - Australia's ABC - A Public Broadcaster Podcast 33 - Australia's ABC - A Public Broadcaster by Rob McCormack - Friday, January 31, 2014 http://slowenglish.info/?p=1002 Learn English while learning about daily life in Australia, with Rob McCormack

More information

e-link October ¾ JetBlue began new nonstop daily service to Hartford-Bradley (BDL) on Oct. 24. November

e-link October ¾ JetBlue began new nonstop daily service to Hartford-Bradley (BDL) on Oct. 24. November e-link is a quarterly newsletter for our tenants, vendors and business partners to stay linked in with the projects, accomplishments and development at Southwest Florida International Airport and Page

More information

Senior Services Marketing Goals & Tactics

Senior Services Marketing Goals & Tactics Senior Services Marketing Goals & Adding years to people s lives through the magic of science and medicine, however impressive, is an insufficient ambition for American Society. Our objective must be to

More information

Reunion Resort & Club VACATION RENTAL

Reunion Resort & Club VACATION RENTAL Reunion Resort & Club VACATION RENTAL PROGRAM The Only Official Home and Vacation Rental Program of Reunion Resort INTRODUCING THe reunion resort vacation rental program. Renting your home can be almost

More information

10 Steps That Increase Senior Care Clients & Move-Ins

10 Steps That Increase Senior Care Clients & Move-Ins Here are 10 critical steps you can take to attract more prospects...and motivate them to choose your senior care community, facility, home or services. Some of these steps may sound simple, but do NOT

More information

Being a part of Our Town

Being a part of Our Town PROJECT Welcome Being a part of Our Town WPSU features the heritage and spirit of local communities from the perspective of the residents in the Our Town series. Grab your camera and take to the streets

More information

Building your school s reputation

Building your school s reputation Building your school s reputation Athene Communications Athene Communications is a public relations and marketing agency which helps organisations build and manage their reputations through proactive,

More information

Top 10 Lead Generation Ideas for Professional Services Firms

Top 10 Lead Generation Ideas for Professional Services Firms Top 10 Lead Generation Ideas for Professional Services Firms PRESENTED BY Lee Frederiksen and Elizabeth Harr Chat Live on Twitter! Today s Hashtag: SMPS CEUs Hinge is an SMPS Approved Provider of continuing

More information

Brought to you by. Technology changes fast. From new apps to digital marketing, it can feel impossible to keep up.

Brought to you by. Technology changes fast. From new apps to digital marketing, it can feel impossible to keep up. 1 Brought to you by Technology changes fast. From new apps to digital marketing, it can feel impossible to keep up. At The Paperless Agent, our mission is to help real estate professionals from all experience

More information

LIFTdigital Milwaukee, WI (414) 272-0557

LIFTdigital Milwaukee, WI (414) 272-0557 We are a full service, strategic hub for clients who need customized digital advertising solutions. Mobile. Tablet. Desktop. Get advanced targeting across all platforms: Display ads. Search. Audio. Video.

More information

Advertising media - A

Advertising media - A Advertising media - A There is a large variety of media available to advertisers, and therefore advertisers must choose the medium/media which best deliver their message to potential customers in the most

More information

Proven and Powerful Marketing for Your Independent Community Pharmacy

Proven and Powerful Marketing for Your Independent Community Pharmacy Proven and Powerful Marketing for Your Independent Community Pharmacy Presented by: Robert Owens, President, Robert Owens International Saturday, October 15, 2005 Ft. Lauderdale, Florida Evaluation # 05-105

More information

Referrals Keep Your River of Referrals Flowing

Referrals Keep Your River of Referrals Flowing Keys to Unlocking Sales Potential Referrals Keep Your River of Referrals Flowing For Agent Use Only Not for Dissemination to the Public. 1 Welcome to our discussion on referrals. This presentation is designed

More information

High Resolution. Research. How marketers use. High Resolution Research for the Entire Media Spectrum. & Intelligence. National Consumer Magazines

High Resolution. Research. How marketers use. High Resolution Research for the Entire Media Spectrum. & Intelligence. National Consumer Magazines How marketers use Mediamark & Intelligence High Resolution for the Entire Media Spectrum National Consumer Magazines Highlights: What Mediamark Measures Magazines National Newspapers Copy Acquisition Time

More information

Lancaster City School District Communications & Marketing Plan

Lancaster City School District Communications & Marketing Plan Lancaster City School District Communications & Marketing Plan COMMUNICATIONS & MARKETING PLAN VISION STATEMENT Lancaster City School District s goal is to make LCSD-TV self sufficient. This can be achieved

