Decoding the secret of Pet Retail

Transcription

1 Decoding the secret of Pet Retail A Summit Designed for Pet Wholesalers, Distributors, Retailers Developing Trends of Pet Retailer in China 2014 Top 5 Innovation Pet Retail Stores Awards 17 th Pet Fair Asia International Pet Industry Summit August 20, 2014 Conference Room 2, Shanghai World Expo Exhibition & Convention Center

2 Welcome Letter In the recently 20 years, the amount of pet owners keeps rapid growth of 20% to 30%. And the economic output value has already been more than 30 billion Yuan. The strong growth evidences that the pet industry has now entered the ranks of the 21st century s golden industries. Attracting close attention worldwide as a rapidly booming emerging market, China s pet market has also exploded. This explosion is coupled with an expanding pet population, increasingly diverse pet products and terminal consumption patterns, and more scientific and humanized concepts of pet care, all of which have brought this lucrative market globally further into focus. It is concurrently noticed that the Chinese government has launched various pet regulations, more pet-related reports are seen on official media, pet ownership in the country has skyrocketed, and the pet portfolio is turning both up market and diverse. These are all signs indicating that the Chinese pet market is developing in a sound and speedy manner to be more open and market-oriented. Being the core elements of the pet market, product distribution channels and sales models are key factors affecting the market s longterm development. Hence, ways to establish an efficient and comprehensive network of product distribution channels are a significant strategic step to enter the consumer market successfully, as "channels are crucial to the success of terminal sales. The International Pet Industry Summit aims to explore and share the advanced industry experiences and ideas and to strengthen cooperation in the pet industry at both domestic and international levels. The summit will bring together representatives of leading agents, distributors and retailers and retailers from all over the country. They will discuss the product distribution models and pet market with the view of product mixing, store display and consumer service. And they will also discuss about how to run a profitable pet store in the internet era! 17th Pet Fair Asia Organizing Committee International Pet Industry Summit Organizing Committee August, 2014 Organizer: Supporters: Organizing Committee of 16 th Pet Fair Asia VNU Exhibitions Asia International Trade Association of Pet Equipment Suppliers Hongkong Pet Trade Association Japan Pet Food Association Japan Zenkoku Pet Kyokai Japan Yaseisha Co. Ltd. Korea Pet Product Association Zhejiang Imp. & Exp. Pet Food and Products Industry Association Guangdong Pet Industry Association Shanghai Pet Trade Association

3 Agenda Theme: Decoding the secret of Pet Retail 13:00 13:20 Registration 13:20 13:30 Welcome Speech Mr. Mao Daben, General Director of VNU Exhibitions Asia 13:30 14:15 Keynote Speech: Overview of the Annual Report on the Global and Chinese Pet Retail Market Development Overview of the pet industry development in 2014 in various regions of the world and the Asia Pacific pet market report The changes in China s pet market development in 2014 and the total sales statistics of different channels and products The development trends of the global and Chinese consumer markets in the next five years Speaker: Euromonitor International 14:15 15:00 Keynote Speech: Organization and Management of a leading retail network Organization of a large cross-countries retail network Building the brand, Market segmentation Sourcing needs and requirements Speaker: Fressnapf 15:00 15:45 Keynote Speech: Advantage and concern of pet e-business Annual Report of Pet Industry E-commerce Data Overview of the consumption statistics in by Tmall's pet section Analysis of pet industry development according to Tmall's pet section report Speaker: Ms. Hui Lan, Tmall Case study of succeed online pet store: Yong Q Sharing successful experience of online shop How to establish E-commerce brand to avoid cutthroat competition with low price? Difficulties and challenges of E-commerce marketing branding Speaker: Ms. Zoe Zuo, Vice President, Lee Pet Holdings Ltd. 15:45 16:15 Keynote Speech: The inspiration of pet retail from how successful Watsons chain store is Locking aim consumers with the accurate strategy of products, prices and marketing methods How to advancing consumer s loyalty by providing better service? The importance of customized and humanized display design Speaker: Watsons 16:15 17:15 Awards: 2014 Top 5 of Innovation Pet Retail Store! Outstanding Case Sharing 17:20 End of the summit * The organizer of 17 h Pet Fair Asia reserves the right to interpret and adjust the agenda.

4 Registration Form IPIS Decoding the secret of Pet Retail 20, August, 2014 Registration Fee: USD $ 85/person(early bird till 31, July/ registrant more than 3) USD $ 100/person Please click: Please fill the form and reply back to Ms. Sherry Dai Tel: / *739 Mail: Sherry.dai@vnuexhibitions.com Fax: Mr. Yannick Verry Tel: / *632 Mail: yannick.verry@vnuexhibitions.com.cn

5 IPIS 2014 Looking forward to your participation! VNU Exhibition Asia 2F, Business Mansion, Shanghai Exhibition Center No Nanjing Road (W) Contact:Ms. Hazel Fan Tel:+86(21) / *716 Fax:+86(21) Mail:hazel.fan@vnuexhibitions.com.cn Contact:Ms. Sherry Dai Tel:+86(21) / *739 Fax:+86(21) Mail:sherry.dai@vnuexhibitions.com.cn