We want someone who finds what we do exciting both as a team and as an organisation. Working here has to be something you look forward to.

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1 Head of CRM & Data 2 year fixed term At Bloodwise, we re driven by our vision to beat blood cancer, and we re passionate about supporting patients and delivering the best information and support. We put the patient at the heart of all that we do. We want someone who finds what we do exciting both as a team and as an organisation. Working here has to be something you look forward to. We are seeking an accomplished CRM specialist to join us as Head of CRM & Data. You will enable sector leading CRM & data management, improving analytics, enhancing relationship management and leading our data governance and compliance. This role will be a key ambassador for CRM and data management across our fundraising and patient services, working across the organisation to review performance and practices, ensuring our CRM systems work to their full potential and are set for future development and growth. So if you have extensive experience using CRM and data management please carry on reading. This could be the job for you!

2 About us We re the UK s biggest blood cancer charity. We re here to beat blood cancer. We stop people dying from blood cancer, we make patients lives better and we stop people getting blood cancer in the first place. We research. We help. We campaign. We share learning. We raise money. We ve changed the world for people with leukaemia, lymphoma, myeloma and other blood disorders but we won t stop until every single person with blood cancer survives and can live their life to the full. Be Bloodwise. Help us change the world. Our belief and principles Our belief and principles underpin everything we do as an organisation. They re key to us being successful in our vision of beating blood cancer. Inspiring leaders and organisations think, act and communicate from the inside-out. Our principles are for everyone to consider, connect with and hopefully be inspired by. They reflect the fact that while you work here, you should feel you have permission to innovate, create, question, query, be yourself, work with others, have ambition and celebrate success. We bring all that we are to our work. We re always searching for better ways to do things, big and small. We work with other people to unlock what s possible. We have the courage to keep going and do what needs to be done, even if it s hard. We re here to change the world. Our belief is at the heart of our organisation: it s what we stand for. We believe that life is a gift to be used wisely and lived fiercely.

3 Head of CRM & Data Starting salary 47,182 Contract type: 2 year fixed term Team: Insight Department: Marketing Location: Holborn, London Bloodwise vision Our job is to stop people dying from blood cancer, improve patients quality of life and stop people getting a blood cancer in the first place. Head of CRM & Data This role will be a key ambassador for our CRM, working to ensure our CRM delivers the maximum benefit across the organisation. You will lead the development, future strategy and the day to day running of our CRM and data management, where you will be an integral part to the development of the charity. This role will be championing the on-going review, improvement and development of the CRM system to ensure the charity is maximising its benefits and using it effectively. This is a varied CRM role, including reviewing its performance, developing future strategy and development, and leading data governance and practices across the organisation. Your understanding of team and departmental usage will play a pivotal role in advising and promoting the standardised use of our CRM system, and enabling people through training to use the CRM effectively to support their roles. We want someone who is a data and CRM specialist, dedicated and reliable, with a keen eye for detail and a willingness to get involved and make a real difference to the charity. What you ll do Provide leadership on CRM and data management within the charity. Shaping the CRM system and future strategy, by working with teams across the organisation to ensure we optimise the system and processes to drive fundraising opportunities, and enhance supporter relations. Ensure optimisation of the CRM system and process to deliver effective, targeted marketing and relationship management activity, including single-sign on for customers. Identify and implement improvements to data management systems and procedures, communicating changes and providing appropriate training where necessary. Lead in the implementation of new organisational initiatives where data plays a key role, for example aspects of our digital transformation. Develop clear policy, guidance, documentation, and training to enhance data practices and procedures across the charity. Scope, develop and lead the CRM training programme across the organisation, providing training and support on CRM usage, and inspiring others about the power of data and CRM.