More information

The definitive guide to purchasing video production services

The definitive guide to purchasing video production services The definitive guide to purchasing video production services 1. Introduction - the guide Video is everywhere. It s in our homes, on our PCs, on mobile phones, on cameras, in shops, and of course all over

More information

cprax Internet Marketing

cprax Internet Marketing cprax Internet Marketing cprax Internet Marketing (800) 937-2059 www.cprax.com Table of Contents Introduction... 3 What is Digital Marketing Exactly?... 3 7 Digital Marketing Success Strategies... 4 Top

More information

Exploring Media. Time. Activity Overview. Activity Objectives. Materials Needed. Trainer s Preparation. 30 minutes

Exploring Media. Time. Activity Overview. Activity Objectives. Materials Needed. Trainer s Preparation. 30 minutes Exploring Media Time 30 minutes Activity Overview This module provides an introduction into how the curriculum defines media and its purposes. Activities allow participants to brainstorm the many types

More information

Video. Marketing. A Guide to. for Marketers. THE VIDEO PRODUCTION AGENCY.

Video. Marketing. A Guide to. for Marketers.  THE VIDEO PRODUCTION AGENCY. Video A Guide to Marketing for Marketers THE VIDEO PRODUCTION AGENCY www.arkmedia.co.uk Tw: @arkmediaprods About Ark Media Productions Ark Media Productions are an award winning video production company.

More information

WGCU, WGCU-FM and WMKO Florida Gulf Coast University WGCU Public Media EEO Public File Report for October 1, 2012 to September 13, 2013

WGCU, WGCU-FM and WMKO Florida Gulf Coast University WGCU Public Media EEO Public File Report for October 1, 2012 to September 13, 2013 WGCU, WGCU-FM and WMKO Florida Gulf Coast University WGCU Public Media EEO Public File Report for October 1, 2012 to September 13, 2013 Full Time Vacancies Filled News Reporter/Show Host - Req #1606 News

More information

Marketing Your Telehealth Program

Marketing Your Telehealth Program Marketing Your Telehealth Program A White Paper Marketing Your Telehealth Program 1 Marketing Your Telehealth Program Many Telehealth networks were built on a premise that came from an old movie: If you

More information

a guide to producing your video

a guide to producing your video a guide to producing your video 2016 edition 01:01 01:02 01:03 01:04 01:05 01:06 01:07 01:08 Thinking about video? I m delighted that you are thinking about having a video professionally produced. A well

More information

STUDENT PROJECT. Building an IMC Campaign IMC Plan Pro. Introduction

STUDENT PROJECT. Building an IMC Campaign IMC Plan Pro. Introduction STUDENT PROJECT Building an IMC Campaign IMC Plan Pro Introduction The Building an IMC Campaign exercises are designed to accompany the Clow and Baack Advertising, Promotion, and Integrated Marketing Communications

More information

Consumer Intelligence Series: TV viewership and on-demand programming

Consumer Intelligence Series: TV viewership and on-demand programming www.pwc.com Consumer Intelligence Series: TV viewership and on-demand programming TV viewership and ondemand programming Online community dialogue conducted in March 2009 Series overview Through PricewaterhouseCoopers

More information

Effective Brochure Design How To Create Brochures That Get Action

Effective Brochure Design How To Create Brochures That Get Action Professional Advertising Seriously Effective Print Advertising Effective Brochure Design How To Create Brochures That Get Action What is the purpose of your brochure? Is your brochure an advertisement?

More information

Planning the Promotion. Advertising and Sales Promotion. Public Relations and Personal Selling

Planning the Promotion. Advertising and Sales Promotion. Public Relations and Personal Selling Planning the Promotion Advertising and Sales Promotion Public Relations and Personal Selling 2 Chapter Objectives Define event marketing. Explain promotion and the promotional mix in sports marketing.

More information

One Big Night of Celebration!

One Big Night of Celebration! SUBCATEGORIES: A. Residential Builder B. Developer C. Commercial Builder D. Associate/Subcontractor/Supplier E. Remodeler PAGE 4 Specify Pinnacle OR Summit on Entry Category 1 BEST LOGO Judging Criteria:

More information

What s Good? [Teen Issues Show]

What s Good? [Teen Issues Show] What s Good? [Teen Issues Show] 1. WHAT S GOOD? TEEN ISSUES SHOW What s Good? is a local, half-hour teen talk show produced in conjunction with PMC staff, fellows and Digital Media Arts Club (DMAC) students

More information

The term Guerrilla Marketing is often used in marketing textbooks and has become an extremely popular and successful in the marketing world.

