COMMUNITY COLLEGE OF CITY UNIVERSITY CITY UNIVERSITY OF HONG KONG. English for Business Contexts I

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1 COMMUNITY COLLEGE OF CITY UNIVERSITY CITY UNIVERSITY OF HONG KONG Information on a Course offered by Division of Languages and Communication Course Title: English for Business Contexts I Course Code: LAC24700 Credit Units: 3 Level: A2 Medium of Instruction: English Pre-requisites: Pre-cursors: Equivalent Courses: LS24700 Exclusive Courses: Course Duration: 1 Semester Course Aims: 1. To introduce and apply principles of business writing 2. To develop skills in data gathering relevant to business contexts; 3. To help students develop written interaction skills which enable them to communicate effectively in English in a wide range of business situations. 4. To strengthen English languages skills for effective business communication in the workplace. Course Intended Learning Outcomes (CILOs) Upon successful completion of this course, students should be able to: 1. identify appropriate styles and formats of writing for internal and external company purposes (i.e. memos, minutes of meetings, newsletters, websites, press releases, etc.) 2. apply principles of writing for the purposes of correspondence ( i.e. s, letters) 3. apply principles of writing for the purposes of reporting data ( i.e. reports) 4. use language skills effectively to convey appropriate style, tone and conciseness in business writing 1

2 Alignment of the CILOs with the Programme Intended Learning Outcomes (PILOs) of General Education: CILOs (Please if the CILO(s) is/are aligned with the PILO Programme Intended Learning Outcomes (PILOs) I-V: Required (must fulfil all these outcomes) I. Demonstrate a solid foundation of inquiry skills for life-long learning II. Apply critical and creative thinking skills III. Communicate coherently in written and spoken language IV. Apply quantitative reasoning / problem solving skills V. Demonstrate capacity for ethical reasoning and responsible actions VI- VIII: Optional (must fulfil at least one) VI. VII. Recognize the important characteristics of diverse peoples and cultures Examine the major regional and global issues and relate them to the socio-political, cultural, economic and technological factors VIII. Appreciate the impact of scientific and technological development on society and individual Alignment of the CILOs with the Programme Intended Learning Outcomes (PILOs) of AA in Bilingual Communication Studies: CILOs (Please if the CILO(s) is/are aligned with the PILO Programme Intended Learning Outcomes (PILOs) I. Communicate in the spoken and written language of their option (English, Japanese, French, Korean, Spanish) about personal, social, cultural and workplace matters at a level equivalent to an internationally recognized assessment test* (see below)

3 II. Demonstrate a level of language skills appropriate for further study, for employment and for personal development. III. Apply enhanced general knowledge of languages, society and culture of their option for further study and/or employment. IV. Identify and critically explore problems, gather relevant information, carry out and present basic research under guidance, and propose solutions to problems both individually and as part of a team. V. Relate major ideas in arts and humanities, science and technology to their own area of study. * English: IELTS 6 French: B1 level of the Common European Framework of Reference for Languages Japanese: JLPT (Japanese Language Proficiency Test) level N3 or above Korean: KLPT (Korean Language Proficiency Test) level 2 or TOPIK (Test of Proficiency in Korean) Level 3 Spanish: B1 level of the Common European Framework of Reference for Languages Keyword Syllabus: Basics of business communication modes of communication, functions, strategies, media and register Planning Business Messages three-step writing process i.e. planning, writing, completing Basics of Business Writing I - Correspondence s/ letters, format and structure, types Basics of Business Writing II - Reporting data reports, format and structures Technology and the Tools of Communication use of websites for business, social networking tools, blogs, etc. 3

4 Data-gathering and written presentation for business Teaching and Learning Activities (TLAs): a. Lectures (key concepts of business communication, business writing,, communication topics) b. In-tutorial activities ( writing practice and feedback on group tasks) c. Out-of-class guided project work ( consultations on mini-research project) Teaching Schedule: Lecture (hr/week): 1 Tutorial (hr/week): 2 Other (please specify) (hr/week): Recommended Textbook Guffey, M.E. & Du-Babcock, B (latest ed.) Essentials of Business Communication, Asian Edition. Singapore: Thomson Learning. References 1. Guffey, M.E. & Nagle, B. (2003). Essentials of business communication. Scarborough, Ont.: Thomson/ Nelson Bilbow, G.T. (2004). Business Writing for Hong Kong (3 rd ed.). Hong Kong: Longman. 3. Langan, J. (2005). College Writing Skills (6 th ed.). New York: McGraw Hill. Assessment Tasks/Activities: Type of assessment tasks/activities (%) Brief Description of assessment tasks/ activities i. Business Communication Portfolio (BCP) (20%) Letter-positive or neutral or informative or negative messages Reply to above letter-positive or neutral or informative or negative news [in- class individual assessment] ii. Business Research Project (BRP) (30%) * Presentation (10%) [individually assessed] * Written Report 20% [Group assessed] iii. Examination (40%) Based on required textbook chapter readings PLUS lecture and tutorial notes iv. Class Participation (10%) Assessment Schedule (on the basis of Assessment Tasks/ Activities identified above) Examination (%): 40% Duration (Hrs): 2 Coursework (%): 60% Participation (%): Grading Mode: Standard 4

5 Alignment of TLAs and Assessment Tasks/Activities with the CILOs: TLAs (Please if the TLA(s) is/are aligned with the CILO Assessment (Please if the Assessment(s) is/are aligned with the CILO CILOs a. b. c. d. i. ii. iii. 1 Apply the principles of business writing and communications to convey business messages including memos, letters and reports. 2 Communicate effectively in writing internal business documents 3 Use skills in data gathering through writing and presenting English for business purposes 4 Relate communication concepts to internal company contexts. 5

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