4 Provide leadership in data governance and DPA compliance. Investigation and resolution of any data issues, and provide technical guidance on required enhancements to data quality, data protection and collection procedures. Take a leading role within the organisation in establishing regular risk assessment processes around CRM and data practice, identifying any potential risks and impacts, and enabling processes for the management and mitigation of those risks. Lead the review and monitoring of the effectiveness and efficiency of the CRM and related services in an open and transparent manner, to continuously improve our CRM services across the organisation. Support the commissioning and installation of new CRM applications and resources as required Working with the Strategy and Insight team, you will be work to ensure data integrity and quality to support and enable our detailed insight and analytics services. Using online project management tools manage CRM requests from across the organisation covering support issues, training and development. Lead, manage and develop the CRM & Database Support Officers, ensuring they are providing effective day to day support and training to the organisation. Manage CRM budget, suppliers and allocated resources within the overall agreed limits, ensuring optimal usage to support Bloodwise achieve the organisational objectives. Key relationships Reports to Director of Business Transformation Management of CRM and Database Support Officers Working closely with the Insight and Strategy team, and diverse teams across Finance, Fundraising and Marketing, and Patient Services. Proactively engages with all Bloodwise staff Our kind of Head of CRM & Data We would like you to have these You will have demonstrable expertise in a wide range of CRM, data management and business intelligence systems, and procuring, developing and delivering those into multi-data-source environments. A thorough knowledge and understanding of CRM and database technology, competitor awareness and appreciation of emerging trends in the sector A significant track record of identifying and implementing improvements to data management systems and procedures An exceptional communicator, you will have a natural ability to build rapport with people at all levels Ability to specify, procure and manage external technical services, to augment and/or deliver key aspects of the CRM and data portfolio Passionate about teaching others, your role should be an enabler for the organisation to maximise the benefit of our CRM system and Business Intelligence tools.

5 Strong knowledge on data compliance and security, and experience of advancing related organisational knowledge and practice. Educated to degree level or equivalent We d like you to have as many of these as possible Extensive experience within a similar CRM and database management operation, demonstrating the delivery of high quality services and the ability to drive change. Extensive knowledge of CRM systems and data, across multi-source environments including digital channels, support services, fundraising and marketing activities Detailed knowledge and experience of CRM best practice, and implementing and managing CRM systems effectively Detailed knowledge and experience of data best practice, data protection and legal requirements. Report building and technical development experience Experience of procuring technical 3rd party services / specialist CRM products Experience of developing business cases for complex technical projects, and for gaining support for those through internal decision making bodies. Previous experience of working within or for the charity sector Previous experience of planning and delivering CRM & database training Experience of a mix of the following: MySQL, HTML, Pentaho, CiviCRM, other leading CRM systems within the charity sector Capability to be a strong team member and supportive colleague Good project management skills and solid experience of working with IT departments on technical development projects. Excellent stakeholder management, influencing and communication skills Attention to detail and commitment to developing the highest levels of data quality and integrity across organisations Things we all do Attend and assist at Bloodwise events and activities as required (NB this involves evening and weekend work) Be an effective ambassador for Bloodwise at any activity you attend Develop an in-depth understanding of our work Do any other reasonable things your manager needs you to do

6 The team organagram Now you have read about the role, to help you get a better feel of where it sits in Bloodwise here is a simplified organagram. Chief Executive Executive Assistant to the CE Research Patient Experience Finance and Operations Fundraising Marketing & Innovation HR Patient Services Finance Regional Creative & Digital Human Resources Media and Public Affairs Office Services Individual Giving Marketing Production Learning & Development Sports Insight Partnerships & Philanthropy Shortlisting and interviews Bloodwise is an equal opportunities employer and we are committed to ensuring all applications are treated fairly. All applications are subject to our shortlisting process; so if you re shortlisted we will contact you and invite you to attend an interview. We ll also tell you if there will be any skills tasks to complete as part of the recruitment process. If you don t hear from us 2 weeks after the closing date, your application has not been successful. For further information about us See our website

7 The good stuff working at Bloodwise Apart from all the hard work we do, there are some really good benefits to working at Bloodwise: Annual Leave Entitlement is 25 days per year rising to 26 days after 5 years service; we will usually close the office between Christmas and New Year which our trustees gift as an additional holiday. Time Off In Lieu We strongly encourage everyone to help with some activities outside of normal working hours. For this you can earn and claim TOIL. Pension When you join us we ll automatically enrol you onto our pension scheme, which is run by Aegon. This can be increased through length of service. Employee Assistance Programme Offers support information, expert advice and specialist counselling to help you prepare for life s unpredictable milestones. Life Assurance Although we don t like to think about it, should something happen to you while working for Bloodwise we have life assurance for staff. Personal Development Development is really important to us and there are a variety of options available to staff at Bloodwise. Interest free season ticket loan We pay for the ticket and you repay the money out of your monthly salary. Childcare vouchers You can exchange money per month from your gross salary for childcare vouchers. Ride2work scheme This allows you to obtain a new bike to use to ride to work. You can then repay it through your salary. Refreshments On each floor in head office there s a kitchenette with tea, coffee, sugar, milk and plates, bowls and cutlery. Our location Our offices are located at Eagle Street in Holborn, London WC1R 4TH; Holborn tube is the closest station, approximately 5 minutes from our offices.