The term Guerrilla Marketing is often used in marketing textbooks and has become an extremely popular and successful in the marketing world. Guerrilla Marketing The term Guerrilla Marketing was invented as an unusual, non traditional promotion that heavily depends on time, energy, and lots of imagination as appose to a huge marketing cost.

More information

Lakefront TV Programming Sponsorship

Lakefront TV Programming Sponsorship Lakefront TV Programming Sponsorship Sponsorship Proposal Contact: Traci Brosman Programming Manager Associate Producer Lakefront TV 318 S. Second Street Leesburg, Fla., 34748 Phone 352-455-1025 Lakefront

More information

CHAPTER 9 CONVERSATIONS WITH CONSULTANTS

CHAPTER 9 CONVERSATIONS WITH CONSULTANTS CHAPTER 9 CONVERSATIONS WITH CONSULTANTS Throughout the spring of 1994 the Mike Bird for Governor headquarters was besieged with telephone calls from political consultants wanting to handle the Bird campaign.

More information

Top Marketing Tips for Libraries

Top Marketing Tips for Libraries Top Marketing Tips for Libraries American Library Association Annual Conference - Chicago Presented By Metropolitan Group www.metgroup.com/libraries June, 2005 Metropolitan Group Storytelling Everyone

More information

Division of Student Life. Division of Student Life Internship Opportunities Spring 2015

Division of Student Life. Division of Student Life Internship Opportunities Spring 2015 Division of Student Life Division of Student Life Internship Opportunities Spring 2015 The Division of Student Life has 17 credit-bearing internships within the areas of Student Life, Campus Recreation,

More information

EVENT PLANNING AND LOGISTICS

EVENT PLANNING AND LOGISTICS EVENT PLANNING AND LOGISTICS The holy grail of promotion, seminars, workshops, events etcetera, everyone wants to be a star. While getting a room full of qualified prospects seems to be the cure all to

More information

Corporate Video Production How Much Will it Cost?

Corporate Video Production How Much Will it Cost? Corporate Video Production How Much Will it Cost? Question: How much does it cost to produce a video? Answer: It Depends! When choosing a video production company, you will be quoted a range prices based

More information

Telehealth Marketing 101 A Crash Course and Tools for Working Smarter, Not Harder

Telehealth Marketing 101 A Crash Course and Tools for Working Smarter, Not Harder Telehealth Marketing 101 A Crash Course and Tools for Working Smarter, Not Harder Presented by: Nirav Desai, CEO Hands On Telehealth Webinar Goals Stimulate thought about good marketing, and get you excited

More information

Kerri Barrett. Sample of Abbreviated Business Plan

Kerri Barrett. Sample of Abbreviated Business Plan Kerri Barrett Sample of Abbreviated Business Plan NOTE TO READERS: This business plan has been edited to remove all proprietary information. As such, business names and information have been made generic.

More information

Course Descriptions: Journalism Updated- 10/2011

Course Descriptions: Journalism Updated- 10/2011 Course Descriptions: Journalism Updated- 10/2011 JOUR 100. Introduction to Mass Communication for Journalism. 3 crs. Explores the world of mass communication in its entirety and all critical efforts that

More information

WWGR-FM, WJGO-FM, WSGL-FM, WGUF-FM EEO PUBLIC FILE REPORT October 1, 2013-September 30, 2014

WWGR-FM, WJGO-FM, WSGL-FM, WGUF-FM EEO PUBLIC FILE REPORT October 1, 2013-September 30, 2014 I. VACANCY LIST See Section II, the Master Recruitment Source List ( MRSL ) for recruitment source data Job Title Recruitment Sources ( RS ) Used to Fill Vacancy RS Referring Hiree ACCOUNT MANAGER 3, 4,

More information

Cooperative Media Advertising Plan for Members Only

Cooperative Media Advertising Plan for Members Only Cooperative Media Advertising Plan for Members Only Here's a marketing special that is for members only! Save hundreds of dollars and get your business in front of potential customers. Through a series

More information

101 Ideas for Getting the Employees You Want

101 Ideas for Getting the Employees You Want 101 Ideas for Getting the Employees You Want 1. Anticipate staffing needs. 2. Target messages to a specific type of candidate. 3. Understand the needs of targeted candidates, and appeal to their needs.

More information

Independence Day Study Guide

Independence Day Study Guide Independence Day Study Guide All material in this study guide Film Education INDEPENDENCE DAY Please note: This study guide was produced for the run up to the release of Independence Day. It is therefore

More information

21 Reasons to join the CENTURY 21 System:

21 Reasons to join the CENTURY 21 System: 21 Reasons to join the CENTURY 21 System: 1. The Most Recognized Name in Real Estate CENTURY 21 continues to be the real estate franchise brand most recognized by consumers, and the real estate company

More information

MARKETING 360: DEVELOPING AN INTEGRATED MARKETING PLAN

MARKETING 360: DEVELOPING AN INTEGRATED MARKETING PLAN MARKETING 360: DEVELOPING AN INTEGRATED MARKETING PLAN How a multimedia platform can drive the success of your business If you ve ever heard a good piano player, you know that a solo act can create beautiful

More information

6: Findings, Conclusions and Suggestions

6: Findings, Conclusions and Suggestions 6: Findings, Conclusions and Suggestions 305 Chapter 6: Findings, Conclusions and Suggestions I. Findings II. Conclusions and Suggestions 306 Chapter 6: Findings, Conclusions and Suggestions I. Findings

More information

117 No-Brainer Ways to Attract New Clients. By Rick Telberg cpatrendlines.com

117 No-Brainer Ways to Attract New Clients. By Rick Telberg cpatrendlines.com 117 No-Brainer Ways to Attract New Clients By Rick Telberg 1 Do Something, Anything, NOW! I call these no-brainers because, although they require some thought and effort, there s nothing revolutionary

More information

Copyright 2015 Network Marketing Training Academy Inc. All Rights Reserved. May be shared with copyright and credit left intact

Copyright 2015 Network Marketing Training Academy Inc. All Rights Reserved. May be shared with copyright and credit left intact PUBLISHED BY: Simon Chan 24325 Crenshaw Boulevard #118 Torrance, CA, 90505 Copyright 2015 Network Marketing Training Academy Inc. All Rights Reserved. May be shared with copyright and credit left intact

More information

Corporate Profile

Corporate Profile Corporate Profile www.eyecatcheruae.com Your strong media partner A unique marketing communications group combining a smart brand consultancy with the fearless creativity of an award-winning ad agency.

More information

10 Advantages of College Newspaper Advertising

10 Advantages of College Newspaper Advertising 10 Advantages of College Newspaper Advertising By MediaMate College newspapers offer a unique advertising opportunity from television, internet, or even regular newspapers. College newspapers reach a specific

More information

ADVERTISING RATE CARD

ADVERTISING RATE CARD Total Reach & Penetration Alexandria Bay, Dingman Point, Collin s Landing, Point Vivian, Edgewood Park, Goose Bay, Kring Point, Chippewa Bay, Plessis, Mud Lake, Hyde Lake, Clear Lake, Brier Hill, Redwood

More information

15 Marketing Must-Haves for Professional Services Companies

15 Marketing Must-Haves for Professional Services Companies 15 Marketing Must-Haves for Professional Services Companies A Guide to Effective and Affordable Marketing for the Professional Services Industry Compliments of Allegra, your local full-service marketing

More information

Marketing Plan Checklist

Marketing Plan Checklist Marketing Plan Checklist Water Street Design, LLC 205 North Cameron Street Winchester, VA 22601 540-667-6646 waterstdesign.com Creating a Marketing Plan You d be surprised how many large brands rely on

More information

Xtra & Fab / Pink Triangle Press

Xtra & Fab / Pink Triangle Press COMMUNICATIONS, February 14-25, 2011 MEDIA AND DESIGN VIRTUAL CAREER FAIR Xtra & Fab / Pink Triangle Press 1. What particular skills and experience do you look for in the employees you hire? As publishers

More information

Radio Advertising. with visuals by IG Media!

Radio Advertising. with visuals by IG Media! Radio Advertising with visuals by IG Media! The essence of the IG Media package The IG Media product is a graphics based commercial, with visuals generated in house. Specific visual content (stills or

More information

Marketing and promoting your organisation

Marketing and promoting your organisation Marketing and promoting your organisation The terms Marketing is the action or business of promoting and selling products or services The purpose of promotion in the marketing function is to convey to

More information